Mondadori’s digital continues to expand with the launch of a new app game for the iPhone and iPad, Feed the Hippo, an engaging, casual game, now available, in Italian and English, from the Apple Store.

Feed the Hippo is an action game aimed at a broad audience. In fact, the game has been designed for anyone who wants to take a break and have a bit of distracting fun on the move. The app is both dynamically simple and highly engaging: the survival of hippos in a swamp depends on the amount of fruit that the player can throw into the mouths of the hungry animals.
The game offers two play-mode options:
“Levels” where users play with an increasing number of hippos, tropical fruits to throw and elements of disturbance such as hummingbirds and crocodiles that make the game increasingly challenging
“Blitz” where bolder players play against the clock to feed the ravenous hippos facing a range of difficulties and obstacles.

Players’ personal records are saved on an online list on Apple’s Game Center and on users’ personal Facebook profile, allowing them to challenge others and to share their results.

Feed the Hippo has been developed in collaboration with Applix which has taken advantage of the experience in social gaming of Goods Games. The result is a game that combines an engaging graphic concept, with social features, unusual game dynamics that are appealing to both adult and younger targets.

“Mondadori wants to provide its audience with information, education and now also entertainment products” said Vittorio Veltroni, general manager of Mondadori Digital. “Playing with Feed the Hippo from an iPhone or iPad is a great way for users to amuse themselves during breaks in the day. The cartoon-style design of Feed the Hippo, its colourful layout and immediacy make the game suitable also for parents and children to play together,” concluded Veltroni.

“Feed The Hippo marks the debut Applix in the world of games for mobile devices, a natural development for our company,” said Claudio Somazzi, founder and chief executive of Applix. “In fact, for over a year, alongside our proprietary platforms, we have been developing pure entertainment applications. Developed with Mondadori, Feed The Hippo, opens up the way for a series of new products and we will certainly not stop here. The passions that drives us will lead to the presentation of new and increasingly exciting products for all users.”

The application can be downloaded from the Apple Store and is available in the following versions:
“Light” free
“Complete version” at €0.79 for the iPhone and €1.59 for the iPad

It is also possible to follow news about Feed the Hippo on the Facebook fan page: https://www.facebook.com/feedthehippo.