The stage is set for the Donna Moderna Negev Adventure, the project developed by Donna Moderna, the Mondadori Group brand leader in the women’s segment, along with Israel’s National Tourist Board and aimed at women who want to exceed their limits in running.

Donna Moderna has selected five runners, from more than 320 candidates, who at the end of October will fly to Israel to take part in an exciting 80 km run and discover the desert Negev Desret and some of the country’s wonders, along with the magazine’s editor Annalisa Monfreda and some of the journalistic team.
The runners chosen are: Elisa Adorni, Arianna Bianchini, Eleonora Suizzo, Francesca Valassi and Federica Verdoya.

“We aim to encourage women to exceed their limits and I am very happy to be able to test myself in this adventure and to discover the beautiful country that will host us,” commented the editor of Donna Moderna Annalisa Monfreda.

The run is in four stages, drawn up by Gianni Maccagni, race director at AdvTime, along with Federico Bertone, trail running instructor: from the north to the south of the Negev, a desert unspoiled for almost two million years and characterised by a very particular terrain of craters and erosion, with valleys and canyons that appear as if from nowhere.
The run will be interspersed with moment for relaxation and the discovery of some of the country’s tourist and cultural highlights.

“The desert will be an extraordinary and unexpected discovery for our runners; amazing, moving and fascinating them, and, above all, leaving a unforgettable memory of the colours of the landscape that will last a lifetime. We are extremely proud to have collaborated in this highly original project which, in addition to the splendour of the nature of the desert, will also highlight the multiplicity of women’s skills and how Israel is an exceptional place where everyone can take advantage of the many opportunities to realise themselves and their dreams,” declared Avital Kotzer Adari, director of Israel’s National Tourist Board.

The initiative, which was launched in June, has involved both beginners and experienced runners with a training programme promoted by Donna Moderna and based on targets  assisted and advised by motivational coach Max Monaco, trail running instructor Federico Bertone and Lucia Rossi, a pharmacist and nutritionist.
Moreover, the meetings organised around the country – the “Corri con noi” events, put together with the support of Adverteam – involved a total of 1,800 participants in three Italian cities who were able to train in groups under the guidance of qualified trainers.
The ambassadors of the project were Daniel Fontana, triathlon Olympic champion, and the marathon runners Luisa Balsamo and Anna Incerti.

Max Monaco and Federico Bertone will also be protagonists, along with the editor of, Donna Moderna Annalisa Monfreda and the director of Israel’s National Tourist Board Avital Kotzer Adari, of a talk show that will be held every evening at 6.30 pm at the Mondadori Megastore in Piazza Duomo in Milan.

The press, web and social media campaign has been run by Hunbranded.

The projects main partner is the Israeli National Tourist Board, that will allows us to discover the beauty of the Negev Desert and some of the country’s most fascinating locations.
Others partners include Nilit, the Israeli company that has patented the fibre Nylon 6.6 Sensil® Innergy and BV Sport, the French brand of technical sportswear made in Sensil® Innergy.
Gruppo Sodalis with the  brands Beauty&Personal
Care BioNike, Biopoint and Lycia.
Equilibra, a world leader in natural supplements.

From this week onwards Donna Moderna, the weekly of reference for women in Italy, and Tu Style, the personal shopper that offers readers advice, will both appear in completely renewed versions.

Two operations with which the Mondadori Group innovates its offer in the women’s segment, an area in which it maintains the leadership with more than 50% of the market of reference in terms of circulation, thanks to brands that are characterised by a highly distinctive identity, multi-channel development and the very highest editorial quality.

“Women’s titles have always been one of the strengths of our portfolio and it is the job of a publisher that is leader in both magazines and digital like Mondadori to constantly follow the development of interests and consumption habits of readers in order to continuously evolve,” declared Carlo Mandelli, the Mondadori Group’s general manager of Magazines Italy area.

“Following the celebrations for the 80^th Anniversary of Grazia that underscored the successful formula of the only 100% Italian fashion magazine published around the world, we have now turned our attention, within a market scenario characterised by great vitality in the women’s segment, to the new formula of Donna Moderna and to the new identity of Tu Style. The two brands together represent by far the biggest women’s platform in Italy, with a reach of 15,6 million unique contacts both press and digital”, Mandelli concluded.

“In an evolving market it is indispensable to continuously renew the product. On this occasion we are dealing with two love brands that are also outstanding multi-channel platforms,” declared Davide Mondo, chief executive of the advertising sales company Mediamond. “Donna Moderna and Tu Style continue to express great vivaciousness among weekly titles with an annual circulation of almost 15 million copies and more than 5,000 advertising pages, with a 36% share of the advertising market in the women’s news segment. The market chooses us because of our ability to engage and interact with the woman target, as is demonstrated by the 210 cross-media projects completed since the beginning of the year and by the new Audiweb 2.0 system of metrics, which gives the titles almost 13 million users for the month of July,” Mondo concluded.

As regards the advertising sales, digital is increasingly important and now accounts for more than 30% of the total advertising revenues of Donna Moderna and Tu Style, with some 900 clients on the multi-channel platforms of the two brands during last year.

From today onwards, Donna Moderna and Tu Style, under the editorship of Annalisa Monfreda, will address the public with a completely new approach that will cut across the entire ecosystem linked to them, ranging from print to digital and social media communication.

“Donna Moderna, thanks to its wealth of content, has always been a magazine to read from cover to cover. And we are giving a more relaxed form to this reading experience with a design that invites readers to dig deeper and offers some respite from the noise that surrounds us,” the editor Annalisa Monfreda declared.

“With Tu Style on the other hand, we have built a magazine that hasn’t existed until now, dynamic and renewed, and aimed at all those women who express themselves though their look and are always searching for practical inspiration. The new Tu Style will stand out as a highlighter providing valuable lessons in style,” the editor Annalisa Monfreda concluded.

Donna Moderna

The new Donna Moderna is taking on an increasingly elegant identity, while continuing to be immediately readable. With the arrival of fashion director Paola Salvatore, fashion and beauty will have more space, with more extensive features that enhance the images. From today onwards the magazine will alternate a mix of tones and will give more space to the contributors of specific columns: Chiara Gamberale, Geppi Cucciari, the “cynical beautician” Cristina Fogazzi, Michela Murgia.

Also the digital world of Donna Moderna is debuting with a graphic and content total renewal: a new elegant and sophisticated look, with a balanced use of white space and targeted colours that make the opening of the website more appealing in the widescreen format.

Also in this case, the concept is focused clearly on beauty and fashion, with more aspirational contents also for women on the move, who have little time and are looking for the most up-to-date trends, along with even more advice on fashion and beauty related issues.

The occasion will be marked with the launch of  new format short videos “Right/Wrong”, the dos and don’t’s of everyday make-up, and “Beauty Shades”, all of the shades required to enhance all types of skin to complete a 360° beauty and fashion experience on mobile web and social media. Plus, the “DM quote”, funny and inspiring quotes and memes, adapted for social channels.

The re-launch of Donna Moderna is being supported by an important communication campaign developed by Hunbranded on TV, radio, the web and social media, Mondadori Group magazines, and newspapers.

Tu Style

The new Tu Style, with an estimated reach of over 820.000 unique users, proposes to its target audience cool, fresh, intelligent fashion, while always paying special attention to prices. Fashion is the focus that distinguishes the magazine, but with particular attention to trends, styles, lifestyles with the single common denominator of a “shopping attitude”.

In Tu Style  – whose editorial consultant is Simona Barbieri – the change in image is clear from the cover: a fluorescent frame, more evident headlines. The magazine’s three sections – Up to date, Stylish and Social – will each have a dedicated cover to enhance even more the content of each individual part of the magazine. Up to date features all of the news that a reader who wants to be up to speed and informed could desire. The Stylish section is for women who are fashion enthusiasts, women looking for fashion tips and suggestions. While the last part of the magazine, Social, is dedicated to readers who love social life and want to be always connected, so this section brings together all the news about lifestyles and events.

The social media strategy of the new Tu Style will focus on the use of Instagram for the opportunity it provides to transmit in the ideal way – through posts and stories, with fashion and lifestyle topics – the brand’s editorial projects which from today onwards will offer a “shop window of trends”.

In support of the re-launch an engagement initiative have also been developed  foreseeing the involvement of 12 fashion influencers aligned with the values of the magazines for which they will become ambassadors. Working alongside them will be four content creators who every month will share and talk about the world of Tu Style to the brand’s combined community of around 1 million of followers.

The campaign for the re-launch of Tu Style has been developed by WM Content on radio and social channels, as well as Mondadori Group magazines.

Donna Moderna, the magazine edited by Annalisa Monfreda, presents a project called Atlete: stories of female sports professionals who – despite many sporting successes – are relegated by Italian regulations to amateur roles with a marginal image, also among the general public. From winter to team sports, and from swimming to disciplines generally considered more male, such as football, car racing and boxing, their stories stand out for their strength and determination and a capacity to enter the collective imagination and bring honour and acclaim to the country.

“In the great chorus with which in 2018 we are giving voice to “Donne come noi” (Women Like Us), which looks at women who are making headway gaining space in society, we felt that athletes deserved a special mention,” explained Annalisa Monfreda, editor of Donna Moderna. “They are the pioneers of female empowerment, as they continuously challenge the limits of their bodies and the society in which they live. And yet, despite this, they still face disparity with the other half of the sky, a disparity that is even written into the rules!”

Atlete (www.donnamoderna.com/atlete/) is an online long-form response in 25 chapters, that will be published weekly, each of which – with video, photos and text – will tell the story of an outstanding sportswoman or group of sportswomen – that are representative of a universe, a specificity or a particular battle. Some examples: Eleonora Piacezzi, 23, is one of the brightest hopes of Italian women’s football. She plays for the national team and the Cuneo women’s team but she is still obliged to work part-time in her family’s greenhouse business in Liguria, and to train twice a week on her own and another twice a week in the evenings, after driving many kilometres by car to join her team-mates. Or Nataliya Shudruk and her team-mates of the Lobsters Pescara (a female American football team, a sport that in Italy has fewer then 100 participants) who in order to find the resources they need to participate in the championship had to organise a crowdfunding initiative and a self-produced calendar.

Atlete is also a series of 6 reportage article, published once a month in print, with outstanding photographs by Ugo Zamborlini and written by Gianluca Ferraris and Barbara Rachetti. And, from 15 June, an 8-part podcast, produced by Piano P, each of which telling a story in the voices of journalists, the protagonist and background sounds, along with audio extracts from the competitions.

The story continues also on social channels, using the hashtag #Atlete to share the project with the entire community of the Donna Moderna brand: the video interviews of Atlete will be available on YouTube and posted natively on Facebook and Instagram.

Donne come noi is the name of the show produced by Donna Moderna, in collaboration with the Teatro Franco Parenti, that will open in Milano on 17 April 2018 before going on to tour Italy.

Based on the book of the same name, written by 34 journalists on the editorial team of the magazine, and published by Sperling & Kupfer. Donne come noi is a collection of 100 stories of contemporary Italian women who on the strength of their tenacity, competence and courage have achieved something important.

They include: Fabiola Gianotti director general of CERN, Pinin Brambilla Barcilon restorer of the Last Supper, Elena Cattaneo pharmacologist, biologist and life senator, well know for her research in stem cells and Huntington’s disease, Chiara Vigo weaver and the world’s last great expert of fine linen, Paola Zukar the lady of rap and manager of artists such as Fabri Fibra and Marracash, Roberta Buzzolani Chief Prosecutor of Sciacca, Francesca Bosco one of Italy’s best-known criminologists, Bebe Vio fencer and paralympic champion, Sofia Goggia one of the world’s leading skiers and winner of the downhil gold medal at the recent Winter Olympic Games.

The show by Giulia Minoli and Emanuela Giordano, brings to the stage 5 actors who interpret some of the protagonists of the book, accompanied by piano, cello and accordion. The leading part is played by actor and singer Tosca with Giovanna Famulari, Maria Chiara Augenti, Eleonora De Luca, Rita Ferraro and Fabia Salvucci who together will tell the stories of women who have changed ytheir lives and those of others, that are a hope for the future, who can be taken as models and examples.

Donne come noi is a project dedicated to female empowerment. Empowerment means giving both power and responsibility to someone. In this case it means encouraging women to think big. Donna Moderna, the Mondadori Group weekly edited by Annalisa Monfreda, wants to achieve this with an inspiring book, a show that is meaningful and moving and with training courses that develop concrete skills.
Teamwork, time management, career reconfiguration, thinking outside the box, learning to tell your story: these are just some of the skills that the training course, offered for free in many Italian towns and cities, aims to develop.
The objective of the training course is to provide participants with the so-called soft skills, that today count so much in the selection of candidates. The team of trainers will be supported by a number of professionals from companies who will bring their knowledge and experience.

L’Oréal Paris is supporting Donna Moderna in this project, just as it is always on the side of women, in terms of beauty but also in terms of self-esteem, as is expressed by the company’s famous claim “Because I’m worth it”. L’Oréal supports women by encouraging them to see themselves as “unlimited” with regard to realising their potential.
L’Oréal Paris offers the show and the training courses for free to Italian women so that everyone can learn to believe in their own worth.

For more information, please visit: www.donnamoderna.com/donne-come-noi.

Donna Moderna, the Mondadori Group magazine edited by Annalisa Monfreda, on the occasion of its 30^th anniversary, is launching with L’Oréal Paris a female empowerment project: Donne come noi (#donnecomenoi).
Empowerment means giving both power and responsibility to someone. And in this case, it means encouraging women to think big. Donna Moderna aims to do this with an inspiring book, a moving theatrical show and a training programme that provides specific skills.
L’Oréal Paris is accompanying Donna Moderna in this project, much as it is always at women’s sides, by offering the show and training programme for free to Italian women in order to help them to learn to believe in themselves.

The book
Donne come noi (Women Like US) is the title of a book that the editorial team of Donna Moderna has written for Sperling & Kupfer (in bookshops from tomorrow, 6 March, and presented at the Tempo di Libri event at FieraMilanoCity on Thursday 8 March at 5.30 pm).
34 journalists tell 100 stories about contemporary Italian women who, thanks to their determination, skills and courage, have achieved something important. From the boxer Irma Testa to the physicist Fabiola Gianotti, the restorer of The Last Supper Pinin Brambilla Barcilon to the manager of rappers Paola Zukar.  Strong and engaging stories that through struggles and success can inspire women to continue to their evolution in the family, at work and in society in general..
For 10 weeks, from 8 March, some of these stories will be broadcast on R101 in the Isabella Eleodori slot, on Thursdays at 10.30 am.
“Today, there is more than ever a need for stories about women’s conquests and successes; of a gallery of inspirational models. Telling stories has never been more important. And this is the sense behind the book that the editorial team of Donna Moderna have put together to celebrate the magazine’s 30^th anniversary, a magazine that has accompanied the battles and celebrated the progress made by women. As the first edition is published, we are already at work on the second, as we collect stories from our readers, who can send them to us by email at this address: storie.donnecomenoi@mondadori.it», declared the editor, Annalisa Monfreda.

The theatre show
To continue with inspiring stories, Donne come noi is also the name of a theatrical show produced by Donna Moderna, in collaboration with Teatro Franco Parenti, and that will tour Italy from 17 April. From the stage, five actors will play some of the protagonists from the book, as well as the journalists who met them, sisters, friends, teachers. A piano, a cello and an accordion weave through the stories and, in the background, a wall changes colour and is animated by key words. The theatre stimulates the emotions and after an hour and a half, the audience feels a pervasive sense of possibility and the perception that the only limit holds us back from achieving great objectives is the imagination.

The training programme
Team work, time management, reconfiguring your career, thinking outside the box, learning to present yourself: these are just some of the skills that the course, designed and developed by Donna Moderna will provide and that is offered free of charge in a number of Italian towns and cities.

Over the last thirty years, women have conquered professional roles form which they were previously excluded and have redrawn the balance inside the family towards greater equality. But still, in Italy only 48.8% of women work, compared with 66.8% of men. The worst figure in Europe, with the sole exception of Greece.
The aim of this training programme is to contribute to improving this situation by providing participants with the so-called soft skills that are now more important than ever in the selection of candidates. A team of trainers will be supported by a number of corporate professionals who will share their experience and offer guidance.

L’Oréal Paris is our partner in the “Donne Come Noi” project and, in line with the claim “Because you’re worth it”, supports the self confidence of women of all ages, around the world, as there is no single model of beauty.
Every woman has her own idea of being beautiful, an authentic way of  affirming and expressing herself and her values. L’Oréal Paris supports women around the world by encouraging them to see themselves as unlimited, in their realisation of their value and potential and for years has been at the forefront of female empowerment and always focused on gender discrimination and equal opportunities.

To support the initiative, a campaign has been developed across a range of media: print, web and social channels.

“Donne come noi” has been organised in collaboration with Mondadori Store, that will host the training courses and book presentations inside its Bookstores. Here is a list of dates: Genoa 13 March, Turin 14 March, Bologna 22 March, Florence 23 March, Tolentino 24 March, Parma 26 March, Velletri 12 May, Bisceglie 19 May, Salerno 26 May. The addresses and times of the presentations are available at: eventi.mondadoristore.it.

For full details about Donne come noi and to book your place, please go to: www.donnamoderna.com/donne-come-noi (limited availability).

In Italy around 3% of children and teenagers are dyslexic. Dyslexia is considered as a Specific Learning Disorder and has been recognised by Italian law (n. 170 of 8 October 2010) which defines the condition, protects the right to study of sufferers and provides guidelines for schools on teaching methods. After years of research, much progress has been made, but after school-age how is inclusion guaranteed in the working world? Are companies prepared to deal with the issue?

In order to create a space to discuss the problem, on Wednesday 17 January, at 4.30 pm, at the Smart Arena in the prestigious Samsung District in Milan, a conference has been arranged with the title “Strategies and technologies for inclusion”, with the patronage of AID (Associazione Italiana Dislessia), FID (Fondazione Italiana Dislessia) and the City of Milan. Donna Moderna, the Mondadori Group women’s weekly, edited by Annalisa Monfreda, is the media partner of the initiative.

The aim is to create an opportunity to promote and spread a culture of inclusion.. Sergio Messina, specialist in child neuropsychiatry and Chairman of the Italian Dyslexia Association (AID) declared: “There is still a great deal of work to do to encourage the educational and social inclusion of dyslexics, but the Association has already done a great deal and, in the last 20 years, achieved important results, including the approval of legislation , the first to recognise and protect the right to study, also through the use of compensatory tools.”

The focus of the conference will be on consolidated experience in education and the workplace in Italy, with a panorama of the international scenario and specific reference to the situation in the English-speaking world.

Examples of virtuous inclusion, in which technology plays a leading role. “The aim of Samsung is to improve the experience and lives of people thought cutting-edge solutions able to inspire the world: our priorities include making all of our technological know-how available to society in order to meet the widest range of needs. We are aware how much technology can be a powerful tool for emancipation and social inclusion, and we have direct experience through many projects that we have developed in recent years, such as our Schools in Hospitals activities,” commented Antonio Bosio, Product & Solutions Director at Samsung Electronics Italy.

But technology alone is not enough. It is “a  tool” to help dyslexics to overcome their difficulties, but the real driver of change is the right information.

This is why  Donna Moderna, a  magazine that has always been sensitive to social issues, covers the dyslexia issue with ad hoc projects (like the longform piece on its website www.donnamoderna.com/news produced in collaboration with Lancôme and AID) and its support for the idea behind the conference. “Dyslexia affects some 2 million people and 350,000 families of school-age children in Italy. The families are often faced with conflicting diagnoses, teachers that often do not have adequate tools to support dyslexic children and the children themselves who suffer also from authentic crises of self-esteem by being misunderstood, not being involved in projects to promote inclusion and not being appreciated,” said  the editor of Donna Moderna, Annalisa Monfreda.

The conference is the result of an idea by Gabriella Schiavone, curator of the “around dyslexia” section of the literary competition “Una Città Che Scrive” (A City that Writes), conceived by Giovanni Nappi. In its 2018 edition, the competition, which was born in Casalnuovo di Napoli, has a special section for specific learning disorders. “The power of writing emerges in all of the stages of our competition. In “Una Città Che Scrive”, writing becomes an opportunity for individual and social  redemption; a form of cultural inclusiveness. With its Special Section for Dyslexia, and separate efforts for our autistic friends and a painting competition reserved only for them, we are attempting to respect the noblest principles of social inclusion, “declared Giovanni Nappi.

Speakers include, Pierfrancesco Majorino, Head of Social Policy, Health and Rights of the City of Milan, IBM Italia and Axia, among the first companies in Italy to have adopted a “Dyslexia Friendly” label. The conference speakers also include the creators and supporters of the EasyReading font that ensures readability for all, including dyslexics. Consequently, all of the material distributed during the conference on Wednesday 17 January will use this highly accessible font.

There will also be contributions from teachers and researchers, as well as direct testimonials from brilliant young students who have entered the world of work.

A limited number of places for a robotics laboratory using augmented communication methods will also be available for children.

Although the event is free, there are a limited number of places. To register please sign up at: https://milano.aiditalia.org

Digital School, the training initiative launched by Donna Moderna, CasaFacile and Sale&Pepe – based on the experience of three brand leaders in the women’s, interiors and food sectors – opens its doors in Milan to the 3^rd expanded training  offer with a range of new classroom-based courses.

For those who wish to acquire and develop their digital skills and become autonomous in the online development of a brand, from the creation of an editorial plan to an SEO strategy, there is the course in Content and social media management, now in its third year. A 42-hour, two-level course – the basic level course starts on 14 October and the advanced course from 27 January – with classroom lesson by editors and digital professionals of the Mondadori Group’s three brands, tutoring in class, case history studies and a concluding workshop.
For freelancers and those looking to develop their own business there are three new One-day courses: a day dedicated to self-empowerment and strategies for self promotion (25 November), the second focuses on How to cultivate business ideas and take the first steps in starting your own business (2 December); followed by a third course dedicated to the ABC of VAT, how it works and the latest regulations.
Lessons will be held in Milan at Piano C, the social innovation laboratory the brings together women and work; a space in Milan for the realisation of digital and other projects, aimed at reducing female unemployment in Italy.

This year’s Digital School training offer will be further enhanced by a new course in Online language and writing techniques, which will be held at the Mondadori Megastore in Piazza Duomo, in Milan. The basic rules of journalistic writing and tricks to make sure you are read on the web will be the main features of this 3-day course run by the editorial team of Donna Moderna: how to write and be read in the digital era (30 October), recognising fake news and selecting sources (6 November) and social networks as information ad communication tools (13 December).

Digital School also has e-learning options, with 19 courses and study paths, such as: Starting a blog, e-commerce, Photography for blogs and social media, Digital PR, Engagement Strategy. The online course offer includes courses on Creative Writing, for those who want to learn the techniques for writing a novel or short stories, with the support of established writers such as Michela Murgia, Grazia Verasani and Alessandra Appiani.

For more information and details about enrolment and costs, go to: www.digitalschool.it.

Donna Moderna, the Mondadori Group magazine edited by Annalisa Monfreda, – which has a long track record of engagement with social issues– is launching its ‘Dyslexia Project’ (‘Progetto Dislessia’).

The project begins with a talk show on  Wednesday 4 October at the Mondadori Megastore in Piazza Duomo in Milan that will inform the public and clarify some of the false ideas and prejudices that surround this issue. The talk show – that will be available live on the Donna Moderna Facebook page – will feature the magazine’s editor, together with the actor Francesco Riva, the radio and TV presenter Andrea Delogu, journalist and mother Francesca Magni, primary school teacher Antonella Meiani, the neuro-psychiatrist Cristiano Termine and Ulrika Wiskstrom, Brand General Manager of Lancôme, sponsor of the initiative.

“The diagnosis of dyslexia is becoming more common and our readers, mothers of dyslexic children, have to face the incapacity of schools and society to manage this feature of the human brain, which leads to children learning differently,” said the editor of the magazine. “The aim of Donna Moderna is to make it clear that dyslexia, and other specific learning disabilities, are simply another way of being intelligent. Early diagnosis, through signals that some children show from the age of two, can make it easier to bring them up to be confident and serene,” Annalisa Monfreda concluded.

The Talk Show will take place during Dyslexia Week, promoted by AID (the Italian Dyslexia Association www.aiditalia.org), and will begin an awareness building project, organised in collaboration with Lancôme, that, with its initiative “Write Her Future”, supports the mission of AID to help children to overcome difficulties at school.

Donna Moderna will also develop the initiative with a longform essay on the web, which will be online on Wednesday, 4 October (www.donnamoderna.com/dislessia) that will also be published in the magazine in the form of a special dossier. This specially produced feature – with photos by Gabriele Galimberti – tells the stories of both famous and unknown characters who have “come out” as dyslexics and invites readers and users (aged 12 to 74) to do likewise by sending a video of their experience to the editorial team.The longform essay is divided into three sections related to three realities that revolve around the world of dyslexia: the science (in which doctors and experts explain what dyslexia is), the family (in the word of dyslexics, as well as the experience of parents, family members and friends) and school (also involving teachers who explain how they relate to and handle classes).

The Lancôme project is part of a larger programme that every year encourages and promotes the happiness of all women. Every woman can acquire independence and freedom and be the author of her own story, but only if she has, from childhood, the right tools to help her develop. In October, for Lancôme the Month of Happiness, the company will contribute, with a donation to AID, to the organisation of important training sessions for teachers and parents, with the aim of raising awareness and facilitating the recognition of dyslexia.

Donna Moderna, part of the Mediamond advertising portfolio, is Italy’s leading editorial network for women, an ecosystem that through its magazine,  web and social channels, embraces a total audience of 10 million net contacts, between readers and users (Source: Company data based on Audipress 2017.1 and Audiweb May2017), that is able to extend and develop its reach with initiatives like this around the country (4 million monthly readers, a circulation of 230,000 copies.  7.9 million unique users -Audipress 2017.1,ADS Jan-Dec 2016;  Audiweb View May 2017 – and 516,000 followers on Twitter and 627,000 fans on Facebook).

Donna Moderna, the Mondadori Group magazine edited by Annalisa Monfreda, will be the media partner of the Women’s Fiction Festival, to be held in Matera from 28 to 30 September. Now in its 13th edition, the programme of the WFF feature encounters with authors, laboratories in schools, readings, shows and various other activities for the promotion of books and reading.

In this context Donna Moderna will organise a series of encounters in which the weekly magazine’s  editor and journalists will talk with writers, editors and agents, in other words, protagonists from the world of literature and journalism.

“Donna Moderna has always been attentive to its readers and their tastes in books. We know that they love reading and sharing their passions and exchanging ideas and suggestions about novels. This is why we wanted to be involved as the of the Women’s Fiction Festival. And we will also be present to meet with authors and readers and present our competition La tua vita in un libro (Your life in a book) to which many aspiring writers have already responded,” said the editor of Donna Moderna, Annalisa Monfreda.

In fact, Donna Moderna has given its readers the opportunity to become writers and see their work published by the Mondadori publishing house in an initiative aimed at women who want to write about their personal experience.

The second phase of the competition – details of which will be announced during the WFF – will see the 10 selected candidates put to the test on the web site www.donnamoderna.com/news/cultura-e-spettacolo/concorso/la-tua-vita-in-un-libro: where they will have – in a collaboration between the editorial staff of Donna Moderna and Mondadori Libri – a special section where they can publish drafts and interact with the public, reply top questions and provide greater detail about their stories. The jury will decide on a winner by December 2017, taking account of the pertinence to the theme proposed, the creativity and originality of the work, as well as the work done during the talent on line phase.
Programme of events organised and moderated by Donna Moderna at the Women’s Fiction Festival:

Thursday 28 September (at 7 pm Area 8) Annalisa Monfreda introduces Teresa Ciabatti, author of ”La più amata”, published by Mondadori, and talk about the this latest success by the author that talks about her family and the events of an entire era, An honest “autofiction” born of the need to come to terms with a brusquely interrupted happy childhood.

It will also be possible to follow this event live on the magazine’s Facebook page.

This will be followed at 7.45 pm by La tua vita in un libro (Your life in a book). Advice for writers: a round table discussion with Annalisa Monfreda, Isabella Fava, journalist of Donna Moderna and Edoardo Brugnatelli, fiction editor at Mondadori.

Friday 29 September (at 6 pm at the Museo Archeologico Nazionale Domenico Ridola). Isabella Fava presents Anna Giurovick Dato, author of “La figlia femmina”, published by Fazi and Antonella Lattanzi, author of “Una storia nera”, published by Mondadori.

Saturday 30 September (ore 12.00 at the Museo Archeologico Nazionale Domenico Ridola) Annalisa Monfreda talks with Lorenzo Marone, author of “Magari domani resto”, published by Feltrinelli and Federico Baccomo, author of “Anna sta mentendo”, published by Giunti.

In conclusion, on Saturday (at 7 pm at the Museo Archeologico Nazionale Domenico Ridola) Isabella Fava will talk about “L’arrivo di Saturno”, published by Bompiani, with the author Loredana Lipperini.

Donna Moderna, Italy’s leading editorial network for women, is an authentic ecosystem that with its magazine,  web and social channels, embraces an overall audience of 10 million net contacts among readers and users (source: Audipress 2017 and Audiweb May2017), that is also able to expand further thanks to initiatives of this kind around the country (4 million readers per month, a circulation of 230,000,  7.9 million unique users – Audiweb View May 2017 – and 515,000 followers on Twitter and 617,000 fans on Facebook).