R101 comes to TV: the music of the radio goes on air also on digital terrestrial channel 66
A summer rich in music and entertainment gets underway for the new R101 that will follow as the official radio the upcoming ROLLING STONES concert on 22 June
R101 comes to TV. The digital terrestrial Channel 66 will carry the music schedules of the Mondadori Group’s radio station that was completely renewed last March.
R101 TV, like the radio station itself, will have music at its heart and as the central protagonist in its daily schedules: the television schedule will offer a playlist with videos of the tracks played on the radio.
The world of R101, a universe rich in music and entertainment, will consequently be completed with the television platform that will run alongside the radio, digital (website, social media and app) and events, to create an authentic integrated system with music at the centre, to meet all types of listening needs across all the platforms.
“The digital terrestrial distribution of the R101 schedules – declared Mario Volanti, the deputy chairman of the radio – adds an important element to the new positioning of THE MUSIC of R101”.
The link of the new R101 with music will be strengthened also by collaboration with a number of bi over the summer for which R101 will also be the official radio, such as 14 On Fire, the concert by the Rolling Stones on 22 June at the Circo Massimo in Rome, an event presented in Italy by D’Alessandro and Galli, in agreement with Rock in Roma, and an unmissable appointment for all lovers of music. More than 40 lucky listeners, thanks to a loyalty game on the radio, will also have the opportunity of being present at the event.