On Monday, 15 July at 3 p.m., Mondadori Bookstore | MA, the new eco-sustainable bookstore concept, will open to the public in Vigevano (PV) at the Il Ducale Shopping Centre.

With this new store – the second in Lombardy – the number of Mondadori Bookstore | MA stores in Italy rises to 12: innovative cultural hubs, dedicated to spreading culture and promoting reading and entertainment, while fully respecting sustainability.

The bookstore format is inspired by the Japanese philosophical concept of MA (間), “an undefined space between heaven and earth where man can empty his mind and nourish his soul”, said Antonio Serpe, Chief Retail Officer of the Mondadori Bookstore | MA Italia bookstores. The bookstore describes itself as a ‘young, green and smart’ space, where people can take a break and get away from the hustle and bustle of everyday life, devoting themselves to reading and getting in harmony with nature. A completely innovative way of understanding, promoting and doing culture.

The new Mondadori Bookstore | MA in Vigevano has an eco-friendly vibe, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria that personalises the 150 m² space. The store also offers more than 30,000 titles, from the great classics to best sellers, including fiction, non-fiction, detective stories and more. And that’s not forgetting the We are Junior department, which includes children’s books, educational games and illustrated fairy tales to stimulate little ones’ imagination; and the innovative Just Comics department dedicated to manga and comics for Generation Z. There is also a space dedicated to exhibitions and photo displays, which will host ‘L’ultima Luce’ (The Last Light) by artist Alessandro D’Amore for the opening, as well as a forum dedicated to events, ready to host presentations and signings, and, finally, a free reading zone.