Retail

Mondadori Store, the largest network of bookstores in Italy, will inaugurate a new bookstore in Pontecagnano Faiano (SA), in Corso Italia, 18/20, near the Piazza Sabbato, town centre, on Saturday, 25 May at 10.00 a.m.

The new Mondadori Bookstore will offer the entire public in the town of Salerno, which is already home to the Costa d’Amalfi airport and which is undergoing urban development, a centre entirely dedicated to the world of books, culture and entertainment, thus creating an interactive meeting point and a true cultural reference point for locals and tourists alike.

The Pontecagnano Faiano bookstore – led by a team of young booksellers – expands the already extensive Mondadori Store network in the area, in line with the network’s strategy of spreading culture and promoting reading.

“I am happy to create this project with the Mondadori Store network of bookstores, since we share the same goals: to develop places dedicated to culture throughout Italy, making it accessible to everyone and satisfying the tastes of a wide public”, said franchisee Antonio Verderame, who has now opened his eleventh bookstore after the three in Salerno and those in Pagani, Mercato San Severino, Cava de’ Tirreni, Castellabate, Manduria, Baronissi and Arezzo. “Furthermore, by focusing on the quality of the shopping experience, multi-channel services and events, we always put the needs of our reading customers at the centre of our work”, he added.

The new bookstore covers 70 m² and offers a selection of around 11,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in Pontecagnano Faiano also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Kobo Italia, in partnership with Mondadori Store, presents“Kobo Colour Days“. These events and activities will converge both digital and physical worlds, offering the public, for the first time, the opportunity to immerse themselves in the universe of digital colour reading.

The protagonists are Kobo’s new colour eReaders which, following their launch on the Italian market, are ready to be explored and touched. This unique experience will be offered at the Mondadori Duomo bookshop. On 17-26 May, from 10.00 am to 7.00 pm, you will have the opportunity to experience the latest technological innovations during a series of engaging activities specifically designed to celebrate the power of colour in digital reading. A dynamic and fun experience, a chance to explore new dimensions of colour and creativity.

“We are thrilled about this new partnership with Kobo, and the opportunity to support such a novelty in publishing and digital reading, namely the new colour devices. Working alongside ground-breaking players, such as Kobo, allows us to offer customers increasingly immersive and innovative reading experiences, besides traditional hard copy books. The aim is to enhance reading as a cultural practice in all its forms, ensuring it is accessible to everybody,” says Francesco Riganti, Marketing Director of Mondadori Retail.

“This event, organised to present our new colour eReaders, also reflects Kobo’s commitment to promoting innovation in the scene of digital reading. We want to make reading a richer and deeply engaging experience for book lovers at all levels. We can achieve this with Mondadori Store, the largest network of bookshops in Italy, by offering readers a dynamic and engaging experience to explore new dimensions of colour and creativity,” says Lorena Landini, Senior Marketing Manager Kobo.

The activity programme is given below:

• ”Armocromia, the colour harmony of Personality” | 17-18-19 May, 10.00 am – 7.00 pm
  The “Colour School” experience enables you to identify the dominant colour of your personality, and the corresponding reader profile through a certified test.

• ”CruciColour: quest for the hidden message” | 20-21-22 May, 10.00 am – 7.00 pm
  CruciColor is a crossword puzzle enriched with original puzzles and quizzes, which challenge participants to guess the hidden words and unravel Kobo’s message. Solutions can only be found by exploring the features of the new Kobo colour devices.

• “Colour Masterclass: diving into the heart of stories with Ilenia Zodiaco” | 23 May, 3.00-4.00 pm + “Be judged by your cover: customise your cover”, 10.00 am – 7.00 pm
  The masterclass, held by content creator Ilenia Zodiaco, explores the beauty of colour books, sharing creative doodling and note-taking techniques with participants.
  She also suggests how to highlight favourite readings in an… unforgettable way. All that could only be done on paper, can now also be done digitally. Indeed, Ilenia Zodiaco, together with other influencers who are book-lovers, will show participants how to further customise their eBooks.

• Customising Kobo Covers with “Art and Magic” | 23-24-25-26 May, 10.00 am – 7.00 pm
  The initiative proposed by “Art and Magic” shows participants how to customise their Kobo covers, turning them into unique works of art. Each participant may choose the best way to personalise their cover, which can be either brought from home or purchased in the shop.

Moreover, on 17-26 May, all customers who purchase a Kobo Clara BW, or a Kobo Clara Colour or a Kobo Libra Colour will have an instant 50% discount on covers and Kobo Stylus 2, purchased along with the device. The offer is only valid on these dates, and only at the Mondadori Store in Piazza Duomo, Milan.

To register for the event, visit the dedicated Facebook page.

Rakuten Kobo is the world’s digital book retailer created by and for book lovers. Owned by Rakuten Group, Inc. with branch in Tokyo and head office in Toronto, millions of Rakuten Kobo users worldwide can read anytime, anywhere and on any device. With a mission to improve the lives of all readers, Rakuten Kobo connects readers to stories by carefully drawing up a customised selection of eBooks and audio books, besides proposing the best eReaders and apps dedicated to reading. Launched with the sole aim of ensuring an easy life for readers, Kobo’s open platform allows people to fit reading into many moments of their busy lives. Read more about Rakuten Kobo:https://www.kobo.com/ca/it.

Mondadori Store is the largest bookstore network in Italy, counting more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce website Mondadoristore.it, and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

Mondadori Bookstore | MA opens in Naples, at the monumental Galleria Umberto I.

The bookshop overlooks Teatro Salone Margherita, the historic café-chantant, the highest expression of the Neapolitan Belle Époque, in the San Ferdinando district, in the heart of Naples. Featuring furnishings, which harmonise with the Art Nouveau atmosphere of the venue, the bookshop tunes into the period architectural traits, combining them with the corporate philosophy of MA (間): environmentally friendly, smart and young. The Japanese philosophical concept can be interpreted as an interval, a pause and an “indefinite space between heaven and earth where man can rest, free the mind and nourish his soul”, says Antonio Serpe, Chief Retail Officer of Mondadori Bookstore | MA Italy. “A time to stop the hectic pace of everyday life, devote oneself to reading, and tune into nature, thus defining an entirely innovative way of understanding, promoting and making culture,” concludes Serpe.

“As Mondadori Retail, we are proud to cooperate in this initiative. The strength of the MA format is based on the conviction that investing in cultural projects capable of adapting to both present and future challenges, fully respecting people and their work, will contribute to the evolution of even consolidated business models,” says Carmine Perna, CEO of Mondadori Retail. “From the outset, Mondadori Retail shared the vision and objectives of creating a cultural and experiential hub at the service of the community. The intention was to make it a venue for the promotion of reading, entertainment, environmental sustainability and culture in its broadest sense,” concludes Perna.

The Mondadori Bookstore | MA is a fusion concept inspired by Japanese culture and translated from simple ideas into concrete projects by the firm Ricciardi Architetti, in partnership with architect Selene Amico. Tall furniture echoing the natural line of tree trunks creates a gallery that envelops visitors, inviting them to breathe in culture and make it their own, both stimulating and satisfying their curiosity. Combined with bonsai trees and sansevierias – not a random choice, as they purify the air from benzene -, everything in the bookshop recalls nature and environmental sustainability, from lamps to design accessories, from architectural choices to the quality of materials – marine poplar wood and recycled iron -, skilfully processed by master carpenters and  Coppola‘s historical partners. Moreover, ecological water paints, used for walls, can reduce the amount of free formaldehyde in the environment by 80%, while floating floors diminish environmental impact concerning the installation of all systems.

“The Galleria project is the highest expression of our philosophy of placing culture and art, in all forms of expression, at the centre of nature, to bring nature as close as possible to people, especially young people. The aim is to offer a deep emotional experience, leaving everybody free to define their own cultural paths and choices, but also to rely on and be advised by our trained staff of booksellers. Naples is the ideal city for this ambitious project as Neapolitans are passionate readers. Hence, we have invested around 1.9 million euro, and created 18 new job openings. The new location will also house a 300 sq.mt. office area for Mondadori Bookstore | MA offices,” says Serpe.

“The one in Naples (Italy’s flagship store) is our twelfth store. It will soon be followed by two new branches in Pavia, precisely one in the heart of the city in Via Cavour, and the other in the province. Thus, we continue our commitment to open bookshops not only in big cities, but also in the suburbs, to enable young people to get closer to reading, thus promoting a better future for them,” says Nello Nunziata, Head of the Store Development Division.

Mondadori Bookstore | MA in Naples covers a surface area of 1,000 sq.mt, with an offer of 148,000 books spanning great classics and best sellers – including fiction, non-fiction and miscellaneous. The We are Junior area includes children’s books, educational games, and illustrated fairy tales to stimulate the imagination of kids. Finally, the innovative section Just Comics, centred on mangas and comics, summons Generation Z. There is also an area dedicated to music and  cinema, with a wide selection of CDs, vinyl records and DVDs. The venue also presents a book buvette area, a free coworking hub, reading space reserved for reading and study, a space for wine tastings, and an exclusive area for events, designed to host some of the leading figures in the local, national and international art scene. Two large touch screen totems allow social interaction, while click & collect, and self checkouts allow customers to buy online on the bookshop’s website and collect in store. Trovalibro, Book Finder, locates the desired book among those available in store, thus making the reader’s experience in the bookshop pleasant and easy.

The store also features a large photo gallery dedicated to the art and contemporary photography of young emerging talents, offering them the opportunity to display their work in the heart of the gallery from time to time. This is the case of Vittorio Cioffi, Michele De Cesare, Gerardo Massaro, Fabio Monk and Davide Orfeo, who will open the exhibition Metamorfosi napoletana.

“The new Mondadori Bookstore | MA has the ambition of becoming a cultural hub that is accessible and usable by the entire Neapolitan community. It will also propose a rich calendar of events studied to offer, from the onset, some important names from the world of culture, who will enliven our gallery,” says Nunziata. “Furthermore, through various initiatives, the bookshop is also very attentive and sensitive to contemporary social and environmental issues,” concludes Nunziata.

MONDADORI BOOKSTORE| MA expresses an innovative, environmentally friendly, young and smart bookstore concept addressing Generation Z and beyond. The philosophy is expressed through architectural choices and the materials used to create them, publishing ideas and initiatives. The environmentally sustainable cultural concept has stemmed from the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the company managing one of the largest bookstore networks in Italy, Mondadori Store. Present throughout Italy with      11 stores in Udine, Gravellona, Arma di Taggia, Milan, Turin, Reggio Emilia, Grosseto, Rome, Salerno, Sestu and Catania.                                                 

MONDADORI BOOKSTORE I MA
Address: Galleria Umberto I, 45/46 Naples (NA)
Opening hours: Mon–Sun 10:00 am – 9:00 pm
Phone: +39081 4241243
Email: napoli@mabooks.it
IG: @choose.ma – TikTok: @mondadori_ma
https://www.mondadoristore.it/negozi

Benedetta Serpe
mondadorima.social@gmail.com
Phone: +39 333.9008660

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. +39 02.75423159

Mondadori Store, the most extensive network of bookshops in Italy, is opening a new bookshop in Alessandria on Corso Roma, providing the public with a centre entirely dedicated to books, culture and entertainment on one of the city’s main streets.

The new Mondadori Bookstore — managed by booksellers Veronica and Matteo Fusetti — expands the already extensive network of Mondadori Stores in the area, in line with the network’s strategy of spreading culture and promoting reading in our free time, creating an interactive place to meet and a true cultural centre in one of the most important industrial and commercial areas of Piedmont.

‘For about 30 years, my sister and I have worked passionately as booksellers, with the conviction that culture should be accessible to everyone, regardless of their background,’ says Matteo Fusetti, a Mondadori Store franchisee. ‘Turning what you love into a profession is a privilege that should not be wasted, but rather put at the service of the public. We also like to think that anyone who comes into our bookshop can find something they weren’t expecting and be happily surprised,’ Fusetti says.

The new bookshop covers 200 square metres and offers a selection of 15,000 titles, from the great classics to best sellers, including fiction, non-fiction and other genres. Special attention is reserved for younger readers with the We are Junior format — which includes educational games and picture books to stimulate their imagination with the most engaging stories — and the department dedicated to manga and comics, Just Comic. The store also has areas dedicated to #BookTok, for new generations of readers, local publishing, stationery, toys, gift cards and gift boxes.

The Mondadori Bookstore in Alessandria also serves readers online: customers can keep up to date through the Facebook and Instagram pages. They can also contact the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the largest network of bookstores in Italy, will have a new store in Aprilia (LT) from 30 April 2024. A landmark for all lovers of culture, reading and entertainment at the Aprilia2 shopping centre, one of the liveliest and busiest areas in the Lazio province.

“We are happy to announce the opening of our bookstore under direct management in Aprilia, which cements the Mondadori Group’s commitment to spreading culture and promoting entertainment and reading. This continues the broader strategy of continuous renewal, enhancement and development of our network of bookstores in Italy, which are increasingly attractive in their role as cultural strongholds”, said Carmine Perna, Managing Director of Mondadori Retail.

Located in a strategic position and nearby the entrance of the shopping centre, the new bookstore — with an area of 170 m² — offers modern, innovative spaces with a layout and furnishings that enhance and emphasise the vast product range of Mondadori Store: a catalogue of more than 11,000 titles — from best sellers to the great classics, including fiction, non-fiction and miscellaneous topics — e-readers, stationery products, gift boxes and gift cards. There is also a We are Junior area specifically designed for young readers. In this section, even the youngest readers can find a rich selection of books, illustrated fairy tales and educational games. The bookstore also houses a wide selection of comics and manga in the dedicated Just Comics department, with superhero comics and graphic novels.

The store also serves readers online: customers can contact the store, follow initiatives and events on its Facebook and Instagram pages and use the digital services at Mondadoristore.it to check the availability of books from the catalogue of more than 1 million titles, order them and pick them up in store.

Mondadori Store, the largest network of bookstores in Italy, is launching an initiative aimed at anyone who wants to dive into the world of the Internet’s most beloved dog to celebrate the release of Francesco Taverna’s second book – A tutto Chico (Fabbri Editori) – and share their love for their four-legged friends.

From 6 to 12 May, Mondadori Duomo will be Chico’s home: it will host a pop-up store dedicated to the world of the irresistible little blonde dog that has conquered the Internet, where fans will have the chance to buy not only pre-sale copies of the book but also exclusive products: from dinner sets to collars for little four-legged friends to cute gifts like t-shirts, mugs and beach towels designed especially for their owners. The corner shop will also be livened up by engaging activities so fans can dive into the special world of Chico: they’ll also be able to leave a letter for the adorable little dog and take funny photos for social media. There will also be a machine for customising dog tags that can be used as key rings or gift ideas.

“Chico and I are excited to open the doors of our house to fans for the first time: everyone will be able to experience the place where our adventures happen. It’ll be a cosy and familiar place, where you’re sure to meet many other like-minded enthusiasts”, said author Francesco Taverna. “Inside the pop-up store, you’ll be able to experience the A tutto Chico world: take a photo in the Chico Giangol, relaxing in our little garden and…well, I won’t say another word, except to say that you’re all welcome”.

The author and father of the irresistible little dog, Francesco Taverna, will be there every day, at different times, at the Mondadori Duomo bookstore, to share stories and fun facts about the world of Chico and meet his fans. The unmissable and end event will be held on Saturday 11 May from 3 p.m. with a special book signing.

And for those who aren’t from Milan, exhibition corners just for Chico and his world will be set up in 6 other Italian Mondadori Bookstores from 7 to 31 May: those in Lombardy in Arese CC Il Centro, Lonato CC Il Leone Shopping Centre, Rozzano CC Fiordaliso, Vimercate CC TorriBianche and those in Romea CC Nave de Vero in Veneto and Florence CC I Gigli in Tuscany.

Mondadori Store, the largest network of bookstores in Italy, will inaugurate a new bookshop tomorrow on Saturday 4 May in Avellino in the new Terminal: the innovative intermodal mobility hub located close to the main shopping streets. A new hub entirely dedicated to the world of books, culture and entertainment, available to the entire public.

The store expands the already extensive Mondadori Store network across the area, in line with the network’s strategy of spreading culture and promoting reading, creating an interactive meeting place and a real cultural organisation, especially for the young students who frequent the area: a strategic project for the Ufita Valley area and the Mezzogiorno.

“I’m happy to bring this project to life with the Mondadori Store network of bookstores, since we share the same goals: to make bookstores standards for culture and entertainment, satisfying the tastes of a wide public and focusing on the quality of the purchasing experience, multi-channel services and events, always putting the needs of our reading customers at the heart of our work”, said franchisee Nico Salanti, now at his fourth opening in Italy, after those in Nocera Inferiore, Cava de’ Tirreni and Sarno.

The new bookstore covers 156m² and offers a selection of around 6,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to the phenomenon of manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, stationery, toys, gift cards and gift boxes also expand the store’s offer.

The store in Avellino also serves readers online: customers can contact the store, follow initiatives and events on its Facebook and Instagram pages and use the digital services at Mondadoristore.it to check the availability of books from the catalogue of more than 1 million titles, order them and pick them up in store.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Bus Terminal – Via Fariello, 83100 Avellino (AV)
Opening times: Mon–Sat 7:30–20:30; Sun 9:30–21:00
Email: mondadori.stazioneavellino@gmail.com
Phone: 0825 51720378
https://www.mondadoristore.it/negozi
FB @mondadoristazioneavellino
IG @mondadori.stazioneavellino

Arma di Taggia (IM) is where Mondadori Bookstore | MA will plant its eleventh Italian flag, creating a new cultural centre with respect for eco-sustainability. The format is inspired by the Japanese philosophical concept of MA (間): “an undefined space between heaven and earth where man can empty his mind and nourish his soul“, where he can, therefore, free himself from the hustle and bustle of everyday life and rest his mind. A whole new way of creating, disseminating and promoting culture. The bookstore has a green, eco-friendly impact, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria and that will make its mark on the 170 m² surface area.

The new Mondadori Bookstore | MA offers future readers a choice of more than 14,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – with areas reserved for the youngest readers – We are Junior – featuring interactive books, educational games and illustrated fairy tales to stimulate their imagination and curiosity. The department dedicated to manga and comics – Just Comics – which gives a nod to Generation Z, is not to be missed. There is a space dedicated to photography for exhibitions, and at the opening, artist Silvia Nonnis will host an exhibition entitled ‘Explosion of Colours’. There is also a free co-working hub, guaranteeing comfort thanks to a special book buvette, a dedicated events forum ready to host talks and signings and a free reading zone.

MONDADORI | MA expresses an innovative, eco-friendly, young and smart bookstore concept with a nod to Generation Z and beyond. The philosophy is expressed through architectural choices and the materials used to create them, publishing ideas and initiatives. The eco-sustainable cultural concept grew out of the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the managing company of the largest network of bookstores in Italy, Mondadori Store. Present throughout Italy with 11 stores in Udine, Gravellona, Milan, Turin, Reggio Emilia, Grosseto, Rome, Salerno, Sestu, Catania and Arma di Taggia.

Mondadori Store, the most extensive network of bookstores in Italy, will inaugurate a new bookstore in Marina di Carrara, a Tuscan seaside resort and tourist destination in the province of Massa Carrara, on Friday 29 March, at 5.30pm, thus making a hub dedicated to the world of books, culture and entertainment available to the public.

The new Mondadori Bookstore – led by mother-and-daughter booksellers Elena Torelli and Giorgia Grasso, who also manage the bookstore in Sarzana (SP) – expands the already extensive network of Mondadori Stores in the area, in keeping with the network’s strategy of spreading culture and promoting leisure-time reading, creating an interactive meeting point and a true cultural organisation for locals and tourists.

The new bookstore covers 60m2 and offers a selection of around 7,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most intriguing stories, and the department dedicated to the manga and comics phenomenon, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in Marina di Carrara also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Il Mondadori Bookstore di Marina di Carrara è a servizio dei lettori anche online: i clienti potranno essere aggiornati attraverso le pagine Facebook e Instagram. Inoltre, potranno entrare in contatto con la libreria attraverso i servizi digitali di Mondadoristore.it per verificare la disponibilità di un libro, ordinarlo e ritirarlo in negozio, scegliendo da un catalogo di oltre 1 milione di titoli. 

Mondadori Retail, the company managing the most extensive network of bookshops in Italy, kicks off its awareness campaign ‘Women and Rights, Let’s Shine a Light Together’. This series of initiatives and activities aims to raise awareness of equality and gender violence, while focusing on books as a tool for in-depth analysis and comparison. The events will take place from 5 to 18 March 2024.

Kicking off the project is Gino Cecchettin at the Verdi Theatre in Padua, an exceptional location in the bookshop network. This moment of public meeting and interaction will focus on the weighty topics emerging from the pages of his book Cara Giulia. Quello che ho imparato da mia figlia ‘ (Rizzoli), written in collaboration with the author Marco Franzoso.

Starting on Saturday 9 March and followed by about 20 other dates, first-time author Roberta Recchia will appear at various Mondadori Bookstores around Italy to present and sign copies of her debut novel ‘Tutta la vita che resta’ (Rizzoli). This extraordinary and international success (rights already sold in 13 countries) tells the story of a family finding its way through the strength of affection. Click here to discover the stops on the tour.

Many authors have joined the awareness campaign. To celebrate International Women’s Day, the bookstore network is holding meetings and readings throughout the month of March with female writers from the Mondadori Group’s publishing houses, as well as some of the most prominent female voices in contemporary Italian literature. Participants include: Anna Toscano, Azzurra Rinaldi, Beatrice Salvioni, Carlotta Cossutta, Chiara Alessi, Dalila Bagnuli, Emanuela Canepa, Giulia Paganelli, Ilaria Dondi, Jennifer Guerra, Roberta Recchia, Sara Benatti and Tea Ranno. They will post a reading of a particularly heartfelt passage from one of their books on Mondadori Store’s official social accounts, inviting the public to reflect on the urgent issue of equality and gender violence through reading and, more generally, through culture. The social media profiles will also include a reading of Frida Kahlo’s poem ‘You deserve a lover’, in which booksellers from participating shops will take turns reading a few stanzas.

Finally, to further enhance the initiative, bookshops will decorate their windows and shelves to reflect the theme, adopting the specially created icon and giving visibility and prominence to some carefully selected titles, including: carefully selected titles, including: ‘Stai zitta e altre nove frasi che non vogliamo sentire’ (Einaudi) by Michela Murgia, ‘They Didn’t See Us Coming’ (Mondadori) by Lisa Levenstein, ‘Io sono Marie Curie’ (Sperling) by Sara Rattaro, ‘A Summer in the Red Scarf’ (Mondadori) by Elena Malisova and Katerina Silvanova and ‘Good Night Stories for Rebel Girls. 100 Tales of Extraordinary Women’ (Mondadori) by Francesca Cavallo and Elena Favilli.

The campaign is active both in stores and on digital channels: bookshops, e-commerce site, social profiles, newsletters and meetings with authors. Click here to discover all the initiatives.