Sustainability

Donna Moderna presents “Sogni possibili” (Possible Dreams), the first example in Italy of mobile journalism

With Donna Moderna encounters from the new edition of “Freccia Rosa” on board Expo Express

Mondadori publishes its 2013 Sustainability Report

Ernesto Mauri: “The expectations of our customers and stakeholders are at the heart of the company’s commitment”

Mondadori has announced that its 2013 Sustainability Report is now available. The document, which can be viewed also online – www.gruppomondadori.it – in the “Sustainability” section – completes the information contained in the 2013 Annual Report and outlines in detail the company’s performance in Italy with regard to sustainable development and the main indicators for the sector.

For Mondadori, the report, now in its third edition, provides not only an account of the company’s approach to issues related to social responsibility, but also and most importantly is a tool in support of a virtuous mechanism, that is in the character of the company, that aims to ensure the implementation of a range of management processes and improvements in the company’s economic, environmental and social performance.

“During the year we have taken resolute measures to deal with the challenges imposed by dramatic changes in the markets in which we operate,” declared Ernesto Mauri, chief executive of the Mondadori Group. “This has involved a system of organisational and management choices based on a new approach that takes account of the irreversible evolution of the media world while safeguarding the company opportunities for growth. We have consequently profoundly changed the company’s structure, through renewal and improving business and productive efficiency in order to guarantee a sustainable future for the company and its stakeholders, in line with the role that Mondadori wants to continue to play in civil society,” Mauri underlined.

“With the Sustainability Report we want to give an account of our results, large and small, within the management of a company in full respect of the rules governing its business activities, but also the needs of our customers and the expectations of our stakeholders,” Mauri concluded.

The document, approved by the board of directors and subjected to external review, has been prepared in compliance with the Global Reporting Initiative (GRI) guidelines for the reporting of sustainability version G 3.1 with a B+ level of application of the standard.

Cemit is the main sponsor of the 2014 Fundraising Festival

13-16 May 2014Cemit Interactive Media, a leading company in the provision of integrated inter-relational marketing services has been a sponsor of the Fundraising Festival since 2009, and this year will be the main sponsor of the event.

The partnership with the Fundraising Festival, the leading Italian event in the world of fundraising and non-profit initiatives, involves Cemit working on an important common objective – encouraging the development of the third sector in Italy – with its specific competencies and professionalism: from direct mailing services to a wide offer of innovative and high quality solutions on the web and social media.

The seventh edition of the Fundraising Festival will take place from 13 to 16 May at the Hotel Parchi del Garda (Pacengo di Lazise, VR): four days wholly dedicated to professionals, volunteers and companies in the sector to exchange ideas and training, creating a community for the sharing of knowledge and experiences related to fundraising and spread the culture of donations in Italy.

TV Sorrisi e Canzoni and the world of entertainment come together for charity

From Vasco to Fiorello, Manuela Arcuri, Marco Mengoni and many more: Christmas greetings in the form of a designer card

This year Tv Sorrisi e Canzoni sends out its Christmas greetings to readers in a very special way and involving many of the best loved names from TV, music and the cinema with a big charity initiative on behalf of the AMS Onlus, a charity that supports the search for cures of blood diseases.

Auguri d’artista” is the result of the special relationship between Sorrisi and the world of entertainment, and is a project that has produced 26 exclusive Christmas cards, from 26 personalities of the calibre of Giovanni Allevi, Alessandra Amoroso, Biagio Antonacci, Manuela Arcuri, Paolo Bonolis, Carlo Conti, Antonella Clerici, Tiziano Ferro, Fabri Fibra, Fiorello, Gabriel Garko, Giorgia, Michelle Hunziker, Alessia Marcuzzi, Emma Marrone, Marco Mengoni, Giovanna Mezzogiorno, Moreno, Massimiliano Morra, Giorgio Panariello, Gino Paoli, Paola Perego, Leonardo Pieraccioni, Vasco Rossi, as well as Geronimo Stilton and the Telegatto.

Each of them has brought their personal view of Christmas and produced a design, a greeting, a cartoon, a collage or other original contributions in the form of a Christmas card that readers will find as a gift in every copy of Tv Sorrisi e Canzoni, on newsstands from tomorrow, Tuesday 10 December.

Among the snowmen, guiding stars and other typically Christmassy subjects, there are some stand out contributions, including the drawing skills of Manuela Arcuri, Gabriel Garko and Tiziano Ferro, but also the collages made by Fiorello and Giovanni Allevi, word games by Carlo Conti and the greetings by Leonardo Pieraccioni and Gino Paoli; meanwhile Antonella Clerici and Alessia Marcuzzi got their children to design their cards.

The most enthusiastic fans have the possibility of winning the original designs by taking part in the charity auction, that will run until 16 December on www.charitystars.com/tvsorrisicanzoni, on the platform that supports non-profit organisations to collect funds for charitable use with the help of celebrities.

The complete collection of 26 Christmas cards is on sale at www.shopforyou.it, while individual cards can be bought at 3,000 newsstands around the country and from Mondadori stores in Italy’s main cities and towns.

All of the proceeds will go to the AMSAssociazione Malattie del Sangue Onlus, that works alongside the doctors and researchers at the Haematology Unit of the Niguarda Ca’ Granda hospital in Milan for the development of the most advanced treatment of blood disease. In particular, the money raised will go to the “Sorrisi in corsia” (Smiles on the Ward) project, that supports nursing staff.

Donna Moderna along with Trenitalia in support of the Frecciarosa initiative

For the entire month of October, special initiatives for women on trains

Donna Moderna, the weekly that is always on the side of women, is supporting the Frecciarosa initiative for a campaign to build awareness of issues concerning women’s health and rights promoted by the Italian railyway company (Gruppo FS Italiane) and IncontraDonna Onlus, with the patronage of the Ministry of Health.

For the entire month of October, on a number of Frecciarossa trains travelling between Rome and Milan, Donna Moderna will offer three special beauty services: “Fast & beauty”, a beauty consultant, in cooperation with Astra, on board the train to re-touch make-up before arrival; “Fast & Style”, a fashion blogger available to talk to passengers and offer style tips, and “Ritratti in Frecciarosa”, a Donna Moderna photographer will move up and down the train photographing women passengers, the resulting portraits will be sent via email and posted on a gallery on Donnamoderna.com.

These activities will take place on the Frecciarossa 9619 which leaves for Rome from Milano Centrale at 10 and the Frecciarossa 9634 departing from Roma Termini at 2 pm for Milan.

The first appointment with “Ritratti in Frecciarosa” will be on Monday 7 October 2013 and will continue every Monday for the rest of the month of October.

The “Fast & Beauty” consultant, meanwhile, will be available to passengers on every Tuesday of the month, starting on 8 October in the Business Salon of carriage 3. Every Thursday, from 10 October, the Business Salon of carriage 3 will be dedicated to style with “Fast & Style” encounters.

LIA Libri Italiani Accessibili ( Accessible Italian Books): the same possibilities for differently able readers

The service LIA – Libri Italiani Accessibili (Accessible Italian Books), an online ebook catalogue, has been published today in order to offer to differently able readers the same possibilities of other individuals.

Books of fiction and non-fiction, news and bestsellers edited by 40 publishing companies: 2,500 digital titles are now available on libriitalianiaccessibili.it in order to satisfy the needs of all readers.

The Italian Authority for Children and Adolescents and Geronimo Stilton join together for minors’ rights

What’s the best way of explaining to the citizens of tomorrow – the children and adolescents of today – that they already have rights? How can we explain in a way suitable for them an issue that involves national and international law? Vincenzo Spadafora, the head of the Italian Authority for Children and Adolescents had the idea of asking for the assistance of Geronimo Stilton. The result is a special book Che avventura stratopica, Stilton! Alla scoperta dei diritti dei ragazzi, published by Piemme: a project of exceptional ethical and educational value that aims to explain the Authority’s activities.

The book was presented on 10 June at the Senate in Rome to mark the publication of the second annual report of the Authority for Children and Adolescents to the Speaker of the Senate Piero Grasso, the Deputy Speaker of the Chamber of Deputies Luigi Di Maio, the Minster of Justice Annamaria Cancellieri as well, of course, to the guests present.

A special section of the book is dedicated to the Convention on the Rights of the Child, approved by the United Nations General Assembly on 20 November 1989. It is a pull-out insert that can be removed and kept.

Che avventura stratopica, Stilton! Alla scoperta dei diritti dei ragazzi is a special edition, created for the Authority by Piemme. Anyone interested in having a free copy can apply to Autorità Garante per l’Infanzia e l’Adolescenza – via di Villa Ruffo, 6 – 00196 ROMA, write to segreteria@garanteinfanzia.org, or contact the Authority on its Facebook profile.

Donna Moderna in support of World Environment Day

On newsstands with the magazine a bracelet in defence of marine turtles

Donna Moderna celebrates this year’s World Environment Day with the “Free the turtles” initiative. This week, the magazine’s readers can buy with the title a bracelet with a pendant in the form of a turtle, hand-made using recycled material, in a range of colours, at the price of €3.90 (excluding the cost of the magazine). Part of the proceeds will be used to finance the development of four Marine Turtle Recovery Centres run by the CTS (Centro turistico studentesco e giovanile) in Sicily, Calabria and Sardinia to protect the species.

On the occasion of the World Environment Day, a marine turtle named Rughetta by children who took part in the “Io salvo la tartaruga”” (I save turtles) campaign promoted by Donna Moderna, has been released into the sea. The campaign is run in cooperation with Earth Day Italia, an organisation that works to promote environmental training and awareness. Rughetta was found injured on a beach on the Tyrrhenian coast and thanks to the care of the operators of the CTS Marine Turtle Recovery Centre at Brancaleone it has been put back into the sea in the presence of the children who participated in the initiative.

R101 is the official radio for “ENERGIZER NIGHTRUN for UNICEF”

The station will follow the event with animation, special prizes and lost of music

R101 is the official radio of the ENERGIZER NIGHTRUN for UNICEF on 15 June in Milano, a day of music and fun. starting in the afternoon, the station’s animators will entertain the public from the stage of the sponsors village in Piazza del Cannone, with games, dancing and gadgets for everyone.

But, on R101, the spotlight on the race, will be turned on from 3 June. In the two weeks before the event, listeners will be able to win goody bags with all they need to participate in the race in games and quizzes on the air and on R101’s social media pages.

A special gift is also foreseen for the runner who finishes the race in the 101st position: a special R101 kit, with lots of surprises offered by the station.