From 20 to 22 January Mondadori Pubblicità will be in Florence for Pitti Bimbo no.72, the international trade fair for children’s fashion.

Following the success of recent initiatives at Pitti Uomo, Mondadori Pubblicità will be present also this year with Mondadori Appointment, with a completely new layout and in a new position in Piazzale delle Ghiaie.

The space, which is an exclusive meeting point for professionals from the world of children’s wear and the editorial proposals of the Mondadori Group, has been completely redesigned for this year and personalised with the Grazia Junior and Il Bambino di Donna Moderna brands.

Grazia Junior, to be presented in a preview at Pitti Bimbo, is a new Grazia supplement that will be published for the first time in April.

The new product, dedicated to mothers and children, will offer a mix of fashion, news, beauty and useful features for the “under-10s”. A showcase for what’s new for children this season, selected by the women’s weekly edited by Vera Montanari. Plus: the right style for travelling, playing games and going to school; a mother and child beauty-case; the best of design; accessories, technologies and child-size solutions. In addition: curiosities, celebrities, interviews and expert advice.

Il Bambino di Donna Moderna is the monthly supplement to Donna Moderna dedicated to the world of children from 0 to 12 which will be on newsstands tomorrow with the 20 January issue, to coincide with the opening of Pitti Bimbo.

Donna Moderna, edited by Patrizia Avoledo and Cipriana Dall’Orto, also has a special section of its web site dedicated to children, www.donnamoderna.com/mamme (300,000 page views per month), which is continuously updated with answers and details about childcare and development. The donnamoderna.com web site has a monthly average of 3.7 users.

Mondadori Pubblicità will also be present inside the central pavilion of the Pitti Bimbo exhibition area with a stand where copies of some of the magazines in its portfolio, including Donna Moderna, Grazia, Focus Junior and Focus Pico, will be available.