The Mondadori Group has redesigned its Trade Books Area under the leadership of the chief executive of Mondadori Libri S.p.A. Enrico Selva Coddè, with the aim of pursuing growth and development opportunities for its publishing houses.

“We have defined a new organisational model that will enable us to respond more effectively to the central challenges in trade publishing, a sector in increasingly rapid evolution, also at the international level,” declared Enrico Selva Coddè. “A necessary change to look to the future of the country’s leading cultural industry with the innovative approach that has always characterised our publishing houses,” Selva Coddè concluded.

Consequently, two new crossover departments have been created that will report directly to Enrico Selva Coddè.

The first, the department of General Operations, will be headed up by Filippo Guglielmone, with the aim of orienting the business at the highest possible level of cost efficiency and service possible; operations and sales will be integrated in a single process to drive value generation and make it possible to optimise time-to-market, increase customer satisfaction and facilitate the growth of the publishing houses.

The second, the department for Strategic Marketing, Rights and Acquisitions, to be led by Lorenzo Garavaldi, aims to reinforce the company’s role in the publishing market through analysis and the definition of market strategy, the coordination of acquisition activities and the identification of development priorities.

Reporting to Enrico Selva Coddè, the publishing houses will also absorb product marketing activities giving them all control over communication, in line with a scenario in which the enhancement of authors’ work is part of a single publishing effort that goes from the title to readers’ comments.

The publishing houses are led by Francesco Anzelmo, General Manager of Mondadori; Ernesto Franco, General Manager and Editorial Director of Einaudi; Massimo Turchetta, General Manager of Rizzoli Trade and Publishing & Rights Development; Stefano Peccatori, General Manager of Sperling & Kupfer, Piemme and Mondadori Electa, and Lorenzo Garavaldi, General Manager of BU Ragazzi.