Mondadori Bookstore | MA, the eco-sustainable bookstore concept, will open its doors to the public on Sunday, 28 July at 4 p.m. inside the Tanit Shopping Centre in Sassari, taking a new step in its development path in the area.

The bookstore’s “young, green and smart” format is inspired by the Japanese philosophical concept of MA (間), “an undefined space between heaven and earth where man can empty his mind and nourish his soul”, as described by Antonio Serpe, Chief Retail Officer of the Mondadori Bookstore | MA Italia bookstores. “It’s a place dedicated to oneself, where you can feel free from the hustle and bustle of everyday life and focus on the well-being of the mind, representing a whole new way of making and spreading culture”, Serpe concluded.

The new bookstore opening in Sestu, which expands Mondadori Bookstore | MA presence in Sardinia, has an eco-friendly vibe, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria that personalises the 250 m² space. Another important aspect of the young & smart concept can’t be overlooked: thanks to the presence of multimedia and interactive totems, readers can interact on social media and answer questions about the current hottest titles. The store also has self-checkout, click&collect and Trovalibro services, which allows customers to find the title they’re after from those available in the store. There is also a free coworking and reading hub dedicated to readers and a forum, ready to host events, presentations and signings. Finally, there is a space used as a photo gallery for exhibitions and shows, which will host “Il Ricamo Delle Mani” by artist Roberta Uras for the opening.

The new Mondadori Bookstore | MA offers future readers a choice of more than 49,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – with areas reserved for the youngest readers – We are Junior – featuring interactive books, educational games and illustrated fairy tales to stimulate their imagination and curiosity. Finally, there is the Just Comics department, dedicated to manga and comics, with a nod to Gen Z readers.

MONDADORI | MA expresses an innovative, young, smart, eco-friendly bookstore concept for Gen Z and beyond. The philosophy is expressed through architectural choices and the materials used to create them, and in publishing ideas and initiatives. The eco-sustainable cultural concept grew out of the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the managing company of the largest network of bookstores in Italy, Mondadori Store. Mondadori Bookstores can be found throughout Italy with 13 stores in Udine, Gravellona, Milan, Turin, Arma Di Taggia, Reggio Emilia, Grosseto, Rome, Salerno, Sassari, Sestu and Catania. Further openings are planned in major Italian cities in 2024, including Naples (Galleria Umberto I).

MONDADORI | MA
Galleria Tanit Shopping Centre
Address: Via Caniga 1, 07100 Sassari (SS)
Hours: Mon–Sun 09:00–20:30
Telephone: 079.6764704
Email address: sassari@mabooks.it
IG: choose_ma-TikTok: mondadori_ma
https://www.mondadoristore.it/negozi

Benedetta Serpe
mondadorima.social@gmail.com
Tel: +39 333.9008660

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. +39 02.75423159