After the success of the first leg in Giulianova (with more than 5 thousand viewers), young people’s idols will be in Rimini on Saturday, 3 August, in Piazzale Federico Fellini, for the second stop of Webboh Fest, the summer music event organised by Webboh, the first Italian community dedicated to Gen Z and Gen Alpha, with more than 4 million followers on social networks.

An evening of music and entertainment, where many artists will take turns on stage from 8 p.m., including Sarah Toscano, winner of the last edition of ‘Amici di Maria De Filippi’, who is establishing herself as the new pop star on the Italian scene. Also, from the world of ‘Amici’ are Cricca and, straight from Malta, Emma Muscat. Then there’ll be Aka 7even, one of the most promising talents of the new Italian urban-pop singer-songwriting scene with 280 million audio and video streams, and Ditonellapiaga who’ll get the audience dancing to the rhythm of her most recent hits. There’ll also be some of the younger people’s idols, like Pucho, Il Fubbe, Luk3 and Ascanio, Lorenz Simonetti, and Michelle Cavallaro, who’ll have the audience singing along to their viral social media hits.
And it’s not only music: during the evening of Webboh Fest, Webboh will also entertain the audience with challenges and lots of fun (free admission).

Andrea Prada will be the host of this unmissable stage, with help from Sara Esposito, a creator and YouTuber with millions of followers. Both on-stage and backstage will also be hosted by young people’s favourite creators, like Arienne Makeup, a creator with over 4.7 million followers from the Power Talent Agency roster, Giorgia and Alice Mordenti. At the end of the evening, viewers can continue the fun with a DJ set by Matteo Robert, one of the most famous Gen Z TikTokers in Italy.

The backstage will be hosted by creator Alberto Tozzi, star of Webboh Backstage Secrets Summer Tour, the format created from the collaboration between Webboh and DeAKids (Sky Channel 601), who will interview the stars of the event and narrate a tour with exclusive content available on the TV channel’s social networks.

From the afternoon you’ll be able to get numbered gadgets, which will allow you to take part in a special draw that will give you access to Webboh Fest backstage where you’ll be able to follow the entire event from a special location: the backstage area. Radio Bruno, a partner for the festival, will follow Webboh on its tour, revealing on stage in Rimini what the most popular songs of Summer 2024 are.

The event’s sponsor is essence, the famous cosmetics brand from cosnova Italia, which will showcase the products of the Spring-Summer 2024 collection together with popular creator, Arienne Makeup. In the square, as part of the event which was also coordinated with the collaboration of Brand On Solution, Mediamond’s design area, a totem station equipped with a mirror has been installed, where it will be possible to take ‘a selfie for a summer full of kisses’ and receive the iconic Juicy Bomb lipstick, one of the most popular products among the very young.

Webboh Fest: to be continued…

After the first two stops in Giulianova and Rimini, the most entertaining music tour of the summer will end on 6 September in Mirandola (MO). Numerous unmissable events are also planned for this occasion: lots of surprise guests, with unmissable performances, music and shows, thanks to Webboh, which is always working alongside its web and social media audience, as well as live and in-person.

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4.5 million followers across TikTok, Instagram, YouTube and WhatsApp, 70% of which are under 24. The website receives 3 million unique monthly users (source: Audiweb Last Quarter 2024). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Gen Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.