Sportmediaset.it, the web site dedicated to the world of sport for which Mediamond manages advertising sales, is now online with a new look.

The new release of the site offer new ad formats, a new layout with a strong visual impact aimed at making it even more immediate, with flexible menus, easy to use and a range of thematic channels and special editorial features. Sportmediaset.it focuses not only on football, but also, among other sports, Formula 1, Moto GP, basketball and rugby, to name only the most important.

Sportmediaset is one of Italy’s best-known sports brands, with a consolidated presence on TV – thanks to long-running programmes such as Controcampo and Studio Sport, and breaking news on the Mediaset channels. As well as on the web, Sportmediaset can also be accessed on a range of mobile devices (iPhone, iPad, Galaxy Tab and Android).

The site’s success, second place on the web in the sports field, can also be seen by the traffic and online audience figures: each month the site records 1.4 million contacts, corresponding to 79.5 million page views. (Audiweb DataBase, panel data).

“In our first year, Sportmediaset has proved to be a fundamental asset,” declared Davide Mondo, head of Mediamond. “In fact, in the sports area on the web in Italy, we are the site with the best growth performance year on year. This re-design for us confirms the great contribution given by the entire sports desk at Mediaset,” Mondo underlined. “Thanks to its audience and a brand recognition that only the connection with television can guarantee, Sportmediaset is now a great opportunity for advertisers,” he concluded.