AdKaora and Hej!, the digital companies specialised in mobile advertising and conversational marketing, the core of the Mondadori Media MarTech Hub, continue to develop with the launch of new integrated solutions and enhancement of their teams’ highest professionalism.

AdKaora and Hej! have always based their growth on advanced technologies, data-driven analysis and consultative approach. To better promote the development of further synergy and enhance the different skills, the two entities have now also adopted a new organisational structure.

Davide Tran, Director of Mondadori Media MarTech Hub: ‘AdKaora and Hej! are first and foremost companies made of people. For us, promoting talent with the aim of creating a professional future in which expertise and diversity are increasingly recognised as factors of success is the real push towards innovation. “Never feeling like you’ve arrived” and always being ready to seize market opportunities are the levers leading to the success of the union between the AdKaora and Hej! teams. For us, synergy starts with shared values, such as courage, determination and cooperation, and materialises in overcoming initial difficulties, which are part of all truly innovative projects, due to the continuous study of best practices, sharing of ideas and a desire to go beyond one’s own boundaries. The joint work of all the teams is real added value for the growth of MarTech Hub, which, for the end of 2024 and the beginning of 2025, is focused on new acquisitions, investments in AI and the entry in new foreign markets in Europe and Latam,’ concluded Tran.

One of the most dynamic and innovation-oriented areas is business intelligence, led by Iolanda Prezio, Head of Digital Media-Ops & BI at AdKaora, which aims to provide targeted insights and data-driven solutions to support informed business decisions. With data analysis and continuous market research, AdKaora works to offer both a clear and detailed overview of business opportunities and increasingly sophisticated tools to improve internal workflows.

The approach of the Media Buying Team, led by Francesca Ianniello, Head of Buying at Hej!, aims to bring the best results to clients, managing campaigns as well as possible on all digital channels involved in the strategies (from social media to search engines).

Clients can also rely on the consolidated experience in campaign management and continuous improvement of the AdKaora Key Account Team, led by Sara D’Apote, Head of Key Account & Agency Relationship Manager, and the Hej! Operation Team, led by Giusy Esposito, Head of Operations.
The goal of the first is to develop innovative strategies to enable customers to finalise new business opportunities.
The second successfully coordinates campaign operations, working with different departments to optimise performance and develop strategic partnerships. In Rome, customer management for Central Italy is entrusted to the sales division, which is led by Marianna De Vita, Head of Sales for Rome and external areas. She is responsible for consolidating the business areas and strengthening the network of relationships with advertisers and media centres, contributing to the cross-cutting development of the MarTech Hub.

Growth and evolution also come from shared values and a solid corporate culture. Audacity, understanding, flexibility and strategic vision have guided MarTech Hub towards an increasingly clear, full-stack and global positioning on the market. Its message is amplified by the Communication and Events Team, led by Giusy Zaccone, Head of Communications, who manages the communication strategy, collaborates in defining the product storytelling and organises key events to enhance networking with partners and customers.

There is also news of MarTech Hub in the tech and IT sector, and its stronger team with the arrival of Nicholas Farinato in the role of Chief Technology Officer. His team aims to carry forward a vision for the international growth of Value Network properties and marketing solutions that AdKaora offers on the market.
In Rome, technological development is instead entrusted to Paolo Molinara, Chief Technology Officer of Hej!, whose twofold goal is to orient the business lines towards innovative solutions that effectively meet market needs while using advanced technology to develop solutions that add tangible value for customers. The overall objective is to create a tech area capable of creating increasingly differentiated assets on the market, as well as fully developing the synergies already established with PLAI, the Mondadori Group startup accelerator.