Sustainability

“Auguri d’artista 2015”: this year the Tv Sorrisi e Canzoni christmas cards signed by big entertainment stars have become a 100% digital initiative

A charity project in favour of AIRC

This year seasonal greetings are in Sorrisi. From today TV Sorrisi e Canzoni has made available to readers and fans on its web site Sorrisi.com 15 digital greetings cards exclusively designed by some of the most popular faces from television, music and the cinema for the new edition of the charity project “Auguri d’artista”.

The 15 personalities who have taken part in the initiative include leading actors, musicians and TV presenters, such as Christian De Sica, Lino Banfi, i Pooh, Max Pezzali, Ezio Greggio, Gerry Scotti, Alessandro Siani, Antonio Ricci and Benedetta Parodi; as well as Manuela Arcuri, Tiziano Ferro, Gabriel Garko and new entries such as The Kolors, Il Volo and Kekko from the Modà.

Each of them has given their personal interpretation of the Christmas theme in the form of a drawing, a dedication, and cartoon or other original and self-produced contributions. All of which can be shared on social networks with friends and relatives wishing them well while also doing good.

The initiative offers an opportunity to send Christmas greetings in a truly special way and to contribute to the collection of funds on behalf of AIRC – Associazione Italiana per la Ricerca contro il Cancro (the Italian Cancer Research Association).

Fans and readers of Tv Sorrisi e Canzoni can choose for free on Sorrisi.com, using the address cartoline.sorrisi.com, one of the 15 greetings cards produced by their favourite star, and send them by email or share them of social networks (Facebook, Twitter). Sorrisi will donate 10 cents to AIRC for each card sent.

The biggest fans can also obtain the original drawing by the participating artists by taking part in the charity auction that Sorrisi.com has devoted to the project in cooperation with Charitystars.com, the platform that supports non-profit organisations in the collection of funds with the help of celebrities.

Now in its third year, “Auguri d’artista” will for the first time be entirely digital and on social networks, making the project even more immediate and accessible, thanks to the strength of multimedia and the Sorrisi brand, which has always been a unique point of reference in the world of show business for its exclusive and privileged relationship with it leading protagonists.

“Panorama d’Italia” 2015 beats the record of the first edition: 4 million people followed the newsmagazine’s tour

Extraordinary issues for a journey to 10 Italian cities that, from Trento to Palermo, gave an account of “the best seen close up”.
The stops for the 2016 tour are already being planned

The second edition of Panorama d’Italia, the tour made by Panorama, the newsmagazine edited by Giorgio Mulè, which this year ran from March to November taking in ten Italian cities, to recount the best of Italy directly from the territory, has closed with record numbers.

Panorama’s live & media experience reached 4 million people, including readers, web users and direct participants of the tour. The objective of the tour was to open a dialogue with citizens and to establish a link with the excellence of Made in Italy in the world of business, the economy, culture and food, through a programme of initiatives and events open to everyone.

All the numbers of the tour were up on the first edition held last year: 110,000 people physically turned out at the appointments; community members on social media totalled 276,500, with a total of 2,780,00 views on Facebook alone. As well as 375 guests and speakers, 500 media mobilized, 191 entrepreneurs engaged in roundtable discussions with the participation of 600 companies, including 180 innovative start-ups, 15 universities and a total of 37 sponsors.

There were also prestigious institutional interventions: from the “blessing” of President Sergio Mattarella who gave the inaugural address at the tour’s start from Naples and a final greeting during the final stage in his hometown of Palermo: “Italy must start again from Italy,” the President said, “in order to have a voice in Europe and in the world, where it’s needed.” Moreover, the various stages of the Panorama tour of Italy was attended by national officials of high standing: 6 government ministers, 8 Regional Presidents and 8 mayors, all of whom met citizens during public events on current affairs. After the opening stage in Naples, the tour visited Vicenza, Pisa, Varese, Matera, Trento, Spoleto, Modena, Bari and Palermo.

“To report on on the best seen close up, in all the areas that make our country unique: this was our mission,” said the editor of Panorama Giorgio Mulè. “We tried to do it with all our strengths, offering 400 pages of the magazine, and 160 hours of live streaming, taking up the invitation of President Mattarella to recount the beauty that is there. The numbers and enthusiasm that we have encountered tell us that we succeeded. And this is why Panorama d’Italia is an experience that must not and will not end here. We will start again next year with a new adventure visiting 10 other cities, because there are still so many treasures in this great country, that are worth is worth recounting from close up,” said Mule.

A number of protagonists from world of music and entertainment accompanied Panorama’s journey through Italy from north to south, including Fedez, J-Ax, Edoardo Bennato, Il Volo, Malika Ayane, Mara Venier, Lino Banfi, Nino Frassica, the guys from Braccialetti Rossi and many other guests from the world of film, TV, theatre, literature and art.

And art itself was the great protagonist of the keynote address made by Vittorio Sgarbi, at the Capodimonte Museum in Naples, the Teatro Politeama Garibaldi in Palermo, the Petruzzelli in Bari and the Gian Carlo Menotti in Spoleto, among others. Culture was a running theme, with special attention given to books, that were a constant feature of all stages: indeed, Panorama gave a gift of books to four schools in each city, the selection earned by the students who were best able to explain why book’s are important; or presented by the authors themselves, including Valerio Massimo Manfredi, Nicola Lagioia, Maurizio De Giovanni and many more.

Many companies also embraced the spirit of the tour and followed Panorama on its journey, both accompanying the entire project and with both targeted events on one or more specific stages: companies who created, together with the magazine, an opportunity for a qualified encounter with their public. The main sponsors of the entire tour were: Autostrade per l’Italia, Banca Mediolanum, EICMA, Enel, Eni, Grana Padano, IBM, Invitalia, MSC Cruises, Università Telematica Pegaso, in addition to the charity partnership with the Lega del Filo d’oro.

Panorama d’Italia was developed in collaboration with The Triumph Group International, for executive production, organisation and logistics, while the digital platform and strategy were managed by H2H.

“Let’s wrap a dream” initiative with Cristina Parodi!

World AIDS Day - Cesvi, in collaboration with Mondadori Store, relaunches its historical Campaign with an event to support the fight against HIV in the most affected countries.

On Saturday, November 28 at 11:30 am, at the Mondadori Megastore (piazza Duomo, Milan), Cristina Parodi will present the Cesvi Campaign “Stop AIDS at birth”. Cristina Parodi, an Italian anchorwoman, has been a Cesvi testimonial for over 15 years. On this occasion she will tell about her experience in Zimbabwe, where she visited Cesvi activities in favor of children orphaned due to AIDS.

Cristina Parodi will also launch the initiative Let’s wrap a dream“: during the Christmas period, Cesvi volunteers are making creative gift packages in Mondadori Bookstores and Megastores located in the main Italian cities. With a small donation you can actively contribute to education and schooling for children orphaned due to AIDS and provide books and education.

At the end of the morning, the blogger Silvia – Giochi di carta will realize a workshop focused on gift packages realized with recycled materials… for a sustainable Christmas!

Free entrance with cake design – coffee break for all the participants.

Piemme: the first book by Pope Francis

Great expectation at the Frankfurt Bookfair

Its title will be The name of God is Mercy and it will be published worldwide in January 2016 on the occasion of the Jubilee. The Italian publisher is Piemme, which has world rights.

In a conversation with the Vatican expert Andrea Tornielli, Pope Francis discloses the core of his papacy and, in his simple and straight words, conveys the great message of the Holy Year of Mercy.

For the first time, in a book interview signed by himself, Pope Francis addresses each woman and each man on Earth in a deep, simple and intimate dialogue. Through his own experience as a priest and shepherd, the pope talks about Mercy, a subject of central importance in his teaching and testimony. He explains the reasons for this extraordinary Holy Year that he has so strongly promoted, and in doing so he speaks to all the souls – inside and outside the Church – who are looking for a meaning in life, for a road to peace and reconciliation, for a healing to their physical and spiritual wounds. It is the summing up of his teachings and papacy.

Jorge Mario Bergoglio Born in Buenos Aires the 17th of December 1936, since the 13th of March 2013 he is the Bishop of Rome and the 266th Pope of the Catholic Church. On the 13th of March 2015 he decided to give a decisive turn to his papacy by announcing the Holy Year of Mercy that will begin on December 8th 2015 and will end on November 20th 2016.

Andrea Tornielli Vatican expert, journalist at the newspaper La stampa and responsible for the website Vatican Insider, he collaborates with several Italian and international newspapers. He has written many books, among which the first biography of the Pope, Francis. Together (2013), translated into 16 languages, and Pope Francis. This economy kills, translated into 9 languages.

[Photo credits: MONDADORI PORTFOLIO/Archivio Grzegorz Galazka/Grzegorz Galazka]

Donna Moderna and Starbene on the Frecciarosa and train stations with activities dedicated to the issue of the protection of women

Donna Moderna and Starbene will take part in the 5th edition of Frecciarosa, the campaign for women’s health and the prevention of breast cancer, promoted by Trenitalia, the transport company of the FS Italiane Group and the IncontraDonna Association, with the patronage of the Ministry of Health and Expo Milano 2015.

The initiative, that will take place from 2 to 20 October 2015 (Monday to Friday) on board two Frecciarossa trains on the Rome-Milan line, will offer travellers free advice from medical specialists and, on request, mammography tests.

The two Mondadori magazines will contribute directly to the calendar of Frecciarosa events with a series of activities for travellers, who will be invited to “show your face”: i.e. to be photographed and lend their faces to the #scelgolaprevenzione initiative.

The photographs will be uploaded daily in a special section on the Donnamoderna.com site dedicated to prevention and can be shared on social networks. The initiative will reach out not only travellers but also readers: and all women will be able to upload a picture and share their experiences on the website and social networks.

Donna Moderna and Starbene have made prevention a way of life. A way of loving ourselves. And also the pleasure of taking care of ourselves and, therefore, also of those who love us,” said Annalisa Monfreda editor-in-chief of Donna Moderna and Starbene. “Every week we report all the new research that advance and simplify prevention. We are delighted to be able to do so for a whole month in direct contact with our readers in a situation, that of a journey, which more than any other encourages curiosity, exchange and open-mindedness towards external stimuli,” Monfreda concluded.

But the events dedicated to women’s health do not end here, in fact, at the railway stations of Milan, Naples and Bari a series of “Meetings in Pink” will be held providing opportunities to discuss directly with experts in the field of prevention.

During these meetings – moderated and led by experts from Donna Moderna and Starbene – travellers can explore the themes and talk about their experiences with Professor Adriana Bonifacino, a leading oncologist and president of the association. (Milan Central Station, Friday, 9 October at 5.30 pm; Bari Central Station Friday, 16 October at 6.00 pm, Naples Central Station Tuesday, 20 October at 4.30pm).

For more information and a list of events, please go to: www.donnamoderna.com

Cracking Art chooses the Niemeyer Building as the stage for a spectacular installation of art works

Cracking Art's giant animals now on show at the Mondadori headquarters in Segrate

Cracking Art, a group of artists known around the world for over twenty years for their installations of giant animals in recyclable coloured plastic, has chosen the Niemeyer Building, the headquarters of the Mondadori Group, as the stage for a spectacular collective installation of their works.

 

The art proposed by Cracking Art is colourful, lively, original and interactive, and designed for real contact with the public. All of the creations are characterised by an innovative use of plastic materials: recycling plastics means avoiding toxic and environmentally devastating disposal and making works of art which is then placed in urban, monumental and historical contexts means communicating by means of an innovative aesthetic language, and expressing a special sensitivity towards nature, support for cultural organisations and the recovery of historical sites and monuments. Hence the slogan Art that regenerates art, which has been used for years to present the colourful invasion called Rigeneramento (Regeneration).

Cracking Art has already made 375 invasions of giant animals all over the world: from Bangkok to Moscow, New York and Brussels, as well as Milan, Rome, Florence and Trieste, before arriving today at the Niemeyer Building in Segrate, on the outskirts of Milan. Thanks to this initiative – promoted by Mondadori Portfolio, the Mondadori photo agency and a partner of Cracking Art – the Niemeyer Building will be embellished by more than 280 gigantic works of art depicting wolves, frogs, snails, meerkats and swallows.

 

The creations will be placed all around the headquarters of the Mondadori Group: the pillars and paving of the building designed by Oscar Niemeyer, and the waterfront and park by landscape architect Pietro Porcinai. The installations of giant animals will also be the focus of a series of activities involving the Mondadori brands, including an exclusive cocktail party La moda fa bene all’arte (Fashion is good for art) organised by Grazia International Network in collaboration with Cracking Art.

The message of the Cracking Art animals

The artists of Cracking Art artists decided to invade the headquarters of Mondadori with five types of animals, each with a colour and a specific meaning:

– The wolf communicates the idea of ​​the herd, of acting for the common good, but also solidity and individual strength;

– The meerkat is a social animal and transmits an idea of ​​endurance thanks to its capacity for cooperation;

– The frog symbolises a metamorphosis, the transformation and the connection between water and the earth. It is the most onomatopoeic of animals: from croak, croak – stagnation; to cracking, cracking – movement.

– The snail, a highly topical animal because its home is associated with communication, the symbol a e-mail, and recalls the organ we use to hear, and therefore the gift of hearing;

– Finally, the swallow suggests the idea of ​​travel but, at the same time, also of coexistence, because it nests in inhabited houses.

Cracking Art Group

Six international artists, who since the birth of the Cracking Art Movement in 1993 with the exhibition Epocale in Milan, curated by Tommaso Trini and Luca Beatrice, underline the Group’s intention to change the history of art through a marked social and environmental commitment combined with a revolutionary and innovative use of plastic materials that evoke the close relationship between the natural and the artificial.

St-Art, artist of the month

7 emerging talents on show at the Mondadori Megastore in Piazza Duomo in Milan

On 8 September at 6 pm the opening of artist Marco Abisso’s first exhibition

St-Art, artist of the month is the latest cultural project by Mondadori Store, developed in collaboration with Milo Goj’s Art Relation, which aims to present and enhance the reputations of young artists while also expanding the audience for contemporary art.

From 8 September, and then every month, until March 2016, a young exponent of the contemporary art scene will be the protagonist of an month-long exhibition at the Mondadori Megastore in Piazza Duomo in Milan. The first seven artists are three Italian – Marco Abisso, Giovanni Manzoni Piazzalunga and Stefany Savino – and four non-Italian – Alban Met Hasani, Jang Sung An, Kalina Danailova and Lucia Guadalupe Guillen, all of whom have trained in Italy at the Brera Academy of Fine Arts.

The cycle of seven exhibitions will begin 8 September at 6pm with Marco Abisso, a Milanese sculptor and painter, with a music-inspired show that will run until 11 October 2015. In his work Abisso tries to re-establish a symbolic value in the romantic gesture of creating an manufactured object. The artist will also use a live performance to interact with the public using his artistic language to bend and beat sheet metal.

Each show will be inaugurated with a performance by the artist who will complete, in front of an audience, a work-in-progress – a painting, installation or digital form – inspired by a specific theme: from music to fashion, to literature, to travel. The finished works will then be put on sale in an effort to bring a wider public closer to art.

“In the contemporary world it is important to support the creative explorations of young artists with fresh ideas and hopes,” said Giacinto di Pietrantonio – curator and art expert who will introduce the Marco Abisso exhibition tomorrow. “This is what is at the heart of St-Art, Artist of the month, promoted by Mondadori Store, a project that brings young artists into direct contact with the public and offers a space to discuss and debate new ideas and forms also for the future. And also to understand, through exposure to the work, the and emerging new trends.”

Patron of the St-Art, Artist of the Month project is the artist Marco Lodola, who, for the Mondadori Megastore in Piazza Duomo, created Eden, a neon installation that can be seen on the façade of the store and which represents a luminous, a female symbol of an uncontaminated Eden holding a red apple, the colour of passion. A precise reference to the large illuminated advertising signs that from 1915 onwards appeared on the facades of the buildings around Piazza Duomo until they were forcibly removed in 1999.

ST-ART, ARTIST OF THE MONTH

Mondadori Megastore, Piazza Duomo Milano

Open from: 9am – 11pm

Entrance: free

For a complete calendar of the exhibitions go to: mondadoristore.it

#StartInStore

 

Mondadori Store opens its doors to the world of art

Marco Lodola has designed the lighting installation for the Piazza Duomo store in Milan


And from September a new project involving emerging talents from the art world

Mondadori Store is opening its doors to the world of art with a series of initiatives to promote contemporary artistic expression at the Megastore in Piazza Duomo in Milan.

 

Inaugurating this new cycle of events will be the Italian artist Marco Lodola who has created an installation for the Mondadori Megastore in Piazza Duomo entitled Eden; a neon installation that portrays a luminous dancer, symbolising feminility and uncontaminated Eden, holding a red apple, the colour of life and passion. The work by Lodola – who has been active in sculpture with pop-art inspired luminous installations for many years – will be visible to passers-by from the front of the Piazza Duomo Store and is a brand new homage to Milan, recalling the advertising posters of the past that illuminated the city centre in the 1960s.

This autumn, meanwhile, will see the launch of St-Art, artist of the month: in which the Mondadori Megastore in Piazza Duomo will feature work by young artists, along with live performances and temporary exhibitions.

The project, developed in collaboration with Milo Goj’s Art Relation, aims to promote emerging artists under 40 and bringing them into contact with a broad-based public. A calendar of exhibitions with which the Mondadori Store wants to draw people to art and its young exponents, also with the possibility of buying works and creating a place for exchange and debate with the artists and the curator.

The first artist to exhibit in September as part of the St-Art project will be Marco Abisso: a Milan-based sculptor and painter, born in 1980, and graduate of the Brera Academy of Fine Arts in Milan, who uses a range of materials in his work that includes metal, wood and oils.

Grazia is taking part in Cash&Rocket: the charity car tour in favour of the children of Africa


The extended Grazia family will take turns from London to Cannes

 

The gran finale will involve Grazia Italia: at the wheel the magazine’s editor, Silvia Grilli, together with Alessia Marcuzzi

2014 Sustainability Report now available

Mondadori’s 2014 Report, drafted in accordance with the most up-to-date version (GRI-G4) of the Global Reporting Initiative (GRI) Sustainability Reporting Guidelines, including the Media Sector Disclosures, is approved by the Board of Directors.
On the basis of the current coverage of the General Standard Disclosures and the Specific Standard Disclosures, associated with material aspects, the “in accordance” option to the GRI-G4 standard as declared by Mondadori is “in accordance – core”.