Mondadori Bookstore MA

Mondadori Bookstore | MA, the eco-sustainable bookstore concept, will open its doors to the public on Sunday, 28 July at 4 p.m. inside the Tanit Shopping Centre in Sassari, taking a new step in its development path in the area.

The bookstore’s “young, green and smart” format is inspired by the Japanese philosophical concept of MA (間), “an undefined space between heaven and earth where man can empty his mind and nourish his soul”, as described by Antonio Serpe, Chief Retail Officer of the Mondadori Bookstore | MA Italia bookstores. “It’s a place dedicated to oneself, where you can feel free from the hustle and bustle of everyday life and focus on the well-being of the mind, representing a whole new way of making and spreading culture”, Serpe concluded.

The new bookstore opening in Sestu, which expands Mondadori Bookstore | MA presence in Sardinia, has an eco-friendly vibe, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria that personalises the 250 m² space. Another important aspect of the young & smart concept can’t be overlooked: thanks to the presence of multimedia and interactive totems, readers can interact on social media and answer questions about the current hottest titles. The store also has self-checkout, click&collect and Trovalibro services, which allows customers to find the title they’re after from those available in the store. There is also a free coworking and reading hub dedicated to readers and a forum, ready to host events, presentations and signings. Finally, there is a space used as a photo gallery for exhibitions and shows, which will host “Il Ricamo Delle Mani” by artist Roberta Uras for the opening.

The new Mondadori Bookstore | MA offers future readers a choice of more than 49,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – with areas reserved for the youngest readers – We are Junior – featuring interactive books, educational games and illustrated fairy tales to stimulate their imagination and curiosity. Finally, there is the Just Comics department, dedicated to manga and comics, with a nod to Gen Z readers.

MONDADORI | MA expresses an innovative, young, smart, eco-friendly bookstore concept for Gen Z and beyond. The philosophy is expressed through architectural choices and the materials used to create them, and in publishing ideas and initiatives. The eco-sustainable cultural concept grew out of the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the managing company of the largest network of bookstores in Italy, Mondadori Store. Mondadori Bookstores can be found throughout Italy with 13 stores in Udine, Gravellona, Milan, Turin, Arma Di Taggia, Reggio Emilia, Grosseto, Rome, Salerno, Sassari, Sestu and Catania. Further openings are planned in major Italian cities in 2024, including Naples (Galleria Umberto I).

MONDADORI | MA
Galleria Tanit Shopping Centre
Address: Via Caniga 1, 07100 Sassari (SS)
Hours: Mon–Sun 09:00–20:30
Telephone: 079.6764704
Email address: sassari@mabooks.it
IG: choose_ma-TikTok: mondadori_ma
https://www.mondadoristore.it/negozi

Benedetta Serpe
mondadorima.social@gmail.com
Tel: +39 333.9008660

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. +39 02.75423159

On Monday, 15 July at 3 p.m., Mondadori Bookstore | MA, the new eco-sustainable bookstore concept, will open to the public in Vigevano (PV) at the Il Ducale Shopping Centre.

With this new store – the second in Lombardy – the number of Mondadori Bookstore | MA stores in Italy rises to 12: innovative cultural hubs, dedicated to spreading culture and promoting reading and entertainment, while fully respecting sustainability.

The bookstore format is inspired by the Japanese philosophical concept of MA (間), “an undefined space between heaven and earth where man can empty his mind and nourish his soul”, said Antonio Serpe, Chief Retail Officer of the Mondadori Bookstore | MA Italia bookstores. The bookstore describes itself as a ‘young, green and smart’ space, where people can take a break and get away from the hustle and bustle of everyday life, devoting themselves to reading and getting in harmony with nature. A completely innovative way of understanding, promoting and doing culture.

The new Mondadori Bookstore | MA in Vigevano has an eco-friendly vibe, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria that personalises the 150 m² space. The store also offers more than 30,000 titles, from the great classics to best sellers, including fiction, non-fiction, detective stories and more. And that’s not forgetting the We are Junior department, which includes children’s books, educational games and illustrated fairy tales to stimulate little ones’ imagination; and the innovative Just Comics department dedicated to manga and comics for Generation Z. There is also a space dedicated to exhibitions and photo displays, which will host ‘L’ultima Luce’ (The Last Light) by artist Alessandro D’Amore for the opening, as well as a forum dedicated to events, ready to host presentations and signings, and, finally, a free reading zone.

MONDADORI BOOKSTORE MA also arrives in Milan, with its eighth store in Italy. The new store in the green, Japanese-inspired bookstore format will open on Saturday, 16 September, starting at 10 a.m., inside the Bonola Shopping Centre.

Sansevieria, bonsai trees, and tall, curved furniture reminiscent of tree trunks furnish the approximately 150-square-metre bookstore, a new magnet for the cultural life of the area. The winning mix of multimedia, comfort, and sustainability gives rise to a “reader-friendly” space in keeping with the Japanese philosophy of Ma, from which the brand takes its name, and which offers a place to nourish the mind and to find a moment of respite from daily stress.

Among shelves of fiction, non-fiction, miscellaneous works, classics, manga, graphic novels, gadgets, interactive totems and reading and relaxation corners, visitors – supported by a team of young and passionate booksellers – will be able to have a totally new shopping experience and, at the same time, enjoy fun times thanks to literary events, book signings and all the other activities offered for young and old alike. A rich section of books, illustrated books, toys and educational games will also be dedicated to them to have fun and stimulate their creativity.

“Finally: Milan, too!” declared Giuseppe Messina, the CEO of MA book lifestyle group. “The green spirit that stimulates the revitalisation and development of this area of the Milanese metropolis,” Messina continued, “perfectly matches the mission of innovation and eco-sustainability that drives our project in partnership with Mondadori Retail”. It will be a lively, dynamic space,” he concluded, “soon capable of becoming a cultural meeting place for all readers in the area”.

MONDADORI BOOKSTORE MA is a young and environmentally-friendly bookstore. Concepts such as comfort, multimedia experiences and sustainability are reflected in both its architectural features and the materials used to achieve them, as well as in its editorial proposals and initiatives. This cultural environmentally-friendly concept is the result of the creativity and innovative ideas of a team of southern entrepreneurs: Paolantonio Serpe, CEO of MOOKS, Nello and Biagio Nunziata, owners of the popular clothing brand ZUIKI and Giuseppe Messina, an entrepreneur from Catania, in partnership with Mondadori Retail, the company at the head of the largest network of bookstores in Italy: Mondadori Store. MONDADORI BOOKSTORE MA has been located in Turin’s Officine S Shopping Centre since 6 January 2022, in Sestu, in the province of Cagliari, since 17 March, in the La corte del Sole Shopping Centre in Catania, in via Etnea, since 11 November, in Martignacco, in the province of Udine since last February, at the Città Fiera Shopping Centre and in Salerno since 10 March, at the Le Cotoniere Shopping Centre and at the Aurelia Antica Shopping Centre of Grossetto as of 6 May, since last 16 June in Gravellona Toce in the province of Verbano-Cusio-Ossola, at the Le Isole Shopping Centre and from next 16 September in Milan, inside the Bonola Shopping Centre. Other openings are planned for 2024 across important Italian cities.

MONDADORI BOOKSTORE MA
Bonola Shopping Centre, Via Quarenghi, 23 – 20151, Milan
Hours: Monday through Saturday 08:30 – 20:00 – Sunday and holidays 09:00 – 20:00
Phone: +39 0235958483
Email: milanobonola@mooks.it
https://www.mondadoristore.it/negozi