Webboh, the first community dedicated to Gen Z, celebrated its audience’s favourite talents during the much-anticipated Webboh Awards 2024. Now in its fifth edition, the event dedicated to the best Italian creators exceeded all expectations: 8 million online votes in less than 3 weeks to determine the winners, chosen from more than 150 candidates, divided into 16 categories. An exclusive evening with all of Gen Z’s top stars and idols that took place at Fabrique in Milan, and was streamed live.

THE LIVE EVENT

During the evening of 6 March, the awards ceremony took place, hosted byactress, TV and radio presenter Mariasole Pollio, together with host and comic creator Gabriele Vagnato. It was an event full of surprises on and off stage, including performances, photocalls, experiential corners and unmissable sketches. Among the participants, there were top unmissable Italian creators and many VIP guests, including Gerry Scotti, via video link, who announced the winner of the Top Creator category.

Also among the special guests were the star singers of the Sanremo Festival who performed the songs they performed for the 74th edition: Ricchi e Poveri ,with the new song, Ma non per tutta la vita, as well as the immortal Sarà perché ti amo; La Sad, with Autodistruttivo; and BNKR44 with Ma che idea and Governo Punk.

THE AWARDS ON SOCIAL MEDIA

The event was also a hit on social media, which added to the remarkable online response during the voting stage.
The posts, stories and videos published online by Webboh, and by the creators involved, together with the live streaming on Instagram and YouTube, achieved extraordinary results in terms of reach. In total, content related to the Webboh Awards 2024 reached more than 40 million people across all social platforms. These numbers testify to both the strong connection between Webboh and its audience and the enormous growth potential of its community.

WEBBOH AWARDS 2024

The more than 150 creators nominated for the awards were selected by Webboh on the basis of the content they published, the variety of their social offerings and the growth of their followers over the past twelve months. 16 award categories: Best TikTok creator, Best YouTuber, Best Streamer, Best Comedy Creator Male/Female, Couple of the Year, Drama Legend, Best Food Creator, Revelation of the Year, Best Value, Best Teen Idol Male/Female, Out of Drama, Best Fashion Creator, Best Beauty Creator and Best Meme.

Among this year’s developments: splitting the Best Creator Comedy category and awarding the Creator of the Year, chosen from over 150 nominees within 16 categories.

AWARDS

Best Tiktok Creator – Alice Perego: a Milanese creator born in 2003, she has 1.5 million followers on TikTok, 510,000 on Instagram, and almost 280,000 on YouTube. On social media, she narrates her life and shares viral trends.
Best YouTuber – Gianmarco Zagato: an established content creator for eight years, Gianmarco has 2.1 million subscribers on his YouTube channel, 1.9 million followers on TikTok and 772,000 on Instagram. On social media, he humorously recounts his life and tackles mysteries, horror stories, and news stories seriously and loves to test new products.
Best Streamer – Il Rosso: class of 2001. His Twitch channel, which has 348,000 followers, is the third most followed in Italy in the Just Chatting category (i.e. the category that puts any streamer at the centre of the show and allows them to communicate directly with their viewers).
Revelation of the Year – acapodelglobo: Giulia Berettini, a young content creator, brings her world of creations and inspirations to social media. An artistic streak combined with a great passion for impressions. She is constantly looking for the latest trend with which to entertain her fanbase of over 2 million users.
Best Creator Comedy Male – Dany Cabras: co-host of this year’s PrimaFestival di Sanremo, the Sardinian creator-comedian entertains over 5 million followers with sketches centred around family.
Best Female Comedy Creator – Rita QueenJ: eclectic artist, singer-songwriter, dancer, Neapolitan producer, on social media she turns into a comedian to tell her life story and create comic sketches. She has 1.8 million followers on TikTok, 307,000 on Instagram and 227,000 on YouTube.
Best Fashion Creator – Federica Scagnetti: a Roman creator born in 2003, she has 2.7 million followers on TikTok and 879,000 on Instagram. She talks about her life during her “Get Ready With Me” videos, where she puts on her make-up and shows off her outfits, which are always different.
Best Food Creator – 2foodfitlovers: Raffaele Del Piano and Caterina Piccirilli have been together since 2009 and discuss their two passions, food and fitness, on social media with content that fuses innovation, creativity, wit, and food that is both healthy and tasty. They have 1 million followers on TikTok and 675,000 on Instagram.
Best Meme – Cara with Zeettaa: she created a real catchphrase by bringing an expression she also used outside of social media to TikTok, where she has more than 1.7 million followers.
Drama Legend – Gaia Bianchi: she is one of the best at staying centre stage: whatever she does is discussed and talked about, and she is followed by 3.3 million followers on TikTok and 2.2 million on Instagram.
Out of Drama – Allydollina: a young mother who recounts her family and working life in a cheerful and light-hearted manner. She has 2.5 million followers on TikTok and over 700,000 on Instagram.
Best Value – Valeria Vedovatti: born in 2003, she boasts 1.4 million followers on Instagram, 2.9 million on TikTok and 792,000 on YouTube. She shares her days trying to bring a smile to those who follow her and raise awareness about Eating Disorders.
Best Beauty Creator – Arienne Makeup: beauty tik toker with over 6 million followers, followed by curious, interested, affectionate young people. As a make-up artist, Arienne loves to share fun, playful and eye-catching looks, always accompanied by a sparkling, ironic and fresh tone of voice.
Couple of the Year – Luca Campolunghi and Alice Muzza: they have 2.7 million and 1.2 million followers on their TikTok profiles respectively, and 760,000 and 445,000 followers on their Instagram profiles, respectively, and chronicle their lives and their life as a couple. They are part of the Stardust House.
Best Teen Idol Male – Matthew Robert: his lipsyncing and dance moves are viewed hundreds of thousands of times by 2.5 million followers on TikTok and 687,000 on Instagram. He is the host of RDS Next. He is part of the Stardust House.
Best Teen Idol Female – Lisa Luchetta: host of RDS Next, talks about her life, which is divided between the studio, the social media world and radio. She has 2.5 million followers on TikTok and 810,000 on Instagram.
Top Creator – AleDellaGiusta: YouTuber and content creator who travels around Italy and abroad to visit special, but dangerous and inaccessible places. His content stands out for its excellent production quality. His channel has 973,000 subscribers.

PARTNERS

The event partners created real shows in the show, with live experiential activities and cross-media storytelling on Webboh‘s social media channels, supported by the use of several creators, as well as the presence of the Awards on all platforms. Specifically:

• a unique, sharing experience with Ringo‘s Caramel Twist: a photobooth where creators left a special dedication to be shared via a GIF on their community;
• two engaging performances by Giochi Preziosi, with Canta Tu, the iconic Karaoke machine that can be easily used anywhere, “even on the moon!”, hence the lunar setting of the corner;
• the YOUROSCOPE corner by Astra make up, the beauty brand made in Italy, where an astrologer and a make-up artist gave colour and shape to the guests’ astral profile;
• for the second year, one of the main partners was Phobia Archive, which conveyed its message of a mix of fashion, music and street culture by branding the DJ console and the jersey, made exclusively for the event and worn by some of the talent present;
• also starring the highly anticipated new Italia Shore series , available exclusively from 4 March on Paramount+, the first Italian version of the popular MTV show. Also on stage with Matteo Diamante – homeowner, fun manager and party planner of the new program – were other cast members.

Instagram, the media partner for the Webboh Awards, has launched the Fanta Webboh Awards by Instagram for the first time, a competition dedicated to over 150 creators nominated with the aim of rewarding those who were able to involve their community the most: the award went to Rita QueenJ.

The Webboh Awards have cemented themselves as an important place in terms of visibility and brand amplification on Generation Z, thanks also to the partnerships built by the Mediamond agency.

To emphasise the social soul of the event, in addition to the 200 guest creators, the BeaBar, the bar created by Beabaru, the creator now famous for her glitter cocktails, and the legendary Donato, with his brand of ‘Mollica o Senza’ paninis, who has two sales outlets, one in Naples and one in the centre of Milan, were also there.

WEBBOH AWARDS 2024 FULL RANKING (TOP THREE):

1. Best TikTok Creator: Alice Perego 16.36%, Mattia Stanga 13.32%, Carlotta Fiasella 12.15%
2. Best YouTuber: Gianmarco Zagato 22.36%, Riccardo Dose and Dadda 21.21%, Space Family 17.46%
3. Best Streamer: Il Rosso 33.27%, Grenbaud 20.1%, Lollo Lacustre 14.47%
4. Best Comedy Creator Male: Dany Cabras 30.31%, Mattia Stanga 12.94%, Leo Bonni 12.87%
5. Best Comedy Creator Female: Rita QueenJ 24.75%, Chaimaa Cherbal 20.86%, Cecilia Cantarano 13.79%
6. Couple of the Year (the one who made your heart beat faster): Alice Muzza and Luca Campolunghi 22.04%, iMazzegaro 16.88%, Greta Santarelli and Daniele Riti 14.68%
7. Drama Legend (who sparked or was* most at the centre of drama): Gaia Bianchi 19.02%, Maria Sofia Federico 15.54%, Vittoria Lazzari 15.16%
8. Best Food Creator: 2FoodFitLovers 41.16%, Nonna Silvi 11.99%, Benedetta Rossi 11.19%
9. Revelation of the Year: acapodelglobo 27.64%, Anastasiia Pazzeska 15.35%, Sara Esposito 12.39%
10. Best Value (those who use social media to send important messages): Valeria Vedovatti 20.7%, Jenni Serpi 19.54%, Momo and Raissa 16.26%
11. Best Teen Idol – Male: Matteo Robert 28.86%, Alberto Tozzi 20.03%, Davide Vavalà 11.29%
12. Best Teen Idol – Female: Lisa Luchetta 23.35%, Alice Perego 16.76%, Iris Di Domenico 13.94%
13. Out of Drama (those who stood out without hype, drama or dissing): Allydollina 52.83%, Donato Con Mollica or without 14.25%, Fraffrog 11.89%
14. Best Fashion Creator: Federica Scagnetti 31.48%, Rachele Santoro 17.83%, Noemi Piunti 14.09%
15. Best Beauty Creator: Arienne Makeup 41.25%, Nicole Pallado 16.61%, Hanna Braids 8.07%
16. Best Meme: Zeetta (Cara) 26.7%, Bela fisica (Angela) 14.45%, Gerry Scotti 11.02%
17. TOP Creator (chosen by the nominated creators): 1 – AleDellaGiusta, 2 – Cooker Girl, 3 – Cecilia Cantarano

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4 million followers across TikTok, Instagram and YouTube, 70% of which are under 24. The website receives 3.7 million unique monthly users (source: Audicom November 2023). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.