This Christmas a unique collector’s item arrives in Mondadori Store bookstores, the product of a collaboration between Mondadori Store, the largest network of bookstores in Italy, and THUN, a leading company in ceramic products and quality gifts since 1950.

It is the iconic angel symbol of the prestigious Bolzano-based brand, which for the occasion has been created in a unique limited edition design for Mondadori Store, holding a red book in warm Christmas colours. The exceptional hand-painted ceramic Christmas tree decoration, created by THUN designers, is conceived to share the magic of this time of year and promote the value of reading.

The two brands thus present the fourth edition of the special initiative aimed at Mondadori bookstore customers, following last year’s success with THUN’s signature porcelain Christmas mugs. A new collaboration born again this year from the communion of the founding values of the two entities, inspired by tradition, sharing and attention to every detail. The THUN angel and books from Mondadori Group publishing houses make the perfect Christmas gift for the homes of all lovers of reading and craftsmanship.

The angels will be free for all those who purchase 3 books from publishing houses AbraCadabra, Amz, De Agostini, Edizioni EL, Einaudi, Einaudi Ragazzi, Emme Edizioni, Fabbri, Frassinelli, Mondadori, Mondadori Electa, Piemme, Rizzoli, Sperling & Kupfer, Usborne and UTET, from 1 to 24 December 2024 at participating Mondadori Stores and Mondadoristore.it.
In support of the project, acommunication campaign has been launched across national media, online, social media and at points of sale.

Info and regulations at the link

MONDADORI STORE
Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active nationwide with more than 500 stores, across large cities and small towns alike, and online through the e-commerce website Mondadoristore.it and book club. It supports readers and users through a network that combines books — the core offer — with entertainment, events and multi-channel services, reaching more than 20 million customers each year.

THUN S.P.A.
Founded in Bolzano in 1950 as a ceramics workshop, THUN is an international company. It is a market leader in ceramic products and quality gifts. Each piece is designed and created in Italy, through passionate craftsmanship. Over the years, the selection has expanded from ceramics to tableware, and home furnishings to accessories. THUN, known by many for its historic ceramic figures, is now beloved by many enthusiasts for its ever-charming new collections and exclusive creations, true limited edition capsules. Alongside the great classics, such as the famous angel, are new icons such as the teddy bear, panda, and koala. Great space is also given to porcelain, successfully used for years in the Caffè al volo line, and to innovation, with the inclusion of new natural and environmentally sustainable materials such as glass, wood, excellent interpreters of a more contemporary style and a more functional and modern living proposal.

Photo credits: Elena Prola