The Mondadori Group is a media partner of the new edition of Social Media Week that begins today in Milan in conjunction with nine other cities around the world. The event, which will continue until Friday 22 February, is dedicated to the analysis of the role of social media in both the public and private aspects of people’s lives.

Mondadori, a leader in magazine and book publishing and with the most extensive network of bookstores in Italy, has always paid attention to the languages ​​and forms of communication of all of its communities of readers, both print and digital. The Group is present online with dozens of brands active on all of the major platforms and follows with interest the creativity and dynamics of the social landscape.

The social profiles of the Group include more than one million fans on Facebook and 700 thousand followers on Twitter. The company’s profile on Linkedin now has more than 10,000 contacts. Meanwhile the company’s brands are also active on other social networks, including YouTube, Pinterest and Tumblr.

On the occasion of Social Media Week, Mondadori’s digital channels will cover the issues emerging from the presentations, discussions and workshops, drawing up an outline of the new scenarios in media and technology. The Group will also make its own event space InMondadori (inlibreria.inmondadori.it), at its store in Piazza Duomo in Milan, available, making it one of the official locations of Social Media Week and host to some of the daily events in the programme.

Some of the most anticipated events include:

– on Tuesday 19 February, from 1pm “La città che dà spazio al tempo: conciliazione e work-life balance”, moderated by Annalisa Monfreda, editor of Donna Moderna;

– on Tuesday 19 February, from 3pm, “Facciamoci avanti. Le donne, il lavoro e la voglia di riuscire” (Putting ourselves forward. Women, work and the will to succeed), with Laura Donnini, general manager of Edizioni Mondadori. A round table discussion, organised in association with Valore D, and inspired by the book by Sheryl Sandberg, COO of Facebook, Facciamoci avanti (Lean In), which will be published in Italy on 12 March.

– on Wednesday 20 February, from 3pm, a panel discussion and analysis of the links between social media and the law, starting from the recent shutdown of the site Avaxhome.ws;

– on Wednesday 20 February, from 7pm, “Communicating Fashion on Tumblr”, a discussion led by Tamu McPherson, Style Director of Grazia.it;

– on Friday 22 February at 3pm, “Twitter: a guide to digital chat”, with Stefano Jugo, head of editorial marketing at Giulio Einaudi Editore.

Social Media Week will be followed by R101, which will give a voice to many of the most important personalities of the Italian net during the station’s most popular programmes.

You can follow Social Media Week on Twitter using the hashtag #SMWMilan

An up-to-date calendar of the events of Social Media Week is available at

socialmediaweek.org/milan/schedule/

Donnamoderna.com, one of Italy’s leading web sites for women, presented to the Fondazione Istituto Europeo di Oncologia (European Institute of Oncology -FIEO) the proceeds of “Un’azione coi fiocchi”, an online charity initiative in support of the couples who every year have difficulty conceiving a child, in collaboration with Pro-Fert, (Società Italiana Conservazione Fertilità), the Italian Fertility Conservation Association.

The users of Donnamoderna.com, by sharing the initiative with their friends on Facebook, Twitter and Pinterest, activated an authentic web charity chain triggered by a video-story in support of fertility which in a short time generated 83,000 views YouTube and winning the first place among the most viewed (of the week and month) and popular videos on the web in the “Non-profit & Activism” category.

Thanks to the likes and shares on social networks, Donnamoderna.com donated €5,000 to the Fondazione Istituto Europeo di Oncologia: the proceeds will be used by the FIEO to promote an innovative study led by Dr. Fedro Alessandro Peccatori, Director of the Fertility and Reproductive Oncology Unit at the IEO, into “Cancer and fertility: the importance of prevention.”

Donna Moderna is the preferred magazine for the most lively, curious and modern women, thanks to an editorial formula based on service, variety and completeness as well as journalistic quality. Donnamoderna.com is the Italian leader in sites for women with 4.5 million unique visitors and 55.7 million page views (source Audiweb, November 2012), it also has over 151,000 fans on Facebook and over 156,000 followers on Twitter .

Fondazione IEO
“Better care through research” is the motto of the IEO, established in 1994 on an idea by ​​Prof. Umberto Veronesi, and which is inspired by an innovative model of health and advanced research in the field of oncology, integrating the various activities in the fight against cancer: prevention, diagnosis, health education and training, research and treatment.
In order to conduct research of consistently high quality and reliability you need to ensure that researchers have a real opportunity to work consistently at the highest level, which is why the Institute is supported by the Fondazione IEO, a non-profit fundraising organisation.
For IEO and its Fondazione, the fight against cancer is conducted along three lines: clinical activities concentrated in the three areas of prevention and diagnosis, surgery and medical care; experimental research which has absolute priority; and training, to which the utmost importance has always been given.

Profert
Profert, the Italian Fertility Conservation Association, is a scientific body which brings together gynaecologists, reproductive specialists, oncologists and biologists. It is chaired by Dr. Andrea Borini, chief clinician and scientist of the Tecnobios Procreation centres.
The associations objectives include: the organisation of clinical trails, the establishment of a network of counselling centres for the preservation of fertility, the training of doctors in the field, the drafting of guidelines for specialists, the promotion of information campaigns to build awareness among women and men of childbearing age how to safeguard their ability to have children.

The Mondadori Group is a media partner of the new edition of Social Media Week that, from 18 to 22 February, returns to Milan in conjunction with nine other cities around the world.
The event is dedicated to the analysis of the role of social media in both the public and private aspects of people’s lives.

Mondadori, a leader in magazine and book publishing and with the most extensive network of bookstores in Italy, has always paid attention to the languages and forms of communication of all of its communities of readers, both print and digital. The Group is present online with dozens of brands active on all of the major platforms and follows with interest the creativity and dynamics of the social landscape.
The social profiles of the Group include more than one million fans on Facebook and 700 thousand followers on Twitter. The company’s profile on Linkedin now has more than 9,500 contacts. Meanwhile the company’s brands are also active on other social networks, including YouTube, Pinterest and Tumblr.

On the occasion of Social Media Week, Mondadori’s digital channels will cover the issues emerging from the presentations, discussions and workshops, drawing up an outline of the new scenarios in media and technology.
The Group will also make its own event space InMondadori, at its store in Piazza Duomo in Milan, available, making it one of the official locations of Social Media Week and host to some of the daily events in the programme.

Among the most anticipated events on Tuesday 19 February, from 3pm, a round table discussion “Facciamoci avanti. Le donne, il lavoro e la voglia di riuscire” (Putting ourselves forward. Women, work and the will to succeed), with Laura Donnini, general manager of Edizioni Mondadori. The meeting, organised in collaboration with Valore D, discusses the issues raised by the book by Sheryl Sandberg, COO of Facebook, Facciamoci avanti (Lean In), which will be published in Italy on 12 March.

Another woman will be the main guest of the evening dedicated to the use of Tumblr in the fashion world: Tamu McPherson, Style Director of Grazia.it, will lead the discussion at the meeting on Wednesday 20 February at 7.30pm with Valentine Uhovski, Tumblr‘s Fashion Evangelist.

A panel devoted to legal issues in social media will provide an opportunity to discuss the forced closure of the site Avaxhome.ws, obtained by the Mondadori Group in the autumn: on Wednesday 20 February at 3pm legal experts will attempt to clarify the not subtle difference between the free movement of editorial content and crimes committed on the net.

Social Media Week will be followed by R101, which will give a voice to many of the most important personalities of the Italian net during the station’s most popular programmes.

An up-to-date calendar of the events of Social Media Week is available at http://socialmediaweek.org/milan/schedule/

The Umberto Veronesi Foundation and Geronimo Stilton are sharing a project of great ethical and educational value, aimed at building an awareness in children of the importance that scientific research has for all of us.

The initiative is being realised with the support of the publishing house Piemme, a leader in children’s fiction thanks to the ability to dialogue with children that distinguishes its catalogue, and which has enables it to become a reference point for parents attentive to the needs their children and teachers involved in stimulating a love of reading.

Thanks to his ability to handle even delicate and complex topics with charm and humour, bringing them within the reach of a child, Geronimo Stilton has written a book, The Strange Case of the Blue Pimples, which recounts a very special adventure, set in Topazia, where a strange outbreak of blue pimples pushes grandfather Torquato to turn to the famous doctor and researcher Prof. Toponesi, the Island of Mice’s alter ego of the eminent Professor Umberto Veronesi!

The story continues with the family Stilton on a visit to Professor’s highly modern scientific laboratories: this gives them an opportunity to explain to young readers the importance of safety rules, of how a team of researchers is composed and the significance of research protocols, with the help of explanatory boxes accompanying the text. And all of this with a view to popularizing science in a way that can be assimilated in the early years of life and which is crucial for the training of aware future adults, and using a language and approach suitable for the ages to which they are addressed.

With this book Geronimo Stilton and Edizioni Piemme support the research grants of the Fondazione Umberto Veronesi.

Mondadori, with a score of 84/100, was included among high disclosure scores of CDP Italy 2012.
This morning CO2 emissions disclosure event, organised by CDP and London Stock Exchange, was presented at Milan Stock Exchange. In 2012, 100 best capitalised listed companies were invited to disclose CO2 emissions: 46 companies, representing 60% of Italian market capitalisation, answered CDP questionnaire.
Mondadori, new entrance, with a score of 84/100, was included among high disclosure scores of CDP Italy 2012

2012 CSR Online Awards – Italy 100: in the Italian edition of the CSR Online Awards published today by Lundquist, a strategic communications consultancy, Mondadori, which published its first CSR report this year, gained the 17th position, making it the best new entry.

Mondadori has announced the publication of its Sustainability Report for the year 2011. The document, which is available online at www.gruppomondadori.it – ​​in the “Sustainability” section, provides an account of the performance and the main initiatives of the Mondadori Group in Italy in terms sustainable development.

The process, launched by Mondadori with the creation of its Sustainability Committee and the preparation of a social report for internal dissemination and use, has led to the publication of the first public document in which the Group gives an account of its approach to issues of social responsibility.

“For over a hundred years Mondadori has been a publishing house driven by a passion for the craft of publishing, a curiosity about new tastes and trends and the courage to innovate. We are part of the history and culture of our country and we have always been aware of the role of responsibility that each company and especially a company engaged in culture, has with respect to the broader community,” Maurizio Costa, deputy chairman and chief executive of the Mondadori Group.
“With the Sustainability Report our relationship with all our stakeholders is enhanced with a tool for dialogue and reflection that will help both them and us to continue to pursue growth while continuing to respect the values ​​that have always guided us,” Costa concluded.

The presentation of the issues and the data in the 2011 Sustainability Report has been made in accordance with the guidelines of the Global Reporting Initiative (GRI – version G 3.1 with application-level C+) and reviewed by an external company. In line with this, Mondadori’s Code of Ethics has been revised, to take account of new demands and needs of all its stakeholders.

The “Sustainability” section of the company’s web site www.gruppomondadori.it also includes a presentation of the Group’s environmental policy, in terms of its vision and objectives for a reduction of the environmental impact associated with their activities, promoting, among other things, a responsible use of natural resources.

Tomorrow sees the launch of “Il Lavoro per i Giovani” (Jobs for the Young), a new initiative by Donna Moderna and Sportellostage.it, which aims to offer work experience opportunities for school-leavers and recent graduates.

Donna Moderna, in each issue during the month of May, will present 100 internship opportunities, a total of 400 places: a range of different roles inside companies selected exclusively for this project and spread across the whole country. In addition to the opportunities, the magazine will also provide precise instructions on how to apply for the positions.

“With the spirit of service and social solidarity that has always made Donna Moderna a useful and unique magazine, we have developed a concrete initiative,” declared the magazine’s co-editor Cipriana Dall’Orto. “It’s not enough to say that ‘we believe in the young’, ‘the crisis will end.’ We rolled up our sleeves and found 400 opportunities of getting into a company; a first, very important, step that many young people can’t manage on their own. We open a door: then it is up to them to make the most of this chance. Requirements? Courage, resourcefulness, and a willingness to face a challenge,” concluded Cipriana Dall’Orto.

“The initiative was born from the experience of Sportellostage.it in facilitating the entry of young people into the labour market through internships. Since 1999 over 60,000 young people have found jobs in companies thanks to our internships,” declared Marina Verderajme, President of Sportellostage.it -ACTL.

Full details can be found on Donnamoderna.com, including a practical guide to the job market, an extract from the ACTL – Sportellostage.it guide and a forum where an expert will respond to questions from users. The site also provides access to www.lavoro-giovani.it: by using the password published every week in Donna Moderna, users can check the details of the job offers and apply for the positions available.

The following companies have supported the “Il lavoro per i giovani” initiative: ABB, ACCENTURE, ACCOR, ARNOLDO MONDADORI EDITORE, BINARIO IMMAGINE E COMUNICAZIONE, BOSCH, CADEY, CEVA LOGISTICS, CISALFA, COCA-COLA, CONFORAMA, DEBORAH, ESPRINET, GEOX, GERI HDP, GEWISS, GI GROUP, GRUPPO COIN, KRAFT, L’OREAL, LUTECH, MARCHON, MARCOS Y MARCOS, MEDIAMOND, MIRATO, NESTLÉ, NTT DATA, PENNY MARKET, RANA, SEPHORA, SKY, STARHOTELS, START PEOPLE, SWAN GROUP, TRIUMPH, UNILEVER E VIRGIN.

Following on from the 2011 campaign for the Mondadori guides in support of FAI – Fondo Ambiente Italiano for the recovery of the St Francis’ Wood in Assisi, 2012 begins with a renewal of cooperation between the publisher and the most important non-profit foundation for the protection of the Italian countryside.

Mondadori is proud to publish the book by the chairman of FAI Ilaria Borletti Buitoni: Per un’Italia possibile. La cultura salverà il nostro paese? (Towards a Possible Italy: Can Culture Save the Country?, Mondadori) in bookshops from 13 March 2012. A documented pamphlet of 128 pages devoted to the wealth of Italy’s assets, which, after years of abandonment and political inaction, are in a state of emergency. An engaging and disturbing portrait in which the author doesn’t forget to list the many positive examples, large and small, and increasingly numerous, of efforts and initiatives committed to building environmental awareness, the recovery of lost areas (oasis, historic gardens, sanctuaries, etc.) and the enhancement of cultural tourism..
Part of the proceeds from the sale of the book Per un’Italia possibile will be devolved to support the work of FAI – Fondo Ambiente Italiano.

The book is published just a few days ahead of the XX Edizione di Giornata FAI di Primavera (the 20th FAI Spring-day) which will take place on 24-25 March 2012, one of the most important events organised by FAI, a keenly anticipated and successful annual event (500,000 visitors in 2011), during which hundreds of particular locations, many of which are inaccessible during the rest of the year, are opened to the public (this year 670 locations across Italy will be open). The Mondadori guides will celebrate the 20th edition of the Giornate FAI di Primavera and anyone who buys a Mondadori Top10 guide on 24 or 25 March will also be supporting the initiatives of FAI – Fondo Ambiente Italiano.

In the Duomo square Multicenter, Mondadori has opened “MOBI”, a newly conceived space dedicated to kids.

Created for children, but also for their parents, this is a colorful and cozy place right in the heart of Milan, where you can play and develop language skills accompanied by “Mobi” (Mondadori Bimbo) to discover books. Inside this space, in fact, on top of a very wide selection of books and toys divided and selected by age group, many didactic and play activities take place, with the aim of teaching children how to read actively, consciously and with enthusiasm.

Indeed “MOBI” is innovative in the design of its fittings, but most of all for the didactic contents supplied by MUBA (Museo dei Bambini Milano – Children’s Museum of Milan) and amusement opportunities created by multimedia paths and creative labs.

Many of the suggested activities foresee the use of tablets, with which children can interact and increase their imagination. Through 10 iPad, positioned on a large interactive platform in the center of the room, they can build their own ideal e-book, a veritable electronic book, with cover, title, author, and short story. The youngest (0 to 6 years old) will work thanks to illustrations, while the eldest (6 to 12 years old), will measure themselves against a more structured story. Moreover, by connecting to www.mobimondadori.it and by retrieving the e-book created inside the Mondadori Multicenter, it is possible to read the book itself on one’s iPad, color it and print it at home.

Creative labs also propose to children the exploration and the discovery of storytelling with reference to the four main themes developed in the multimedia project: the story’s characters, places, animals and travels.

Organized classes from January to May at MOBI every Sunday are free with necessary booking; the first event will take place on Sunday 8 January with two sessions (from 3 to 4 pm and from 4.30 to 5 pm) on the location of stories for children between the ages of 4 and 6; the complete schedule and all information on application are available at the Multicenter store.
Mondadori Multicenter opens its door to students too: the initiative Alunni in libreria (students in the bookstore) has been renewed. It offers a visit to discover the bookstore with a non-scholastic approach to reading. Meetings will take place in the mornings until May, from Monday to Friday (info 0245441161).

As a completion to the Mondadori Multicenter offer for kids, Sale&Pepe cooking classes for children will take place in February on the store’s “Cook&Books” floor: many meetings for youngsters to experiment with their own imagination while cooking and learning how to select ingredients. The class schedule can be found on www.corso-di-cucina.it .

The Duomo square Mondadori Multicenter is the largest space dedicated to culture and leisure in the heart of Milan. The store, with a surface of 4.000 square meters, offers its customers a wide range of books and dvds, a news stand and an exclusive line of stationary, gadgets and gifts; on the second floor you can find the most up to date digital technology, computers and phones. All this makes the Mondadori Multicenter a very pleasant meeting space for the whole family, where you can dive into culture surrounded by an atmosphere rich in stimuli and novelties.