2024

Great success for the Chi magazine summer party “By Moonlight”, the exclusive event founded on charity that took place on Thursday, 27 June at the Palace Hotel in Milano Marittima. The editor-in-chief of Chi, Massimo Borgnis, together with the magazine’s editorial director, Alfonso Signorini, were the hosts of a special evening dedicated to glamour and charity.

After the “Let’s Help Emilia-Romagna Together” fundraiser launched last year by Mondadori Media with Banca Mediolanum, Chi decided to continue its commitment to this region, collecting the entire amount needed to support the purchase of a state-of-the-art ultrasound scanner (the second of its kind in Italy) for the work of the Infant and Paediatric Neonatology Department of the Rimini Hospital at Gala Dinner 2024. 

The were many guests that evening, from Milly Carlucci to Michelle Hunziker, from Elisabetta Gregoraci to Orietta Berti, and again Perla and Mirko, Sophie Codegoni, Samira Lui, Beatrice Luzzi and many Taag! talents, like Margherita Zanatta, Antonella Fiordelisi, Elen Ellis and Alice de Bortoli. 

Chi ‘s association with the Batani Select Hotels Groupalso continued with this initiative: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, was the setting for the large invitation-only party ‘By Moonlight’. On the new Milano Marittima waterfront, VIPs and entrepreneurs paraded in anticipation of the placée dinner on the beach.

During the after party, which also took place on the hotel’s private beach, which was transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that provided guests with entertainment and fun, The Kolors performed their most popular hits. Orietta Berti treated those present to a medley of songs, then left the stage to the DJ set, organised by Visit Romagna and the anticipation of the Notte Rosa, which will take place on the first weekend of July throughout the Romagna Riviera.

A special partner for this edition was Food Network, with whom Chi launched the new TV format where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Locande del cuore‘. Roberto Valbuzzi, a much-loved chef and TV personality, co-signed the charity dinner menu with Palace Hotel executive chef, Roberto Scarpelli.

On Chi’s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

Among these were: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, Barzan studio legale, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

Compagnia della bellezza –  Hair Collection, with over 200 beauty salons in Italy and abroad, is the international franchise founded and directed by the Hair Designer Salvo Filetti.It offered guests unique hairstyling and Artdecò make-up in the hairstyling and make-up area. Partesa provided the wines for dinner; Spirito Reale was the star of cocktails by the pool and on the beach with an open bar until late at night. The lighting design was by Platek and the elegant and refined atmosphere featured differently-scented candles offered by Yankee Candle.

Freshly set up a beauty corner, Eurotarget took care of accompanying all guests to the big event for the second year and, finally, Msc offered a cruise as a prize, drawn among those present during the evening. Many attractions and experiences were offered to the guests to make the evening even more unique: a telescope to view the sky and stars by the Arar Association, digital stations to interact with artificial intelligence thanks to OMAI; a relaxation corner with table football that saw a succession of entertaining challenges between guests, and a large illuminated moon that set the scene for the party.

The creative setting was entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.

Milan is celebrating Enrico Baj (Milan, 31 October 1924 – Vergiate, 16 June 2003), a master of the Italian and international neo-avant-garde, with an extensive retrospective that will stand out among exhibitions this autumn, as it is designed to cover all the topics and subjects of his long and multifaceted experience.

Baj returns to Sala delle Cariatidi in Palazzo Reale exactly a hundred years after his birth and twelve years after the exhibition I Funerali dell’anarchico Pinelli (The Funerals of the Anarchist Pinelli) was held in the same room. For the first time, this exhibition will be integrated in an anthological itinerary and a timely dialogue with other works by the master.

Promoted by the Municipality of Milan – Culture and produced by Palazzo Reale with Electa, the project is curated by Chiara Gatti and Roberta Cerini Baj and includes nearly fifty works distilled in a time span ranging from the early 1950s to the dawn of 2000. It crosses the artist’s research phases and his adherence to different movements over time: from the revival of Dadaism and Surrealism to the modes of Informal art, from his closeness to the Nordic CoBrA to the genesis of the Nuclear art movement, which Baj founded in Milan with Sergio Dangelo in 1951. Starting from the gestural abstraction of his beginnings, passing through the birth of his larval anthropomorphic figures and the eruption of the liquefied mountains in the magmatic body of the Generals, the exhibition touches on the parody of extraterrestrial invasions, reaching the Meccano army and the animated world of chests of drawers and trumeaux.

His characters that have become part of the common imagination — the Ladies and Generals, the Ultrabodies, the Mirrors, the Furniture and the Monsters of the Apocalypse — will animate a flurry of creatures from the surrealist and sci-fi universe of an artist who made irony and the grotesque a picklock for dismantling bourgeois conformism and taking sides against all forms of consolidated power.

His celebrated aesthetics of trinkets and trimmings, tassels and shiny buttons like insignia on the truncated chests of his emblazoned soldiers, is a thread that stitches together sections of the broadest themes of Baj’s poetics, freed from a rigid chronological sequence or genre classification, with continuous cross-references between art and literature, colours and words, following a sort of script that, also in the setting, suggests a theatrical time and space for observers.

From 16 July to 13 September 2024, in anticipation of the major retrospective at Palazzo Reale, the Museum of Natural History on Corso Venezia will also host a tribute dedicated to by the artist’s engravings and books, in which Enrico Baj classified the natural world with irony and imagination. Under the title Enrico Baj. Zoologia fantastica e altre nature (Fantastic Zoology and Other Natures) will feature 22 panels divided among the Manuale di zoologia fantastica (Manual of Fantastic Zoology), Paradiso perduto (Paradise Lost), the folder I Fiori (The Flowers, with its visionary botany), as well as etchings from the famous De Rerum Natura of 1958, a homage (reinvented) to Lucretius’ Latin poem.

BAJ. BajchezBaj is also in Savona and Albissola Marina.
The unique catalogue published by Electa

To mark the centenary of the Milanese artist’s birth, an exhibition curated by Luca Bochicchio and dedicated to Baj’s ceramic work in all its historical and chronological development opens on 8 October. Entitled BAJ. Baj chez Baj will open at the Ceramics Museum in Savona, with a section also at MuDA – Museo Diffuso Albisola in Albissola Marina, in the exhibition centre and Casa Museo Jorn. The scientific collaboration between Milan and Savona, among curators and institutions, aims to outline two independent yet complementary itineraries paying homage to Baj’s eclectic genius. This is documented in the single catalogue published by Electa, in which the two exhibition itineraries unravel between places, forms, materials and encounters, tracing Baj’s fascinating cosmogony, an epiphany of intelligence and creativity.

Baj will also become a topic in Electa’s A-Z series, an array of monographic titles on eclectic 20th-century figures.

In the splendid setting of the Palazzo Niemeyer Park, many people, employees and collaborators, together with their families and children, accepted the invitation from Mondadori Group Chair Marina Berlusconi and CEO Antonio Porro to spend an evening together.

Over 1,700 people attended this opportunity to meet, chat, greet old and new colleagues and enjoy an exclusive concert.

It was a great turnout, demonstrating the strong sense of belonging to the publishing house and its values. It also confirms how Palazzo Mondadori, the Group’s historical headquarters, continues to be a wonderful place for relationships and sharing and that soon, thanks to the redevelopment work in progress, it will be even more beautiful and functional.

The new edition of the Summer Evening organised for #NoidellaMondadori follows in the footsteps of what has now become a tradition, despite an interruption of a few years.

This year the stars on the big stage set up in the Palazzo Mondadori Park were Perpetuum Jazzile, who energised the evening with a unique mix of vocal arrangements, innovative interpretations, eclectic sounds and lights.

These artists form a vocal orchestra that has gained worldwide acclaim – from the United Nations in New York to Pope Francis, from France to China to Canada – with performances of pop songs that have been popular on social media channels.

Chi, Italy’s most-read ‘people’ magazine, presents the new edition of ‘By Moonlight’, the exclusive event founded on charity that – after last summer’s success – returns this year to Emilia-Romagna in a beautiful location, the Palace Hotel in Milano Marittima, where it will have a massive impact.

An unmissable summer party based on the magical and evocative notes of the theme ‘By Moonlight’ – which will take place on Thursday, 27 June with the involvement of more than two hundred personalities and stars from jet setters, show business, politics, business and the local area – and which will above all be about having a generous and supportive heart.

After the ‘Let’s Help Emilia-Romagna Together’ fundraiser launched last May by Mondadori Media together with Banca Mediolanum, Chi continues its commitment to this region: the entire proceeds from the 2024 Gala Dinner will be donated to support the purchase of a state-of-the-art ultrasound scanner for the work done by the Infant and Paediatric Neonatology ward of Rimini Hospital.

“Today, after years and years of social events, what makes the difference and what makes me still take part is that they serve a purpose”, said Alfonso Signorini, Chi‘’s editorial director. “That’s why I’m so delighted that, after last year’s successful goal, this year Chi is again working to raise funds for less fortunate children. Their smiles will be with us on the ‘By Moonlight’ night and we will do our utmost to make them even more radiant again!”

“I’m especially happy that the second edition of ‘By Moonlight’ will take place again in Romagna, in the Hotel Palace in Milano Marittima. Not only because it’s a location that is in a way part of the history of Chi, but also because the success of last year’s charity dinner for the people affected by the floods shows that Romagna is a generous and hard-working place”, stressed Massimo Borgnis, Chi’s editor-in-chief, who went on to say: “Just a few days ago, we gifted an ambulance to the 118 in Ravenna, which is one of the five projects financed by the 160,000 euros raised last year. The other projects, which are nearing completion, are for kindergartens. With the children still in mind, this year we decided to donate the proceeds of the charity dinner to purchasing a state-of-the-art ultrasound scanner for the Neonatology and Paediatrics Department of Rimini Hospital. Because the most beautiful outcome that an evening like this can achieve is to bring smiles to the faces of so many children and their families”, finished Borgnis.

An exclusive evening 

Chi ‘s association with the Batani Select Hotels Group continues: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, will host the large invitation-only party ‘By Moonlight’.

“I’m delighted that the collaboration with Chi and Mondadori Media, with whom we have a long-standing friendship, continues year after year. Last year’s event, which took place in the Grand Hotel in Rimini to support the flood victims, lit up the summer of the Adriatic Riviera and I am certain that the 2024 edition of the event will also be beautiful and have a massive impact. I am moved by Chi and Mondadori Media’s willingness to continue the charity year after year, this year supporting paediatrics. It’s a special evening with an even greater meaning, given everyone’s commitment”, said Paola Batani, CEO of the Batani Select Hotels Group.

The exclusive event will start at 7 p.m. with a welcome cocktail in the majestic setting of the new Milano Marittima waterfront. Afterwards, guests will move to the beach where the Gala Charity Dinner will begin: the placée dinner reserved for over 200 guests, including entrepreneurs, associations and personalities from the world of entertainment, who have chosen to be there and give their support. The evening will continue with an after party on the hotel’s private beach, which will be transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that will provide guests with entertainment and fun. And a musical surprise…

On Chi‘s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

These include: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, the Barzan law firm, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

With over 200 beauty salons in Italy and abroad, beauty company Hair Collection, the international franchise founded and directed by Salvo Filetti Hair Designer, will offer guests unique hairstyling; Partesa will provide the wines for dinner; Spirito Reale will be the star of the cocktails by the pool and on the beach with an open bar until late at night, the lighting will be by Platek, and the elegant and refined atmosphere will feature differently-scented candles offered by Yankee Candle.

Freshly will set up a beauty corner, Eurotarget will take care of accompanying guests to the big event and, finally, Msc will have a nice surprise for all guests. On the beach there will also be: a corner with a telescope by the Arar Association to see the stars, stations to interact with AI thanks to OMAI, an AI development laboratory for events, a relaxation corner, and a stage for musical performances and DJ sets, organised by Visit Romagna, which will make Milano Marittima the preview of Pink Night, the special event that will take place along 110 kilometres of the Romagna coastline, from 5 to 7 July. A special partner for this edition will be the Food Network with whom CHI has just launched a new TV show where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Inns of the Heart‘. Roberto Valbuzzi, a much-loved chef and TV personality, will not only be there at the event, but will also co-host the charity dinner menu with Palace Hotel executive chef Roberto Scarpelli.

The creative set-up is entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.

Debuting on 5 September with an essay by Tony Blair on the art of governing is the new Silvio Berlusconi Editore, a publishing house founded by Mondadori Group with the purpose of focusing on liberal and democratic thought.

‘Silvio Berlusconi Editore,’ explains Marina Berlusconi, President of the Group ,‘will have a very precise objective: fighting for the concept of freedom and giving a voice to its broadest variations, while remaining absolutely separate from any form of political militancy. We decided to name this new publishing house after my father, Silvio Berlusconi, because his projects, his achievements, his life were founded on freedom. With no compromises. Talking about freedom today is more important than ever. Our society, Western society, appears increasingly threatened: wars, strengthening autocratic regimes, and the aversion that not a few of us show for the values our history was built on, starting with the most precious asset we have, freedom. An asset that we now see called into question.

Series

The publishing house will release a limited number of titles each year, divided into two series. The first, ‘Biblioteca’, will collect important books to be published or republished, translated for the first time or translated again, but classic books nevertheless, either already recognised or destined to become so. ‘Libera’, the second series, is dedicated to contemporary authors tackling open questions on current events. In fact, the publisher aims to alternate past and present beyond any scheme, while focusing on both literature and non-fiction, Italian and foreign authors.

Titles Being Released

With On Leadership. Lessons for the 21st Century, Tony Blair has written a manual for ‘an art of good governance’ that he wished he had known when he began his long political career. A synthesis of lessons in leadership from years of experience at the top of a large, long-standing liberal democracy.

A work that answers some fundamental questions: How can we prioritise and deal with crises? How can we balance short-term victories with long-term structural changes? What is the best way to attract investment, to reform healthcare or education and to ensure citizen safety? And what should governments do to take advantage of the enormous opportunities of the 21st-century technological revolution? A decade at the helm of the United Kingdom, a commitment to supporting developing countries, working for peace in the Middle East and the fight against extremism have given Tony Blair the tools to judge today’s political situation clearly, immersing himself in various and often conflicting settings and scenarios.

Together with the release of On Leadership, two classics published in the ‘Biblioteca’ series enhance the Silvio Berlusconi Editore line. Voltaire’s Letters on the English, a work written in 1727 and 1728, during the author’s stay in England, recounts the political model of the parliamentary monarchy, religious tolerance, and the dynamism of a society in which scientists and men of culture played a fundamental role, in contrast to the tyrannical French feudal model. In this edition, the French philosopher’s classic is translated for the first time from English, the language in which it was written almost in its entirety.

The classics in the ‘Biblioteca’ series also include The Passing of an Illusion by François Furet, a historian known for his studies on the French Revolution and long-time director of the École des hautes études en sciences sociales in Paris. This is a fundamental work of 20th-century history that seeks to understand the influence that communist ideas long exerted on Western intellectuals, despite the tragic experiences that marked it, first in the USSR, and then in other countries.

2025

With his eyes on Russia, more modern this time, Alexander Baunov, a philologist of antiquity, has written The End of the Regime, a book that has become a bestseller in his homeland as a symbol of resistance to Putin. The first translation in the world will be published in 2025 by Silvio Berlusconi Editore in the ‘Libera’ series.  The work focuses on an analysis of the fall of the regimes of Francisco Franco in Spain, António Salazar in Portugal and the colonels in Greece, capturing moments in the transition from dictatorship to democracy. Without ever explicitly mentioning them, analogies with the contemporary history of Putin’s Russia, are the key to grasping the different historical frameworks analysed by Baunov.

Also coming out in bookshops in 2025 is I giorni contati, a new essay by Ernesto Galli della Loggia in the ‘Libera’ series. Without making allowances, the historian and editor of ‘Corriere della Sera’ addresses the state of Western civilisation, which is denying its roots and no longer seems to remember its values. Rather than inviting us to feel sorry for ourselves, the diagnosis is a combative call to resistance, a reprimand to remember who we are and fight for our existence.

In 2025, the ‘Libera’ series will also publish Ragazzi di carta velina by Walter Siti, editor of the works by Pier Paolo Pasolini and winner of the Strega Prize in 2013 with Resistere non serve a niente. The great writer reflects on the fragility of children, making it an interpretative paradigm that runs through many of the changes taking place in our society. In his analysis, Siti chooses the language of the latest generation as a starting point to understand the dynamics of a social context in which no one wants to offend and everyone considers themselves a victim.

Finally, Bourgeois Virtues, Bourgeois Dignity and Bourgeois Equality are the titles of Deirdre N. McCloskey’s ‘Bourgeois Trilogy’, which will be published in the Silvio Berlusconi Editore ‘Biblioteca’ series next year. The author, a Senior Fellow at the Cato Institute in Washington D.C. and Professor Emerita at the University of Illinois Chicago, aims to show that capitalism and bourgeois values are a pillar of social, economic and cultural progress, in contrast to certain prejudices that persist in the public debate.

Starting on 26 June 2024, www.silvioberlusconieditore.it will be online with the first previews.

The Mondadori Group participates in the celebration of love in all its forms and nuances through some of the most interesting and representative books published by our publishing houses, dealing with themes such as diversity.

In our Group, we strive every day to build a more inclusive world where everyone can feel loved and accepted. So this month, through the power of words, writing and reading, we want to promote stories that speak a universal language: the language of love.

Here comes #InviaggioconChi, the new digital format that Chi, Italy’s most widely read people magazine, is dedicating to rediscovering the riches of the Bel Paese.

Accompanying editor Massimo Borgnis on the six stages of the program – available from today, Monday, 17 June, every week on the brand’s Instagram and YouTube channels – will be the exuberant Margherita Zanatta, the TAAG! talent with an unmistakable voice, a hilarious content creator, radio speaker, author, television presenter and founder of the Disagio Club.

Together they will cross the whole Boot ‘on the road’ to discover well-known locations, unconventional places and hidden gems in the country: from the Sacro Monte of Varese to the village of Vendersi (AL), known as the Village of the Scarecrows, from the colourful Via dei Presepi San Gregorio Armeno in Naples to the Sanctuary of Ripalta, immersed in the olive groves of Cerignola, passing through the ruins left by the Serenissima in Bergamo Alta to the ‘ideal city’ of the Renaissance, Sabbioneta, a UNESCO World Heritage Site.

“#InviaggioconChi is an opportunity to show our readers little-known or even undiscovered places that are easy to reach and that can be an opportunity to rediscover hidden stories linked to wonderful places in our country and for an outing that is both fun and educational”, stressed Chi’s editor Massimo Borgnis. “This is all done with a sense of humour, thanks to the wit of my priceless travelling companion, Margherita Zanatta”, Borgnis added.

The common thread that links the episodes of this first edition of #InviaggioconChi are the inns that are the stars of the new Food Network television program on Channel 33, “Locande del cuore’” – created and written by Massimo Borgnis – and hosted with Roberto Valbuzzi, the well-known chef and owner of the restaurant Crotto Valtellina – airing from Tuesday, 18 June at 22:00.

A partner of #InviaggioconChi, thanks to Piemme, Chi’s exclusive dealer, is the KGM Torres car from the Koelliker Group, which will take readers and users across Italy to discover our beautiful country.

Chi, Italy’s most widely read weekly people magazine, with an audience of almost 1.5 million readers and almost 1.1 million followers on Instagram and Facebook (Source: Audiopress 2024/I and FB and IG Insights), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sports to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very beginnings thanks to its absolutely original format for Italy, Chi combines the stories of the “natural stars” and people with space dedicated to fashion and beauty.

What are the expectations and how are boys and girls preparing for the upcoming State Examinations? What most influenced them when choosing the path they will take after the exams? What is their opinion on such a topical issue as Artificial Intelligence?

Studenti.it, a Mondadori Group brand and a reference point for Gen Z at school, asked its community in view of the upcoming State Examinations that will be held on 19 June: over 1,600 young people responded within 48 hours.

ARTIFICIAL INTELLIGENCE IS NOT A THREAT BUT AN OPPORTUNITY

According to the survey conducted by Studenti.it, the majority of high school seniors (70 per cent) see Artificial Intelligence as an opportunity for their future, given the speed at which the world of work is changing, while only 30 per cent view this new reality with fear.
The recent development of AI has also directly affected the post-diploma choices of 36% of respondents, who said they took this into account when considering their future path after high school. In contrast, 64% stated that it did not influence their choice because they still knew too little about it.

With regard to their future after school, the majority of those who had already decided (45%) opted for university (35%). There were still many undecided (55%) whose concerns will disappear in the coming months, reaffirming the importance of orientation programmes throughout their school career.

THE USE OF SUPPORTS, NOT ONLY TECHNOLOGICAL, FOR STUDY

Studenti.it asked its users what was the tool they used most to prepare for the 2024 State Examinations and how much they used digital tools in their study hours. The PC, chosen by 40 per cent of the final year students, was considered the most convenient device for accessing various learning resources – including notes, e-books and videos – and also the most suitable for long study sessions (over four hours a day for 53 per cent of the final year students).
In total, 3 out of 4 students stated that they use digital media for study (in addition to PCs, tablets 9%, smartphones 8% and AI 7%).
In addition, 27% of young people take dietary supplements to improve their memory and concentration while studying.

HOW TO RELAX AFTER STUDYING

After many hours of study, how do students on the cusp of their exams relax? The Studenti.it survey shows that playing sports (25%) and listening to music (15%) are the most frequently used strategies.

Studenti is the Mondadori Group brand leader in Italy for the digital market in the education category, with 4.3 million users (source Audiweb). It is a reference point for Gen-Z at school, thanks to a dynamic and constantly evolving editorial offer, characterised by innovative languages and content and a team of young creators. This is a formula that has allowed Studenti to reach over 1.5 million followers on social media (Social Insights), on TikTok – where it is followed by 927 thousand users – Facebook, Telegram and on YouTube (StudentiTV) where students access guides and tutorials to prepare for exams.

Mondadori Store, the largest network of bookstores in Italy, opens a new store dedicated to the world of books, culture and entertainment in San Giorgio a Cremano (NA) tomorrow on Thursday, 6 June at 6 pm.

The new Mondadori Bookstore – which expands the already extensive Mondadori Store network – shows itself to be a true cultural stronghold for locals, tourists, and especially the younger generation. The bookstore fits into a central and strategic environment, supported by the presence of schools, in line with the network’s objective of spreading culture and promoting reading to the widest possible audience.

“Our family has been carrying on the bookstore tradition for a long time. The first bookstore has a long history rooted in this region. It was founded in 1980 in San Giorgio a Cremano based on the vision of my father, Antonio Marsiglia, who from the very beginning specialised in collecting and selling books of all kinds”, said Daniela Marsiglia, Mondadori Store franchisee. “Since that time, we haven’t stopped growing and developing our business, always looking to meet the different needs of a market that has become increasingly large and demanding, and updating our stores with modern computer systems. Today, thanks to the support of Mondadori Retail, we have been able to open this new store in San Giorgio a Cremano, thus strengthening our role as a cultural outpost throughout the Vesuvian area”, finished the franchisee.

The new bookstore covers 110 m² and offers a selection of around 10,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – with a particular focus on early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in San Giorgio a Cremano is entirely dedicated to readers not only inside the store, thanks to the support of specialised and highly qualified staff, but also online. That’s why customers can get updates via theFacebook and Instagrampages or get in touch with the store through the Mondadoristore.it digital services. With this service, they can check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the largest bookstore network in Italy, will inaugurate the bookstore in Marzano Appio (CE) inside the Plaza Shopping Centre today at 10 a.m. Mondadori Store further expands its already extensive network of bookstores, providing the public with a new standard dedicated to the world of books, culture and entertainment in the Caserta province.

“The Mondadori Bookstore in Marzano Appio – a municipality of medieval origin that owes its name to the famous Marzano family – responds to the desire to create a true cultural stronghold for the region in a place that’s already steeped in history”, said Salvatore Iumiento, when asked about his eleventh bookstore as a Mondadori Store franchisee, after the previous opening in Conversano (BA). “The goal, which we share with the network, is to offer a meeting place in the area for readers of all ages, encouraging sociability and reading, which we’ll also be able to accomplish thanks to collaborating with cultural associations engaged in the promotion of books”, Iumiento finished.

The new bookstore covers 150 m² and offers a selection of around 18,000 titles, focusing on books, from the great classics to best sellers, without forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to the phenomenon of manga and comics, Just Comics. There is also an area dedicated to stationery, along with gift boxes, gift cards and a selection of eReaders to expand the store’s offer.

The Mondadori Bookstore in Marzano Appio also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.