A new editorial product has been added to the portfolio of products of Gruner+Jahr/Mondadori: the video community Mammenellarete.it, which has been bought from The BLOGTV.

Thanks to this operation, Gruner+Jahr/Mondadori has created Italy’s first “family network”. Operating under the brand Nostrofiglio.it, the site will move from being a simple portal to being an authentic multimedia platform able to draw in other products aimed at parents and families.

“Mammenellarete.it, thanks to its video community,” underlined Enrico Ciampini, web publisher at Gruner+Jahr/Mondadori, “is wholly complementary with the editorial offer of Nostrofiglio.it. Now, along with the quality of the content, we can offer to parents the possibility of managing their videos and to share them with other families on a social platform specifically dedicated to them. The Nostrofiglio.it family network was created from and will continue to evolve through cooperation and new projects, in order to respond to the needs of families looking for reliable online information and creating moments of social exchange.” concluded Ciampini.

“We are extremely satisfied with the inclusion of Mammenellarete.it in our network of titles,” declared Davide Mondo, managing director of Mediamond, the company that will manages advertising sales for the site. “The arrival of a community of such relevance has a strategic significance for us, in that it will enable us to reinforce our already strong position in the “parents” target where we have, in addition to Nostrofiglio.it, the channel dedicated to mothers on Donnamoderna.com, with detailed coverage of the issue on the web site of Famiglia Cristiana and the Vivalamamma blog on Tgcom.it“, concluded Mondo.

Mammenellarete.it, first launched in 2007, is the first User Generated Content for video entirely dedicated to mothers, where they can share experiences, find answers to their questions, consult experts and where they can get direct and concrete solutions to problems and information about initiatives and events of interest.

Nostrofiglio.it was launched in 2009. Edited by Sarah Pozzoli, the portal is targeted at families and parents with a mix of services, news and a community, with a range of information and advice about conception, pregnancy and birth, as well as the growth, development, health and diet of babies and young children.