Studenti, Mondadori Media’s leading educational brand in Italy with 3.8 million unique visitors per month (source: Audiweb, January 2025), has reinvented itself. In addition to a new graphic design, it has launched Gaia, the first web-integrated artificial intelligence tool dedicated to education.

Studenti opens the door to artificial intelligence

The mission of Studenti is to support young people in school through three fundamental pillars: study tools, orientation, and training.

With Gaia, Studenti helps users study, inform themselves, learn about topics in depth, and create notes such as concept maps, diagrams and handouts that meet specific, personal needs with the help of artificial intelligence in a safe and secure environment.

The Studenti AI tool will also support young people as a tutor and help them in their choice of studies in high school and beyond. Students will find help with complex topics without being overwhelmed by information overload, with suggestions customised to their needs based on the potential of conversational content. Students will find help organising topics and making choices, as well as operational support (in terms of reasoning on the content and its representation), cognitive support (favouring ways to access concepts and assimilate them), and emotional support (Gaia’s human interface will help to create a comfortable study and orientation environment).

• Hybrid Content

Studenti will place artificial intelligence at the service of users within a certified safe place, where technology and content are controlled, reliable, and designed to support study and orientation. In this safe space, students can access advanced features such as hybrid content, that is, traditional content integrated with advanced digital tools designed to simplify and enhance their studies. With this approach, students can turn complex texts into clear summaries, visual diagrams, and dynamic concept maps. In addition, they can create custom study plans, listen to summary podcasts, and find quick answers through smart searches. The result is a new, flexible way of learning that adapts to the needs of each student.

• University Orientation Hub for Choosing Advanced Studies

At a time when selecting the most suitable university programme is increasingly challenging due to the many choices available, Studenti aims to provide tools to handle this complexity effectively.

The first step is a university orientation test administered by a psychologist. This is followed by the “Cerca Corsi (Search Programmes)” search engine, which is linked directly to official Ministry of Education data, helping students navigate the sea of university courses quickly and easily and allowing them to explore all the university programmes on offer. Each of the 5,800 degree programmes covered in the search is presented with comprehensive, certified information.

The orientation hub also includes:

• over 300 orientation guides;
• psychological aptitude tests developed with (and certified by) the brand’s psychologists;
• information on Open Days throughout Italy;
• tips and tools for nonresidential students in Italy and abroad;
• test preparation for departments and limited programmes;
• overviews and suggestions on the careers of the future.

A new visual identity

Studenti presents a new visual identity starting with its logo, which is more versatile and recognisable on all platforms for greater user engagement. The new Studenti also organises content in an innovative way to facilitate navigation between different sections of the site. More welcoming and transparent visuals make the content more usable, familiar, and easier to memorise, with colours and a user interface inspired by study tools (such as post-its and underlining), thus adding more value and making the quality and quantity of the content clearer and more intuitive.

New aspects include enhancement of the TikTok channel, the main social media network where the brand reaches its community of over 900,000 followers and 55 million video views per year. On this platform, the younger generations favourite one, Studenti addresses topics such as orientation, student news, scholarships, and studies abroad using clear language and a fresh tone of voice. Also playing a prominent role are numerous posts dedicated to mental wellness, sexual/affective education, and financial education.

The star of the videos is creator Esmeralda Moretti: a social media presence, TV presenter, radio speaker, and new face of the brand on its TikTok and YouTube accounts. In continuous interaction with the community, Esmeralda stimulates and guides students with advice, interactive quizzes, interviews with experts, surveys, and in-depth discussions on current issues, not only related to education.

Opportunities for partners

The new features of Studenti also introduce multiple commercial opportunities for potential investors through a wide range of diversified branded content and sponsoring solutions for the Gaia tool and Search Programmes. With Studenti, partners can also create themed paths and dedicated hubs according to the season and most important moments for students and their families throughout the year (secondary school orientation from November to January, university orientation from January to October, secondary school graduation from April to June, study abroad from June to August, and back to school in September and October). Focused branded partnerships can therefore potentially begin at any time of year.

Studenti is Mondadori Group’s leading digital brand in Italy in education, with 3.8 million users (source: Audiweb – January 2025). It is a point of reference for younger generations at school, not only due to its dynamic and constantly evolving editorials featuring innovative language and content. This formula has allowed Studenti to reach over 1 million followers on social networks – including TikTok, YouTube, and WhatsApp – where students can access guides and tutorials to prepare for exams, receive support to orient themselves in their educational and professional future, and find resources to make the most of their experience as students, in every aspect, including personal wellness.

Studenti è il brand del Gruppo Mondadori leader in Italia sul digitale nella categoria education, con 3,8 milioni di utenti (fonte Audiweb – gennaio 2025). È un punto di riferimento per le New Gen a scuola, ma non solo, grazie a un’offerta editoriale dinamica e in continua evoluzione, caratterizzata da linguaggi e contenuti innovativi: una formula che ha permesso a Studenti di raggiungere oltre 1 milione di follower sui social – tra TikTok, YouTube e WhatsApp – dove gli studenti possono accedere a guide e tutorial per prepararsi agli esami, ricevere supporto per orientarsi nel loro futuro scolastico e professionale e trovare risorse per vivere al meglio la loro esperienza di studenti, sotto ogni aspetto, incluso il benessere personale.