Kobo Italia, in partnership with Mondadori Store, presents“Kobo Colour Days“. These events and activities will converge both digital and physical worlds, offering the public, for the first time, the opportunity to immerse themselves in the universe of digital colour reading.

The protagonists are Kobo’s new colour eReaders which, following their launch on the Italian market, are ready to be explored and touched. This unique experience will be offered at the Mondadori Duomo bookshop. On 17-26 May, from 10.00 am to 7.00 pm, you will have the opportunity to experience the latest technological innovations during a series of engaging activities specifically designed to celebrate the power of colour in digital reading. A dynamic and fun experience, a chance to explore new dimensions of colour and creativity.

“We are thrilled about this new partnership with Kobo, and the opportunity to support such a novelty in publishing and digital reading, namely the new colour devices. Working alongside ground-breaking players, such as Kobo, allows us to offer customers increasingly immersive and innovative reading experiences, besides traditional hard copy books. The aim is to enhance reading as a cultural practice in all its forms, ensuring it is accessible to everybody,” says Francesco Riganti, Marketing Director of Mondadori Retail.

“This event, organised to present our new colour eReaders, also reflects Kobo’s commitment to promoting innovation in the scene of digital reading. We want to make reading a richer and deeply engaging experience for book lovers at all levels. We can achieve this with Mondadori Store, the largest network of bookshops in Italy, by offering readers a dynamic and engaging experience to explore new dimensions of colour and creativity,” says Lorena Landini, Senior Marketing Manager Kobo.

The activity programme is given below:

• ”Armocromia, the colour harmony of Personality” | 17-18-19 May, 10.00 am – 7.00 pm
  The “Colour School” experience enables you to identify the dominant colour of your personality, and the corresponding reader profile through a certified test.

• ”CruciColour: quest for the hidden message” | 20-21-22 May, 10.00 am – 7.00 pm
  CruciColor is a crossword puzzle enriched with original puzzles and quizzes, which challenge participants to guess the hidden words and unravel Kobo’s message. Solutions can only be found by exploring the features of the new Kobo colour devices.

• “Colour Masterclass: diving into the heart of stories with Ilenia Zodiaco” | 23 May, 3.00-4.00 pm + “Be judged by your cover: customise your cover”, 10.00 am – 7.00 pm
  The masterclass, held by content creator Ilenia Zodiaco, explores the beauty of colour books, sharing creative doodling and note-taking techniques with participants.
  She also suggests how to highlight favourite readings in an… unforgettable way. All that could only be done on paper, can now also be done digitally. Indeed, Ilenia Zodiaco, together with other influencers who are book-lovers, will show participants how to further customise their eBooks.

• Customising Kobo Covers with “Art and Magic” | 23-24-25-26 May, 10.00 am – 7.00 pm
  The initiative proposed by “Art and Magic” shows participants how to customise their Kobo covers, turning them into unique works of art. Each participant may choose the best way to personalise their cover, which can be either brought from home or purchased in the shop.

Moreover, on 17-26 May, all customers who purchase a Kobo Clara BW, or a Kobo Clara Colour or a Kobo Libra Colour will have an instant 50% discount on covers and Kobo Stylus 2, purchased along with the device. The offer is only valid on these dates, and only at the Mondadori Store in Piazza Duomo, Milan.

To register for the event, visit the dedicated Facebook page.

Rakuten Kobo is the world’s digital book retailer created by and for book lovers. Owned by Rakuten Group, Inc. with branch in Tokyo and head office in Toronto, millions of Rakuten Kobo users worldwide can read anytime, anywhere and on any device. With a mission to improve the lives of all readers, Rakuten Kobo connects readers to stories by carefully drawing up a customised selection of eBooks and audio books, besides proposing the best eReaders and apps dedicated to reading. Launched with the sole aim of ensuring an easy life for readers, Kobo’s open platform allows people to fit reading into many moments of their busy lives. Read more about Rakuten Kobo:https://www.kobo.com/ca/it.

Mondadori Store is the largest bookstore network in Italy, counting more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce website Mondadoristore.it, and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.