Great success for the TV Sorrisi e Canzoni Party

Sanremo week kicks off with the inauguration of Casa Sorrisi

Over 350 exceptional guests, including the host Carlo Conti, the competing singers, and many guests who previewed the new Casa Sorrisi

A very successful Opening Party, one with which TV Sorrisi e Canzoni, the leading brand in the entertainment world, kicked off a week full of emotions, music and entertainment together with the protagonists of the Sanremo Festival.

To celebrate the start of the most awaited singing competition in Italy, a group of more than 350 guests who accepted Sorrisi‘s invitation, including artistic director and conductor Carlo Conti, competing singers, the presenters of Prima e DopoFestival and many personalities from the world of entertainment. An unforgettable event that took place on Sunday 9 February, dedicated to music and exciting moments of sharing.

MORE THAN 350 EXCEPTIONAL GUESTS

The Festival’s unmissable participants: Achille Lauro , Bresh, Brunori Sas, Clara, Coma_Cose, Francesco Gabbani, Francesca Michielin, Gaia, Giorgia, Joan Thiele, Lucio Corsi, Marcella Bella, Noemi, Olly, Rkomi, Rose Villain, Rocco Hunt, Sarah Toscano, Shablo with Joshua and Tormento, Serena Brancale, Simone Cristicchi, Tony Effe, The Kolors, Willie Peyote.

Alongside them are many personalities from the world of entertainment, TV and music, including: the hosts of Prima e DopoFestival Bianca Guaccero, Mariasole Pollio, Gabriele Corsi, Alessandro Cattelan; Lodovica Comello and Tommaso Cassissa who, from Tuesday to Saturday, will be behind the microphones of the “Sorrisi a Sanremo Podcast” together with the director of TV Sorrisi e Canzoni, Aldo Vitali.

There were many emotions during the Opening Party, which began with the ribbon cutting with which Aldo Vitali, together with Carlo Conti, Antonella Clerici and Gerry Scotti kicked off the evening and inaugurated Casa Sorrisi, which will host the editorial staff of the brand throughout the Sanremo week.

“It is a source of great satisfaction and pride for us at TV Sorrisi e Canzoni to be a point of reference not only for the public, but also for the many artists in the entertainment world who, every year, affectionately respond to our invitation and celebrate, with us, the music and energy that an extraordinary event like the Sanremo Festival brings with it,” said Aldo Vitali, director of TV Sorrisi e Canzoni.

SORRISI‘S OPENING PARTY

The party was enriched by an exclusive musical performance by the Curly Brothers, alias Andrea Urgesi and Francesco Ozzi, the duo of DJs and producers from Salento, with a sound that combines house and minimal tech. On February 7, they released their new single Shut Up, a piece with 90s sounds, the first piece in a series of periodic releases.
To continue the evening, a DJ set held by MTV Italia (Sky channel 131, Sky Glass channel 122 and streaming on NOW) that for a second year confirmed its collaboration with Sorrisi.
Among the protagonists of the Ernst Knam party, who created an exclusive seven-story personalised cake for all the guests, with the Casa Sorrisi theme.

THE NEW CASA SORRISI

For the first time, the party took place in the new “Casa Sorrisi” glass box,which welcomed the guests and artists who attended. The structure, in a completely new version on two floors spanning more than 500 square metres, is located inside the garden of the Hotel Miramare The Palace, next to the prestigious Villa Emma. And it was precisely on the occasion of the Party that “Casa Sorrisi” opened its doors, kicking off the Sanremo week. The glass box will be there for the editorial staff of TV Sorrisi e Canzoni throughout the week. Inside, there is a large space for interviews and social games, a living area for the inevitableCoffee with the Director, and a special recording studio that will host episodes of the Sanremo Podcast every day, as well as much more.

EVENT PARTNERS

Numerous partners involved by Piemme, the exclusive concessionaire of TV Sorrisi e Canzoni and Mondadori Media mass media, have decided to support the brand, which is a reference point in the entertainment world, with personalised partnership projects and activities that have helped to enhance the experience and the impact of the exclusive Opening Party. These include ActionAid as our charity partner, Calligaris, Caffè Motta, Compagnia della Bellezza in collaboration with L’Oréal Professionnel, Dacia Italia, Fabuloso, KiKo Milano, Per, SisAltipster.
Many companies in the furniture sector have made Casa Sorrisi a unique design house such as Luceplan, Qeeboo, Slide, Valentini and Twils.
They also collaborated on the Sorrisi Party: Spirito Reale, the new spirit brand founded in Turin at the beginning of 2024 that unites different generations, offering a variety of products able to satisfy everyone’s taste, has created 3 exclusive cocktails for the occasion prepared by barman Eric Maccario, bartender of the Buddha Bar in Monte Carlo and Spirito Reale.
Doreca Italia S.p.a, a historic company specialising in the distribution of beverages in the HoReCa channel, as well as in wholesale and retail sales throughout the country, provided wines and bubbles to the Party guests.

Photos (credit: Alessandro Zambianchi, Iwan Palombi, Stefano Coletta) of the TV Sorrisi e Canzoni Opening Party at Sanremo.

TV Sorrisi e Canzoni is the reference brand for TV and entertainment lovers that reaches 2.6 million readers every month (source Audipress 2024/II), 3.8 million website users (source Audiweb media Aug/Oct 2024) and 1.1 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multichannel system that includes everything from the magazine, to the website, to social networks, to events and collateral products.