Chi, Italy’s most-read ‘people’ magazine, presents the new edition of ‘By Moonlight’, the exclusive event founded on charity that – after last summer’s success – returns this year to Emilia-Romagna in a beautiful location, the Palace Hotel in Milano Marittima, where it will have a massive impact.

An unmissable summer party based on the magical and evocative notes of the theme ‘By Moonlight’ – which will take place on Thursday, 27 June with the involvement of more than two hundred personalities and stars from jet setters, show business, politics, business and the local area – and which will above all be about having a generous and supportive heart.

After the ‘Let’s Help Emilia-Romagna Together’ fundraiser launched last May by Mondadori Media together with Banca Mediolanum, Chi continues its commitment to this region: the entire proceeds from the 2024 Gala Dinner will be donated to support the purchase of a state-of-the-art ultrasound scanner for the work done by the Infant and Paediatric Neonatology ward of Rimini Hospital.

“Today, after years and years of social events, what makes the difference and what makes me still take part is that they serve a purpose”, said Alfonso Signorini, Chi‘’s editorial director. “That’s why I’m so delighted that, after last year’s successful goal, this year Chi is again working to raise funds for less fortunate children. Their smiles will be with us on the ‘By Moonlight’ night and we will do our utmost to make them even more radiant again!”

“I’m especially happy that the second edition of ‘By Moonlight’ will take place again in Romagna, in the Hotel Palace in Milano Marittima. Not only because it’s a location that is in a way part of the history of Chi, but also because the success of last year’s charity dinner for the people affected by the floods shows that Romagna is a generous and hard-working place”, stressed Massimo Borgnis, Chi’s editor-in-chief, who went on to say: “Just a few days ago, we gifted an ambulance to the 118 in Ravenna, which is one of the five projects financed by the 160,000 euros raised last year. The other projects, which are nearing completion, are for kindergartens. With the children still in mind, this year we decided to donate the proceeds of the charity dinner to purchasing a state-of-the-art ultrasound scanner for the Neonatology and Paediatrics Department of Rimini Hospital. Because the most beautiful outcome that an evening like this can achieve is to bring smiles to the faces of so many children and their families”, finished Borgnis.

An exclusive evening 

Chi ‘s association with the Batani Select Hotels Group continues: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, will host the large invitation-only party ‘By Moonlight’.

“I’m delighted that the collaboration with Chi and Mondadori Media, with whom we have a long-standing friendship, continues year after year. Last year’s event, which took place in the Grand Hotel in Rimini to support the flood victims, lit up the summer of the Adriatic Riviera and I am certain that the 2024 edition of the event will also be beautiful and have a massive impact. I am moved by Chi and Mondadori Media’s willingness to continue the charity year after year, this year supporting paediatrics. It’s a special evening with an even greater meaning, given everyone’s commitment”, said Paola Batani, CEO of the Batani Select Hotels Group.

The exclusive event will start at 7 p.m. with a welcome cocktail in the majestic setting of the new Milano Marittima waterfront. Afterwards, guests will move to the beach where the Gala Charity Dinner will begin: the placée dinner reserved for over 200 guests, including entrepreneurs, associations and personalities from the world of entertainment, who have chosen to be there and give their support. The evening will continue with an after party on the hotel’s private beach, which will be transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that will provide guests with entertainment and fun. And a musical surprise…

On Chi‘s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

These include: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, the Barzan law firm, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

With over 200 beauty salons in Italy and abroad, beauty company Hair Collection, the international franchise founded and directed by Salvo Filetti Hair Designer, will offer guests unique hairstyling; Partesa will provide the wines for dinner; Spirito Reale will be the star of the cocktails by the pool and on the beach with an open bar until late at night, the lighting will be by Platek, and the elegant and refined atmosphere will feature differently-scented candles offered by Yankee Candle.

Freshly will set up a beauty corner, Eurotarget will take care of accompanying guests to the big event and, finally, Msc will have a nice surprise for all guests. On the beach there will also be: a corner with a telescope by the Arar Association to see the stars, stations to interact with AI thanks to OMAI, an AI development laboratory for events, a relaxation corner, and a stage for musical performances and DJ sets, organised by Visit Romagna, which will make Milano Marittima the preview of Pink Night, the special event that will take place along 110 kilometres of the Romagna coastline, from 5 to 7 July. A special partner for this edition will be the Food Network with whom CHI has just launched a new TV show where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Inns of the Heart‘. Roberto Valbuzzi, a much-loved chef and TV personality, will not only be there at the event, but will also co-host the charity dinner menu with Palace Hotel executive chef Roberto Scarpelli.

The creative set-up is entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.