Donnamoderna.com is launching Bambino, a new project dedicated to kids and aimed not only at mothers, but the entire family network.

The bambino.donnamoderna.com channel has been designed in an innovative way: the contributors, led by Donnamoderna.com will be a blogger-in-chief and a rolling content team made ​​up exclusively of bloggers. The team, which will change each month, will be made up of five mothers, a father and a grandmother; all bloggers who will be in charge of selecting the topics to be addressed from among the most discussed issues on the net.

There will also be experts, videos, tools and services for mothers and children, who will be able to download loads of free pictures to colour in.

“The ambition of every modern woman is to feel realised at every stage of her life. With this new channel we want to enrich our content offer by also covering the needs of women from pre-conception to the first loves of a teenage son or daughter,” said Daniela Cerrato, Head of Donnamoderna.com. “We have involved, with a content co-creation approach, mums who blog as co-authors and the have become the centrepiece of the Bambino section of Donnamoderna.com interacting with the 3.4 million users who visit our website every month. But that’s not all, through social engagement, we are creating a network to further expand Donnamoderna.com beyond the confines of the site, and into the heart of the social scene,” Cerrato concluded.

Donnamoderna.com has also set up a permanent online observatory on the needs and desires of today’s mums and dads to find out how and what they can improve their lives. Anyone can express their opinions on the site, by going to the page contest.donnamoderna.com/iovorrei, or via Twitter and Instagram using the hashtag #iovorrei.