The Mondadori Group is entering the webnovel market, the new frontier in editorial content creation, born in South Korea and rapidly expanding.

An agreement between Mondadori Libri and Bookrepublic, one of Italy’s leading providers of digital publishing services, has resulted in the creation of a start-up company with the aim of developing this new segment at European level.

Designed to be read on a smartphone screen, webnovels are a highly innovative form of serial fiction that is spreading and developing in Europe from the East to the United States. The operation will take concrete form with the launch of a dedicated app by the end of the year – to be called Narae – initially with content in Italian and French, but which will gradually extend its reach to other European countries.

In the photo, from left: Marco Ferrario, CEO of Bookrepublic, and Enrico Selva Coddè, CEO of Mondadori Libri.