Chi, the most-read gossip magazine in Italy dedicated to stories of the most beloved personalities, is moving this year to the heart of Sanremo to keep its audience – nearly 1.5 million readers and 1.1 million followers on social media – up to date on the most exciting moments and the most thrilling scoops of the 75^th edition of the Festival.

From 11 to 16 February, the magazine run by Massimo Borgnis will organise a varied daily schedule of content with journalists Azzurra Della Penna, Carmen Pugliese, Valerio Palmieri and beauty editor Alessandra Pappalardo. A schedule packed with stories related to the singing competition and enriched by interviews with competing artists and stars of the entertainment world – guests of the exclusive lounge of Casa Chi

A great new feature this year is Chi’s location in the special glass box of Monkey’s Radio, located in the Radio Village in front of the Sanremo Casino. Here, every day from Tuesday to Saturday, during the programme Chi c’è a Festival, hosts Alice De Bortoli and Alan Congiuri will interview journalists who will bring to the microphones of Monkey’s Radio facts, characters, style, and trends, but above all the secrets and scoops behind the scenes of the Italian Song Festival.

Among the many initiatives planned is the participation of partner SYM – the Italian branch of the Taiwanese multinational Sanyang Motor Co. Ltd, a leading company in the production of two and four-wheeled vehicles – who will accompany the exclusive scooter Gilberto Savini, social face and ambassador of the brand, in search of scoops and the coolest parties in the city of flowers among the city’s narrow streets.

Another appointment not to be missed is the Commenta Look column in collaboration with IUAD Academy, during which journalists from Chi will comment together with aspiring stylists on the looks of the artists and celebrities who will take to the stage at the Ariston.

Piemme, exclusive concessionaire of Chi for magazine and socials, has played a crucial role in the development of these two brand integration projects for the 2025 edition of the Italian Song Festival.

Chi, the most read weekly magazine in Italy, with an audience of 1.5 million readers and 1.1 million followers on Instagram and Facebook (Source: Audipress 2024/I and FB and IG Insights), tells the stories of the most loved and followed personalities by the public, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The care for the quality of photographic images, the constant search for news, and above all its exclusive and trusting relationship with celebrities are what make the magazine unique. Established right from the start through an absolutely original formula for Italy, Chi combines the stories of “natural protagonists” with spaces dedicated to fashion and beauty.