GialloZafferano is the website that makes Italians cook: since 2006 it has been the online reference point for people who want to learn how to cook, bring traditional dishes to the table or surprise with new ideas.

Behind each recipe there is a passionate team of more than 30 people including chefs, writers, photographers and video makers who work passionately to provide new content every day. All recipes are designed and tested in our kitchens, each step is described clearly and fully, with quality photos and videos. All of this makes GialloZafferano, with more than 18 million unique users per month and more than 70 million followers on social media networks, the most influential and consulted cooking reference point in Italy. 

Since March 2017, GialloZafferano has published a monthly magazine, the first cooking magazine in Italy and Europe to originate from a website that now has more than 1.4 million readers. Following its redesign in 2024, the magazine now offers an even richer experience through continuous interconnection with the online platform. From a multi-channel perspective GialloZafferano also organises physical events on the ground, as well as being accessible through major voice assistants.

In 2021 GialloZafferano also landed on foreign markets, particularly in the North American area, thanks to the launch of its English-language website, and dedicated social media channels, under the name GialloZafferano loves Italy.

• Year of launch

  2006