Festival di Sanremo

This year TV Sorrisi e Canzoni will also offer its audience a front row seat to fully experience the new edition of the Sanremo Festival with exclusive interviews, behind-the-scenes content and special content in the magazine, on the website and on social media channels.
Alongside the numerous editorial activities, there are many other great innovations, new formats and events, such as the exclusive Opening Party on Sunday 9 February, an unmissable event for all artists and leading figures in the entertainment world. Initiatives that confirm Sorrisi as the benchmark brand in the world of music and television, with 2.6 million readers, 3.8 million website users and 1.1 million fans.

“As every year, TV Sorrisi e Canzoni will be, with enthusiasm and passion, alongside all lovers of the Sanremo Festival. The new initiatives we present, from the Podcast to our presence on TikTok, are designed to involve an ever wider audience and to make the Sanremo experience even more unique and interactive. Thanks to our editorial team, exclusive content and special events, we want to continue to be a point of reference for our readers and viewers, offering them privileged access to the emotions of this edition of the Festival”, declared Aldo Vitali, director of TV Sorrisi e Canzoni.

BIG NEWS

The Sanremo Podcast arrives on tv on Real Time
After the success of the five episodes aired in January on the main streaming and video platforms, the Sanremo Podcast, dedicated to the history of the Festival, moves to the city of flowers, giving life to a TV programme broadcast on Real Time every day, from Tuesday 11 to Saturday 15 February, at 7pm. An unmissable event – hosted by Aldo Vitali, director of Sorrisi, Lodovica Comello, actress and presenter, and the actor and content creatorTommaso Cassissa– to stay up to date on all the oddities and don’t miss the previews, secrets and behind the scenes of the Italian Song Festival. From 7:30pm, each episode will be available via video streaming on discovery+ and on the TV Sorrisi e CanzoniYouTube channel and on all the main audio streaming platforms.

Vertical Music Contest
This year, TV Sorrisi e Canzoni will also be the official promoter in the area of Vertical Music, the 9:16 vertical format music contest that offers amateur artists a showcase in the world of music, giving them the chance to send their unreleased songs in vertical clips to be evaluated by an exceptional jury. On February 12 and 14, from 6:30pm to 7:30pm, Casa Sorrisi, accompanied by Diletta Begali – Social Host and Content Creator – and Marco Capretti – author and television personality -, hosts of the Vertical evenings, will welcome winning artists from last season, telling their experiences, making their successes heard and launching the opportunity for the entire community to register for the 2025 edition.

A new glass box: “Casa Sorrisi in Sanremo”
The Sorrisi glass box, which last year hosted the brand’s various social activities, returns this year in a completely new version: inside the garden of the prestigious Hotel Miramare, next to Villa Emma, an imposing two-storey structure will be set up, measuring over 500 m² and composed of 32 glass modules, created by Interproject with an interior design project by Studio Pisk. Thanks to the elevated architecture, transparency its proximity to the pedestrian area, people will be able to watch the arrival of all the guests from outside and follow the Sorrisi programme live through external monitors. The set-up and furnishings of the glass box will be the subject of a special episode that will be broadcast on the Warner Bros. TV channel. Discovery Home & Garden TV, will cover the detailed story from the conception to the construction of a real home.
This year the brand will also be inside the Villaggio Radio e Editori in front of the Sanremo Casino with a second structure, set up in collaboration with Fabuloso, where interactive activities for the public will be organised every day, from Tuesday to Saturday, including a special karaoke stand and an exclusive photo booth .

Exclusive content from Sanremo on Instagram, YouTube and the new profile on TikTok
This year, Sorrisi‘s programming, in addition to being on the brand’s Instagram and YouTube channels, will also land on TikTok with its new profile, and will come to life right inside the glass box which includes a large space for interviews and social games, a living area for the inevitable Caffè con il Direttore, and a special recording studio which will host episodes of the Sanremo Podcast every day. Finally, there will be corners set up for make-up and hair stylists, powered by Kiko Milano and Compagnia della Bellezza, a coffee area with Caffè Motta and a food area, with Food Network, which will record In cucina a Sanremo con Ruben every day from Casa Sorrisi, with Chef Ruben Bondì, which will be broadcast on Food Network from 23 February at 3pm.
Finally, during Sanremo week the entire Sorrisi.com website will be dedicated to the singing competition, with song lyrics, insights, score cards, lineups, evening reports and many other surprises.

Three special edition issues for the Festival
To celebrate the Italian Song Festival, Sorrisi will publish, as per tradition, three special edition issues entirely dedicated to the competition, with a total print run of 1.5 million copies. The first issue – on newsstands from tomorrow, Tuesday 4 February – will exclusively contain all the lyrics of the competing songs, together with the iconic cover shot of the entire cast of Sanremo 2025. On Tuesday 11 February, to coincide with opening night, the second issue will be available, featuring presenter Carlo Conti on the cover and containing the evenings’ line-ups and song lyrics. Tuesday 18 February will be the turn of the special edition dedicated to the coverage of the Festival week, with the cover dedicated to the winner, taken in the Sorrisi editorial office on Saturday night immediately after the announcement.

The League of Sorrisi at Fantasanremo
The highly anticipated Fantasanremo is also back and, this year too, will host the league customised by Tv Sorrisi e Canzoni. The brand thus confirms itself as a point of reference for music enthusiasts, actively involving its audience in the singing contest.

Partners
This year, numerous companies, engaged by Piemme, the exclusive concessionaire of TV Sorrisi e Canzoni and Mondadori Media, have decided to support Sorrisi with personalised partnership projects and activities that will be organised at its headquarters during the week.

Caffè Motta will give the editorial staff and their guests moments of relaxation for the entire duration of the Festival, KiKo Milano and Compagnia della Bellezza, in their respective corners inside the glass box, will put on make-up and prepare the guests for interviews and evenings during the Festival; Dacia will exhibit its Dacia Spring, a protagonist of Casa Sorrisi; Fabuloso with its scents will entertain and make all Sanremo residents “smell that perfume!”; SisalTipster will be a partner of the initiative that will provide projections on the winners and other statistics related to the festival; Calligaris, Luceplan, Perdormire, Valentini, Twills and Queeboo, will provide furnishings including sofas, armchairs, chairs, tables and designer lights for Villa Emma and for the exclusive areas of the glass box; finally Slide studio will provide the Puzzle elements: a modular structure, also luminous, perfect for creating plays of light and colour that give a playful and magnetic look to any environment.

ActionAid, with whom Sorrisi has started to collaborate in support of and to bring awareness to the central issues of the association since November 2024, will see a series of important initiatives during Sanremo week. Thanks to the support of the brand and artists, ActionAid will auction personal objects of the competing singers on Charity Stars. The latter will also be invited to sign a piece of Puzzle – the design modules designed and supplied by Slide – which will form a large light installation inspired by the theme of education.

TV Sorrisi e Canzoni was supported in the creation of the event by events production company Left&Right, which has collaborated with the brand for years in the organisation of Sanremo week.

TV Sorrisi e Canzoni is the reference brand for TV and entertainment lovers that reaches 2.6 million readers every month (source Audipress 2024/II), 3.8 million website users (source Audiweb mid-Aug/Oct 2024) and 1.1 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that includes the magazine, the website, social media, events and collateral products.

There is only one way to stay updated on all the curiosities and not miss the previews, secrets and backstories of the Italian Song Festival: you have to follow “IL PODCAST DI SORRISI A SANREMO”, the new TV programme through which the brand that by definition “lives” the Sanremo festival every year like no one ever before, TV SORRISI E CANZONI arrives on REAL TIME for the first time.

“IL PODCAST DI SORRISI A SANREMO” will be broadcast on REAL TIME from Tuesday 11 to Saturday 15 February, at 7pm hosted by the director of Sorrisi Aldo Vitali with Lodovica Comello (presenter and actress) and Tommaso Cassissa (actor and content creator).
Then, from 7:30pm, each episode will be available via video streaming on Discovery+ and on the TV Sorrisi e Canzoni YouTube channel and on all main audio streaming platforms, including Spotify, Apple and Amazon Music.

Together with the hosts there will be many guests who will recount the highlights of the event, and comment on the performances of competing artists and songs, revealing many curiosities. As always, there will be no lack of exclusive backstories, moods and behind-the-scenes of the Festival most loved and talked about by Italians.

The TV programme “IL PODCAST DI SORRISI A SANREMO”, produced by Mondadori Media, stems from the success of thepodcast event that TV Sorrisi e Canzoni has dedicated to all fans of the Festival  and which now moves to Sanremo, the City of Flowers, with a daily programme.
In four episodes, to be watched and listened to on YouTube and on all streaming platforms, the Sorrisi podcast tells the story of the most famous Italian singing competition thanks to a series of unique anecdotes and backstories shared with exceptional guests, such as Rettore, Coma_Cose, Francesca Michielin and Alessandra Amoroso, star of the fourth episode on air today.

Francesca Michielin is the star of the third episode of “Il Podcast di Sanremo”, the first event podcast dedicated to the history of the Festival, created by TV Sorrisi e Canzoni, a leader in the entertainment world.

The young singer-songwriter, competing this year, relived the highlights of Italy’s most famous singing competition from 1995, the year of its inception, to 2016 when she competed for the first time. She is joined by the usual presenters Aldo Vitali, director of TV Sorrisi e Canzoni, Lodovica Comello, TV host and radio speaker, and actor and content creator Tommaso Cassissa.

Francesca Michielin shared her memories of the Festival both from her childhood, when she never missed a single edition, and from when she personally participated in it.
Her first appearance at the Ariston was in 2012 in the duet with Chiara Civello. Later, in 2016, when she was barely twenty-one, she competed for the first time with the song “Nessun grado di separazione,” accompanied by maestro Beppe Vessicchio. “When I found out I was in the top 3, I fainted,” Francesca shared on the Sorrisi podcast.

A few months later she took part in Eurovision, having finished in second place at the Festival behind Stadio, who decided not to participate. “That year I represented Italy at Eurovision in place of Stadio. The song had the right message, and I’m glad I got it out to a wider audience,” Michielin remarked.

In 2021 Francesca participated for the second time in Italy’s most famous singing competition, this time together with Fedez. A year later, she went on to conduct the orchestra during Emma Marrone’s performance in the 2022 edition of Sanremo. “Two days after the performance, I had to defend my dissertation,” Francesca recalled.

During the Sorrisi podcast episode, Francesca Michielin also made a proposal: “Why not have two different votes? One to win Sanremo and one to go to Eurovision.”

Next Tuesday, the Sorrisi podcast will again accompany listeners through the history of the Italian Song Festival from the 1950s to the present day, analyzing its secrets and revealing exclusive behind-the-scenes stories, along with a special guest who has left an indelible mark on the Italian music scene.
Starting today, you can listen to and watch the new episode of the Sorrisi podcast on YouTube and on all streaming platforms (Spotify, Apple Podcast and Amazon Music).

Coma_Cose were the stars of the second episode of ‘Il Podcast di Sanremo’, the first event podcast dedicated to the history of the Festival, created by TV Sorrisi e Canzoni, a leader in the entertainment world.

The indie pop duo, consisting of California and Fausto, is competing this year, and they relived highlights from the most famous singing competition in Italy from 1981 to 1996 along with presenters Aldo Vitali, director of TV Sorrisi e Canzoni, Lodovica Comello, television host and radio speaker, and actor and content creator Tommaso Cassissa.

Coma_Cose shared personal memories and anecdotes with the public:
Fausto talked about his relationship with Sanremo, which started when he was little. ‘At my house, it was a classic. As with all Italian families, I have many childhood memories tied to the festival,’ including even more bizarre ones like the funny performance by the comedian Francesco Salvi or the unusual performance by the duo I Righeira and their unique looks.

‘In my family, however, we didn’t watch TV. So I decided to go there myself,’ California added with a smile.
The artist then talked about the great emotion he felt at their first Sanremo performance in 2021, followed by the duo’s participation in 2023 and the upcoming competition in the 2025 edition. ‘As I stood in front of the microphone, I tried to breathe and I couldn’t… something that had never happened to me before.’

The episode continued with many other curiosities, discussing the years when the record companies required that singers perform in playback, or when the festival moved from the Ariston Theatre to the Sanremo Flower Market, as well as incredible collaborations like the one between Totò Cutugno and Ray Charles.

On Tuesdays for another two weeks, the Sorrisi podcast will accompany listeners through the history of the Italian Song Festival from the 1950s to the present day, analysing its secrets and revealing exclusive behind-the-scenes stories, along with a special guest who has left an indelible mark on the Italian music scene.

The podcast will include entertaining quizzes and untold behind-the-scenes trivia, guaranteeing fun moments and plenty of memories to arrive well prepared for the new edition of the Italian Song Festival. Starting today, you can listen to and watch the Sorrisi podcast on YouTube and on all streaming platforms (Spotify, Apple Podcast and Amazon Music).

si, da ascoltare a da vedere, è disponibile da oggi su YouTube e su tutte le piattaforme di streaming (Spotify, Apple Podcast, Amazon Music).

Chi, Italy’s most-read people magazine with 1.5 million readers and 800,000 followers on Instagram, was present with its editorial team for the first time at the Italian Sanremo Festival, recording excellent performances thanks to its numerous initiatives.

With more than 230 special content items, including video reels, Instagram stories and posts dedicated to the Festival, Chi’s official Instagram account racked up more than 17 million views (+352% compared to 2023) and 815 thousand likes and comments (+130% compared to 2023), proving itself to be the undisputed channel for contacting readers and fans, reaching a record audience of 12.5 million users (source: Iconosquare).

The rich programme of Sanremo appointments from Tuesday to Sunday, 6–11 February was presented by the journalists and social faces of Chi: Azzurra Della Penna, Valerio Palmieri, Carmen Pugliese and Gilberto Savini. It achieved extraordinary results, from Caffè Forte and Commenta look in the morning, to special afternoon episodes of the CASA CHI format, which became a veritable living room for the Festival, hosting numerous personalities from the world of entertainment. Cecilia Rodriguez, Ignazio Moser, Ginevra Lamborghini, Enzo Miccio, Francesco Facchinetti, Giorgia Venturini, Ivana Mrázová, along with Federico Basso and Alberto Urso remote from Canada, are just some of the friends who animated the talk in the villa used as a recording studio. They presented both in-depth and light-hearted moments related to the Festival and its inevitable rumours under the guidance of Casa Chi presenter Sophie Codegoni, who joined the Chi journalists for the occasion and held face-to-face meetings with various singers in the competition, such as Il Tre, The Kolors, Geolier and Mr Rain.

The cameras and microphones of this weekly magazine directed by Massimo Borgnis were also a regular at exclusive events around the city of Sanremo, where they met up with the singers and other well-known figures. Taking an informal, playful attitude, Chi recounted the most emblematic moments from a memorable edition of the Festival, including the final evening, which saw winner Angelina Mango take centre stage.

Chi’s official partner at Sanremo is Caffè Motta. Piemme, Chi’s exclusive concessionaire for magazines and social media, played a crucial role in this brand integration project, which led to the collaboration between Chi and Caffè Motta for the 2024 edition of the Festival.

Chi’s Instagram link

Chi, Italy’s most widely read weekly gossip magazine, with an audience of almost 1.5 million readers and almost 800,000 followers on Instagram (Source: Audicom – Audipress system 2023/II), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very start thanks to its absolutely original format for Italy, Chi combines the stories of the ‘natural stars’ and gossip with space dedicated to fashion and beauty.

For the first time this year, Webboh – a Mondadori Media brand and Italy’s first community dedicated to Gen Z – played a leading role during the week in Sanremo with the Marlù Webboh Vibes: the 20-hour fun-filled happening show created together with Marlù – a well-known jewellery brand born from the creative initiative and partnership of sisters Morena, Monica and Marta Fabbri. It had an incredible response from the on and offline audience and the participation at the event by all the top singers and creators that Gen Z loves the most.

RECORD NUMBERS ON SOCIAL MEDIA

Astonishing data from the social media profiles that have achieved to date almost 20 million reaches, 13 million video views and 5 million total interactions: on the final night alone Webboh entered the top five most viewed social media accounts with over 1 million interactions (source: First Communication, Sensemakers’ ranking).

The website Webboh.it also saw more than 1.6 million page visits, thanks to its continuous news coverage, stories and backstage insight, which is a +12% increase compared to 2023. The digital coverage, aimed specifically at Generation Z, benefited from 100 pieces of content published on Instagram and TikTok, including posts, news on the website and exclusive video interviews with the singers in the competition, and over 81 thousand teams registered in Webboh’s FantaSanremo League.

THE HAPPENING SHOW

An exclusive schedule, full of events and original content, including five days dedicated to raising awareness on value issues dear to Gen Z (green issues, bullying and cyberbullying, eating disorders, LGTBQ+, animal abandonment), which took place on the stage of the truck transformer inside the Festival Village in the Villa Ormond Park. The happening show brought in thousands of attendees and 70 guests, including such singers as Annalisa, Alfa, and Ghali along with Rich Ciolino, Clara, Albe, Irama, Il Volo, Il Tre, Mr. Rain, Fred De Palma and creators from the Power Talent Agency like Arienne Makeup, acapodelglobo, Gianmarco Zagato, Diletta Begali, Giulia Bellu, Ramon Agnelli and Ella’s Books as well as other talents like Valerio Mazzei, Bella Gianda and Space Family.

Also on stage were special guests like José Sebastiani, son of Amadeus, who was a guest on the show for several days, Leo Gassman as an ambassador for Bulli Stop for the day dedicated to the fight against bullying, and creators Joey and Rina, Valeria Angione, NewMartina, Papà per Scelta, Lisa Luchetta, Giulia Penna, Elena Hazinah, as well as Enzo Miccio, the reigning Miss Italia  Francesca Bergesio, and Lorenz Simonetti as a regular guest, who created La canzone di tutti, Marley, the civil protection superhero, already a guest at the Festival, and many other celebrities.

The “Unplugged – Spazio al talento” show, presented by Andrea Prada along with Gen Z’s favourite faces, was a great success, with over 60 established and up-and-coming singers, including Valerio Mazzei, Cricca, Federico Baroni, Niveo and Crytical from Amici, as well as the winner of Io Canto Generation, Marta Viola, Pucho and million stream artists like Diego Lazzari, Random, Nashley, Luk3 and many other young singers. Each of them received a plaque of recognition from Marlù with a QR code with the video of their performance.

VALUE-RELATED INITIATIVES

On 7 February, special guests took the stage: director Giovanni Nasta and producer Simona Gobbi, who presented the short film Paracadute produced by Versus, Lupin Film and Simona Gobbi, with the collaboration of Marlù. The film deals with the topic of bullying in an original way from an unconventional point of view.

Webboh and Marlù also reiterated their commitment to value issues. As part of the Words Can Make a Difference initiative, both the audience in attendance and those at home on social media, were asked to leave a word on a virtual blackboard. The young creator and singer-songwriter Lorenz Simonetti then transposed the most significant phrases musically, creating a song entitled La Canzone di tutti, presented on Saturday, 10 February on the last day of the event.

The collaboration between Webboh and Marlù, made possible thanks to the Brand On Solutions team, the unit dedicated to special initiatives by Mediamond, the Mondadori and Mediaset advertising company, is a true integrated partnership that – from the naming of the event to the creative concept, to the coordinated image across all communication channels, to the boosting on all the social media of Webboh and the creators involved – aims to reach and raise awareness among the wider Gen Z audience with exclusive value-based content created ad hoc.

In order to maximise communication to promote the Marlù Webboh Vibes event, Mondadori Media involved social media, the Webboh brand website and the Mondadori Media network, the creators and talent of Power Talent Agency, as well as overseeing attendees in collaboration with the Villaggio del Festival, sponsored by the City of Sanremo, both inside the Village and on giant screens positioned in strategic parts of the city.

Webboh is the social media platform for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fan base of 4 million followers across TikTok, Instagram and YouTube, 70% of whom are under 24. The website receives 3.7 million unique users per month (source: Audicom, November 2023). It is one of the top ten most influential Italian social media companies, as well as the first targeting Generation Z for engagement and video views (source: Top Italian Prime Communication Media Rankings by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by its bottom-up editorial model: the community is involved in every part of the creative process.

Marlù was founded in 2001, growing out of an innovative entrepreneurial and creative idea by sisters Morena, Monica and Marta Fabbri. In just a few years, it conquered the leadership of an unexplored product category — in terms of price range and material — outside the traditional fashion and fine jewellery sectors. It presents a new way of thinking and creating fashion accessories and offering exclusive creations and products to anyone wishing to wear something unique and personal. Marlù’s strong presence in Italy has developed into a network of proprietary retail shops through single-brand stores in Riccione, Naples, Catania, Bari, Molfetta, Caserta, Trapani, Matera, Rome, Florence, Rimini, Bologna, Verona, Parma Piacenza, Reggio Emilia, Palermo and Milan. Today, the Marlù group has more than 400 employees, a distribution network of nearly 50 single-brand shops and more than 1400 multi-brand shops including corners and spaces

During the week for the 74th edition of the Sanremo Festival, Webboh, the first Italian community dedicated to Gen Z, asked its audience to vote for the competing singers and choose their favourite song, using an instant survey on its Instagram channel and produced by Webboh Lab, which more than 15,000 under 25s responded to in just 24 hours.

According to Gen Z, the undisputed winning song of the 74th edition of the Italian Music Festival is “I p’ me, tu p’ te” by Geolier, a Neapolitan singer, a leading artist on the Italian rap scene, much loved by Gen Z with lyrics written and sung in his city’s dialect, Neapolitan. The song is about the sweet feelings experienced after the end of a romance.

According to under 25s, this is the top five of the Sanremo Festival 2024:

1. Geolier – I p’ me, tu p’ te
2. Mahmood – Tuta Gold
3. Annalisa – Sinceramente
4. Alfa – Vai!
5. Irama – Tu no

AMADEUS BELOVED BY GEN Z: THEY WANT HIM BACK IN THE NEXT EDITION

Interesting data emerged from the instant survey, and not only on the musical tastes of young people: Amadeus’ hosting is once again proving to be a winner for 96% of those interviewed, and 93% would like him to host the next edition of the Festival as well.

SANREMO ISN’T JUST THE ITALIAN FESTIVAL; IT’S ALSO AN OPPORTUNITY FOR YOUNG PEOPLE TO DISCOVER NEW ARTISTS

Unexpectedly, 83% of young people followed the music event on television on RAI, and 60% considered it something special that they wanted to experience with friends and family, confirming that the music festival continues to be a great group event for Italians, who increasingly use the Festival to discover new artists (85%).

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4 million followers across TikTok, Instagram and YouTube, 70% of which are under 24. The website receives 3.7 million unique monthly users (source: Audicom November 2023). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

Webboh Lab, which came about after a meeting between Webboh (4 million followers on social media) and the Sylla research institute with Furio Camillo as its scientific director, is the first permanent observatory on Gen Z. Webboh Labs is committed to hearing the voice of the younger generation, investigating and exploring their issues and bringing them to the table of people making decisions for them, the adults of tomorrow.

An exceptional festival for Tv Sorrisi e Canzoni. The Mondadori Group’s brand, a point of reference in the world of entertainment and Italy’s leading weekly in terms of circulation and readership with over 2.6 million monthly readers, obtained an extraordinary success following the numerous initiatives and content dedicated to the Italian Song Festival, reaching sensational numbers on all channels.

OUTSTANDING NUMBERS FOR VISITS AND VIEWS ON THE WEBSITE AND REGISTRATIONS TO FANTASANREMO

As in the previous years, Sorrisi.com offered a preview of song lyrics, artists’ setlists, audience data and a detailed account of the evenings with the most representative images of this edition, and it totalled over 12 million visits to the site (+33% compared to 2023) and almost 19 million page views (+27% compared to 2023). In addition, the official FantaSanremo Sorrisi league – one of this year’s many novelties – registered almost 60,000 entries in just 15 days.

THE COUPLE ALDO VITALI AND GIULIA SALEMI MAKE FOLLOWERS GO CRAZY ON THE BRAND’S SOCIAL CHANNELS

Director Aldo Vitali’s decision to have an exceptional social co-host like Giulia Salemi turned out to be a winning move.

The undisputed protagonist for viewers was, in fact, the Instagram account of Sorrisi which, in just 30 days from the cover shoot to the content produced from 4 to 11 February reached over 8 million video views and almost 15 million people (+131% compared to the same period in 2023), with an average engagement increase of 21% and even 48% more comments than in 2023. In the Sanremo week alone, more than 450 original contents were produced including videos, live stories and live streaming with a schedule full of special events.

In addition to the already established formats such as La colazione and L’aperitivo con il direttore, the format with Giulia Salemi Ce l’ho, mi manca! was launched, which, on the brand’s Instagram channel, together with the pre-Festival interviews, reached more than 6 million views. Another successful experiment turned out to be the Ti ho fatto capitano format on Giulia Salemi’s Tik Tok platform, which has totalled over 26 million views to date.

THE EXCLUSIVE DOUBLE COVER IS BACK

Great success for Tv Sorrisi e Canzoni also at newsstands, with coverage of over 1.5 million copies for the three issues dedicated to the Festival. The third and final issue, available from 11 February, features the peculiar “double cover” with the eagerly awaited photograph of winner Angelina Mango and the two finalists Geolier and Annalisa, taken in the editorial office immediately after the announcement. Inside the issue, almost 50 pages of Sanremo special with the reportage of the week: from the Opening Party, attended by more than 400 guests, to the personalities welcomed in the editorial office, from behind the scenes of Sorrisi to the backstage directly from the Ariston.

We thank Caffè Motta, Divani&Divani by Natuzzi and Calligaris, INSTAX by Fujifilm, Koelliker Group – Mitsubishi, Profumiamo Profumiamo, Vitality’s and Witor’s: the customer partners involved by Piemme, the exclusive distributor of Sorrisi and Mondadori Media magazines.

Here is the video of Sorrisi week in Sanremo.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.656 million readers (source Audicom – Audipress system 2023/II), 3.1 million users (source Audicom, November 2023) and over1 million fans (source social insights IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.

It was a great success for the super-exclusive party held by TV Sorrisi e Canzoni on Sunday 4 February. As per tradition, it kicked off the most eagerly awaited week in the world of Italian music and television, together with the artists and cast of the Sanremo Festival.

Celebrating with Sorrisi was a range of more than 400 guests for a great event of music, entertainment and emotions. This year, the event took place in a prestigious location: Villa Emma, inside Miramare The Palace Hotel, which will host Sorrisi for the entire week of Sanremo.

The guests necessarily included the singers competing at the Festival: Alessandra Amoroso, Alfa, Angelina Mango, Annalisa, Big Mama, bnkr44, Clara, Dargen D’Amico, Diodato, Emma, Fiorella Mannoia, Fred De Palma, Gazzelle, Geolier, Ghali, Il Tre, Il Volo, Irama, La Sad, Mahmood, Maninni, Mister Rain, Negramaro, Renga and Nek, Ricchi e Poveri, Rose Villain, Santi Francesi and The Kolors.

Together with director Aldo Vitali, special host Giulia Salemi — a much-loved social media influencer with a community of nearly 2 million Instagram followers — presented the schedule for the Sanremo week, from the breakfasts, with interviews with the artists Geolier, Annalisa, Alessandra Amoroso, Emma and Angelina Mango, up to the eagerly awaited Aperitivo event, which will see her chatting with guests and competing singers such as Clara, la Sad, The Kolors, Il volo and Negramaro.

A unique moment preceded the Party: the presentation of the Telegatto — the most beloved Italian award in entertainment — to Amadeus, now at his fifth consecutive — and successful — time presenting the Festival della Canzone Italiana and one of the undisputed stars of the event in recent years. The award was presented at Villa Emma upon the inauguration of the new location, where Amadeus and the director kicked off the exclusive party with a ribbon-cutting ceremony.

The Opening Party was full of emotions and featured an exclusive musical performance by Italian singer-songwriter Levante, followed by a DJ set organised by MTV Music Italia.

At the party, guests could also immerse themselves in the magic of 30 works created using artificial intelligence, each a masterpiece that visually interpreted the lyrics of the songs in the competition. This unique content anticipates other surprises by TV Sorrisi e Canzoni on its view of AI applied to lyrics and images, with the valuable collaboration of Eddy Anselmi, a pop music and custom historian, journalist, TV writer and radio host.

The evening was attended by client partners involved by Piemme: Caffè Motta, Divani&Divani by Natuzzi and Calligaris, INSTAX by Fujifilm, Koelliker Group – Mitsubishi, Profumiamo Profumiamo, Vitality’s and Witor’s. As the exclusive dealer of Sorrisi and Mondadori Media magazines, Piemme participated in developing their partnership projects, contributing to further enhancing the experience and impact of the exclusive TV Sorrisi e Canzoni party. Through its advertising expertise and ability to create strategic synergies, Piemme played a key role in enriching the event with targeted communication and marketing initiatives, thus amplifying the value of the brands and offering guests an even more engaging and memorable experience. A customised communication pathway was developed for each client, organised around storytelling and brand integration, to preside over the most popular and best-loved music event in Italy.

Click for the video and photos (credits: Alessandro Zambianchi and Iwan Palombi) at the Opening Party of TV Sorrisi e Canzoni at Sanremo.

Click here to see the presentation of Telegatto to Amadeus.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.6 billion readers (source: Audicom, Audipress system 2023/II), 3.1 million users (source: Audicom, November 2023) and over 1 million fans (source: social insights IG, FB, Twitter, YouTube) through a multi-channel system consisting of the magazine, website, social networks and events, and related products.

Chi, Italy’s most-read gossip magazine, which tells the stories of Italy’s best-loved personalities, with an audience of almost 1.5 million readers and 800,000 followers on Instagram, is bringing its team to Sanremo for the first time to share the most exciting moments and scoops with its audience in the week dedicated to the 74th edition of the Festival hosted by Amadeus for the fifth year running.

The editorial team will move to a very special location: a villa near the sea that will become its headquarters for the duration of the music competition. From there, journalists and social media faces from Chi, Azzurra Della Penna and Valerio Palmieri, social media manager, Carmen Pugliese, and video correspondent, Gilberto Savini, will present a schedule packed with events that viewers will be able to follow minute by minute on Chi‘s Instagram channel.

Every day, starting from Tuesday, 6 February to Sunday, 11 February, the morning begins with Caffé Forte with Valerio Palmieri, who will greet followers with the topic of the day, the most discussed and debated topic in the press and on social media. This will be followed by CHI veste CHI? (WHO wears WHO?) with Azzurra della Penna for commentary on the looks sported by the Festival’s stars on the Ariston stage.

Then there’s an unmissable event in the early afternoon with CHI c’è alle feste? (WHO’s at the parties?), the exclusive, cosmopolitan show that will see Gilberto Savini lead audiences to discover the Sanremo night-time parties, with exclusive interviews with the stars, talents and influencers that will liven up the most in places in the city every night.

In the late afternoon there’ll be the classic event, Casa Chi, with Valerio and Azzurra along with Sophie Codegoni, an influencer and presenter with 1.2 million followers on Instagram. Together they will conduct interviews with the Festival’s guests, singers and talent stars every day from the villa’s lounge.

But it doesn’t end there. The schedule will also see unforgettable moments with shows by Carmen Pugliese and Gilberto Savini: In CHI c’è in stanza? (WHO’s in the room?), the two presenters will go inside stars’ rooms, who will show off their outfits and reveal their good luck charms, while in CHI c’è in hotel? (WHO’s in the hotel?), they’ll interview fans outside the hotels as they wait for their favourite artists.

Finishing up the day’s packed schedule is CHI ci tiene sveglio? (WHO’s keeping us awake?), with special guests who will burst into our living rooms and kitchens to keep us company during the long nights of the Festival.

Chi’s official partner in Sanremo is Caffè Motta. Piemme, Chi’s exclusive concessionaire for magazines and social media, plays a crucial role in the brand integration project that has led to the collaboration between Chi and its client, Caffè Motta, for the 2024 edition of the Festival.

Chi’s Instagram link

Chi, Italy’s most widely read weekly gossip magazine, with an audience of almost 1.5 million readers and almost 800,000 followers on Instagram (Source: Audicom – Audipress system 2023/II), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very start thanks to its absolutely original format for Italy, Chi combines the stories of the ‘natural stars’ and gossip with space dedicated to fashion and beauty.