Fatto in Casa da Benedetta is a love brand and a true cross-media phenomenon, from social media to television, from books to household products, born in 2011 from an idea by Benedetta Rossi.

Creator, writer and TV presenter, Benedetta Rossi began her journey in the digital world with the release of her first YouTube video from her family’s farmhouse in the Marche region of Italy, thanks to which she conquered the network audience and became a point of reference for millions of Italians.

With more than 18 million followers on the main platforms, more than 1.7 million books sold, the second most visited cooking website in Italy, a TV show now in its tenth season and a complete line of household products, Fatto in Casa da Benedetta constantly and across all channels communicates its core values: empathy, inclusiveness, authenticity and simplicity, the basis of its ability to inspire millions of people.

• Year of launch

  2011