Mondadori Media, Italy’s leading multimedia publisher in digital and social media, is taking a new step in its growth strategy by joining Meaningfool, the new generation, high-tech creative agency founded by Fabio Padoan.

Meaningfool was born as a response to the market’s new needs to integrate the most popular channels, languages and formats – such as TikTok and vertical videos with the involvement of creators – within brand and communication strategies and brand storytelling, with an omnichannel creative approach, which is also performance-oriented.

In addition to having a highly experienced and talented team, starting with its founding partners, Meaningfool is also an innovative start-up that invests in the creation of new AI models to help with efficiency, productivity, content scalability, but also to increase the creative and productive possibilities of social advertising campaigns.

Meaningfool’s vision is encapsulated in its name: on the one hand, the importance of the meaning, not only of the communication content produced for companies, but also of why it is produced; on the other hand, the idea that in order to win the challenge of garnering attention and emerge from the background noise of content, it is necessary to create something ‘foolish’, i.e. creative.

“In an increasingly articulate and rapidly changing market, it is essential for a publisher like Mondadori Media, even after the recent acquisition of Fatto in casa da Benedetta, to also have a dedicated creative structure, with a highly qualified team specialised in the world of social advertising and new video languages”, stated Andrea Santagata, CEO of Mondadori Media and Chief Innovation Officer of the Mondadori Group. “In this context, Meaningfool represents an innovative reality with high development potential, whose growth we want to support, but also because of its ability to generate synergies with the activities we already take part in, with talent agencies such as Zenzero and Power, the social brands of Mondadori Media and Hej!, our agency specialising in AI and performance advertising”, concluded Santagata.

For Meaningfool – which as of today sees Mondadori Media as a new shareholder, with a minority stake – this is a second round of investment: the first took place when the company was founded thanks to the support of a group of angel investors from the media and tech world.

“We have only been in existence for a few months and Mondadori Media’s decision to invest in Meaningfool is a great act of trust but also a sign that we are on the right path”, says Fabio Padoan. “For us, entering an advanced digital system like Mondadori Media’s means multiplying synergies and presenting companies with increasingly complete and effective solutions and projects. It is only by joining forces, skills and diversity that we can create tangible changes and generate a positive impact in companies but also in the lives of the people we address every day”, concluded Padoan.