2024

Mondadori Store, the largest network of bookstores in Italy will inaugurate a new store in Rome on Saturday, 13 July, located in Via dei Prati Fiscali, close to the Montesacro district, one of the capital’s most well-known areas.

With this opening, the public will have a new interactive meeting place and a true cultural stronghold entirely dedicated to the world of books and entertainment, which will expand the already extensive network of Mondadori Bookstores in the area.

“This is the fourth bookstore I have opened in Rome with my children, after the ones in Torrevecchia, Boccea and Piazza Vittorio Emanuele, and of all of them, it’s the largest one with the most products. The aim is to create a meeting place for the many families and to therefore be a true cultural stronghold throughout the Rome area”, said Francesco Mari, Mondadori Store franchisee. “I have found the Mondadori Store to be network a key strategic partner to help encourage and promote cultural experiences such as book talks and events in bookstores, aimed at all the inhabitants of the area, but above all to collaborate synergistically with local schools, organising workshops exclusively dedicated to students”, Mari concludes.

The new bookstore covers 170 m² and offers a selection of 15,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the strangest stories, and the department dedicated to the manga and comics phenomenon Just Comic. There is also a permanent area dedicated exclusively to events. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer.

The Mondadori Bookstore in Prati also serves reads online: customers can get updates on the Instagram page. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

As of Monday, 15 July, Frida Sciolla will join Mondadori Group as Communications Manager for the Children’s Business Unit (Mondadori, Rizzoli, Fabbri and Piemme with the Battello a Vapore and Geronimo Stilton brands) and De Agostini Libri (De Agostini, UTET), reporting directly to Lorenzo Garavaldi, General Manager of the Children’s Business Unit and Managing Director of De Agostini Libri.

Frida Sciolla will be responsible for defining the communication guidelines of a strategic and diverse area, focusing her expertise, imagination and experience on the various editorial products.

Born in Savona in 1977, she graduated from the University of Bologna in Communication Sciences and worked on the first year of the Masters in Publishing directed by Umberto Eco. She spent fourteen years at Bompiani publishing house, first as Press Officer, then as Press Office Manager, following releases and supporting leading Italian and international authors. Sciolla then joined HarperCollins Italy, where, starting in 2017, she held the position of Communications and Press Office Manager.

Mondadori Store, Italy’s largest bookstore network, will inaugurate a new bookstore tomorrow in Termoli (CB) in Corso Umberto I, a central area of the city just a few steps from the railway station and the main square.

The store – led by a team of professional booksellers – expands the already extensive Mondadori Store network in the area, in line with the network’s strategy of spreading culture, encouraging reading and creating real centres dedicated to the world of books and entertainment.

“I am delighted to work on this project with the Mondadori Store network of bookstores, since we share the same goals: to develop places dedicated to culture, making it accessible to everyone and satisfying the tastes of an increasingly varied public”, said franchisee Antonio Verderame, who has now opened his twelfth bookshop after three other stores in Salerno and Pagani, Mercato San Severino, Cava de’ Tirreni, Castellabate, Manduria, Baronissi, Arezzo and Pontecagnano Faiano. “Furthermore, by focusing on the quality of the shopping experience, multi-channel services and events, we always put the needs of our customer-reader first”, the franchisee concluded.

The new bookstore covers 50 m² and offers a selection of around 5,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous works – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to the phenomenon of manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

Il Mondadori Bookstore di Termoli also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Building on the incredible participation in the first two editions, MypersonalTrainer Days, the event promoted by the City of Milan that turns the city into an ‘open-air gym’, is back again this year. This third edition, called More than Wellness, will be even more exciting and inclusive. The schedule contains hundreds of free activities open to the public for everyone interested in a healthy and active lifestyle, from fitness to sport, but also fitfood and beauty.

The MypersonalTrainer Days event held in September 2023 saw the participation of 10,000 people, 20 partners and 50 guests in more than 500 activities. This year, the aim is to further expand and diversify attendance through two days of fun for all fitness lovers, families and four-legged friends. The event will be held on Saturday 14 and Sunday 15 September 2024 at the Arco della Pace and across Piazza Sempione, a green area that the people from Milan have always dedicated to sport and moments of relaxation and well-being.

Top Novelties for the 2024 Edition

New this year is the Multisport Arena, a versatile and multifunctional area to test yourself in various sports, from more traditional ones such as tennis and volleyball to trendy activities, including korfball and floorball, as well as a minigames hub designed for all ages. The 2024 event will also feature surprise activities by MypersonalBeauty related to beauty, and the creation of a phytofood menu in partnership with Dazi Milano.

Workouts, Silent Fitness, Mypt Urban Walk and Talks with Guests and Experts

As for fitness, don’t miss out on the workouts, as well as the acclaimed Silent Fitness sessions. Also returning are the Mypt Urban Walk, the famous walk in Parco Sempione, and the climbing wall to practice free climbing, as well as 3-on-3 basketball for great competitions among friends. There will also be numerous indoor experiences, with a Talk Zone where special guests will be present for in-depth meetings and free medical consultations.

Opportunities for Brand Partners

Once again this year, there are many special opportunities in full synergy with Mediamond and its Special Initiatives team, Brand On Solutions, to present original and engaging projects to the market and individual brand partners. An advertising campaign was created for Mypersonaltrainer Days by the marketing agency Casiraghi Greco& across multiple media outlets: newspapers, DOOH communications, radio, magazines, and social and digital platforms. In particular, the various MypersonalTrainer social and web profiles will recount the details of all the steps in the event, activities and partners involved, from the teaser phase to non-stop coverage over the two days, ending with a follow-up dedicated to the most significant and exciting moments of the event.

Brand Partners Already on Board

Through concerted work with Brand On Solutions, specific presence and visibility paths were designed and studied with all the brand partners that have already joined the event. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. Partners: Centro Diagnostico Italiano, Danacol, Garden Gourmet, Gold Collagen, Humanitas University and Rio Mare.

For information and updates: https://www.my-personaltrainer.it/myptdays

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights April 2024).

Great news for English language learners due to the ‘Oxford Test of English Advanced’, the new exam aimed at students wanting to certify their proficiency in English at an advanced level: levels B2 and C1 of the CEFR (Common European Framework of Reference for Languages).

This new test — developed by Oxford University Press (OUP), a leading publisher, and distributed in Italy exclusively by the educational publishing house Rizzoli Education — is the only language proficiency test accepted and certified by Oxford University.

According to a recent survey conducted by Oxford University Press, 91% of students prefer a test that is also valued in the job sector and by educational institutions. Such is the case with the ‘Oxford Test of English Advanced’, which is already recognised for admissions to postgraduate programmes at Oxford University.
Oxford University Press also extended its survey to English teachers, which revealed, in particular, that:

• 85% of respondents expect an increase in students interested in obtaining English certification in the next 12 months;
• 88% of teachers expect an increase in the importance of learning English in their country;
• more than 90% recognise the importance of English for both students’ employment and their personal and professional development.

The main features of the Oxford Test of English Advanced, which joins other English language proficiency examinations by Oxford University Press (Oxford Test of English and Oxford Test of English for Schools) are as follows:

• alignment with CEFR descriptors: developed following the latest versions of the descriptors in the CEFR Companion Volume, the test assesses the examinees’ actual skills, which are indispensable in academic and professional environments such as mediation and presentation;
• convenience: certification is fully online and available year round, for maximum flexibility;
• adaptation: the exam lasts approximately two hours and is adapted to the student’s reading and listening levels, minimising stress and providing an accurate reflection of English language proficiency. Like the other tests in the Oxford Test of English suite, it is not possible to fail: a result is always obtained.

Upon presentation of the ‘Oxford Test of English Advanced’ in Rome at an event organised by Oxford University Press in collaboration with the British Embassy and Rizzoli Education, Anthony Calanducci, Head of Italy at Oxford University Press English Language Teaching, said: ‘We are happy to present the Oxford Test of English Advanced, thus expanding our range of educational solutions for teachers and students. For students, the possibility of being assessed is an indispensable tool, as it provides an opportunity to demonstrate their level of English proficiency. With this new test, Oxford University Press provides a fast, flexible and reliable assessment tool, perfect for anyone wanting to prove their competence at a higher level (B2–C1). The Oxford Test of English Advanced helps to establish educational standards and benchmarks, ensuring that learning objectives are aligned with the desired outcomes. In essence, it is not only about measuring knowledge, but also about promoting growth, inspiring progress and improving the quality of education,’ Calanducci concluded.

Andrew Nye, Director of Assessment at Oxford University Press English Language Teaching, added: ‘Our English language proficiency tests are the result of years of rigorous research to ensure the highest standards in English language assessment. All levels of the Oxford Test of English have been designed and developed by OUP and a team of independent education, language and assessment experts. The process lasted several years, and great care was taken at each stage to ensure reliability, accuracy, alignment to the CEFR and quality.’ He continued: ‘This alignment with international standards implies the presence of mechanisms to ensure a high level of quality, such as the validation of test questions with different language groups to ensure that the questions are balanced and reliable. Our processes are also audited by Oxford University to ensure that they meet the highest testing standards,’Nye concluded.

Santiago Ruiz de Velasco, Director General of OUP English Language Teaching, emphasised: ‘I am delighted that we can now offer English language learners the opportunity to certify their skills with the world’s largest university publishing house, validating the months and years often patiently spent “finding the words”. As the most widely used language in international exchange, English allows people to participate in global conversations on the most pressing issues, from the climate crisis to social movements. I am proud of the fact that with the Oxford Test of English, we are helping students to demonstrate their advanced English proficiency, which can help them find job and education opportunities around the world, as well as express their opinions on topics of international importance,’ Santiago Ruiz de Velasco concluded.

Oxford University Press and Rizzoli Education

Part of the University of Oxford, a university par excellence in research, scholarship and education publishing worldwide, Oxford University Press (OUP) is the world’s largest university publisher, with the widest global presence: it publishes thousands of new publications each year, has offices in about fifty countries and employs around 5,000 clerical staff worldwide. It is known to millions of people through its varied publishing programme, which includes scholarly works in all academic disciplines, Bibles, music, school and university textbooks, children’s books, materials for teaching English as a foreign language, business books, dictionaries and academic journals.
Publications and new digital products by Oxford University Press (OUP) are distributed by Rizzoli Education exclusively for Italy. Rizzoli Education, Mondadori Group’s educational publishing house, operates in the sector on all levels of education, from primary to secondary school. For over 45 years, Oxford University Press and Rizzoli Education have supported quality education and training in Italy, preparing future generations for an increasingly interconnected and global world. This strong partnership involves millions of students in Italy with the supply of high-quality educational resources that support learning and growth.

On Friday, 12 July, Gen Z idols will be in Giulianova (TE), in Piazza del Mare, for the new edition of Webboh Fest, the summer music event organised by Webboh, the first community dedicated to Gen Z and Gen Alpha, followed by over 4 million followers on social networks.

An evening of music and fun, during which many artists will take turns on stage from 8 p.m., including Vyperr, the Spanish creator with almost 10 million followers on TikTok, whose hit song ‘Supersonico‘ is climbing all the Italian charts and who has chosen Webboh Fest in Giulianova for his first performance in Italy. Then there will be Chadia Rodriguez, rap music star, to keep things going with Il Rosso and Fubbe, Twitch idols, and many other singers who are popular on TikTok and YouTube, like Pucho, Luk3, Ascanio and Lorenz Simonetti. The favourite creators of Gen Z and Gen Alpha will also be there, like acapodelglobo, a creator from the Power Talent Agency roster with over 2.4 million followers and the newcomer of the year at the Webboh Awards 2024, and Giorgia and Alice Mordenti. At the end of the evening, fans can continue the fun with a DJ set by Matteo Robert, one of the most famous Gen Z TikTokers in Italy.

And it’s not only music: during the first evening of Webboh Fest, hosted by Andrea Prada, Webboh will also entertain the audience with challenges and lots of fun (free admission). Backstage access will be narrated by Stardust House creator Lisa Luchetta, star of Webboh Backstage Secrets Summer Tour, the format born from the collaboration between Webboh and DeAKids (Sky Channel 601). Lisa will interview the stars of the event and report on the tour with exclusive content: clips will be available on the TV channel’s social media. From the afternoon onwards you’ll also get to receive numbered gadgets, which will allow you to take part in a special draw that will give you access to Webboh Fest backstage and follow the entire event from a special location: the backstage area. Radio Bruno, a partner for the festival, will follow Webboh on its tour, revealing on stage in Giulianova what the most popular songs of summer 2024 are.

The event’s sponsor is essence, the famous cosmetics brand from cosnova Italy, which will be showcasing the products of the Spring Summer 2024 collection together with popular creator, acapodeglobo. In the plaza at the totem-station equipped with a mirror, you’ll be able to take ‘a selfie for a kissable summer’ and receive the iconic Juicy Bomb lip gloss, one of the most popular products among Gen Z and Gen Alpha.

For those unable to attend, highlights of the event will be posted on Webboh‘s Instagram and TikTok profile stories.

Webboh Fest: the fun continues!

After the stop in Giulianova, the most entertaining music tour of the summer will continue in Rimini on 3 August and in Mirandola (MO) on 6 September. Lots of events are planned, and there;ll be plenty of surprise guests, with unmissable performances, music and shows. Summer 2024 will be unforgettable for the Webbohcommunity who’ll be with its audience, in-person on the Internet and on social media.

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4.5 million followers across TikTok, Instagram, YouTube and WhatsApp, 70% of which are under 24. The website receives 3 million unique monthly users (source: Audiweb Last Quarter 2024). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

The Wom, Mondadori Media’s all-digital brand that has always supported the LGBTQIA+ community, told the story of Milano Pride this year through numerous editorial initiatives.

Speaking for diversity and inclusion since its inception in 2022, the innovative social media and web magazine – with a total fanbase of more than 9 million followers – is dedicated to Gen Z and young millennials, generations for whom uniqueness is a strength and value that enriches themselves and others, going beyond labels. Through its editorial products, The Wom promotes a culture that affirms the free expression of personality through inclusive content and language, addressing key issues for younger generations, such as gender equality, self-acceptance and sustainability.

The Wom Loves Pride, the brand’s values in the squares of Milan

On Saturday 29 June, The Wom and its community celebrated Milano Pride, an annual event and benchmark for anyone wishing to promote the values of inclusion, acceptance, personal well-being and respect for others.

The Wom team – equipped with the environmentally friendly ‘The Wom Loves Pride’ cargo bike – engaged numerous participants from the very beginning of the parade in Via Vittor Pisani for an Ask&Tell session to raise awareness, support and spread Pride values.
A large number of people stopped by to answer questions posed by Noemi David, trend editor of The Wom, and share their experiences and support for those who advocate for social issues in the city and beyond. Many topics were covered, from the values celebrated by Pride events around the world to historical milestones that have marked the evolution of civil rights in recent years.

Interaction with participants also occurred through challenging quizzes on the world of LGBTQIA+, which led to IG stories in the style of a ‘challenge’, a real video reportage in the field.

Web and social media coverage for rainbow-themed storytelling

In addition to the favourable reception and ‘live’ participation, the success of the initiatives by The Wom was also reflected in the numbers. The numerous content items produced in recent months to inform and build anticipation for Pride, together with live coverage on the ground in June and subsidies from artists and public figures that support the values espoused by the brand – the social media interview given by Ariete, a singer and activist, is just one example – allowed the brand to achieve remarkable results in terms of traffic and engagement.

Through these initiatives, the content created and published in the last few days on Instagram and TikTok brought the brand a total of 3 million video views.

‘We are proud to contribute to a more colourful world. Together, with everyone’s work every day, we can make a difference in making our communities open and truly inclusive,’ says Daniela Cerrato, Digital Marketing Director at Mondadori Media. ‘This year, for the first time, we decided to continue to interact with our large fanbase and make the awareness-raising journey we have undertaken even richer, going far beyond the confines of Pride and social media.

Pride in EveryBody: The Wom for Virgin Active

To celebrate Pride month, The Wom also contributed as media partner to the Virgin Active Pride in Every Body event last Tuesday, 25 June. A talk led and moderated by Valentina Lonati, culture editor of The Wom, celebrated uniqueness in all its forms. The talk was attended by personalities from the LBGTQIA+ world such as Muriel de Gennaro, Giada Buldrini and Serena Galassi from the 2 mamme e 3 figli account, and the YouTuber and presenter Guglielmo Scilla. They talked about caring for one’s body and the way in which this can become a means of loving and accepting oneself, a philosophy that is at the heart of the values promoted by Virgin Active and The Wom. The message was also amplified through a video interview on Instagram with the three participants.

The project was realised in full synergy with Mediamond and its Brand On Solutions structure.

The Wom is an all-digital, social-first media brand dedicated to Millennials and Gen Z, a generation that views uniqueness as a strength and a value that enriches themselves and others. The Wom is a benchmark for younger generations on TikTok and Instagram, with a total fanbase of 9 million followers (source: Comscore Shareablee and Social Insights February 2024) and 10 million unique users on the Internet (Audiweb Total Digital Audience February 2024). The Wom Beauty: the first vertical channel dedicated to cosmetics for the young generation, under 35, Instagram and TikTok first with 1.2 million followers.

Tv Sorrisi e Canzoni, the leading brand in the entertainment world, renews and expands its collaboration with Cornetto Battiti Live, the travelling festival organised by Radio Norba in the most beautiful plazas of Southern Italy.

Building on last year’s success and having followed Battiti’s performances “on the road” in May, Sorrisi now accompanies the event’s new big evenings of music and entertainment in the most beautiful cities of Apulia, with even more exclusive live content in the magazine and on social media.

After the three-day event in Molfetta on 21–23 June, Sorrisi will also be in the front row at the Battiti stage in Otranto on 6 and 7 July, when the tour closes. For the first time, Cornetto Battiti Live will also be broadcast on Channel 5 in the early evening, with five dates hosted by Ilary Blasi – the star of this week’s Sorrisi cover story – and Alvin. This will start on Monday, 8 July.

The new Glass Box

Among the new features in this edition is the exclusive Glass Box located in the heart of Battiti next to the main stage: a customised space where there’ll be live accesswith presenter Rebecca Staffelli to interviews and games and where the Sorrisi editorial staff will broadcast unmissable content on the brand’s website and Instagram channel.

A special Telegatto for Battiti

For Cornetto Battiti Live 2024, Tv Sorrisi e Canzoni has created a new edition of the Telegatto, the prestigious award given to the most important personalities in show business. Throughout the tour, Sorrisi will hand out the statuette in its Glass Box to numerous artists, including Annalisa and Il Volo, who received the award during the first stop in Molfetta.

Vote for the summer hit

Finally, this year the Sorrisi audience will also be able to get involved with Battiti by crowning this year’s summer hit. Audiences can vote for their favourite song by visiting sorrisi.com. The winning entry will be awarded a special Telegatto.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.6 million readers (source: Audipress 2024/I), 3.4 million users (source Audiweb Media, March/April 2024) and over 1.1 million fans (source: Social Insights for IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.

Mondadori Store, the largest network of bookstores in Italy, is opening a new shop dedicated to the world of entertainment, books and culture in Pomigliano d’Arco (NA) tomorrow, Wednesday 3 July at 5:30 p.m.

The library fits into a central, strategic area in southern Italy, with the aim of spreading culture and promoting reading to the widest possible audience and particularly among the younger generations, in line with the network’s mission.

‘After 15 years’ experience in retail with Mondadori Store, I have finally realised my dream of opening my own bookstore in the city where I was born,’ says Mondadori Store franchisee Marina Iasevoli. ‘Together with the network of bookshops, we will continue to grow and develop our business, promoting culture in all its forms and aiming to meet the different needs of an increasingly varied public, even through workshops, reading groups and meetings with authors. Together with my partner Pasquale Avallone, we want to embrace the younger generation in particular. The aim is to create effective communication between us and the schools, so that young people can come to the bookstore, even if it is only for advice, to consult a text or to exchange opinions,’ Marina concludes.

Expanding the already extensive network of Mondadori Stores, the new bookstore in Pomigliano d’Arco covers 90 sq. m and offers a selection of around 4,000 titles, from the great classics to best sellers — including fiction, non-fiction and others. Particular attention is paid to early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, as well as stationery, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in Pomigliano d’Arco is completely at the service of readers at the shop, not only with the support of a specialised and highly qualified staff, but also online. Customers can keep up to date through the Facebook and Instagram pages and get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Webboh, Italy’s number one media brand for the younger generation, gets into the swing of things this summer with no less than eight events across the country, as well as a new back-to-school line.

These events cement Webboh’s ability to engage its 4.5 million followers with a 100% under 24 target audience with live – and online – initiatives, something that generates more than 16 million interactions on social media each month (Sensemakers/Comscore Data, May 2024).

Webboh Fest

The main event is the Webboh Fest, a travelling music festival for the very young, which returns this year from July to September and will feature the most popular singers and creators. It’s set to start on 12 July on the new stage in Giulianova, followed by Rimini on 3 August and Mirandola on 6 September. The three stages will be hosted by Andrea Prada and will feature Sara Esposito, creator and YouTuber with millions of followers, as co-hostess. Admission is free.

Among the many artists who have confirmed they will be participating are Rosa Chemical, El Matador (newcomer of Netflix’s talent show ‘Nuova Scena’) and NewGen’s favourite youngsters, like Il Rosso, Pucho, Luk3, Ascanio and Lorenz Simonetti. At the end of each evening, there will be a DJ set by Matteo Robert, one of the most famous Gen Z creators in Italy.

Among the changes of this edition is the addition of DeAKids (Sky Channel 601) cameras, which will give a backstage look into the different stages with creators Lisa Luchetta and Alberto Tozzi. All exclusive content will be shown over the course of the summer on the channel’s social media page and, in September, on DeAKids in the Webboh Backstage Secrets Summer Tour special, which will relive the event’s best moments.

Also worth mentioning is Radio Bruno, which will be a radio partner for Webboh Fest.

Webboh at AquaFan in Riccione

Once again this year, thanks to its partnership with AquaFan, Webboh will bring the historic amusement park in Riccione to life together with leading Italian creators with a mini-show and a meet and greet open to the public. Four dates: 11 and 25 July and 8 and 21 August, during the night-time openings of the park.

Webboh Camp

The Webboh summer continues with the Webboh Camp, from 20 to 27 July in the Tuscan Maremma, in an extraordinary location immersed in one of Italy’s most beautiful landscapes, together with its prestigious partner, Experience Summer Camp, Italy’s number one organiser of summer camps for young people aged 6 to 22. An opportunity for the community to spend an unforgettable summer experience together with five creators: Alberto Tozzi, Jenni Serpi, Sara Esposito, singer Luk3 and the face of Webboh, Claudia Mariani who, together, have more than 4 million followers on TikTok alone.
The youngsters will experience a digital education with Alessio Carciofi, one of Europe’s leading experts on digital well-being. Once again, the DeAKids will be on hand to watch and reveal the highlights of the holiday.

BeYou Diary and Licensing

It’s not just events taking place in the country: Webboh is also preparing to accompany the very young in the new school year.
Created in collaboration with BE YOU, the BE YOU Webboh Diary, created together with the community, is back for the third year running. It features over 100 stickers, more than 40 special ‘against boredom’ pages for break times, birthdays of favourite creators and a brand new ‘treasure hunt’. The diary, which has sold out immediately over the past two years, will be available from the end of June in shopping centres, bookshops, stationery stores and online.

A new addition this year, along with the case, is the BE YOU Webboh backpack.

Continuing with the theme of licensing, the smartphone cover created by the Webboh community in collaboration with La Casa de Las Carcasas will be on the market from September and will be launched from the Webboh Fest stage on 6 September in Mirandola.

Opportunities for Brand Partners

Webboh’s summer initiatives represent a further business opportunity with a broader offer of content and diversified branded content solutions.
Among the first partners to have joined in is cosnova Italia, a well-known cosmetics brand involved in coordination and collaboration with Brand On Solutions, a Mediamond project area, which at the first stage of the Webboh Fest, in Giulianova, will focus on the new Spring-Summer 2024 Essence Collection with the involvement of acapodelglobo, a creator from the Power Talent Agency roster with over 2.4 million followers, and Newcomer of the Year at the 2024 Webboh Awards.

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4.5 million followers across TikTok, Instagram, YouTube and WhatsApp, 70% of which are under 24. The website receives 3 million unique monthly users (source: Audiweb Last Quarter 2024). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.