From tomorrow, Icon Design, Mondadori’s upscale design and furniture magazine, becomes a real monthly: a magazine with a sophisticated personality reporting on the world of design through stories about the talent that characterise it.

Confirming the original formula of the editor Michele Lupi, with a design approach and a focus on architecture and design as a starting point for cross-sectoral storytelling that looks at design design also in adjacent worlds of fashion, art and technology. The upscale positioning of Icon Design is consolidated also by its international dimension, with the collaboration of photographers and world-renowned writers, as well as the presence in every issue of an English translation of the main stories, combined with distribution in major cities in Europe, the US and Asia.
There will be eight issues this year that will come out between March and December.

This year’s first issue, on newsstands from tomorrow, features on the cover Jasper Morrison, the world-class English icon from the world of design, with a retrospective of his work (Thingness) and his highly personal selection of objects (MyCollection) from the Museum für Gestaltung collection: Also in this issue is Frenchman Didier Faustino, a designer sui generis and a “nomad among the arts” who blurs the boundaries of design with film, literature and painting, and thereby avoiding definition.
As editor Michele Lupi explained. “We want to emphasise, on the one hand, our interest in icons – it’s not a coincidence that call ourselves Icon Design – and, on the other, our vocation for research aimed at enabling our readers to discover always interesting worlds. The role of a magazine is certainly to highlight the quality of the great, but also to uncover stories that the general public does not know, and giving both the same dignity,” Lupi concluded.

Icon Design will also take its content online with icondesign.it, which, in line with the editorial content of the magazine, selects and reports what’s new in the world of design, with particular attention to the stories that hide behind the most creative objects and personalities of the design world.
The site has a responsive layout and four thematic channels: News (with events and the latest news from the world of design), Products (objects of style, cutting-edge design projects and iconic products), Storytelling (stories of artists, designers, internationally-renowned architects, emerging creatives and great photographers), Places (design places and districts, artists’ workshops, the most beautiful houses and places to discover).
The title’s offer is completed with editorial specials, with news, photos and in-depth coverage of the most important forthcoming events: e.g. the Milan Design Week and Milan Design Film Festival. Icon Design is also on Facebook (facebook.com/icondesignIT) and Instagram (instagram.com/icondesignIT).
The first issue of 2016 is published with 65 advertising pages with over 50 of the best brands from the sector.