As of today, Zenzero, Mondadori Media’s talent agency – a collaboration between Giallozafferano, the most popular food media brand in Italy, Oneshot Agency and 6 top creators (Daniele Rossi, Cooker Girl, Diletta Secco, Rosy Chin, Andriana Kulchytska and Luisa Orizio) – has expanded its roster with the entry of LuCake.

Luca Perego, a young food creator and pastry chef, known on social media as LuCake, has managed to quickly establish himself on the Italian digital cooking scene thanks to his passionate and creative approach to combining tradition and innovation.

His family has deep roots in culinary tradition, especially in baking, thanks to a bakery founded by his great-grandfather in 1903. After attending hotel management school and working for five years in a wedding catering business, he founded LuCake in 2013, a project started on Instagram that soon became a blog and a cooking reference point on social networks, with the aim of bringing pastry into everyone’s homes. Thanks to Food Photography courses, he has perfected his craft, working with cooking magazines and TV programmes such as “È Sempre Mezzogiorno”, “Bake Off Italia” and “Cotto e Mangiato”. His creativity and dedication have established him as one of Italy’s promising young talents. He was even recognised by Forbes as one of the 100 under-30 leaders of the future in 2022. In 2021 he wrote his first book “LuCake. Il mio manuale di pasticceria per tutti” (Mondadori) followed in 2023 by “LuCake. Il mio lato salato” (Mondadori), in which he collected a series of recipes, techniques and family secrets with the aim of bringing professional pastry-making and the art of leavening into everyone’s homes and hearts.

With the entry of LuCake, Zenzero is once again demonstrating the dynamic, innovative approach with which it has established itself, in less than two years, as a reference point for influencer marketing in the food sector.

With an ever-growing roster, which now includes 28 talents, Zenzero has become apoint of contact between a hub of top food creators – with 50 million followers – and partner companies interested in tapping into passions, values and new languages through communication channels and special projects that are not limited to social media.