2023

Focus, Focus Storia, Focus Junior and Focus Wild launch the first School Camps edition, a new project conceived in partnership with Sunny Life, a company specialised in tourism and cultural travels for children between 6 to 18 years of age and affirmed tour operator of the Focus Junior Summer Camps.

The School Camps provide innovative and complete educational offers focused on students and teachers, starting from in-class training to on-field experience at the camp and ending with the drafting of final summary in digital format.

The Focus system brands pursue their licensing development through this initiative, by further extending their educational offer to educational trips: real training, interdisciplinary and customised courses – using the tested STEAM approach – to spread knowledge on scientific and mathematical subjects with the help of other disciplines such as art, history and architecture.

Such activity, designed for primary and secondary school students, aims to stimulate and involve the youngest by exploiting knowledge and developing skills. Such project asserts the attention of the Focus, Focus Storia, Focus Junior and Focus Wild brands towards both the education of the youngest and highly topical issues, such as sustainability and inclusion.

In addition to being real learning workshops, the 2023/2024 School Camps allow children to live truly unforgettable experiences under the guidance of professionals.

• Focus, a leading brand of scientific information, provides a package of ideas specifically designed for secondary schools and studied around the most current educational topics, with particular interest and insight into the technical, scientific and technological fields.
• Focus Storia, a magazine dedicated to the most striking historical and cultural facts and great protagonists of the past and present, offers a special catalogue conceived for secondary schools and designed to revive those places in which traces of our history are still evident.
• Focus Junior, a point of reference in the kids’ segment, suggests experiences developed to introduce topics such as innovation, sustainability and inclusion to primary and secondary school students – through a multidisciplinary and transversal approach – always according to the needs and age of such young learners.
• Focus Wild, an intergenerational brand dedicated to the world of animals and nature, provides primary and secondary schools with a vast repertoire of experiences conceived to specifically attract the students’ attention towards the most current and urgent environmental issues, always in an engaging, fun and exciting way.

Verona, Milan, Genoa, Rome, Pompeii and Matera are just some of the destinations planned for the School Camps of Focus, Focus Storia, Focus Junior and Focus Wild. All destinations were selected by the Mondadori Group brand among the vast range of cruises and school trips suggested in Sunny Life’s catalogue.

The complete and updated catalogue will be available on the following link: http://focuscamp.it/.

Tomorrow, on Thursday 1 June, Mondadori Store, the largest network of bookstores in Italy, will open a new bookstore in Palermo in the Palermo Nuova Città Shopping Centre.

The bookstore covers an area of 130 m² and is located on the ground floor of the shopping centre located in the north of the Sicilian capital. The new opening will expand the already extensive Mondadori Store network in the area, making a new hub dedicated to the world of books, culture and entertainment available to the public.

“Ten years after the opening of the Mondadori Flaccovio Bookstore at the Forum Shopping Centre and after the creation of a Mondadori Flaccovio Bookstore at Sanlorenzo Mercato and another store in the centre in Via Roma 270, I and my associate, Maurizio Iacona, realised how much Palermo still ‘needed’ to cover some areas with new cultural strongholds,” said Giuseppe Flaccovio, affiliated with the Mondadori Store network.

The new Mondadori Bookstore offers a wide selection of titles, approximately 15,000, ranging from the great classics to fiction, not forgetting young readers with the We are Junior format, which includes educational and illustrated games to stimulate their imagination with the most interesting stories, and the innovative department dedicated to manga and comics, Just Comics. To expand the store’s offer there is also an area dedicated to stationery, along with gift boxes, gift cards and a selection of eReaders.

The Mondadori Bookstore in Palermo Nuova Città also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the library through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles. The bookstore will also offer customers the opportunity to place orders via telephone.

MONDADORI BOOKSTORE
Address: Via Ugo la Malfa, 115-119
90146 Palermo (PA)
Opening hours: Monday to Saturday from 9:00 to 20:00, Sunday from 10:00 to 20:00
Phone: 091.6538749
Email address: fabulacittanuova@ibreriaflaccovio.it

Tomorrow, Friday, May 26, Mondadori Store, the largest network of bookstores in Italy, will open a new store in the city of Turin’s main square, where the public will discover a new innovative environment entirely devoted to culture, the literary world and entertainment.

Over 20,000 volumes await the public at 117 Piazza Castello – from best sellers to great classics, including fiction, non-fiction and miscellaneous works – as well as an assortment of comics, ranging from the manga, superheroes and graphic novels of the new Just Comics area. A We are Juniors section was set up for the younger readers with educational games and illustrated books aimed at stimulating their imagination with the most intriguing stories. The best stationary products, gadgets, gift boxes, gift cards, Kobo e-readers and offers of the Mondolibri clubs will also be available to visitors.

“We are delighted to inaugurate a new directly managed bookstore in the centre of Turin: an opening which is part of a broader strategy focused on our network’s continuous transformation and enhancement. We work on developing increasingly more attractive Bookstores to assert their cultural role and presence throughout the nation,” stated Carmine Perna, Managing Director of Mondadori Retail.

The new Mondadori Bookstore, covering almost 500 square meters over three floors, is intended to become a meeting place where all readers and visitors can take part in events with figures and artists from the literary and entertainment world.

Two highly anticipated meetings have already been programmed: Aaron – Amici 2023’s young semi-finalist singer – will be present in the bookstore on June 6, to meet his fans and sign copies of his new Universale album. Then, on June 13, the writer Erin Doom – author of the best seller “Fabbricante di lacrime” will sign copies of her new book, Stigma.

The Mondadori Bookstore of Turin also serves readers online: customers will be able to contact the store, follow the initiatives and events on its Facebook and Instagram pages and make use of the digital services of Mondadoristore.it to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store.

The Mondadori Store network supports readers with over 500 bookstores distributed over larger and smaller cities, online via the Mondadoristore.it e-commerce site and through the bookclub formula. The network combines books – the core offer – with moments of entertainment, events and multi-channel services, thus reaching more than 20 million customers each year.

MONDADORI BOOKSTORE
Piazza Castello, 117
Opening hours: Mon – Sun 10.00 – 20.00
Email: libreria.torinocastello@mondadori.it
Phone:  +39 011 577 881
https://www.mondadoristore.it/negozi
FB- IG – TIK TOK @mondadoritorino

Mondadori Media, the leading Italian multimedia publisher on social media and one of the most important players in the digital sector, will be the star of the first edition of the IAB Showcase, the IAB Italia marketplace dedicated to digital content scheduled for tomorrow, Tuesday, 30 May, in Milan.

A ​non-stop, 40-minute relay, where the creators of Giallozafferano,​Mypersonaltrainer,​The Wom and Webboh​and talent agencies Power and Zenzero, will take turns on stage with sketches, challenges, head-to-head interviews, games and time for entertainment and in-depth analysis. The show will be hosted by Power’s young talent, Diletta Begali, who will guide the audience through the line-up of stars from the world of food, fitness, beauty and fashion.

Empower your engagement: brand, creator and Mondadori Media together for a perfect match! – as the name implies, the event wants to emphasise the value of collaboration between publisher, creator and brand by constructing tailor-made communication strategies that are effective for the younger generation. The stars of the Mondadori Group’s team of creators and agencies, together with Andrea Santagata and Daniela Cerrato, respectively the CEO and Marketing Director of Mondadori Media, will tell the story first-hand on the event’s main stage.

The Mondadori Media showcase – Presenting Partner of IAB Showcase – will see an extraordinary line-up of top talent from the Italian digital scene, including:

• Niccolò Famiglietti, international teacher and trainer on the Power Talent Agency roster and face of Mypersonaltrainer, the leading brand in the wellness, fitness and health sector with 14 million unique users and 3 million followers on social media. Famiglietti will interact with the audience in the room, challenging them to perform a series of easy-to-perform exercises for everyone.
• Diletta Begali, a Youtuber who has established herself on social media for her stories about travel and daily life, will perform a sketch on stereotypes related to creating an influencer marketing project along with Giulia Bellu, actress and content creator, both of whom are on the Power
• Benedetta De Luca, Gender & Inclusion Editor at The Wom, will guide the audience through an overview of the values and strengths of Mondadori Media’s 100% inclusive social media brand, with 9 million unique users per month and 6 million followers on social media. The content creator and disability advocate will also present the new video format TikTalk, created in collaboration with Hej!, together with Daniela Cerrato.
• Giulio Pasqui, CEO of Webboh, and Nicky Passerella, the brand’s leading creator, will also be on the Mondadori Media stage. Together they will be the stars of a special head-to-head interview on the language of Gen-Z. It will be a discussion about the first digital community dedicated to the new generation, with 5 million followers and more than 14 million monthly interactions, appearing in the top ten of the most social media-oriented Italian media, from two different points of view.
• The showcase will also see talks by Aurora Cavallo (aka Cooker Girl) and Diletta Secco – Giallozafferano’s leading talent and one of Zenzero co-founders, the talent agency for the best Italian food creators – who will discuss their experiences as food creators in a game, focusing on projects, recipes and communication methods related to the digital world.
• Clizia Monguzzi, Account Director of OMD, will close the showcase and, together with Andrea Santagata, will tell the story of the development and the value of McDonald’s case history on-air on the channels of Giallozafferano, the leading food media brand in Italy with 18 million unique users per month and 60 million followers on social media.
• For the grand finale Daniele Rossi, the renowned chef from Giallozafferano, and one of Zenzero ‘s co-founders, will perform in a special cooking show.

The line-up of Mondadori Media speakers at the IAB Showcase:

• Diletta Begali, Host & Content Creator – Power Talent Agency
• Giulia Bellu, Actress & Content Creator – Power Talent Agency
• Aurora Cavallo, Creator of Giallozafferano and Co-Founder​ of Zenzero Talent Agency
• Carolina Cefalù, Head of Talent Manager of Zenzero Talent Agency
• Daniela Cerrato, Marketing Director of Mondadori Media
• Benedetta De Luca, Gender & Inclusion Editor of The Wom – Power Talent Agency
• Nicolò Famiglietti, Beauty & Fitness Influencer – Power Talent Agency
• Clizia Monguzzi, Account Director of OMD Italy
• Giulio Pasqui, CEO & Co-Founder of Webboh
• Nicky Passarella, Creator and Actress
• Jessica Piga, Head of Talent Manager at Power Talent Agency
• Daniele Rossi, Creator of Giallozafferano and Co-Founder of Zenzero Talent Agency
• Andrea Santagata, CEO of Mondadori Media
• Diletta Secco, Creator of Giallozafferano and Co-Founder​ of Zenzero Talent Agency

With the 2023 graduate exam, 470,000 students will return to the traditional pre-pandemic exam, with the first and second national written exams and an oral interview. On the other hand, there’s an ad-hoc exam for students from the flooded areas of Emilia-Romagna and Marche.

WHO WILL BE THE AUTHORS FOR THE ITALIAN TOPIC?

Studenti.it – a leader for Gen-Z at school – asked this in a survey of 5,600 girls and boys who responded by making predictions based on the 2023 anniversaries, including the 150 years since the death of Alessandro Manzoni, the 100 years since the birth of Italo Calvino and the 160 years since the birth of Gabriele D’Annunzio.

The anniversaries for these three authors and their importance in the literary landscape put them on top of being the “most likely” topic for the first test for 33% of respondents. 27% expect it to be on Manzoni, 18% on Calvino, while 17% predict D’Annunzio. For the remaining 5% a track will come out on another literary great author, like Italo Svevo (100 years after the publication of Zeno’s Conscience), but there are also chances for Primo Levi, Giuseppe Ungaretti and Luigi Pirandello.

AN ESSAY ABOUT ARTIFICIAL INTELLIGENCE AND CHAT GPT?

Among the students’ other predictions there is a possible track on artificial intelligence. 76% of respondents consider it very likely against 24% who believe it may be unlikely, because it’s too obvious.

TYPE OF TRACK: THE ARGUMENTATIVE ESSAY IS THE HIGHLY-RATED

Among the different types of tracks that students will find in the first test, the one that is currently receiving the highest rating (39%) is type B: the artistic, literary, historical, philosophical, scientific, technological, economic or social argumentative essay. However, 36% of the graduates are opting for the type C, an essay on a current topic, while analysing the text of poems or prose – type A – has been chosen by 25% of the graduates.

THE EXAM IN A WORD

The graduate exam is… Studenti.it also asked the 5,600 students in the survey to describe their feelings about the exam in one word. The most cited ones were: anxiety, stressful, panic, hell, liberating, impossible, complicated…but, fortunately, they also cited…growth, goal, important, exciting, beautiful…

Studenti.it
Studenti is the Mondadori Group brand leader in Italy for the digital market in the education category, with 4 million users (source Audiweb). It is a leader for Gen-Z at school, thanks to a dynamic and constantly evolving editorial offer, characterised by innovative languages and content and a team of young creators: a formula that has allowed Studenti to reach over 1.3 million followers on social media (Source Shareablee and social insights), on TikTok – where it is followed by 640 thousand users – Facebook, Telegram and on YouTube (StudentiTV) where students access guides and tutorials to prepare for exams.

The Mondadori Group strengthens its commitment to fostering an increasingly more inclusive corporate culture with the launch of the parenting project.

Such new initiative will provide concrete support to all the Group’s new parents during this intense period of transition with the aim of making a very important moment of their life inclusive.

Mondadori is increasingly more committed to ensuring balance between one’s private and professional life and to paying attention to people’s needs through Diversity & Inclusion projects intended to enhance individual uniqueness: thematic webinars with external authorial contributions, activities, services and surveys – alongside corporate welfare – to promote open discussions and offer tools developed to improve people’s well-being.

The Mondadori Group’s new parenting project is part of Mondadori Care, a corporate plan conceived to foster care in its broadest sense, such as caring for oneself, one’s children, one’s parents and society.

“The idea according to which Mondadori Care was conceived is based on the awareness that our Group’s employees undergo many different experiences both at work and in their private life, such as for example the birth of a child, which often involves significant amounts of care. This initiative aims to support our people during the most delicate moments of their life as parents, children and members of the society in which we live. We not only wish to carefully listen to their needs, but to also provide them with the necessary skills and tools, thus strengthening their sense of belonging to Mondadori,” stated Francesca Rigolio, Chief Diversity Officer of the Mondadori Group.

The leaflet

The project will be presented through the launch of a leaflet containing the values in which the Group believes, also in view of developing corporate culture.

Mondadori’s approach to parenting is expressed through six points, wherein parenting is understood as:

1. social heritage: to foster a vision of parenting as an amplifier of well-being by promoting the concept both within the Group and throughout its institutional seats through a series of dialogues and discussions;
2. shared responsibility: to support a fair distribution of attention and care within families by overcoming gender stereotypes;
3. organisational and emotional discontinuity: to foster open discussions and a constructive approach, so as to transform a person’s temporary leave into an opportunity for personal, professional and organisational growth;
4. balance between professional and personal well-being: to carefully listen to the needs of those facing such period of transition and to promote flexibility and welfare tools designed to better balance individual aspirations and organisational needs;
5. caring and loving relationships devoid of stereotypes and social conventions: to further support, through the legal tools available, any parent and type of couple without comprising the importance of a caring and loving relationship;
6. free and unconditional choice: to support parenting as a choice and not as an obligation, so as to respect those who legitimately choose not to have children or are unable to become parents.

Parental kit

To provide concrete support to new parents, the project further includes a parental kit with all the tools and information needed to better plan the before, during and after parental leave period, from the announcement to the company to the re-entry preparations.

The parental kit consists of: a checklist with practical information and tips on how to organise these months in the best possible way; a parental booklet with regulatory details on maternity and paternity in Italy; an individual counselling service dedicated to our people with children up to 3 years of age. A space is also planned for listening and reflection and during which any doubts about returning from a leave, any evolutionary processes and parent-related difficulty can also be conveyed.

MONDADORI CARE

The first actions of the Mondadori Care’s planned initiatives, including the parenting project, were implemented through the service developed in partnership with the Atelier della Mente association which, through a free path of personalised guidance, aims to provide concrete answers to those whom are called to take care of a relative suspected of cognitive impairment. Such social issue is increasingly widespread at national level, as also demonstrated in recent research which highlights how, in Italy, 1 out of 3 workers take care of an elderly or non self-sufficient relative and that the vast majority of caregivers (70%) are women between the ages of 45 and 55 (sources: Istat data).

Throughout the year, Mondadori Care will launch further initiatives aimed at pursuing the growth path of the children of our Group’s employees, also via educational guidance opportunities.

THREE-YEAR SUSTAINABILITY PLAN

The parenting project is one of the 2023 goals included in the Mondadori Group’s Three-year sustainability plan. Strategic settings, quantitative and qualitative targets and short to long term actions aimed at continuously improving the Group’s social, governance and environmental performance were identified within the document.

The Plan is divided into three macro areas of reference, consistently with the global goals of the United Nations Organisation:

• “Social” – enhancement of people, contents and places for education and culture;
• “Governance” – promotion of sustainable corporate success;
• “Environment” – diffusion of environmental culture and mitigation of impacts on ecosystems.

The major exhibition dedicated to Italo Calvino (Santiago de Las Vegas, Cuba 1923 – Siena 1985) was presented as a preview to the press and the public at the 35th edition of the Turin International Book Fair. The exhibition will open in Rome at the Scuderie del Quirinale in October 2023. Curated by Mario Barenghi, organised by Ales S.p.A./Scuderie del Quirinale in collaboration with the Electa publishing house, it is among the main events of the official program celebrating the centenary of the writer’s birth.

It is a ‘visual’ project, covering Calvino’s character and work, which will address both his admiring public and ‘new’ readers and young people, who are only now coming to his works. Particular attention will be paid to Calvino’s relationship with the arts, which curator Mario Barenghi and Marco Belpoliti spoke of today in a discussion planned for the Fair, introduced by Rosanna Cappelli, CEO of Electa and Matteo Lafranconi, the Scuderie Director.

The exhibition will be a journey through the life, the choices, the political and civil involvement, the places and above all the literary output and the working method of the writer that will run through the history across ten sections on the two floors of the Scuderie del Quirinale.

The Scuderie del Quirinale, together with Electa, are also once again collaborating with the Liguria Region, the city of Genoa and the Palazzo Ducale Foundation to celebrate Calvino’s centenary, the year that Genoa is Italy’s Book Capital. In October, the city and the Palazzo Ducale will pay tribute to Calvino, starting a site-specific project on the theme of fairy tales and the countryside, which will end in the spring of 2024 when the Roman exhibition travels to Genoa.

Electa will publish a guidebook for the exhibition designed by Studio Sonnoli and edited by Mario Barenghi, as well as a volume of the encyclopaedia series entitled Calvino A-Z, with numerous articles assigned to major specialists and the whole work curated by Marco Belpoliti, who has recently edited for Mondadori Italo Calvino. Take a look.

INTERNI DESIGN RE-EVOLUTION confirmed and exceeded expectations at FuoriSalone 2023 that gave the design project community a great gift in terms of research, sustainability and the future.

From 17 to 26 April, the event, created and coordinated by the Mondadori Group magazine directed by Gilda Bojardi, has produced record numbers, recording an audience presence of 400,000 people in the three institutional venues: the University of Milan, Eni Space in the Botanical Garden of Brera, and the Audi House of Progress at the Portrait Milano. It’s also been a great public success in its two satellite locations:  Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol. In addition, more than 150,000 users viewed the first fully digital installation at the Torre Velasca.

This edition of the exhibition has translated the concept of Evolutionary Thought into experimental installations, intended as a design tool for new known and unknown territories: physical and digital, multimedia, present and future.

With the contribution of the 3 co-producers (Audi, Eni and Whirpool) and in collaboration with companies and institutions, INTERNI has gathered more than 40 famous and young Italian and international designers and architects and some artists, in a fusion between Architecture, Design and Art.  For the exhibition, 40 installations, micro-architectures and macro-objects have been created, all site-specific that – together with conferences, talks, live performances and showcases – have created a varied mosaic of styles and visions, as well as time for discussion, attracting thousands of people. Visitors included large numbers of Italian and international journalists, who provided excellent coverage for INTERNI Design Re-Evolution in the daily papers, on radio and TV, in the trade press and in popular magazines, and ensured a continuous presence for the exhibition on the main social channels and the web.

The INTERNI exhibition confirms its place as the iconic event of the FuoriSalone, created as an initiative of the magazine’s editor, Gilda Bojardi. The foundation of its success is the outstanding design and cultural content of the installations, the internationally famous brands involved, flanked by smaller operations who also offered exhibits of great interest.

The exceptional response from both the public and the media reflects the absolute leadership of INTERNI in the professional living sector and in design system communication.

We thank the co-producers Audi with Gabriele Chiave and Controvento, Eni with Italo Rota and CRA Carlo Ratti Associati, Whirlpool with Odile Decq Studio, and all the companies, designers and architects who participated: Mirage with Andrea Boschetti and Metrogramma, It’s Natural, Centrorochas and ApexBrasil with Vivian Coser, Annaka with Annabel Karim Kassar Architects, Felis with Intro and FMG Shapes with Massimo Iosa Ghini, AXA IM Alts with Ma Yansong and Andrea D’Antrassi MAD Architects, Mapei and ICA Group with One Works, ApexBrasil with Bruno Simões, Roca with Benedetta Tagliabue EMBT Architects, Landscape Festival with Topotek 1, Sanlorenzo with Piero Lissoni, Galleria De Ambrogi with Gianluigi Colin, Amazon with Stefano Boeri Interiors, Simone Micheli, DotGallina with Jacopo Foggini, Artemide with MCA – Mario Cucinella Architects, Missoni with Alberto Caliri, Tile of Spain with Tomás Alonso Studio, Itelyum with Roberto Banfi/Studeo Group, Caparol, Build-Up with Silvio De Ponte Architects, Labo.Art with Ludovica Diligu, Studio Gum with Sergio Fiorentino, Besenzoni with Francesco Forcellini, Halo Edition with Mandalaki, Ever In Art with Marco Nereo Rotelli, Embassy of Italy in Madrid with Carmelo Zappulla External Reference, Levi’s with Ian Berry, Giannoni & Santoni with Gianni Lucchesi, Fidenza Village with Urbansolid, Pedrali, Zambaiti Parati, Concreta with CaberlonCaroppi, Boero with Francesca Grassi/Italo Rota Studio, Cimento with Parisotto + Formenton Architects, Atelier Biagetti, Eataly with Paola Navone/Otto Studio, Urban Up | Unipol De Castillia 23 with Maria Cristina Finucci, Hines with Elena Salmistraro.

Focus, the Mondadori Group brand that’s the leader in popular science, is on the newsstands this month with a special issue dedicated to the latest advances in cancer research.

An updated guide full of insights to let readers discover the latest innovations and therapies, including experimental and anti-cancer: from the analysis of DNA alterations to vaccines, from proton therapy to targeted treatments that are more customised and effective, as well as the tools and perspectives that Artificial Intelligence can offer in this field.

A report – created with the collaboration of specialists from the most important Italian universities and centres of excellence at the forefront of cancer research worldwide – which underlines the role of Focus as a leading magazine for an audience of readers and users who are passionate about the great scientific and technological issues, including in the field of medical information.
Thanks to a clear and direct style and a careful and dynamic look at everything that is innovation, the brand reaches an audience of 5.5 million readers and users and 3.6 million followers on social networks every month.

“What emerges today with increasing evidence from oncological research,” says Raffaele Leone, Director of Focus, “is the variety of treatments and therapeutic approaches”. Cancer is a disease that has always been with us, a ‘malignant natural error’ that is nevertheless facilitated by harmful habits (smoking being the most typical) and pollution in the surrounding environment. It is a cellular mutation that often has the ability to camouflage itself so as not to be intercepted and neutralised. Today we are able to invent increasingly customised and targeted cures against the various types of mutation, to unmask them and attack them”, concludes Leone.

In the new issue of Focus we will talk about projects with an international scope, such as Palm (Pediatric Acute Leukemia of Myeloid origin), but also Italian projects such as the Molecular Tumor Board, a national network to standardise procedures and create a network of consultancies throughout the country.

Through numerous fact sheets – which have also been created thanks to the contribution of scientists and experts – the most widely read monthly magazine in Italy sheds light on the importance of prevention through vaccines against Hepatitis B and HPV, and the possibility for smokers to get free lung scans with the aim of raising awareness and giving hope.

The creation of such a rich and in-depth report has been possible thanks to constant contact with research institutes, universities, hospitals and foundations, which Focus has always collaborated with to keep its readers informed and updated.

This issue made use of the valuable collaboration of:
IRCCS Istituto Clinico Humanitas [Humanitas Clinical Institute Research Hospital]
San Raffaele Hospital
National Cancer Institute
European Institute of Oncology
Umberto Veronesi Foundation
Airc Foundation
abmedica
RevoLuTion_Innovation in Cancer Care 

And it involved:
Vita-Salute San Raffaele University
Italian Association of Medical Oncology
Centro di riferimento oncologico (CRO) di°Aviano [Aviano Oncology Referral Centre]
Centro di Senologia del Policlinico San Martino di Genova [Centre for Senology of Hospital Policlinico San Martino of Genoa]
Oncohematology Clinic of Padua
MD Anderson Cancer Center in Houston
Bambino Gesù Children’s Research Hospital
Italian Pulmonary Screening Network
Italian Society of Oncological Urology
University of Milan
University of Palermo
University of Turin
University of Melanoma, Oncological Immunotherapy and Innovative Therapies IRCCS INT-Pascale Foundation of Naples

For graduation 2023, Studenti, the digital point of reference of the Educational segment, and Webboh, the first community dedicated to Generation Z, offer their partners a one-of-a-kind opportunity to speak to the 470 thousand graduating seniors taking their exams throughout Italy.

Throughout May and June, the two brands’ editorial plan includes a vast range of contents on both Studenti, via its cross-topic expert creators, and Webboh, to speak of the upcoming graduation of GenZ’s most popular idols: a unique offer aimed at reaching the vast range of graduating seniors on their favourite channels, especially on Tik Tok and Instagram, and at supporting them educationally and psychologically in an entertaining way.

Both Studenti and Webboh take advantage of this opportunity to renew their graphic contents and logos: via a restyling of the website and a “special graduation section” for Studenti.it and optimized navigation on Webboh.it, so as to ensure more interactiveness between the website and social communities.

For the brands interested in communicating with the target audience at this specific stage of their life, Studenti and Webboh – together with Brand On Solutions, the Mediamond branch focused on special initiatives – planned original and engaging branded contents for all customers interested:

• the Graduation diary: a series of selfie video contents on Instagram through which GenZ’s most popular young creators will detail their study period by speaking of the most intense moments and emotions preceding their exams;
• POV, I’m graduating: a social video format in partnership with Giulia Bellu (@giulia_bellu – Power Talent Agency creator) and Eva Andrini (@evasfoodaddiction – Zenzero Talent Agency creator) aimed at giving advice on how to overcome anxiety and what to eat while studying in an ironic and gentle tone;
• Vox – The Voice of Graduating Seniors: a social video format with Webboh’s Tiktokers aimed at meeting and interviewing graduating seniors at the school gates during their exam dates and to allow youngsters to share their experiences and emotions.
• After graduation: a great online survey on it concerning students’ choices after the exams and a collection of special web and social orientation contents dedicated to life after graduation: from post-graduation tips to guidance on how to study abroad and other ideas on starting a career.

Studenti and Webboh are GenZ target leaders with respectively 4 and 3 million unique monthly users (Audiweb source) and with over 3,5 million overall followers on their social networks (source: Sensemakers on Comscore Shareablee): an audience that ensures high quality KPIs and above-average engagement rates to its communication partners.

• Studenti‘s graduation special completes its traditional web offer – conceptual maps, premium contents, summaries, – a vast range of original contents from its edu-creators through the #learnwithtiktok hashtag. The brand, which counts over 1,2 million followers, records continuous growth on Tik Tok, which now accounts for about half of total followers.
• Webboh follows the graduation steps of the most popular creators through a gentle and entertaining approach. The post “What were the creators’ final marks?” was among the ten most read articles of 2022 on it. With over 15 million monthly interactions and 2,3 million followers, Webboh is in the top 10 of Prima Comunicazione’s and Sensemakers’ “Top Most Social Media” ranking.