On 14 and 15 September, the MypersonalTrainer Days return, an initiative sponsored by the City of Milan, which will be held at the Arco della Pace, a green space that the people of Milan have always used for sport and moments of relaxation and wellness.

The event – organised by MypersonalTrainer, Mondadori Group brand and leader in health and wellness, a standard for 13 million unique users per month and 6 million fans on social networks – offers a rich program of activities designed for everyone who loves a healthy and active lifestyle.
More than 500 free events are scheduled, which sold out in just a few days, from the best workouts and trendy wellness practices to talks with special personalities from the world of sport and wellness and a series of useful medical consultations.

“We are proud that MypersonalTrainer, a brand that started on the Internet in 2005, has built up a well-structured circle over time and has become a standard for so many wellness enthusiasts, not only digitally but also locally. Our strength lies in the affection of the public who follow us and want to discover the latest trends and disciplines in fitness and health, and wellness in general. The many brands that believe in our project are increasingly expressing the need to explore new channels, create contacts and thus expand interactivity with their target audience, in line with the growing demand to attend sporting events”, said Daniela Cerrato, Digital Marketing Director of Mondadori Media. 

This third edition, under the name More than Wellness, hosts great stars: from swimming champion Filippo Magnini to the Italian flag-bearer at the Paris Olympics, Arianna Errigo; from Olympic marcher Eleonora Giorgi to fitness gurus Jill Cooper, Jairo Junior, Nicolò Famiglietti and Silvia Fascians from the Power Talent Agency roster, Federica Constantini, Roberta Vanzella and many others.

The full calendar and new features of MypersonalTrainer Days
Opening the event will be swimming champion Filippo Magnini, one of the greatest swimmers of all time in his specialism, who will give the audience tips on how to live a lifestyle and share how the sporting approach can influence his career and everyday life.

Shortly afterwards, it will be the turn of Arianna Errigo, Olympic flag-bearer and fencing champion, who has just returned from the French capital, and who will open the debate on a new way of understanding sport. A series of trendy activities will follow, including Strong Nation, Groupboxing Sparring, Dynamic Hiit Workout. And more holistic activities such as BodyFly, Bliss Vinyasa, Face & Hair Yoga as well as Durga creative energy.

Many interesting talks on the latest, trendiest topics. These two events are very popular: Email Apnoea and Sleep Wellness with Alessio Carciofi, university professor and marketing & digital wellness expert, in collaboration with Dorelan, and New Longevity: lLfestyle and Precision Medicine with Dr Alberto Beretta, researcher, immunologist and Scientific Director of SoLongevity, to discover how to live long in the best possible way.
On the topic of fitfood and nutrition, there will be interesting talks by experts Valeria Severi and Paola Stavolone as well as time for the audience in attendance with a healthy menu endorsed by MypersonalTrainer, in collaboration with Rio Mare and Dazi Milano.

New features for the third edition will include a large space dedicated to beauty, a constantly growing sector to which the MypersonalBeauty area has been dedicated since this year on the website and social networks(MypersonalBeauty was created as a brand extension of MypersonalTrainer and rounds out its offer in the personal care and beauty sector, understood not only as an external goal to be achieved, but as an integral part of physical and mental wellness). In line with this trend, an itinerary will be created in collaboration with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente that will include make-up, hair and skin care, wellness experiences such as aromatherapy and music therapy. A young creative talent, the champion of unisex image consulting @Ferschetty (Ferdinando Schetty) will also speak to discover the colour palette that enhances us.

Free medical consultations with CDI specialists can’t be missed: dietetics, physiotherapy, orthopaedics, senology, physiatrics, sleep medicine, internal medicine.

Among the scheduled events is the MYPT Urban Walk, organised in collaboration with Lycia. Free and even more exciting and inclusive, the 5 km non-competitive walk will be preceded by a preparation session, led by marathon runner, Eleonora Giorgi. For the first time there will also be experts in fitwalking and nordic walking.

Mypersonaltrainer Days will also host Pompieropoli, the activity designed by the Fire Brigade for children aged 3 and up, which is both exciting and educational.

In this third edition, the technological set-up will also be strengthened with an LED wall (550×300 cm) set up in the main stage area, where cross shots will be projected by two drones that will fly over the area and create spectacular and immersive experiences.

Event partners
Mypersonaltrainer Days this year had an excellent advertising response with a 30% growth over 2023 and the involvement of 26 brand partners. The event is carried out in collaboration with Mediamond and Brand On Solutions, a unit dedicated to special initiatives of the Mediamondlicensee.
Many companies have come on board as brand partners – not only industries in the wellness, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that will meet the public in customised experiential corners to promote a new and broader concept of wellness. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. 

Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Eurocompany, Farine Magiche with Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

Media partners for the initiative: Radio R101 , which will also set up a DJ set for the event on Saturday evening from 6 pm.

For Mypersonaltrainer Days a new advertising campaign was created by the marketing agency Casiraghi Greco& organised across several forms of media: daily newspapers, OOH, DOOH, occupying strategic areas of Milan such as the Parco Sempione area and the M4 line, radio, magazines, social and digital. Set-up and logistics were handled by Area62.

All activities are free, registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. All those registered for sports activities will receive a technical T-shirt and for all active participants a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights July 2024).