Sustainability

Focus Junior, the Mondadori Group magazine that is a point of reference in the world of kids, has launch a daily programme of content to support and entertain children kept away from school by the current health emergency.

Science, history, technology, fun and games: every day on the web site www.focusjunior.it – which reaches an audience of over 500,000 unique users every month (Source: Audiweb, January 2020) – and the Facebook and Instagram social network channels, Focus Junior offers a range of background materials, creative activities and brand new experiments, in line with the brand’s characteristic edutainment philosophy, which aims to stimulate and engage children while having fun.

Like a real day at school, starting at 9 in the morning, with news and the facts of the day, continuing at 11 am with revision of the rules of mathematics and grammar.

At 1 pm and then at 7 pm, background materials in Italian, maths, history, science, with a wealth of curiosities to discover.

At 4 pm, it’s time for creativity with special workshops: videos led by Focus Junior experts, with a range of ideas for things to try at home to exploit manual skills and learn new things, from Harry Potter’s magic potion, which involves chemical reactions, to the construction of a video projector to recreate a little cinema in your bedroom, and much more.

The kids are also invited to talk about their daily activities at home on video, a selection of which will be posted each day on the Instagram profile of Focus Junior.

Readings, recommendations and online events with writers and personalities: also when the doors of bookshops are closed and the streets deserted, Mondadori Store remains a socio-cultural beacon reaching out to Italian families in their homes with an offer of books and entertainment and bringing readers, booksellers and authors closer together.

As a way of supporting its public, providing moments of relaxation and support in this new day-to-day existence, the Mondadori Group’s bookstore chain has launched “Mondadori Storie”: a daily programme of content on Facebook and Instagram to accompany readers from morning – with some of the great openings of novels, both classics and new titles – till night-time – with stories for children, suggested by children – and to engage fans with thematic challenges and keep the whole family entertained thanks to social events with special guests.
The Mondadori Store week of events on social networks begins with a good-mood look at the stars, every Monday morning with a literary horoscope before continuing with book presentations, readings and workshops aimed at parents and children of all ages, with expert recommendations on how to best face time away from school. Artists and authors will meet the public also in videochats and respond to users’ questions and curiosities.

And, coming soon, a brand new free personal shopping telephone service for readers called “Il tuo libraio” (Your bookseller): a direct line of communication with Mondadori Store booksellers, available to customers to provide reading suggestions, advice based on preferences and new tips, with also the possibility to buy books and have them delivered, for personal use or as a gifts.
Full information will be available on the Facebook and Instagram pages of Mondadori Store.
Fiction, non-fiction, miscellaneous and classic titles, as well as cartoons and children’s books. In fat, on the web site  Mondadoristore.it it is possible to choose from a selection of over 1 million titles, as well as music, films, stationery, toys and e-Readers.

The Mondadori Group has launched an initiative in support of Italian newsstands to express its gratitude and provide tangible support to all those operators who continue, in these moments of health emergency, to guarantee a crucial service for the whole Country, with outstanding commitment and responsibility.

Through this initiative, the Mondadori Group, Italy’s leading magazine and digital publisher, will recognize newspaper and magazine retailers an additional 3% discount on the price, net of VAT, of all the Group’s weeklies and monthlies sold on newsstands, excluding gadgets and attachments, until the end of April.

Thanks to this extraordinary measure, the Mondadori Group intends to provide further support to the chain of newsstands, in order to continue the fundamental work of disseminating editorial products, a primary asset to ensure that the public is properly informed and entertained.

The set could be the home of any one of us in these strange and repetitive days in which we spend hours and hours playing with our children, chatting incessantly with our friends and colleagues, making ourselves endless series of snacks just to pass the time, without, of course, losing sight of the latest news.
A new day-to-day domesticity which risks becoming monotonous and challenging, and from which we can only escape with our imagination, and the help of a good book.

This is the message, aimed at all Italian families, that the Mondadori Group wants to send with a communication campaign that shows how, in these tense days of forced isolation from our loved ones, our friends and our normal daily lives, the company is on the side of everyone.

At the heart of the video, on air from today on TV and social media, is the value, now more important than ever, of reading.
How, even in this period of emergency, books can offer everyone a way to relax and be entertained, and an opportunity for reflection, study and personal enhancement, while also contributing to the spread of ideas and culture.

The video Io esco con la fantasia (I’m going out with my imagination), conceived by the Mondadori Group, aims to remind us – using a positive tone and even provoking a smile – that reading enables us to grow and free our minds. In the pages of a book we can experience an infinite number of stories without leaving the house, as the hashtag for the project #IoEscoConLaFantasia suggests.

The campaign, curated by GittoBattaglia22, was launched today on the Mondadori Group’s social profiles and, at the same time, on the Facebook and Instagram pages of the companies publishing houses Mondadori, Einaudi, Rizzoli, Sperling&Kupfer, Mondadori Electa, Piemme, Electa, Mondadori Education and Rizzoli Education, the brands and Mondadori Store, with a total audience on all social networks of around 34 million people.

The TV commercial will be on air from today until 3 April on the Mediaset channels. The media plan foresees an articulated mix with a 30” format and a 15” cut, in the prime time, news and background bands.

Watch the video here.

Books, magazines, web sites: we continue to be ourselves even when we’re working at a distance in order to safeguard the health of our people and the rest of the country. Our bookstores continue to constitute a socio-cultural vanguard cross the country, reaching our customers through our e-commerce site.

With enormous thanks to all our colleagues for their commitment to guaranteeing the quality of our content and services.

We look forward to the day – after things have been resolved – when we can meet again, for an exhibition, a presentation, an event or, at a place of your choice!

#IoRestoaCasa #FermiamoloInsieme #NoiDellaMondadori

Corri con noi (Run With Us) the big project aimed at women who run and walk to keep fit, network and improve their self-belief today kicks off in twelve cities and with two final challenges.

Developed from an idea by Donna Moderna, the Mondadori Group brand and leader in the women’s segment, the previous editions of the initiative met with great success and, in fact, in 2019 attracted over 1000 subscribers in 9 Italian cities, with 270 training sessions and 45 participants in the final challenge in Morocco.

“With ever bigger numbers and enthusiasm, in just three years Corri con noi has become a gym for sisterhood and female emancipation and we are delighted to include another three cities in the project,” declared Annalisa Monfreda. 

Donna Moderna aims to continue to reinforce the community that rotates around a passion for running, given that running is not just a sport but a way to help women become more conscious of their potential, their strengths, make them feel more secure, improve their mood and keep day-to-day stress at bay. It is also an activity that is accessible to everyone and has the capacity to regenerate energy all while in the company of like-minded people.

This year 12 Italian cities will participate in the training sessions: Catania, Florence, Lecce, Milan, Naples, Padua, Palermo, Parma, Pescara, Rome, Turin and Verona.

Participants will be divided into 3 groups, according to their level of fitness, and followed by qualified coaches, with whom they can log their progress with regular checks. Each city will have its own ambassador who will engage and motivate the participants by sharing their efforts, progress and the values of aggregation of Donna Moderna.  The programme will include one weekly training session and, to introduce participants to trail running, i.e. running in a natural environment, they will be able to take part with a team from the magazine in two challenges: the final challenge in the desert and, for the first time this year, a new spring challenge in Europe.

To sign up to become a member of the Donna Moderna  runner crew all you need to do is go to the platform Donnamodernaclub.it. Each subscriber will receive a welcome kit with a T-shirt, bag and personalised Corri con noi bracelet.

You can follow the entire initiative  on all of the brand’s social channels with the official hashtag #corriconnoi. Plus, week by week, the magazine will also cover the training sessions with a photographic report.

The web site, with the special Donnamoderna.com/corriconnoi will provide users with all the necessary information and advice, as well as details on how to sign up for the stages and to take part in the two big challenges.

Plus training tips and suggestions for all experienced and aspiring runners.

Initial Partners of the initiative are: SCARPA® Italy’s leading producer of technical sports shoes with the Spin Ultra model for trail running; GARMIN world leader in GPS technology for sport, fitness and the outdoors; Mediterranea Cosmetics with its line of cosmetic products for skincare and bodycare; Lauretana producer of Europe’s lightest mineral water;  SIXTEMLIFE® with Benped® that includes advanced technology product for the well-being of the foot.

The print, web and social campaign has been curated by Hunbranded.

Donna Moderna, Italy’s leading women’s network, is an ecosystem that through the magazine, web and social channels, embraces a digital audience 14 million unique users every month (Source: Comscore December 2019) and reaches 3.5 million readers per month (Source: Audipress 2019/2) to which is added over 1.3 million fans on Facebook, over 500,000 followers on Twitter and 430,000 on Instagram.

Even today 120 million children around the world do not receive a basic education, and more than half of them are girls. Without the chance to study it is impossible to imagine a future, without adequate quality education there are no opportunities to build a better and more secure life.

The right to an education is even more at risk in countries like Ethiopia, where almost 30 million people live below the poverty line and 30.4% of children under the age of 5 suffer from malnutrition. Too many boys and girls (70%) are obliged to leave education after primary school in order to help their families by working in the fields and because of a lack of the right kind of support.

This is why, for Christmas, ActionAid together with Mondadori, Einaudi, Rizzoli, Piemme, Sperling&Kupfer, Mondadori Electa and Fabbri Editori have come together to face an important challenge: to guarantee the right to education for 1,800 boys and girls in the Raya Azebo of Ethiopia, one of the places in the world where the provision of primary education is most urgent, and an area that is frequently without access to drinking water and adequate sanitation.

“Going to school in Ethiopia and being able to complete studies with quality education is a right that is denied to too many children especially girls. To able to work alongside a partner like Mondadori is to receive the kind of fundamental support that will make it possible to realise the dreams of 1,800 children who have neither classrooms, nor books or materials. Thanks to the contribution of the publishing houses of the Group we will be able to build two new schools, provide electricity, drinking water and sanitation, support teacher training and build awareness in the local community of the importance of educating girls, in one of the poorest regions of the country,” declared Marco De Ponte, Secretary General of ActionAid.

The importance of an education worthy of the name – that is equal, inclusive and accessible to everyone – is an absolute priority for the Mondadori Group: indeed, it is part of a profound sense among the people who work in the company that it is a natural and fundamental element of our traditions and history as a company” declared Enrico Selva Coddè, Chief Executive of the Trade Area of Mondadori Books. “This initiative allows our publishing houses to go further and engage in a concrete and inclusive solidarity project that will benefit one of the areas of the world in which the need is most urgent. Being able to work alongside a partner like ActionAid is a guarantee for us of the seriousness of our joint commitment” concluded Enrico Selva Coddè.

The project

Most of the schools in the Raya Azebo district have wooden frames and mud walls. And due to the lack of separate toilet facilities for boys and girls, it is impossible for girls to go to school during their menstrual cycle. Such frequent absence from lessons consequently leads to poor results and even abandoning school altogether.

With the “Insieme per l’istruzione” (Together for Education) project, ActionAid and the publishing houses of the Mondadori Group will create a safe school environment for 1,800 children, half of them girls, in the primary schools of the Barie Woyane and Hawulti communities. During 2020 two school buildings, each with four classrooms, a library and separate toilet facilities for girls, will be completed. Also teaching materials and classroom furniture will be provided, along with support for girls and initiatives to improve school governance, with the increased involvement of the local communities.

The progress of the project in Ethiopia can be followed on the web site: insiemeperlistruzione.it.

With this initiative, ActionAid and the publishing houses of the Mondadori Group are committed to the shared support of the fourth of the Sustainable Objectives set by the United Nations for 2030.

ActionAid for schools

Over the last year we have ensured and improved access to free, safe and quality education for boys and girls in around 5,000 schools in 25 countries. We have also involved over 400,000 parents, teachers and students in activities aimed at preventing and combatting the early abandonment of school.

The Mondadori Group for education

We are a publishing house with over 100 years of history. Thanks to our strong links with authors and readers we are acutely aware of our responsibilities, also to civil society. There is no doubt that the right to quality education and information is an essential prerequisite for the development and growth of a country. Consequently, the active promotion, in Italy and around the world, of a culture that is accessible to all, is a central part of our mission and one of the principles of the Group’s sustainability policy.

What ActionAid does

ActionAid is an independent international organisation operating in Italy and in 44 other countries. It collaborates with more than 10,000 partners, alliances, NGOs and social movements to combat poverty and social injustice. For over 40 years ActionAid has been working alongside the poorest and most marginalised people and communities, supporting them in the knowledge that it is only through collective efforts in support of solidarity and justice that real social change can be generated. A fair and equal world for all: this is the vision that inspires ActionAid and provides its strength. In order to transform this vision of the world into concrete reality, ActionAid has adopted a specific mission for the next 10 years: to work for the promotion and adoption of democratic participation and to involve people and communities in the protection of their rights, and to collaborate, at a local, national and international level, for the realisation of change and the spread of social equality, improving the quality of democracy and consequently supporting those who live in situations of poverty and marginalisation.