Riccardo Ruini is to be the new creative director of Icon, the Mondadori Group’s fashion and lifestyle magazine.

Riccardo Ruini began his professional career in advertising, working for leading international agencies. Art Director for the Fendi Group in the mid 1990s, he then went on to oversee iconic campaigns for some of the most prestigious luxury brands, including Bulgari, Gucci and Valentino and curated the art direction of more than ten international magazines, including Vogue Japan and GQ Style UK. During his career Ruini has also collaborated with numerous talents from the worlds of photography, art, cinema and music.

This appointment completes the new team of the magazine led by the editor Andrea Tenerani which has also seen the arrival of Federico Sarica in the role of editor-at-large.

The new formula of Icon, which will make its debut with the March issue, will give pride of place to a more focused presentation of style and Italian savoir-faire, with men and their passions at the centre. More fashion, but also more stories, more background and a more selective approach, in order to give readers a tool to help them find their way in the world of contemporary style.