Design Week

Grazia, fashion point of reference and advocate of current affairs, presents a special issue edited by the talented designer, Elena Salmistraro, at the Design Week. 

Here, where dreams come true is the title of this magazine issue, which will be on the news stands for two weeks.

“Dreams and reality are the themes of this special issue, for which I wanted the visionary designer, Elena Salmistraro, as guest editor. And while I welcome Elena, I invite you to cultivate dreams and to fight for them, because it’s the only way to respect ourselves and to be useful in this world,” writes Silvia Grilli, editor of Grazia, who tells readers about her dreams in her editorial: “I’ve always dreamt of society moving towards progress. In some ways, it’s already happening, as demonstrated the renewed female awareness towards their body and needs, by the achievements of the anti-racist Black Lives Matter movement or even by the LGBTQI+ communities. The pressure against regression we are witnessing worldwide makes us understand that nothing lasts forever. On a bad day, any Vladimir Putin, or fanatic fundamentalist or conservative judge could take over and decide to safeguard their view of tradition, which in reality would be the end of freedom.”

“What have we become today, how do we interact with the world and others, with what is essentially a material reality? How do creativity, dreams, infinite and unattainable illusions affect us? I’m only certain about one thing: I know dreams can help us reinvent our reality, perhaps even to the point of overlapping it, up to the point of not being able to distinguish one from the other,” said Elena Salmistraro.

Today, we are in the era in which the physical and virtual worlds have blended to help us fulfil any desire: flying without leaving the ground, visiting boutiques in New York without leaving our home, inventing the unimaginable. All such experiences, which Grazia unveils through great reporting, are made possible thanks to digital technology and pages of this issue.

This special issue includes many interviews with renowned personalities from the world of entertainment, culture and design who reveal their views on dreams. From Elisa, the cover star, to Alessio Boni, from Myss Keta to Laura Morante and her daughter Eugenia Costantini. And even Tananai, Victoria Cabello, Michela Giraud and Ilenia Pastorelli.

The fashion shoots readers will discover throughout the magazine will feature “purely poetic” clothing embellished with Elena Salmistraro’s handmade designs. Dreamlike worlds is the photo shoot dedicated to design with iconic items bound to last over time.

During Milan’s Design Week, Grazia will be present in the area with a special digital Gazette-like issue to cover the main events and appointments of the behind the scene stories on its Instagram profile and website.

Since 2021, design has entered the magazine’s editorial calendar with ten appointments throughout the year.

With 21 editions worldwide, Grazia is a reference for 3 million users and readers, establishing itself as a constantly evolving brand (source: Nielsen Media Impact Data Fusion, September 2021), as well as for over 1.6 million fans (source: Shareablee plus Tik Tok and Pinterest).

Grazia celebrates 80 years of the magazine at the Milan design week, as part of the exhibition event House in Motion, with Infinity Hub_a wandering place, an installation designed by Diego Grandi that will host readers, visitors and exclusive events with big names from the worlds of cinema, entertainment and business.

The celebrations marking the 80^th anniversary of Grazia continue. In fact, on the occasion of the Milan Design Week and as part, the Mondadori Group magazine, that is an international point of reference, presents

Grazia’s Infinity Hub is inspired by the succession of arches along the portico of Largo Richini at the University of Milan, and suggests an evolving path where experience becomes a fundamental element of a journey that celebrates the 80th anniversary of the Mondadori Group magazine, an international point of reference for the world of fashion and a voice in current affairs.

The installation, in perfect harmony with the existing architecture, gives life to a free and open space that is connected to the outside, in which the materials, colours and furnishings create a pathway that is full of suggestions related to the idea of infinity, developed across three modular structures: Infinite Movement, an installation that doesn’t just look at glam, but also at sustainability, thanks to the collaboration of Pinko X Treedom, made up of rotating geometric shapes, suggesting a timeless dance; Infinite Power, developed with the lingerie brand Triumph, a potentially infinite interlocking structure that takes over the Largo Richini portico with a series of high-impact graphic elements: slogans, images and icons, that intertwine to represent women’s strength and cohesion; and Infinite Beauty, conceived in collaboration with the vegetable cosmetic brand Yves Rocher, which thanks to two circular rooms that provide a repeating and always different  image of the individual, invites us to look at ourselves from a multitude of different points of view and to ask ourselves what perception and image we have of our bodies.

Grazia’s Infinity Hub also has an area dedicated to talk and, starting on Tuesday 17 April between 6 and 7pm with a debate on the concept of empowerment with the editor of Grazia Silvia Grilli, the actress Carolina Crescentini and singer Noemi; followed on Friday 20 April between 6 and 7pm with a meeting focusing on sustainability during which the editor of Grazia will discuss with the chief executive and founder of Pinko Pietro Negra, the TV presenter Filippa Lagerback and radio presenter Paola Maugeri.

For more information: www.grazia.it