2024

On Tuesday 24 September, Mondadori Store, Italy’s largest bookstore network, will open a new bookstore in Pontedera (PI), right in the city centre in the pedestrian area of Corso Giacomo Matteotti.

The ribbon-cutting ceremony, which will take place at 5 p.m., will be attended by the Mayor, Matteo Franconi. The author Karim B. will also be signing copies of Limitless (Sperling & Kupfer), a novel that has become famous among readers of Wattpad and TikTok, immediately topping bestseller lists upon its release. At the opening, the Italian acoustic duo Sunflower will be performing with their form of pop rock.

The store in Pontedera expands the extensive Mondadori Store network in the area, in line with the network’s strategy of spreading culture, encouraging reading and creating centres dedicated to the world of books and entertainment.

‘I am happy to be initiating this project with the Mondadori Store network of bookshops, since we share the same objectives: developing places dedicated to culture, making culture accessible to everyone and satisfying the tastes of a broad audience that is increasingly varied and – most importantly – increasingly young, due to the numerous schools in the city,’ says franchisee Antonio Verderame, who has now opened his thirteenth bookshop with Mondadori Store. ‘Furthermore, by focusing on the quality of the shopping experience, multi-channel services and events, we always put the needs of our customers-readers first,’ he concludes.

The new bookstore covers 180 square metres in a noble palace once used as a convent. It offers a selection of more than 15,000 titles, from the great classics to bestsellers – including fiction, non-fiction and other works – without overlooking early readers: it carries the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, and local publishing, as well as stationery, toys, funko pop, gift cards and gift boxes, also expand the store’s selection.

There is also a dedicated space for events and presentations in the cloister of the building where the new bookshop is located. Visitors to the bookshop can also admire the work by mural artist Rame13 dedicated to the city of Pontedera.

The Mondadori Bookstore in Pontedera also serves readers online: customers can keep up to date through the Instagram and Facebook pages. In addition, they can also contact the bookstore through Mondadoristore.it digital services to check if a book is available, order it and pick it up in store, choosing from a catalogue with more than a million titles.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Giacomo Matteotti 42, 56025, Pontedera (PI)
Hours: Mon-Sun 9:00-13:00/16:00-20:30
Phone: +39 0587.980586
Email: mondadoribookstorepontedera@gmail.com
https://www.mondadoristore.it/negozi
IG – FB

Media Relations
pressoffice@mondadori.it
+39 02 7542.3159

The great success of MypersonalTrainer Days, the event sponsored by the City of Milan and dedicated to fitness, health, well-being and sport, organised by MypersonalTrainer, a Mondadori Group brand, was held once again this year, a point of reference for 13 million unique users per month and 6 million fans on social networks.

Mypersonaltrainer Days, now in its third edition with the new slogan More Than Wellness, embraced not only health, fitness and wellness, but also beauty and fitfood last weekend (14 and 15 September).
In the beautiful setting of the Arco della Pace and Parco Sempione, in just two days Mypersonaltrainer Days recorded the extraordinary participation of over 15,000 visitors, more than 50 guests and 26 brand partners, with a reach of more than 20 million on the brand’s Instagram, TikTok, Facebook and YouTube pages.
500 free events in a 2,000 square metre area in the heart of Milan, 300 hours of activities with the best workouts, master classes, and trendy wellness and beauty practices, talks with leading figures from the world of sport and wellness, and medical consultations in collaboration with the Centro Diagnostico Italiano.
There was large participation in the MYPT Walk, the sports walk in cooperation with Lycia, in which 2,000 people took part.

All these numbers are also the result of continuous storytelling with stories, posts, and interviews made exclusively by MypersonalTrainer’s editorial team and videos on social media and online. This winning formula contributed to a significant result: a media impact of more than 50 million gross contacts thanks to the event’s storytelling on all brand touchpoints, an advertising campaign planned on social media, online, print, radio, and DOOH, as well as very impactful spontaneous media coverage.

“We are extremely satisfied with the success of this third edition. The wave of yellow T-shirts that swept through Piazza Sempione for two days and the contagious enthusiasm with which thousands of people participated in our activities – training sessions, games, branded experiences, talks, masterclasses and walks – were there to witness it. Thanks to the collaboration with the City of Milan and our partners, we have succeeded in achieving the event’s primary objective: to promote the founding values of sport and wellness as much as possible among the citizens and the public that follows us online, through a memorable experience,” commented Daniela Cerrato, Marketing Director of Mondadori Media.

Many guests were present: from multi-award-winning champion Filippo Magnini to Italian flag-bearer at the Paris Olympics Arianna Errigo, Olympic racewalker Eleonora Giorgi, fitness gurus Jill Cooper, Jairo Junior, Federica Constantini, Roberta Vanzella, Nicolò Famiglietti and Silvia Fascians from the roster of Power Talent Agency, and many more. There were interesting events with dietician Paola Stavolone, nutritionist biologist Valeria Severi, and a colour palette counselling session with @Ferschetty (Ferdinando Schetty).

Also from the Power Talent Agency roster, Angelica Amodei, Beauty Trainer at MypersonalBeauty, led and moderated the talks with the experts, while special guest Benedetta De Luca, gender & inclusion editor at The Wom, explained to the audience how it is possible to train yourself to be happy.

Multisport Arena, sponsored by Givova, was a great success, offering families, groups of friends and children the opportunity to try out innovative sports such as Korfball and Floorball, as well as Mini Volleyball, Mini Tennis, 3×3 Basketball and 3vs3 Football. Sunday also featured the spectacular Floorball match involving Spartak Milano.

Visitors stormed the Free Climbing wall, which this year – in cooperation with Dicloreum – was enhanced with special effects and gave every single participant an impressive souvenir photo taken from above.
There was also space for relaxation with Dorelan, which through an immersive experience and a dedicated talk raised the audience’s awareness of the importance of sleep quality for physical and mental health.

New events that attracted a huge number of participants included: the Beauty & Wellness lounge, organised in partnership with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente, and four areas available to the public with a guided experiential journey focusing on make-up, hair and skin care,  and wellness experiences such as aromatherapy and music therapy, allowing visitors to test products on their own skin.

Event partners 

Mypersonaltrainer Days is a Mondadori Media event in collaboration with Mediamond and its unit dedicated to special initiatives, Brand On Solutions. In terms of advertising, the event recorded 30% growth over the 2023 edition. Many companies have come on board as brand partners – not only businesses in the wellness, pharma, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that met the public in customised experiential corners to promote a new and broader concept of wellness.
Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova.
Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Euro Company, Farine Magiche con Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

The Mondadori Group supported the initiative with talks by authors from its publishing houses and in a dedicated corner of Mondadori Retail.
Media partners: Radio R101
Set-up and logistics were handled by the Area62 agency.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights August 2024).

Mondadori Store, the largest network of bookstores in Italy opens two new directly managed stores in Lombardy this week, both in the province of Monza and Brianza: on Tuesday, 17 September, a bookstore will open in Brugherio, in the Gallerie Bennet, while on Thursday, 19 September, it will be the turn of Busnago, in the Globo shopping centre. Two new landmarks for all lovers of culture, reading and entertainment.

“We are proud to announce the opening of two new Mondadori Bookstores in Lombardy, which now has a total of 60 bookstores, both directly managed and franchised. They are cultural landmarks for the whole country”, said Carmine Perna, Director of Mondadori Retail. “The opening of these stores is part of the strategy of continuous renewal, enhancement and development of our network of bookstores, reaffirming Mondadori Group’s commitment to spreading culture and promoting reading through powerful strongholds around Italy, from large cities to small towns”, finished Carmine Perna.

The Brugherio and Busnago bookstores – that are 180 and 300 m², respectively – offer modern and innovative spaces with a layout and furnishings that enhance the vast, diverse offer from Mondadori Store. The catalogue of the two stores, which each have more than 12,000 titles, are vast, from best sellers to the great classics, including fiction, non-fiction and miscellaneous, eReaders, Booktokers, stationery products, gift boxes and gift cards. In both bookstores, there is also the We are Junior area, specially designed for young readers: a department where even the youngest can find a rich selection of books, illustrated fairy tales and educational games, and the Just Comics department with a wide selection of comics and manga, superhero comics and graphic novels.

The Mondadori Bookstores in Brugherio and Busnago also serve readers online: customers can contact the store, follow initiatives and events on its Facebook and Instagram pages and use the digital services at Mondadoristore.it to check the availability of books from the catalogue of more than 1 million titles, order them and pick them up in store.

Mondadori Store is the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE BRUGHERIO

Gallerie Bennet
Viale Lombardia 264, 20861, Brugherio (MB)
Opening hours: Mon–Sat 9:00–20:30; Sun 9:00–20:00
Email: libreria.brugherio@mondadori.it
Phone: +39 039.5168400
https://www.mondadoristore.it/negozi
FB–IG

MONDADORI BOOKSTORE BUSNAGO
Globo Shopping Centre
Via Italia 197, 20874, Busnago (MB)
Opening hours: Mon–Sat 9:00–22:00; Sun 9:00–20:00
Email: libreria.globobusnago@mondadori.it
Phone: +39 039.2258800
https://www.mondadoristore.it/negozi
FB–IG

Media Relations
pressoffice@mondadori.it
+39 02 7542.3159

Tomorrow, 18 September at 6 pm, Mondadori Store, the most extensive network of bookstores in Italy, will open a bookstore in Termini Imerese, one of the most important towns in the metropolitan city of Palermo, thus providing the public with a new landmark for the world of culture and entertainment.

“Thanks to the passion for reading that has always brought my whole family together, I realised how important it was to open a new bookstore in my city, which is already culturally vibrant and attracts much interest because of the nearby historical Greek and Roman ruins”, said Salvatore Parrinello, Mondadori Store franchisee. “I have found a key strategic partner in the Mondadori Store network to encourage and promote cultural practices and experiences aimed at all the inhabitants of the area, especially the youngest”, Parrinello finished.

The new bookstore, located on the main street in the historic centre of Termini Imerese, covers 80 m² and offers a selection of 8,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous. Special attention has been paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination and, finally, the department dedicated to manga and comics fans, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer.

The Mondadori Bookstore in Termini Imerese also serves readers online: customers can keep up to date through the Facebook page and get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in-store, choosing from a catalogue of over 1 million titles.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Umberto e Margherita 71, 90018, Termini Imerese (PA)
Hours: Mon–Sat 9:00 – 12:00; 16:00 – 20:00
Tel: 091.8885251
Email: mondadoribookstore.termini@gmail.com
https://www.mondadoristore.it/negozi
FB

Media Relations
pressoffice@mondadori.it
+39 02 7542.3227

It was announced today that the Prix Versailles selection committee has included the two Electa bookshops in the Colosseum on its 2024 List of the World’s Most Beautiful Emporiums.

The Prix Versailles, a world prize for architecture and design, awards contemporary achievements that make an exceptional mark on everyday life. The selection criteria include innovation, creativity, the local heritage and eco-sustainability.

Following this initial selection, the Electa bookshops in the Colosseum will compete for one of three 2024 World Titles (Prix Versailles, Mention Intérieur, Mention Extérieur), which will be announced on 2 December at the UNESCO headquarters in Paris.

The refurbishment of the Colosseum bookshop in May 2022 is part of an overall plan to modernise the network of four bookshops run by Electa in the Colosseum Archaeological Park. The project covered both the furnishings and graphics as well as the product selection: publishing and merchandising with dual copyrights — Electa and the Colosseum Archaeological Park — to provide the public with tools for orientation and understanding, as well as souvenirs marked by graphical care, quality materials and eco-sustainability of the raw materials and production chain.

The design of the bookshops in the Colosseum Archaeological Park was entrusted to Studio Migliore+Servetto, who developed a new format with Electa.

The different areas of intervention are united by a lightweight design for the furnishings, a selection of very light tones and the transparency of specifically designed micro-perforated sheets. These unifying elements are varied in each bookshop with specific colours (red, yellow) and differing graphics designed by Leonardo Sonnoli Irene Bacchi Studio Sonnoli.

Bookcases are used as an effective display system: they are flexible, capable of accommodating the different room sizes and their specific commercial requirements, and they highlight the richness of the contents and different types of merchandise.

The spaces are conceived as a contemporary Wunderkammer. A repeating module is the ‘frame’, which symbolically works around the merchandise on display. Visitors are surrounded by designer objects, articles bearing the Park brand name, books and products that, through the rhythm of the display and the graphic apparatus denoting the spaces, compose a narrative that arouses curiosity and a desire to learn about the monument and its history.

As of today, Zenzero, Mondadori Media’s talent agency – a collaboration between Giallozafferano, the most popular food media brand in Italy, Oneshot Agency and 6 top creators (Daniele Rossi, Cooker Girl, Diletta Secco, Rosy Chin, Andriana Kulchytska and Luisa Orizio) – has expanded its roster with the entry of LuCake.

Luca Perego, a young food creator and pastry chef, known on social media as LuCake, has managed to quickly establish himself on the Italian digital cooking scene thanks to his passionate and creative approach to combining tradition and innovation.

His family has deep roots in culinary tradition, especially in baking, thanks to a bakery founded by his great-grandfather in 1903. After attending hotel management school and working for five years in a wedding catering business, he founded LuCake in 2013, a project started on Instagram that soon became a blog and a cooking reference point on social networks, with the aim of bringing pastry into everyone’s homes. Thanks to Food Photography courses, he has perfected his craft, working with cooking magazines and TV programmes such as “È Sempre Mezzogiorno”, “Bake Off Italia” and “Cotto e Mangiato”. His creativity and dedication have established him as one of Italy’s promising young talents. He was even recognised by Forbes as one of the 100 under-30 leaders of the future in 2022. In 2021 he wrote his first book “LuCake. Il mio manuale di pasticceria per tutti” (Mondadori) followed in 2023 by “LuCake. Il mio lato salato” (Mondadori), in which he collected a series of recipes, techniques and family secrets with the aim of bringing professional pastry-making and the art of leavening into everyone’s homes and hearts.

With the entry of LuCake, Zenzero is once again demonstrating the dynamic, innovative approach with which it has established itself, in less than two years, as a reference point for influencer marketing in the food sector.

With an ever-growing roster, which now includes 28 talents, Zenzero has become apoint of contact between a hub of top food creators – with 50 million followers – and partner companies interested in tapping into passions, values and new languages through communication channels and special projects that are not limited to social media.

There’s been great success for Webboh, Italy’s number one media brand for the younger generation with a digital audience of 4.5 million followers, which closes the summer with record numbers.
Eight events in the area, all sold out, more than 50 Gen Z idols on stage at the events organised around Italy, more than 20,000 kids who took part in the eagerly awaited shows, registering significant results, and on social media with 100 million reaches and more than 1.5 million interactions.
These are results that confirm Webboh ‘s extraordinary ability to involve young people with activities that can create meaningful moments of sharing and fun. This isn’t only on social and live, but also with initiatives continuing in September to tackle the back-to-school period.

Webboh Fest: three legs sold out
Webboh Fest, a music festival – unique in Italy in terms of format and audience success – designed to bring together young people with the most followed idols on social networks, was held on three legs from July to September (Giulianova, Rimini, Mirandola). It starred singers Rosa Chemical, Sarah Toscano, El Matador, Aka 7even, Serena Brancale, Emma Muscat, Vyperr, Pucho, Valerio Mazzei and many others. Also present were the latest, trendiest creators, including Lisa Luchetta, Alberto Tozzi, Alice and Giorgia Mordenti, Kingash, together with Acapodelglobo and Arienne Make-Up, both from the Power Talent Agency roster.

All events – with free admission – were hosted by producer and presenter Andrea Prada with the participation of Sara Esposito, a creator and YouTuber with millions of followers. At the DJ set was Matteo Robert, one of Italy’s most famous Gen Z creators, and DodoJ, one of Italy’s youngest DJs.
The DeAKids broadcasts (Sky Channel 601), with creators Lisa Luchetta and Alberto Tozzi, shared what went on behind the scenes at the different legs: this exclusive content has been made available on the channel’s social networks and will be aired in a special on DeAKids on 27 September where the best moments of the Webboh Backstage Secrets Summer Tour will be revisited.
Radio Bruno was also a Webboh Fest radio partner.

Webboh Camp: between summer experience and digital education
The Webboh Camp (20 to 27 July in the Tuscan Maremma), organised with Experience Summer Camp, Italy’s number one organiser of summer camps for young people aged 6 to 22, sold out in just one month. An unforgettable week in close contact with five creators (a total of 4 million followers on TikTok alone): Alberto Tozzi, Jenni Serpi, Sara Esposito, singer Luk3 and the face of Webboh, Claudia Mariani.
But the Camp was more than just fun. The kids enjoyed a digital education with Alessio Carciofi, one of Europe’s leading experts on digital well-being. Here too, reporting on the holiday was entrusted toDeAKids cameras.

Webboh Fun at AquaFan in Riccione
Just like last year, the four dates of Webboh Fun at Aquafan (11 July, 25 July, 8 August, 22 August, at the Walky Cup at Aquafan in Riccione) turned out to be a success. At each leg, in addition to the show on stage, spectators participated in exclusive meet and greets with guests (singers and creators) with whom they could take a photo. Among the talents involved were: Acapodelglobo, Rimoldigno, Lisa Luchetta, Matteo Robert, Alberto Tozzi, Pucho, Luk3 and Ascanio, Lorenz Simonetti.

Activities with brand partners
Webboh’s summer initiatives offered brand partners additional business opportunities with diversified branded content solutions. These include five smartphone covers – each suited to a different mood – created by the Webboh community in collaboration with La Casa de Las Carcasas. The covers, launched on 5 September, were presented on 6 September during the Mirandola leg of Webboh Fest, and are on sale online and in stores.

The first two Webboh Fest legs had Webboh coordinating and working in collaboration with Brand On Solutions, Mediamond’s project area, along with cosnova Italia with essence, a well-known cosmetics brand, with the essence Spring-Summer 2024 collection and the participation of acapodelglobo and Arienne Makeup from the Power Talent Agencyroster.

Back to school: the BE YOU Webboh diary and backpack and many other activities
After the summer events, Webboh is there for the very young as they start the new school year with numerous products and various initiatives.
The BE YOU Webboh Diary, produced in collaboration with BE YOU, now in its third edition, is so successful every year that it sold out in a few days in various stores and online shops. Created together with the community, it contains more than 100 stickers, over 40 special ‘against boredom’ pages for break times, the birthdays of the best-loved creators and a brand new ‘treasure hunt’. Launched in June, it’s distributed in shopping centres, bookstores, stationery stores, and online. In addition to the diary, this year’s BE YOU Webboh collection consists of an entire stationery line with apencil case, notebooks and – the big news for 2024–2025 – the BE YOU Webboh backpack.

Webboh and Astra Make-Up are working together again, after a successful project for the 2024 Webboh Awards, for the back-to-school period. The focus for this initiative is the Astra Skin line, dedicated to skincare and beauty routines, and the launch of two new products: a Face Make-up Remover Balm and a Face Gel Cream. The initiative includes a structured publishing plan on Webboh’s social channels, and also on the website, as well as the initiative for Arianna Madonna, the face of the community, and content creator Lisa Luchetta, already the winner of the Best Teen Idol – Female category at the 2024 Webboh Awards.

From 18 September, a new collaboration with Inter-studioviaggi (in coordination and collaboration with Brand On Solutions/Mediamond) will start on Webboh’s TikTok channel. The star of this initiative will be Anaïs Mariani, TikToker and Ambassador of Inter-studioviaggi, who will meet with Arianna Madonna, one of the faces of Webboh, to talk about her experience of Year Abroad. The opportunities offered by a school year abroad will be illustrated: a unique opportunity for an exceptional educational experience.

Webboh Lab, the first permanent observatory on Gen Z emerging from a meeting between Webboh and the Sylla research institute, has partnered with Farmitalia (with the support of Brand On Solutions/Mediamond) to conduct a survey via an online smart poll involving 500 young Italians aged between 14 and 17. The results provide a picture of the perceptions, knowledge and doubts of younger generations regarding sexuality and contraception in Italy.

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4.5 million followers across TikTok, Instagram, YouTube and WhatsApp, 70% of which are under 24. The website receives 3 million unique monthly users (source: Audiweb last quarter 2024). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Gen Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by a bottom-up editorial model: the community is involved in every part of the creative process.

On the occasion of the 2024 Pesaro Italian Capital of Culture, INTERNI, the Mondadori Group’s interior and contemporary design magazine, and Scavolini, present a series of talks entitled Cooking up Ideas – Design, Creativity, Inclusion, three events with the faces of design and beyond, identifying how to transform the kitchen from mere functionality to a multicultural, performance-oriented space.

These events will also tell the story of the development of two historic brands: INTERNI, which celebrates 70 years of business this year, and Scavolini, a leading company in this sector, founded in 1961, right in Pesaro. Both have been a part of the economic and cultural development of the country, transforming the kitchen into a highly developed product that can be adapted to different contexts.

“Today, more than ever, we talk about the kitchen in a broader sense: the domestic space used for storing and preparing food has been transformed into a ‘multitasking environment’ that is the focal point of the family unit, the heart and brain of the home”, explained Gilda Bojardi, Director of the INTERNI system. “The kitchen is increasingly active, the setting for culinary ‘performances’, and it is increasingly lived-in, an extension of the living area. It becomes a special place, the beating heart of domestic socialising. The kitchen as a space for processing ideas is also a concept that extends beyond the domestic space: the restaurant kitchen is the home of chefs who put their creativity at the service of their customers every day. It is the school kitchen, where the art of making and inventing is taught. It is the place where cultural and social differences are best understood and encountered, from soup kitchens for the needy to kitchens in prisons and care homes”.

Kicking off the series of talks is Kitchen and Design, scheduled for Thursday, 12 September at 6 pm at the Teatro Rossini in Pesaro (Sala della Repubblica – Piazza Lazzarini, 1). After introductions by Fabiana Scavolini, Scavolini Managing Director, Gilda Bojardi, INTERNI System Director, and Daniele Vimini, Deputy Mayor and Councillor for Culture of the City of Pesaro, the speakers, moderated by journalist Patrizia Catalano, will be Imma Forino, Professor of Interior Architecture and Interior Design at the Polytechnic University of Milan, and Fabio Novembre, architect, designer, and founder of Novembre Studio.

The other two events will take place in the Palazzo Gradari Salone Nobile in Pesaro (Via Rossini 24) at 6 pm. On 11 October, Kitchens and Gen Z will be held with Camilla Bellini, Francesca Del Conte WAYouth ETS, Spalvieri & Del Ciotto, while on 22 November it’ll be Made in Italy and Internationality with Luca Nichetto and Daniele Busca.

The talks are open to the public, subject to availability.

For more information, visit: www.internimagazine.it

Tomorrow, Friday 13 September at 5.30 p.m., Mondadori Store, the largest network of bookstores in Italy, will open a store inVittoria, in the province of Ragusa, providing residents with a standard for the world of culture, reading and entertainment.

“My partners and I strongly believe in this project: to offer the city of Vittoria and its inhabitants a cultural service as important as a bookstore”, said Mondadori Store franchisee, Eva Feligioni. “We want to work together with Mondadori Store, a key strategic partner, to promote not only cultural practices, but also real experiences to be offered to the people of Vittoria in order to also foster a sense of belonging to a community. We would like the Vittoria bookstore, with its events, book presentations, workshops and more, to become a meeting point for all its citizens. In addition, there will also be active cooperation with some local associations and schools in the area to support them in the renovation of school libraries”, finished the franchisee.

The new bookstore, situated in the heart of Vittoria, covers 70 m² and offers a selection of 6,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous, not forgetting the fantasy and young adult sections. There’s also the We are Junior format, which includes educational games and illustrated books to spark kids’ imagination, and the Just Comic format, dedicated to manga and comics fans. Areas dedicated to #BookTok, for the new generation of readers, as well as stationery, toys, gift boxes and gift cards, also expand the store’s offer.

The Mondadori Bookstore in Vittoria also serves readers online: customers can keep up to date through the Instagram and Facebook pages and get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Giacomo Matteotti 271 C, 97019, Vittoria (RG)
Opening Hours: Mon 16:00–20:00; Tue–Sat 9.00–13:00/16:00–20:00

Phone: 0932.1978322
Email: mondadoribookstore.vittoria@gmail.com

https://www.mondadoristore.it/negozi

IG – FB

On 14 and 15 September, the MypersonalTrainer Days return, an initiative sponsored by the City of Milan, which will be held at the Arco della Pace, a green space that the people of Milan have always used for sport and moments of relaxation and wellness.

The event – organised by MypersonalTrainer, Mondadori Group brand and leader in health and wellness, a standard for 13 million unique users per month and 6 million fans on social networks – offers a rich program of activities designed for everyone who loves a healthy and active lifestyle.
More than 500 free events are scheduled, which sold out in just a few days, from the best workouts and trendy wellness practices to talks with special personalities from the world of sport and wellness and a series of useful medical consultations.

“We are proud that MypersonalTrainer, a brand that started on the Internet in 2005, has built up a well-structured circle over time and has become a standard for so many wellness enthusiasts, not only digitally but also locally. Our strength lies in the affection of the public who follow us and want to discover the latest trends and disciplines in fitness and health, and wellness in general. The many brands that believe in our project are increasingly expressing the need to explore new channels, create contacts and thus expand interactivity with their target audience, in line with the growing demand to attend sporting events”, said Daniela Cerrato, Digital Marketing Director of Mondadori Media. 

This third edition, under the name More than Wellness, hosts great stars: from swimming champion Filippo Magnini to the Italian flag-bearer at the Paris Olympics, Arianna Errigo; from Olympic marcher Eleonora Giorgi to fitness gurus Jill Cooper, Jairo Junior, Nicolò Famiglietti and Silvia Fascians from the Power Talent Agency roster, Federica Constantini, Roberta Vanzella and many others.

The full calendar and new features of MypersonalTrainer Days
Opening the event will be swimming champion Filippo Magnini, one of the greatest swimmers of all time in his specialism, who will give the audience tips on how to live a lifestyle and share how the sporting approach can influence his career and everyday life.

Shortly afterwards, it will be the turn of Arianna Errigo, Olympic flag-bearer and fencing champion, who has just returned from the French capital, and who will open the debate on a new way of understanding sport. A series of trendy activities will follow, including Strong Nation, Groupboxing Sparring, Dynamic Hiit Workout. And more holistic activities such as BodyFly, Bliss Vinyasa, Face & Hair Yoga as well as Durga creative energy.

Many interesting talks on the latest, trendiest topics. These two events are very popular: Email Apnoea and Sleep Wellness with Alessio Carciofi, university professor and marketing & digital wellness expert, in collaboration with Dorelan, and New Longevity: lLfestyle and Precision Medicine with Dr Alberto Beretta, researcher, immunologist and Scientific Director of SoLongevity, to discover how to live long in the best possible way.
On the topic of fitfood and nutrition, there will be interesting talks by experts Valeria Severi and Paola Stavolone as well as time for the audience in attendance with a healthy menu endorsed by MypersonalTrainer, in collaboration with Rio Mare and Dazi Milano.

New features for the third edition will include a large space dedicated to beauty, a constantly growing sector to which the MypersonalBeauty area has been dedicated since this year on the website and social networks(MypersonalBeauty was created as a brand extension of MypersonalTrainer and rounds out its offer in the personal care and beauty sector, understood not only as an external goal to be achieved, but as an integral part of physical and mental wellness). In line with this trend, an itinerary will be created in collaboration with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente that will include make-up, hair and skin care, wellness experiences such as aromatherapy and music therapy. A young creative talent, the champion of unisex image consulting @Ferschetty (Ferdinando Schetty) will also speak to discover the colour palette that enhances us.

Free medical consultations with CDI specialists can’t be missed: dietetics, physiotherapy, orthopaedics, senology, physiatrics, sleep medicine, internal medicine.

Among the scheduled events is the MYPT Urban Walk, organised in collaboration with Lycia. Free and even more exciting and inclusive, the 5 km non-competitive walk will be preceded by a preparation session, led by marathon runner, Eleonora Giorgi. For the first time there will also be experts in fitwalking and nordic walking.

Mypersonaltrainer Days will also host Pompieropoli, the activity designed by the Fire Brigade for children aged 3 and up, which is both exciting and educational.

In this third edition, the technological set-up will also be strengthened with an LED wall (550×300 cm) set up in the main stage area, where cross shots will be projected by two drones that will fly over the area and create spectacular and immersive experiences.

Event partners
Mypersonaltrainer Days this year had an excellent advertising response with a 30% growth over 2023 and the involvement of 26 brand partners. The event is carried out in collaboration with Mediamond and Brand On Solutions, a unit dedicated to special initiatives of the Mediamondlicensee.
Many companies have come on board as brand partners – not only industries in the wellness, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that will meet the public in customised experiential corners to promote a new and broader concept of wellness. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. 

Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Eurocompany, Farine Magiche with Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

Media partners for the initiative: Radio R101 , which will also set up a DJ set for the event on Saturday evening from 6 pm.

For Mypersonaltrainer Days a new advertising campaign was created by the marketing agency Casiraghi Greco& organised across several forms of media: daily newspapers, OOH, DOOH, occupying strategic areas of Milan such as the Parco Sempione area and the M4 line, radio, magazines, social and digital. Set-up and logistics were handled by Area62.

All activities are free, registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. All those registered for sports activities will receive a technical T-shirt and for all active participants a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights July 2024).