Panorama Icon, the men’s fashion and lifestyle supplement of the weekly newsmagazine Panorama, has formed a partnership with the “Italian Chamber of Fashion Buyers – THE BEST SHOPS”.

The association, chaired by Beppe Angiolini, brings together 120 companies, owners of Italy’s best upscale multi-brand stores: a network of sales outlets characterised by high profile shops, a wide variety of brands and the presence of market leading brands.
The magazine will be placed inside around 350 shops, to which 20,000 copies of the supplement will be distributed every six months.

Panorama Icon, which is edited by Emanuele Farneti and on newsstands with the latest issue on Thursday 5 April, is aimed at readers interested in fashion, travel, shopping and discovering the styles and thoughts of contemporary icons. The title’s great points of strength a the images: extensive fashion shoots, reportage and portraits by leading Italian and international photographers.

The protagonist of the latest cover is the “made in Italy” star par excellence, Riccardo Scamarcio the first Italian to appear on the cover of Icon, after Vincent Cassel, Adrien Brody, James Franco and Michael Pitt. The actor talks in a long and unconventional interview in which he rejects the label of rebel and talks about his relationship with his fans. In addition, Scamarcio is also the star of a fashion feature by the British portrait photographer Max Vaduluk who highlights his appeal and personality.