Donnamoderna.com, leader in the editorial web sites sector targeting women, launches “Basta il pensiero!” (the thought is enough!), the free Christmas Facebook application, (https://apps.facebook.com/bastailpensiero/).



This Christmas, through the “Basta il pensiero” app, Facebook users will be able to send a thought to their friends – sharing a list of virtual gifts selected by Donnamoderna.com – and invite them to do the same to trigger off a real viral chain for charity.

The more gifts “unwrapped” by a click, the sooner Donnamoderna.com will be able to sustain the European Oncology Institute Foundation: for every 5 gift-wraps, in fact, Donnamoderna.com will donate 1 euro to FIEO towards breast cancer research, with a total help up of to 5 thousand euros.

FIEO will use the funds collected to promote an innovative pilot study, led by doctor Fedro Alessandro Peccatori (Director of the Fertility and Reproduction in Oncology Unit – IEO) aiming to evaluate the effectiveness of Counseling in Oncology.

Important goals, then, which Donnamoderna.com wishes to reach with the help of its users, who will be able to participate in this initiative by downloading the “Basta il pensiero!” app.
In order to know the details, discover how to fill the Christmas tree with presents and do some good without spending a penny, just go to http://ty.donnamoderna.com/bastailpensiero.


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The IEO Foundation

Together with the European Oncology Institute, since 1993, the IEO Foundation is a no profit organization which raises funds to support the creation and development of experimental and clinical research. In particular, FIEO works to spread knowledge about the causes, prevention, and therapies for oncological diseases, either directly or via third parties, through biomedical and sanitary research, and through assistance , physical and psychological rehabilitation of cancer patients, and through the donation of assets both to the above mentioned people and to the Oncology European Institute in Milan, which has the same aims.

In bookshops from 29 November Ti racconto un sorriso (Mondadori, pp.60, €19) is a book and CD of short stories presented by six famous faces from television which has been put together to contribute to the appeal promoted by Mediafriends (the charity association created by Mediaset, Mondadori and Medusa), which this year is in favour of the Centro Benedetta D’Intino.
The book features seven tales, based on true stories, is illustrated by Paolo D’Altan and read, on the accompanying CD, by voices from R101: Cristiano Militello, Paolo Cavallone and Sara, Marco Balestri, Lester and Paolo Dini, Federico l’Olandese Volante, Chiara Lorenzutti and Alberto Davoli, Tamara Donà and Tamy T.

The first six tales all have a happy ending and are taken from stories of children in difficulty who, in different parts of the world, thanks to the help of the various associations supported by Mediafriends, have managed to regain their smile and the hope of a better life. Only the last story is still waiting to have its happy end.

Also this year, the stories are introduced by six personalities from the world of entertainment who have enthusiastically taken part in this charity effort: Enrico Brignano, Piero Chiambretti, Rita dalla Chiesa, Alessia Marcuzzi, Alfonso Signorini and Silvia Toffanin.

Porceeds from the book will be donated to Mediafriends Onlus which this year is supporting the Centro Benedetta D’Intino, the operating structure of the Fondazione Benedetta D’Intino, founded in 1992 by the Mondadori, D’Intino and Formenton families, in memory of Benedetta, who died at the age of fifteen months due to congenital heart diease.
The Centre works to guarantee a future for children with physical, psychological and social difficulties and operates in two sectors: psycho-therapeutic services, which helps children from birth with emotional problems, and, augmented and alternative communication services, which supports children and adolescents with serious communicative difficulties.
The aim of the Centro Benedetta D’Intino in Milan is also to consolidate in the daily lives of these children the results achieved by the Centre, with specially trained staff who continue to provide families, school mates, teachers and friends with the necessary support. Through its web site, www.mediafriends.itwww.mediafriends.it, Mediafriendswill publish the results of the progress being made and the use of the funds provided by the book.

This year the GEO Mondadori campaign is supporting the collection of funds for FAI – Fondo Ambiente Italiano (the Italian Environmental Fund) – for the project “La Terra di Francesco” which aims to recover and open to the public the wood of Saint Francis of Assisi..
Also, from 15 June to 15 August, it will be possible to buy all the Mondadori guides (Guide Mondadori, Top 10, Scoprire l’Italia, Repertory and City Book) with a 25% discount.

Mondadori, the market leader in travel publishing with a catalogue of 200 titles, has always been engaged in environmental protection. The guides themselves are printed on FSC paper, which means that the paper is responsibly sourced.
With their support for “La Terra di Francesco” the Mondadori guides also confirm an attention for the growing sensitivity of the public about environmental tourism.

The FAI project for Assisi aims to redevelop and recover vegetation in the area to protect the biodiversity of the woodland, as well as restoring the buildings within the area. This zone of 60 hectares of hilly woodland, made up mainly of oak, maple and hornbeam trees as well as olive groves and cultivated fields, could be opened to the public by November 2001. This is the landscape that served as a backdrop to the paintings of Giotto and where we can today also find the land art work Il Terzo Paradiso donated by Michelangelo Pistoletto. It is land that represents the highest model of the communion between man and nature, in line with the teachings and principles of St Francis.

At the XXIV International Book Fair in Turin, Bol.it will launch DonaBol – Books donated by the web, a new charitable initiative that will involve the donation by Bol.it of a library to four Italian schools. The aim is to provide the schools with the texts that have had the biggest impact on the lives of readers and net users by sharing their favourite titles with friends, passing on emotions, tastes and opinions that are, in fact, exchanged and give users the sense of being a part of a community and being involved in an important initiative.

Through DonaBol, and along with those taking part, Bol.it will bring a passion for books and reading to others who can enjoy the positive effects of the actions of others. To support the schools and to give everyone the opportunity of helping kids and students become familiar with the books they deem fundamental.

The schools that will benefit from the initiative – among the most need in Milan, Turin, Naples and Palermo – have been selected thanks to the collaboration of the CGM cooperative, Italy’s largest network of social enterprises, operating across the country since 1987, which has more than 10,000 operating units and a staff of 45,000 in the various regions.

To take part in DonaBol all you need to do is visit the Bol.it stand at the Turin Book Fair (from 12 to 16 May 2011, pavilion 2, stand H126-J125) and sign up, or go to the web site www.bol.it where, from 12 May, there will be a dedicated page for Donabol, and indicate the five titles that you consider the most important in your life. When you have completed your list, the user will be invited to indicate the initiative to as many people as possible, sharing the titles on Facebook and Twitter and inviting their friends to take part. Everyone is invited to make their selection of books for DonaBol: the more contributions, the more books will be donated and the more the dream of donating a library to the four schools will become a reality.

The initiative will be launched on 12 May, with the opening of the Turin Book Fair, and will go on until the end of the month. When the collection of titles has been completed, the most selected titles will join those to be donated to the schools and Bol.it will support the head teachers of the selected schools, who will evaluate their suitability with the schools’ syllabus and needs.

Donna Moderna and the Vodafone Foundation Italy presented in Rome, at the Auditorium dell’Ara Pacis, the winners of the “Women & Work Project”, for the best ideas for women’s social enterprise with total prize money of €300,000.

The winners
The initiative by Donna Moderna and the Vodafone Foundation Italy attracted entries from a great number of women who put together hundreds of projects for the creation of various forms of women’s social enterprise.
The rules of the competition laid out three main areas of interest:

– Home & Work. Getting better organised for ideas for the improved management and conciliation of professional and family demands in women’s daily lives;

– Solidarity. Lending a hand for the elaboration of proposals aimed at getting more women who have been subjected to abuse or live in difficult situations into work.

– Web. Let’s get online for web projects or those involving telecommunications and aimed at providing incentives for female employment.

The selection was made on the basis of over 270 projects submitted, of which 50% were dedicated to the conciliation of home and work.
Among the many projects received, special attention was given to issues of environmental sustainability and the creation of forms of aggregation to put women in contact with each other on the basis of common interests.

The best projects in each of the three categories were awarded with the sum of €100,000.

Emma Bonino, Federica Guidi and Barbara Palombelli awarded the prizes to the three winning projects:

1) “Pratice the future” (San Giuliano Milanese – MI)
In the Home & Work section, the stand-out project was “Practice the future”, characterised by its focus on environmental sustainability and the different needs of women in the home.
The proposal was created with the objective of consolidating and structuring a range of services for children (summer camps, after school, open days for private bodies and schools) in the context of the activities of the association Cascina Santa Brera, with activities aimed at working mothers that place particular attention on healthy and eco-sustainable living.

2)“ Baby-lab Coop” (San Sebastiano al Vesuvio – NA)
The winner in the Solidarity section was “Baby-lad Coop”, a project that “aims to help women in difficulty into work. The proposal is based on the creation of a strong network of partnerships across the Naples area. The objective is to establish a social cooperative of women made up of the three proposing members and a number of volunteers, together with ex-prisoners who, following initial training and a process of selection, will be able to contribute to the management of social activities comprising laboratories for children (after-school and pre-school) and parents-children.

3) “Womenpride” (Turin / Lecce)
The prize in the Web section went to “Womenpride”, which was able to combine the use of web technologies with the needs of women to combine work and family. The project involves the creation of a web platform that can offer women with children the possibility of conciliating work and family and to create opportunities for to bring women together online, creating groups that share interest and hobbies.

During the award ceremony there was also a debate on the theme of “Women’s social enterprise: a possible dream”. Taking part in the discussion were: Senator Emma Bonino, deputy speaker of the Italian Senate; Federica Guidi, President of young entrepreneurs of the Italian federation of industry; the journalist Barbara Palombelli; the Hon. Alessia Mosca, Secretary of the Labour Commission of the Chamber of Deputies.
The accent during the meeting was on the need to increase the involvement of women in the workplace in a country where the female unemployment rate is still stuck at 46.4% (Source: ISTAT).

Donna Moderna, the weekly edited by Patrizia Avoledo and Cipriana Dall’Orto, and Mediafriends, the charity set up by Mediaset, Mondadori and Medusa, have combined their forces in a project aimed at providing support fro children who are the victims of abuse and maltreatment.

The initiative will be launched during the Pitti Bimbo, in Florence from 20 to 22 January 2011, with a photographic installation by Enrico Bossan entitled Bambini rompiscatole. Bambini nelle foto. Foto nelle scatole (Pain in the neck kids. Kids in photos. Photos in boxes), which will be open on 21 and 22 January form 10 am to 5 pm at the Magazzini Teatro della Fortezza da Basso (admission free). The opening is scheduled for tomorrow, Thursday 20 January, with an invitation-only event.

This project by Donna Moderna, a women’s weekly that has always been engaged in social issues, and Mediafriends will continue during the whole of 2011 and will also involve readers of the magazine with a fund raising effort organised in a range of initiatives.

The exhibition Bambini rompiscatole. Bambini nelle foto. Foto nelle scatole is a reportage featuring 10 photographs by Enrico Bossan that, from the viewpoint of the young guests, give an account of the atmosphere and life of the family home. Each photograph is mounted inside a large cardboard box that symbolises the box in which the dreams, thoughts and desires of children are contained.

Donna Moderna and Mediafriends invite visitors to open the boxes and, as well as discovering the photos, to read the thoughts that important writers have dedicated to these unfortunate kids. The authors: Giorgio Fontana, Fabio Geda, Pietro Grossi, Paolo Giordano, Carlo Lucarelli, Paola Mastrocola, Marco Missiroli, Michela Murgia, Valeria Parrella and Roberto Saviano as well as Dario Fo, who has donated a watercolour done by him.

During the inauguration event the actress Gaia De Laurenti will read some extracts.

The proceeds of the Donna Moderna and Mediafriends project will be devolved to five communities run by the associations CAF and Focolare Maria Regina Onlus in Teramo. Four separate areas for the collection of funds have been identified: healthcare, hospitality, education, leisure.

The companies at Pitti Bimbo will be asked by Donna Moderna and Mediafriends to support the initiative by buying one of the installations. Visitors to the exhibition can contribute by buying posters of the photos as well as by visiting the web sites www.donnamoderna.com and www.mediafriends.it, where they can support the project by making a donation to CAF (www.cafonlus.org) and Focolare Maria Regina Onlus (www.ibambini.it).

Donna Moderna will be present during the entire period of Pitti Bimbo in the exhibition area with a comfort-corner in the Mondadori Appointment space, which is in the heart of the Fortezza da Basso, in the middle of Piazzale delle Ghiaie.

Mondadori has accepted the invitation to Italian companies in the paper and printing sector made by Greenpeace to join in the fight against deforestation with a commitment to define a gradual shift to the use of FSC-certified paper (from sustainably and responsibly managed forests) in the production of books. “Forest-friendly” paper will be used for some prestigious and high-quality literary series, such as: Strade Blu and Oscar Spiritualità by Edizioni Mondadori, Einaudi Stile Libero, Wellness by Sperling & Kupfer and, in children’s books, some of the Geronimo Stilton, Scooby-Doo and Flambus Green series published by Piemme.

“I am extremely proud of the commitment that Mondadori made to help build awareness through the Greenpeace campaign,” stated Riccardo Cavallero, general manager of the Mondadori Group’s trade books area. “The reason why Mondadori has decided to accept Greenpeace’s invitation is that it well help us to operate in an increasingly more sustainable and responsible way in the market, and it will allow us also to offer to our readers a concrete opportunity to make a conscious purchasing decision in favour of the environment.”

“Mondadori’s decision,” claimed Chiara Campione, head of the Greenpeace Forest campaign, “is a first and much appreciated step, especially given the quantity of paper consumed by the company. We hope that it will be followed by others, so that in the short term we, as readers, can be sure that we are not helping to destroy a part of a tropical forest every time we buy a book.”

Donna Moderna and the Fondazione Vodafone Italia have launched a new initiative called the “Women & Work Project”, a competition for women which aims to encourage the best social enterprise ideas for women.

There are three areas:

Solidarity. Lending a hand

Entrepreneurial ideas to encourage the employment of women who have suffered violence or who live in disadvantaged socio-economic conditions. Open to women of all ages.

The Web. Let’s get online

Projects linked to the world of the internet or telecommunications and aimed at encouraging the employment of women. Open to women of up to 30 years of age, final-year students or recent graduates.

Home & Work. Getting better organised

Projects to encourage more effective management and conciliate domestic and professional demands in the daily lives of women. Open to women of all ages.

The best projects in each of the three categories will received a prize of €100,000.

How to take part

Application forms can be submitted between 15 October 2010 and midnight on 15 January 2011. In order to request finance you should download the competition notice from the web site www.progettodonnelavoro.it, along with the loan request and business plan forms, register your personal details and submit the completed documents online. A printed copy, along with the attachments, should also be sent to: Fondazione Vodafone Italia, Piazza SS. Apostoli, 81 00187 Rome.

Applications may be made by any women, permanently resident in Italy, who intend to create a business activity with charitable or socially useful aims.