Focus Live

Great success for “Focus Live -Traguardi” at the National Museum of Science and Technology in Milan, Italy

At the seventh edition of the "Focus" Festival of Knowledge, all of the more than 100 free events were sold out: meetings, workshops and interactive experiences with the stars of science

Great success for “Focus Live -Traguardi” at the National Museum of Science and Technology in Milan, Italy

At the seventh edition of the “Focus” Festival of Knowledge, all of the more than 100 free events were sold out: meetings, workshops and interactive experiences with the stars of science

Segrate, 11 November 2024Focus’s festival of knowledge, Focus Live, once again achieved incredible success, with over 18,000 visitors. This is the seventh consecutive year that Focus has carried out this event in collaboration with the Leonardo da Vinci National Museum of Science and Technology in Milan. The brand demonstrated its digital and social media strength by reaching more than 9.2 million users (a sharp increase from the 2023 edition), with posts, stories and videos shared on the Internet, Facebook, Instagram, YouTube, and Tik Tok, all of which will remain available and will be enriched with new content for fans young and old.

Focus Live – Traguardi hosted 120 nationally renowned scientists, popular science figures, and creators, including Vincenzo Schettini, Telmo Pievani, Dario Bressanini, Teresa Fornaro, Adrian Fartade, Barbara Gallavotti, Tommaso Ghidini, and Massimo Temporelli, who involved the attentive and enthusiastic audience.

“The large participation and turnout at our festival testifies to the fact that there is a great thirst for scientific knowledge in our society”, said Gian Mattia Bazzoli, Director of Focus. “These days we’ve witnessed something extraordinary: science has become a common language, capable of uniting different generations. Celebrating the Achievements of Research and Innovation in all fields, we saw young popular science figures in dialogue with established scientists, resulting in an intergenerational exchange that truly bridged the seemingly distant worlds. This shows that when popular science can be both rigorous and exciting, it succeeds in touching the deepest levels of human curiosity”.

The more than 100 events that made up this seventh edition of the Festival special were all sold out: meetings, talks, workshops, and performances that made participants reflect on the fundamental role of science in shaping our future and illustrate in popular language the achievements of human knowledge. This is all thanks to authoritative voices, innovative formats, a mix of genres, fusions between the arts, music and nature, theatre and biology, sports and technology, embracing the nuances and facets of different languages capable of deep connections and interactions.

Contributing to the excellent result of Focus Live were major players in science and beyond, including: the “Three Musketeers” Adrian Fartade, Elia Bombardelli and Benedetta Colombo, social media popular science figures beloved by the younger generation; Alberto Grandi, food history lecturer and writer; comedian Federico Basso; Giampaolo Ricci, Italian national basketball team member and Doctor of Mathematics, who shared how he managed to combine study with competition at the highest level; Manuel Bortuzzo, bronze medalist in swimming at the Paris 2024 Paralympics, who spoke about his story; and Gian Francesco Giudice, Director of the Department of Theoretical Physics at CERN in Geneva. There was no shortage of Italian Institute of Technology researchers: Adriana Traviglia and Ferdinando Cannella, who brought Ringhio, the first robot archaeologist; Federica Pirrone, Professor of Veterinary Medicine at the University of Milan; Marco Martinelli, popular science figure; and Roberto Valbuzzi, chef and TV host. Ample space was given to health, with Arsela Prelaj, researcher at the National Cancer Institute in Milan, along with Eugenio Santoro, researcher at the Mario Negri Institute and neurosurgeon, Pietro Mortini.

Once again this year, Focus Live gave its many visitors the opportunity to travel into the past or immerse themselves in the future through virtual reality, escape rooms and more, experiencing firsthand how science and technology are shaping the world around us. The experiences at the Experience Area were possible thanks to installations curated by amazing partners like Humanitas University, Scuola Sant’Anna, the Italian Institute of Technology, Airc, Joint Research Centre – European Commission, Politecnico, and the University of Milan.

For children and teens, the Kids area, curated by Focus Junior, offered an even richer program of STEM workshops, with a dedicated stage for talks with writers and scientists. From a magic school to games with graphs; from the use of a digital microscope to travelling around the world with a digital globe; from an escape room to travelling like particles of light to a trip on Santa Claus’s sleigh; from the use of artificial intelligence to write a story to creating a comic, robotics and economics and finance workshops.

Among the new features of this edition were Artificial Intelligence Masterclasses taught by Federico Favot and Jacopo Perfetti of Promptdesign.it, with whom Focus started MYIA, online courses on artificial intelligence. The two lecturers then took the topic to the Main Stage in the talk titled The 7 “Superpowers” You Didn’t Know You Had (Thanks to AI).

Also on display at Focus Live was the suit that will be used by astronauts on the Artemis III mission to return to the Moon, made by Prada and Axiom.

Headlining the Friday and Saturday evenings are two gripping shows: Science Shots, an engaging and interactive conversation between Licia Troisi and Virginia Benzi on the exploration of the unexpected. Then Change the Climate, Change the Music, Change Us Too, a two-voice, three-string, four-composer dialogue on climate change that featured journalist and popular science figure Massimo Polidoro and climatologist Elisa Palazzi on stage along with the Milan Symphony Orchestra ensemble. Closing the festival on Sunday was the lectio magistralis What Makes Us Human by evolutionary philosopher, Telmo Pievani.

Partners and sponsors

Focus Live is a Mondadori Media event, created in collaboration with the National Museum of Science and Technology Leonardo da Vinci, and numerous partners:

MAIN PARTNER: Eni, ING
PARTNER: Autostrade per l’italia, Bayer, Humanitas University, Jordan Care, Kia, VTech
CONTENT PARTNER: Airc, Deloitte Foundation, Mondadori Education
OFFICIAL RADIO STATION: R101
AREA KIDS powered by Focus Junior

This edition of Focus Live sees the collaboration and support of various institutions, research centres, and universities: Civic Aquarium of Milan, Ars Dimicandi, Asi, Enea, Esa, Bruno Kessler Foundation, Henesis, IIT, Inaf, Joint Research Centre, Civic Museum of Natural History of Milan, Symphony Orchestra of Milan, Shake srl, Civic Planetarium of Milan, Polytechnic University of Milan, Sant’Anna School of Advanced Studies, Smonting, Think about Science, Università Cattolica del Sacro Cuore, University of Milan, University of Milan-Bicocca, University of Ferrara and Way experience.

Advertising for Focus Live is curated by Piemme S.p.A, the Mondadori Scienza S.p.A.

Production and administration by the Left&Right event agency. The advertising campaign and the creativity of the installation were conceived by Zampe Diverse with the help of Artificial Intelligence expert Eddy Anselmi, who produced the visuals generated by generative AI.

 

 

 

 

A great public success for the sixth edition of the Focus Festival of Knowledge at the National Museum of Science and Technology

Over 18,000 visitors at Focus Live Visions 2023

With over 18,000 visitors, the format of the Focus Festival of Knowledge, held for the sixth consecutive year in collaboration with the Leonardo da Vinci Museum of Science and Technology in Milan, is confirmed to be a winner. For three days, this major event attracted an active and interested public audience, who had the opportunity to engage with the scientific world and experience the most innovative technological advances, meet and listen to communicators, experts and professionals in information, medicine, science and sports, as well as immerse themselves in worlds of virtual reality.

“We have once again travelled from the stars to the deep sea, from space missions to genetics, from plants to robots, from animal noises to artificial intelligence, giving this edition of Focus Live — entitled Visions — a fun overview of science and knowledge, research and history.  And we got to experience it hands-on by offering immersive virtual reality experiences, samples of the metaverse, and workshops for adults and children. We also mixed genres by combining science, music and theatre. But the most spectacular “vision” was the record turnout and participation of thousands of curious, attentive and enthusiastic people. They are the best reward for our efforts and encourage us to always do better,” said Raffaele Leone, director of Focus.

The more than 70 sold-out events featured eighty personalities, including scientists, researchers, astronauts and communicators, along with active participation in games, workshops, edutainment, interactive experiences and meetings in the Experience Area. There was clear awe and interest in the more than 40 installations, starting with the giant and colourful animals of Cracking Art. Lots of children flocked to the kids area for the Geronimo Stilton show and all the playful and scientific activities organised by Focus Junior, Focus Pico and Focus Wild, in collaboration with Mondadori Education, Way Experience, Shake and UniversiKid.

Providing an exceptional backdrop, the National Museum of Science and Technology was divided for this special initiative into five major thematic areas (Technology, Sustainability, Science, Space, Medicine and Health) with three separate stages — the Main Stage, Speakers’ corner and Creators’ corner — for talks and meetings.

Tons of content contributed to the success of Focus Live Visions: from the surprises of the Animaloids — robotic quadrupeds such as HyQ Real1, capable of challenging humans (and win!) at Twister — to quizzes animated by Stefano Bartezzaghi; from the physics experiments of Vincenzo Schettini, the star professor of TikTok, to the lunar earthworms of the future, to the sustainable comics of activist Altares; from the Telegatto delivered to Carlo Conti to the experiences of sportsmen such as freediving champion Mike Maric. Plus sailing icon Giovanni Soldini as a hologram, former soccer coach Arrigo Sacchi, astronaut Roberto Vittori, communicator Barbara Gallavotti and philosopher Luciano Floridi, immunologist and scientific director of Istituto Clinico Humanitas, Alberto Mantovani, and Stefano Mancuso, Italy’s most influential botanist, together with the Youth Symphony Orchestra of Milan guided the audience in discovering the intelligence of plants. Evolutionary scientist and communicator Telmo Pievani and actor Marco Paolini closed the packed three-day schedule with a science show dedicated to Charles Darwin, one of the most visionary scientists in history.

Also confirming the brand’s strength and formula for success were the hundreds of thousands of views and social media interactions related to live broadcasts, with posts and videos shared on Facebook, Instagram, YouTube, TikTok and Twitter. All the content was widely captured by the print, digital radio and TV media, and will remain available on Focus.it, the website of the monthly magazine Focus, which has seen peak views these days due to Focus Live events. The content will be enriched with extra contributions to continue to intrigue and win over fans, both young and old.

This edition of Focus Live was developed through the support and collaboration of the Civic Aquarium of Milan, Italian Air Force, Asi, Biokip Labs, CNR, Enea, Bruno Kessler Foundation, Giotto (Fila), IIT, Il Piccolo Teatro, INFN, Joint Research Centre, Italian Navy, Milan Civic Museum of Natural History, Milan Symphony Orchestra, Shake srl, Milan Civic Planetarium, Polytechnic University of Milan, Sant’Anna School of Advanced Studies, Università Cattolica del Sacro Cuore, University of Padua and Way Experience.

Focus Live is a Mondadori Media event organised in partnership with the Leonardo da Vinci Museum of Science and Technology, Mediamond and numerous other entities:

MAIN PARTNERS: Koelliker Group
PARTNERS: Carglass, Honor, Humanitas University
INSTITUTIONAL PARTNER: European Commission
CONTENT PARTNERS: AIRC, CDI, Mondadori Education, Opera San Francesco, Rilegno, TUV SUD
ART GUEST: Cracking Art
TECHNICAL PARTNER: Lete
OFFICIAL RADIO: R101
KIDS AREA powered by Focus Junior

Focus Live comes to Milan: the final stage of the festival of popular science, from 21 to 24 November

After Genoa and Trento, the big final stage will take place at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, with interactive experiences, futuristic installations, encounters with experts and scientists and labs open to all.

The guests include: Umberto Guidoni, Carlo Cottarelli, Massimo Polidoro, Stefano Mancuso, Selvaggia Lucarelli, Sofia Viscardi, Saverio Raimondo and many more

What will the world be like in 10 years? “How do we want to live in 2029”? This is the theme of the 2019 edition of Focus Live, the popular science festival of the magazine Focus, which, from 21 to 24 November brings to a conclusion at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci in Milan, an extraordinary journey that has taken in the most fascinating and decisive issues for the future of mankind and the planet, and discussed the great challenges the humanity must face and the tools it needs to win.

Over 15,000 visitors (of which over 1,800 students), 117 laboratories for children and adults, 182 speakers on the main stage and in speakers’ corners, 44 interactive and multimedia installations: these are the numbers of Focus Live’s debut in Milan last years, with great public success for the event and the digital content. This year over 11,000 people have already taken part in the first two stages, held, respectively, on 1 – 2 June at the Porto Antico in Genoa, and on 18, 19 and 20 October in Trento at MUSE, Museo delle Scienze.

At the Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci the discussion will focus on the environment, climate, ecosystems, but also on genetics, artificial intelligence, migration, space travel, robots and much more. A great celebration of science, open to everyone, where adults and children can let themselves be amazed by installations and scientific experiments, take part in interactive laboratories and get their hands on the most advanced technologies, as well as meeting some of the biggest experts and scholars in a range of disciplines and personalities well-known to the public. Leading international experts will be the protagonists of unique encounters that will outline the state-of-the art of recent discoveries in a manner tat is accessible for the general public, as well as for fans and enthusiasts. They include the plant neurobiologist Stefano Mancuso, the physicist and popular scientist Guido Emilio Tonelli, the climatologist Luca Mercalli, the diver Umberto Pellizzari, the scientific YouTubers Adrian Fartade and Luca Perri and many more.

In line with the style of Focus, a Mondadori Group brand, science comes to life in unusual and fascinating ways. From “space conquests” with astronaut Umberto Guidoni to some of the most surreal scenarios with laughs and semi-serious reflections with Saverio Raimondo, but also an ability to distinguish the true from the false, between information and propaganda with Selvaggia Lucarelli, the role of the youngest generations with Sofia Viscardi and with the TikToker with more than 2.5 million followers Rosalba Andolfi, the economic outlook that we can expect with Carlo Cottarelli, or the secret life of a rebellious genius like Leonardo Da Vinci together with Massimo Polidoro and the future of music with Saturnino.

And you can even take “a walk” on Mars with 3D visors, and without gravity, or experience the sensation of surviving in high water, watch the robot surgeon “Da Vinci” at work (able, for example, to peel a grape and then sew it back on perfectly), create a perfect avatar of oneself to interact with a virtual world, for example, trying on clothes online, testing your skills on an incredibly realistic driving or flight simulator, experience the sensation – using a special visor – of living with reduced senses in order to understand the difficulties of people with hearing or sight impairments, discover the kitchen of the future, cooking with artificial intelligence and the infinite number of recipes of GialloZafferano, in the company of the starred chef Alessandro Negrini and his interactive showcooking with Alexa and Google Home.

And there are protagonists also for the little ones, with the kids’ area laboratories to try interacting with robots, discover the wonders of water, virtually re-live the moon landing experience and play with the Science show of the scientific apprentice Giuseppe Spitaleri and the crew from the House of Talent.

Everything will be useful in attempting to answer the greatest question of them all: will we be able to deal with the emergencies facing the planet? The most important of which are the climate and the environment, demography and migration, and the fourth industrial revolution: the enormous climatic changes that are transforming the world we have always known forever; the aging populations of parts of the world and the increase in the inhabitants of others, with the associated imbalances and social tensions; the widespread use of artificial intelligence systems, with the potential to disrupt the job market and, if not managed well, risk concentrating wealth even more in the hands of the few, and increasing inequality between populations.

For tickets and a complete programme, please go to: www.focuslive.it

 

Opening times:

Thursday 21 November 9:30-18.00

Friday 22 November 9:30-19.00

Saturday 23 November 9.30-21.00

Sunday 24 November 9:30-19.00

 

Focus is Italy’s most widely read magazine, with 5.8 million readers and digital users (Source: NIELSEN MEDIA IMPACT DATA FUSION audipress 2019.1e audiweb 2.0 Feb 19), and 2 million fans on social networks.

Focus Live has been developed with the patronage of: Agenzia spaziale Italiana ASI, Agenziale Spaziale Europea ESA, Consiglio Nazionale delle Ricerche CNR, Istituto Italiano di Tecnologia IIT, Enea, Inaf, Virtual Space Systems.

The organisation of Focus Live has been made possible thanks to the support of:

Main Partners: ab medica, Essilor, IBM

Partners: Aiteca, Celgene, Commissione Europea, e-distribuzione, Gilead, Grimaldi Group, Novartis, Oppo, Osservatorio Terapie Avanzate, Pfizer, Parmigiano Reggiano, Pegaso, Roche, Toyota

In collaboration with: Opera San Francesco

Partner Area Focus Junior: Candia

Supporter: Università San Raffaele

Charity Partner: Lega del Filo d’Oro

Media Partner: Focus, Mediaset, Focus Junior, Meteo.it, Smartworld

Radio Ufficiale: Radio Monte Carlo

In collaboration with Istituto Oikos

 

 

“Focus Live”: three special stages for the new edition of the popular science organized by Focus

What will the world be like in 10 years? “How do we want to live in 2029?” This is the key topic of the latest edition of Focus Live, the festival of popular science of the monthly magazine Focus, which on 1 and 2 June will start from Genoa on an extraordinary journey across the most fascinating and decisive issues facing the future of humanity and the planet, before moving on to other stages in Trento in October and Milan in November.

For two days the Porto Antico, Genoa’s old port district, will become a large stage for the Italian scientific community, along with guests of international standing. conferences, interactive installations and much more. The main stage and speakers’ corner at the Magazzini del Cotone will be the location for conferences, shows and  talk shows; while the Città dei bambini e dei ragazzi and Porta Siberia will be the places for labs, for young and old, in collaboration with the Festival of Science Association; then, Piazzale Mandraccio will be where the most spectacular attractions will be concentrated, with drones on the hunt for plastic in the sea, an authentic fleet of marine robots with an underwater laboratory able to reach a depth of 5,000 metres, dives by specialist freedivers, and much more. And, finally, the foyer of the Centro Congressi, where, between immersive experiences and virtual reality, visitors can enjoy the excitement of living like scientists in direct contact with the most amazing installations.

Among the many protagonists of the first stage of Focus Live in Genoa, which will be officially opened on Saturday 1 June at 10 am by the Governor of Liguria Giovanni Toti, will be Alberto Cappato, General Manager of the Porto Antico, Michele Lanzinger Director of the Science Museum of Trento and Fiorenzo Galli, Director of the Museum of Science and Technology in Milan; in fact both the MUSE in Trento and MUST in Milan are partners of the whole tour.

The Genoa event will welcome over 100 guests from the universities, laboratories and research institutes where the future of the planet’s scientific progress is developed, but that’s not. Also joining them will be the astronaut Umberto Guidoni for a “journey into a black hole”, in the company of the Italian researchers from the international team that for the first time photographed the most mysterious objects in the cosmos; the astronaut Maurizio Cheli will talk about how he climbed Everest, the comedian Saverio Raimondo with his “semi-comic show on the environment” will make us reflect on our limits, and the plant neurobiologist Stefano Mancuso will explain how plants can help us to save the earth and humanity. And, along with them, many others.

As in the style of Focus, science takes shape in curious and fascinating ways. So, for example, you can take a “stroll” on Mars with a 3D headset without gravity, or take part in an amusing “trial” against homo sapiens to understand whether man deserves to dominate the earth, observe the wonders of the human mind in an amazing two-voice show, but also “play” with genetics to see how much we have in common with chimpanzees and the plants that surround us, or experience the sensation of surviving a flood, designing a drone to powering a “pedal cinema”, transforming physical exercise into energy. And there will also be space for science  “at the table”, with three chefs, two experts in nutrition and a challenge: to create a refined but sustainable meal with just €1.

And, above all, we will discuss the climate; the technologies to reduce environmental risks and the relationship between humans and the planet’s other “inhabitants”. But there will also be debates about genetics, artificial intelligence, migration, space travel, robots and much more. A great festival of science open to all, where adults and children will be amazed by installations and scientific experiments, and take part in interactive laboratories and get their hands on the most advanced technologies.

Last year, at the only stage held in Milan at the Leonardo da Vinci Museum of Science and Technology, , Focus Live attracted over 15,000 visitors (of which, over 1,800 students), with 117 labs for kids and adults, 182 speakers, and 44 interactive and multimedia installations. The aim. also for this year, is to offer an answer to the biggest of questions: will we be able to deal with the emergencies facing our planet? The largest of which are climate and the environment, demographics and migration, and the fourth industrial revolution.

For tickets and a full programme for the first stage in Genoa, please go to www.focuslive.it

The entire tour will be accompanied by a charity partnership with the Lega del Filo d’oro which supports deaf-blind and psychosensory disabled people.

Focus Live is made possible by the Patronage of: Agenzia spaziale Italiana ASI, Agenziale Spaziale Europea ESA, Consiglio Nazionale delle Ricerche CNR, Istituto Italiano di Tecnologia IIT, Enea, Inaf, Mars Planet

 

The organisation of Focus Live is made possible thanks to the support of:

Main Partner: abmedica, Essilor and Ibm
Partner: Università Telematica Pegaso
Supporter: Costa Crociere
Media Partner: Focus tv and meteo.it
Official radio is Radio Monte Carlo
The event in Genoa has been organised in collaboration with Porto Antico di Genova, La città dei bambini e dei ragazzi and l’Associazione Festival della Scienza.

The “Focus Live” festival at the National Museum of Science and Technology will run until Sunday 11 November

Over 200 debates, conferences and meetings to talk about the great challenges humanity is facing

The event has been organised by Focus, the magazine that is a point of reference for popular science and entertainment

 The official opening took place this morning with Piero Angela,  who received an award for his career

Today saw the official opening of the first edition of the “Focus Live” Festival, an event organised by Focus – the Mondadori Group brand that is a point of reference for popular science and entertainment – in cooperation with the Leonardo da Vinci National Museum of Science and Technology in Milan.

The programme, which will run in Milan until 11 November at the spaces of the Leonardo da Vinci Museum, features over 200 events, including conferences, workshops, debates, shows, labs and interactive installations – run in collaboration with Italian and international universities, institutions, research centres and companies – with the aim of presenting and offering a more detailed look at the current challenges facing humanity and the tools we have to  meet them.

At the official opening held this morning, Piero Angela was presented with a prize for his outstanding contribution to popular science by the editor of Focus Jacopo Loredan.

“For us, Focus Live is the culmination of an initiative that started one year ago together with the National Museum of Science and Technology in Milandeclared the editor of Focus Jacopo Loredan. Focus Live, just like our magazine, is within the reach of anyone who is interested and curious; and we think it will be unconventional, stimulating, fun. This can be seen from the programme that we have pit together: with a rich variety and something for all ages, including events and labs also for young children.”

“We are delighted that at last Milan has a festival of science and we are proud that it will take place at our Museum with an innovative format – emphasised Fiorenzo Galli, General Manager of the  National Museum of Science and Technology in Milan. With the ongoing cooperation, enthusiasm and ambition that we share with the Focus team, we have stimulated each other and developed a target of involving the public in unique experiences, with special personalities, around issues and topics that allow us to imagine the future and to help us to build it together. The result of the combined efforts of Focus and the Museum is an ideal marriage that brings together the  vision, competences, experience, networks and cultural resources of  both.”

Genetics, the environment, immortality, artificial intelligence, space travel, sex, climate change, robotics: these are just some of the issues on which the rich programme of events of “Focus Live” will concentrate, a winning exploration across 5 thematic areas (Earth, Homo Sapiens, Science, Technology, Space), and that will enable the public to explore the various fields of knowledge in a rigorous but fun way, in line with the Focus style.

On the fourth day of “Focus Live” over 100 scientists, presenters, journalists, writers and many other experts, will illustrate the latest developments in a number of scientific and technological fields and offer an overview of the adventure of Homo sapiens from our origins to the present, in order to have a better understanding of the big choices and ethical and pragmatic dilemmas our species has to face.

Tomorrow, Friday 9 November, the main stage will feature a one of many protagonists, climate scientist Luca Mercalli (at 10.30 am), who will touch on the very delicate and current issue of global warming and associated climate change, while at 11.30 am, on the same stage, pharmacologist Silvio Garattini, president of the Mario Negri Institute, will illustrate some of the most recent medical discoveries and talk about the current state of cures for diseases that we still haven’t defeated.

At 12.30 pm,  visitors will be able to explore the new frontiers in astronomy and listen to the “music of the stars” with astrophysicist Marica Branchesi.

On Saturday 10 November, at 1 pm, Salvatore Aranzulla, the popular information technology expert, will reveal many of the secrets for success on the internet, while Guido Tonelli from Cern will take a closer look at a number of issues related to cosmology (11 am).

Finally, on Sunday 11 November, the final day of “Focus Live”, we will examine the future of space missions with astronaut Paolo Nespoli (at 5 pm) and at the present state of the earth as seen by cartoonist Zerocalcare (at 12).

Across the entire events area  there will be a number of installations that will allow visitors to get an hands on experience of some of the wonders of science and technology, such as the transparent bath (in the Homo Sapiens Area) which is two metres long and 1.70m deep, and simulates the conditions of our organism when we are in in apnea. The Technology Area will host the robot Centauro, developed by IIT in Genoa and able to provide support in difficult contexts, such as natural and man-made catastrophes. In the  Earth Area, the Natinla Institute of Geophysics and Volcanology will make available to the audience of Focus Live an earthquake simulator: 6 people can access a platform and feel the sensations of horizontal movement of the kind provoked by a tremor. And then, in the Science Area, it will be possible to try Hyperscanning, a method with which a number of people interact while their brains are being simultaneously scanned, and discovering, for example, affinities between couples.

There will also be a Kids Area, run by the magazine Focus Junior, entirely dedicated to smaller children, where kids can take part in labs on topics such as space, coding, science and diet.

The realisation of “Focus Live” extends also to events the iterations of the Focus brands: an authentic system which in addition to the print and digital magazine includes a range of titles (Focus Extra, Focus Domande e Risposte, Focus Storia, Focus Storia Collection, Focus Storia Wars, Focus Junior, Focus Pico, Focus Wild), the web site Focus.it with a monthly audience of more than 1 million unique users, the Mediaset TV channel. on digital terrestrial channel number 35, the Facebook page, with over 1,500,000 fans and an app specially created to use the content of the print magazine in augmented reality.

The complete programme of the Festival is a available at https://www.focus.it/focus-live.

Tickets are available on the site of the del Museo Nazionale Scienza e Tecnologia at this link: http://www.museoscienza.org/focuslive.

 

Partners

“Focus Live” is supported by a number of prestigious partners.

Main Partners: e-distribuzione, IBM, Volvo

Partners: abmedica, AnnurKap, Candia, Calligaris, Essilor, Fruittella, Genertel, Lenovo, Università Telematica Pegaso, Yakult.

Charity Partner: IRCCS Ospedale San Raffaele

Media Partners: Focus Junior, Focus Tv Mediaset, Meteo.it, R101

With the Patronage of: Asi, CNR, Esa and Inaf

 

With thanks to: Università Cattolica del Sacro Cuore, Università di Padova, Scuola Superiore Sant’Anna di Pisa, Muse di Trento, Aeronautica Militare, Esercito, British Interplanetary Society, Italian Mars Society, INGV, Ris dei Carabinieri, Sony PlayStation, Imra, Jrc, Infn, Asferico, Orto Botanico di Padova and Bloom Project.