Grazia

Grazia, the magazine edited by Silvia Grilli, presents its special edition “We love Kate” dedicated to the Princess of Wales Kate Middleton.

An extraordinary issue, available at the news-stands and on the app, that talks about how the wife of Prince William, the future heir to the British throne, has become a new icon also for Italian women and explains the history and secrets of her style that is an inspiration to many women.

“Twenty-five years after the death of Lady Di, the world has a new Princess of Wales: Kate Middleton. We had identified ourselves with Diana Spencer, with her tears, the betrayals she suffered, her new loves, her humanity, even her glamour that was a bit daring during the last years. Now we see Middleton without any of the drama that overwhelmed us when following the life of Lady D. We love the solidity she demonstrates, her devotion to a role of sovereign that will be hers. In her we see Her Majesty Elizabeth as well as Diana, a royal ambassador that performs her tasks without drama, rather with a smile that is a declaration of relaxation”, says the editor, Silvia Grilli, in her editorial. “This issue of Grazia is about Kate, about her personality and the clothes she wears in the same way as the recently departed Queen: as instruments of recognition and international diplomacy. This issue is for her because, in this age of social media, Kate has remained the last icon who still lets us dream”, concludes the editor.

Born to a family without noble roots, the Princess of Wales did not become the wife to the future King of Great Britain by chance. Her Italian biographer Federica Brunini explains in the pages of the special issue of Grazia why Kate, due to her similarity with the Queen Elizabeth II, is already considered the “rock” of the monarchy of the future.

Kate entered into the hearts of British and Italians also due her style choices: elegant, environmental, never over the top.
The look of Prince William’s wife inspires fashion, as explained in the pages of this issue of Grazia, as she has selected and reinterpreted clothing items that have become her distinctive trait and that the future Queen Consort is able to enhance, softening even the boldest looks. This issue also includes masterpieces of fine jewellery and costume jewellery inspired by the lines and colours that the Princess of Wales loves, as well as four of her iconic looks as well as secrets to a royal beauty look like hers.

The pages of Grazia also cover other members of the royal family. From “the environmentalist” King Charles III who inherited the throne from Elizabeth II, one of the worlds most well-loved sovereigns. Today many people are asking what type of monarch this man, who has little time to make himself loved by a country in crisis, will be. Then there is the different and free charm of Meghan Markle, the wife of Harry of Sussex, who has always fought, following her heart. Someone who has met her explains why she will also return to the limelight of the court.

One of Netflix’s most famous cult series is dedicated to the closely followed affairs of the royal family, The Crown, which returns on 9 November with a new season dedicated to the most difficult years of Elizabeth II’s reign. The issue also includes interviews with two of its stars. The actor Dominic West, who interprets the current English sovereign, explains to Grazia how he experienced the fragility of the prince who found his own fairy tale to be restrictive. Then the actress Olivia Williams explains to the readers of the magazine how she was transformed into Camilla Parker Bowles, the woman who fought to stay by the side of the man she loved.

This issue of Grazia also includes an article dedicated to all the actresses who have played the role of Queen Elizabeth and talk about this very difficult role: from Helen Mirren, who was the first to interpret the Queen at the cinema, winning an Oscar, to the young and dreamy version of Claire Foy, the carefree interpretation by Sarah Gadon and the more-mature version by Olivia Colman.

Grazia, the magazine under the editorship of Silvia Grilli, is on the newsstands with a special issue: “Fashion, design and the virtual world”, which sees Giulio Cappellini as featured guest editor.

The special edition of the magazine looks at the fusion of fashion and design and the new expressive opportunities introduced by the metaverse. A narration which, recounted through the eyes of famous designer, architect and entrepreneur, Giulio Cappellini, who recently received the Compasso d ‘oro alla carriera – the oldest and most authoritative world design award – guides Grazia readers on a journey exploring how space and the way we live it has changed, suspended between the real and the virtual world.

“I asked a great architect like Giulio Cappellini to be guest editor of this issue of Grazia, focussing on the encounter between design and fashion and exploration of creative freedom that the metaverse can offer. We have thus created this collector’s issue, where beauty becomes a life philosophy and the front cover a unique invention, “said Grazia editor, Silvia Grilli.

“It was a great pleasure and honour for me to have the chance to narrate the various facets of design for an attentive and wide audience, set against a contemporary and comprehensive view of our way of life”, Giulio Cappellini, emphasised.

The architect is also the protagonist of an exclusive interview that opens this special edition of Grazia. From his beginnings in the family business, followed by trips abroad discovering talents that today are some the most brilliant creative minds on the scene, spanning his passion for the Far East, Cappellini talks about himself and explains why today the challenge is not only to design something beautiful and useful, but to have it tell a story.

In this issue of Grazia, the guest editor also meets two names from the world of design. In the encounter with British designer Jasper Morrison who, with his simple and functional masterpieces has revolutionised design, and who in his exchange with Cappellini looks at how the new frontier is imparting lessons in sustainability, and the designer, Francesca Lanzavecchia, who explains to Cappellini how the virtual dimension will endow everyone with new freedoms.

Guiding readers over the pages of this special edition will be the voices of archistar and established talents.
These include Marc Newson, who explains to Grazia that, in the new virtual world, it will be love for beauty that makes the difference, and Rodolfo Dordoni who brings readers into his world of empathy and poetry. And also, Paola Navone, who, in the pages of the issue, explains if you want to reinvent objects and environments, you must never stop being surprised; Ronan and Erwan Bouroullec who have revolutionised design, showing us that the real strength of an object lies in its grace, and Patricia Urquiola explains to Grazia how we will be able to build spaces in which objects and technology are linked to our emotions and, not overlooking contributions from designers Guglielmo Poletti, Keiji Takeuchi, Sebastian Herkner, Panter&Tourron and Chiara Andreatti.

To enrich this special issue of Grazia, an exclusive reportage has been given over to collectible furniture pieces that combine design and fashion, created by great designers and chosen by Cappellini for their power to transform spaces.

An alliance – that between design and fashion – was also the escort underpinning the selection of the guest editor’s most iconic models of eyewear and bags, a leitmotif that continues in the fashion by Grazia pages, which has spawned a vibrant and colourful urban style in the hustle and bustle City of Milan that never sleeps – and beauty, which today is also virtual thanks to digital avatars that allow us to live unique experiences, all under the banner of freedom to dare.

The actress Coco Rebecca Edogamhe is the cover face of this special edition of Grazia and, by framing a QR code, her face will come alive, enabling readers to enter a three-dimensional reality. She has become a symbol for many young people with ethnic roots thanks to the series Summertime and she poses for Grazia in a fashion spread suspended between real and virtual worlds, like the one where her generation is trying to express its freedom.

The narrative of the encounter between fashion and design in the new issue of Grazia was enthusiastically embraced by the market and by numerous advertisers – managed by Mediamond – that opted to be part of this special issue, which can boast more than 100 pages in advertising sales.

For the Venice Film Festival, Grazia, the magazine edited by Silvia Grilli is available at the newsstand and on the app with a special issue for which the actor Stefano Accorsi is the guest editor. An extraordinary edition that celebrates the magic of the cinema as well as its behind the scenes, the stars and all the key players and professionals of an industry that is undergoing considerable transformation, which is extremely important for the cultural industry.

“Two and half years into the pandemic, movie theatres in Italy are unfortunately struggling as fewer people are going to the cinema, however cinema is very much alive thanks to the platforms and has amplified its most wonderful dimension: that of dreaming. Together with Stefano Accorsi, I invite you to read this issue and experience the unpredictability of a world where the magic can arrive at the last take, like the rainbow we photographed with him during the photo shoot for the cover page in Sicily”, said editor Silvia Grilli in her editorial.

“With Silvia, we tried to describe the behind the scenes of cinema today and how it is evolving for the future, placing special attention on environmental sustainability as well as the right amount of space to the merits and talents of women. I think that the contrast among persons, genders and origins keeps us continuously stimulated. If we proceed with a continuous effort, in a non-emergency situation, we should be able, with the support of the various categories, to make movie theatres attractive to the public again in a few years. It is one thing to watch a film on television, it is another to watch it all together at the cinema: laughing or crying together, sharing the emotions. After two years of the pandemic, we need to start sharing again. It is the cinemas, theatres and concerts that can start again to give us moments of great collective emotions”, stressed Stefano Accorsi in the editorial for this special edition of Grazia.

This issue includes an exclusive interview with Stefano Accorsi conducted by the editor Silvia Grilli, in which the actor talks about the passions of his unpredictable life, which is similar to a film where anything can happen, from his first auditions with a famous director to the months in Mississippi where his first film was shot, the exchange of romance and knowledge with the women he loved, his marriage with his wife Bianca and their extended family.

In the interview for the Venice Film Festival, Accorsi confides to Grazia about the emotions he cherishes the most:”I will always remember the first time. I was 20 years old. I arrived by train and took the ferry by myself and was overwhelmed by a sunset over the lagoon: a feeling of early autumn. This magical arrival, the full movie theatres, the continuous interviews, the memorable phrases of Pupi Avati”.

Accorsi also talked to Grazia about his years in France: “I learned a lot during those years. I had been successful in my country, but there I had to start all over and go to auditions”. During the interview, he added: “When you acted in films that were very successful and when for a period of time it does not happen again, when you are in a profession like acting, where you live for the desire to be seen by others, it is normal for this to make you anxious. I told myself: “You have to be patient, be proactive”. Being proactive does not automatically produce results, but since that time I have never stopped”.

The magnificence of the cinema is also recounted by some key figures of the industry, starting with Alberto Barbera, who was interviewed by Stefano Accorsi: the director of the Venice Film Festival talked to the guest editor of this extraordinary issue of Grazia about his overwhelming passion for the silver screen.

The issue The magnificent cinema! is enriched by contributions from important directors, such as Cristina Comencini, Daniele Luchetti, Matteo Rovere and Elisa Amoruso, and by interviews with actors such as Micaela Ramazzotti, Vittoria Puccini, as well as the Minister of Cultural and Environmental Heritage Dario Franceschini.

When browsing through the pages of this special edition, readers will also find an exclusive survey conducted by the Human Highway institute for Grazia that found that 7 Italians out of 10 go to the cinema much less than before, but would return if the silver screen would offer engaging special effects or if it would be possible to meet and listen to the actors themselves.

The issue also includes accounts from some of the most important women in the industry, inducing Nicole Morganti, head of Italian Originals for Prime Video. Morganti explained to Grazia why we need quality and stories that reflect us both on the small and the large screen, especially if they are written and filmed by more young women. Sonia Rovai, Head of Scripted Production Sky Italia, tells the magazine what she likes today about the new generation of viewers.

The issue also includes stories about the photographers, screenwriters and professionals that make each scene perfect: from the costume designers to the make up artists, experts able to transform actors into their roles and the coaches who prepare them to interpret more difficult roles as well as the entire film set crew.

A tribute to Venice

Venice, the fascinating and magical city that hosts the Film Festival, is described in this special issue also with the most exciting pictures taken by the photographers Graziano Arcici, Jacopo Salvi and Daniele Venturelli: these three great image professionals who have always immortalised the stars on the red carpet explain to Grazia the stunts they have pulled to capture the magic and quirks of the actors who walk the red carpet at the Lido every year.

A tribute to the lagoon is given by the Director of the Cineteca of Bologna and President of the Rome Film Fest, Gianluca Farinelli, who recalls together with Grazia how this city was often the location for many unforgettable films that have made film history, from films by Luchino Visconti to Woody Allen and 007.

The magazine celebrates Venice also through fashion and beauty, with a photo shoot at sunrise along the canals and an overview of the trending beauty looks.

Grazia Gazette

A year from its launch, the project Grazia Gazette, Venice Issue is continuing (www.grazia.it/gazette): Live updates from the Film Festival, interviews, events, in-depth information about many films and the most exclusive looks from the red carpet to explore next season’s fashion and beauty trends. Exclusive content and curiosities that can also be accessed using Grazia’s Instagram profile (@grazia_it), where the editor Silvia Grilli will talk live with Stefano Accorsi on 3 September.

The two partners of the initiative, Moet&Chandon and Lexus, have confirmed their presence at the Venice Film Festival with Grazia for the third consecutive year.

Grazia, a key reference for the latest in the fashion industry and current issues, is presenting Viaggio in Italia – Exploring Italy – a special issue on the most popular locations in the country, recounted by personalities from the worlds of cinema, music and culture.

“This special issue devoted to Italy looks at people’s love of our country. I wanted this passion to be told by the nation’s protagonists: leading names in entertainment and culture. Readers will find features on fashion and beauty that reflect the soul and extraordinary diversity of our country. Enjoy reading Grazia,” said the magazine’s editor Silvia Grilli.

The special edition offers accounts from three top authors, who describe their Italy. Luca Bianchini describes the country in the belief that its real treasure are its people, about whom not enough is said. Gianluca Carofiglio provides snapshots of Bari and Chiara Gamberale, who has been travelling round Italy to present her latest novel, tells Grazia about the emotions and dreams of a country that always has the power to astonish.
Home towns, squares and unexpected corners will also be described by popular figures like Stefano Accorsi, who takes us on a tour of his Bologna, and Luciana Littizzetto, who describes the working-class district in Turin where she grew up, while Mahmood talks about his childhood in Milan’s Gratosoglio district.
The Viaggio in Italia issue is packed with items on must-visit locations in Italy, from the Dolomites to the seas of the southern regions, from hilltop hamlets to enchanting beaches.

The cover story features Paola Di Benedetto, a TV presenter and social media star with more than 2 million followers, who poses for an exclusive photoshoot and recounts her childhood in a provincial town, the unplanned audition, her work on TV and radio.

Readers will find two fashion stories in the magazine: a special feature photographed the among residents of Naples and a shoot in Paraggi on the Ligurian coast. Cool colourful clothes, beachwear, and essential accessories for an all-Italian summer.

Grazia Viaggio in Italia was presented on Monday evening at an exclusive event in the courtyard of Milan State University during the Interni “Design Re-generation” exhibition. The guests were entertained by young singer-songwriter Emma Nolde and the La Rappresentante di Lista pop rock duo. The partner for the evening was the Gattinoni Group, one of Italy’s leading Travel, Business Travel, Incentives and Events operators.

With 21 editions worldwide, Grazia is a constantly evolving brand with 3 million users (source: Nielsen Media Impact Data Fusion, September 2021), and more than 1.6 million fans (source: Shareablee plus Tik Tok and Pinterest).

Grazia, the first all-Italian fashion brand, has launched a worldwide exclusive project with Victoria Beckham as the protagonist of 14 international editions of the magazine.

Published simultaneously in the Arab Emirates, Australia, Bulgaria, China, Croatia, Germany, India, Italy, Latin America, Mexico, Serbia, Spain, UK and USA, Grazia is devoting a special cover story to the British star, with an exclusive photoshoot and interview, in which Victoria reveals intimate details about herself, her family, the spectacular wedding of her and David Beckham’s eldest son and her business difficulties after the pandemic.

An international exclusive that confirms the strength and prestige of the Mondadori Group brand, which, through cooperation with the network of international editions, has become a benchmark in the fashion and luxury industry, creating communication projects that reach global audiences.

“We are very proud of this initiative, which is the result of our brand’s winning formula. Thanks to a global multi-channel approach and the focus on presenting contemporary personalities and trends, Grazia has consolidated its distinctive positioning, responding to the needs and interests of readers all over the world,” observed Daniela Sola, Mondadori Media Managing Director for International Business.

Exported around the world, from Italy to the USA, the Grazia brand is a truly successful mix: with 21 editions in 23 countries, it reaches a global audience of 15 million readers and 45 million unique users, with more than 30 million followers on social media.

Grazia, the magazine edited by Silvia Grilli, is on the news-stands this week with a special issue dedicated to the young generations. The protagonists of the latest issue are the stars of the virtual words, followed by millions of people, creators of digital universes and fashion imagined by Italy’s most creative students.

“A publication that cares has a duty to tell its readers about social developments. The world of videogames and gamers is a cross-generation phenomenon that brings kids and adults together to create and use infinite virtual spaces,” said editor-in-chief Silvia Grilli. “This issue of Grazia looks at creativity, dreams, the freedom of an imaginary universe. In asking students from the Istituto Europeo di Design to produce fashion features on videogames, I want to involve young people who believe in fashion and its infinite expressive possibilities in the creation of Grazia,” Grilli added.

The cover shows Irama, a singer with a huge following among youngsters, who in a short space of time has become the voice of a generation that rejects labels and fights for its dreams.

A key report examines the world of videogames, which today is more important than cinema, TV and music. The special issue presents the champions of the virtual world who have become global influencers today, from PewDiePie to Pokimane, as well as the phenomenon of streamers, who play live followed by millions of fans, such as Scarlett alias Sasha Hostyn, the most successful gamer of all time.

Italian names are not forgotten: Federica Campana, one of the first professional gamers, Sabrina Cereseto, with 2.7 million YouTube subscribers, and Fjona Cakalli, founder of Games Princess, Italy’s first videogames site run exclusively by women.

The special issue also offers two exclusive fashion features: a clothes shoot and a still life produced together with the professionals at Grazia by students on the Fashion Stylist & Communication course at the IED. The young photographers and stylists took their inspiration from the style of the gamers. The result is fresh colourful fashion, which is both elegant and ironic.

Grazia confirms its position as a constantly evolving brand, in part through a growing number of special projects for customers who want to communicate with the Young target: from the creative idea to the final engagement process, the aim is to produce content that speaks the same language as the target audience, capturing and engaging its attention, and so reaching the ambitious KPIs of each activation. The latest completed projects include Pandora, Onitsuka Tiger and Primark.

With 21 editions worldwide, Grazia is a reference for 3 million users and readers (source: Nielsen Media Impact Data Fusion, September 2021) and more than 1.6 million fans (source: Shareablee plus Tik Tok and Pinterest Insight, March 2022).

To mark Earth Day, that falls on 22 April, Grazia, the magazine edited by Silvia Grilli, presents a special issue entitled Pianeta verde, Pianeta di pace (Green Planet, Peaceful Planet) which brings together the voices of leading figures in the ecological revolution along with stories from people who show that another style of life is possible. The whole world in worried about the war in Ukraine and the inevitable consequences it will have of the balance of power in the world, but there is another battle that must not be forgotten: the fight against global warming.

“We are appalled by the images of Russia’s aggression against Ukraine. It is a horror the effects of which will haunt us for a long time. Not only in history and in our memories, but also engraved in the environment, because the arms industry is the most polluting in the world: and weapons manufacturers are the biggest institutional producers of greenhouse gases on the planet,” declared the editor of Grazia Silvia Grilli. At the end of February, a group of scientists prepared a report for the United Nations, warning that the effects of global warming are increasing extremely rapidly. While the whole world is watching Russia’s aggression against Ukraine, with its unspeakable burden of suffering, there is another battle that cannot be overlooked: that for the survival of the planet. On the occasion of Earth Day, in this special issue, I wanted to hear the voices of some of the leaders of the ecological revolution and the stories that can inspire each of us to change our style of life. Because only commitment of everyone can lead us to a more peaceful and greener future,” Silvia Grilli concluded.

Grazia Pianeta verde, Pianeta di pace is an issue full of interviews, exclusive first-hand accounts, surveys, fashion and beauty features dedicated to eco-sustainability and environmental issues. Readers can read an interview with Jovanotti who with his Jova Beach Party 2022 is breathing life into fundraising efforts, scholarships on environmental issues and missions to clean up natural areas. And, once again, Leonardo DiCaprio, the movie star who has done so much for the environment talks about his vocation, his network of donors and the choices in the pursuit of transparency. Marion Cotillard confides in Grazia that she is tempted to leave the movie business for the ecological battles that have already taken her from Antarctica to the Philippines. Now the actress is coming to cinemas with a documentary about young people who are leading the shift towards a sustainable future.

So, a range of content and activities not only in print, but also on social networks and on the web. In fact, from this week, on the Grazia Instagram profile (@grazia_it), Camilla Mendini, on the web Carotilla, the most famous green influencer in Italy, will be the protagonist of a series of videos against daily waste. It begins with a number of reels dedicated to the issue of clothes and objects that are too often thrown away or destroyed, when they could be usefully recycled.

Grazia, with 21 editions around the world, confirms its role as a brand able to continuously evolve, remaining a point of reference for 3 million users and readers (Source: Nielsen Media Impact Data Fusion, September 2021) and more than 1.6 million fans (Source: Shareablee plus Tik Tok and Pinterest Insight, March 2022).

There is a war at the gates of Europe, a conflict that is also an attack against our values. In support of liberty, Grazia, the magazine edited by Silvia Grilli, has developed an extraordinary project entitled Buongiorno Grazia (#BuongiornoGrazia), for which it asked the young artist Bianca Cedrone to create 10 works which have become 10 collectable covers for this special issue.

“There are times when it is our duty to underline which side we are on. This is one of those moments and we are on the side of freedom. And we are declaring it with this extraordinary issue of Grazia and 10 covers that are works of art and represent what we believe in: peace, human rights, care for the planet, honest journalism,” said the editor of Grazia Silvia Grilli. “In attacking Ukraine, Vladimir Putin wants to subdue a nation that is on the road to self-determination. Begun as a “special operation”, the war led by the Kremlin’s boss has (thanks to the reaction of the free world) become a conflict between two different conceptions of history. On the one hand, progress, on the other, a retreat evoked by a bloodthirsty leader who rules through lies, oppression and death, and a view that the lives of others are of no value. Grazia, with honest journalism, devoid of fake news, knows which side it is on. This edition, with its values and commitment, wants to reassert the primacy of free information, rights and peace, because we must never take them for granted,” the editor concluded.

Each cover of this special issue represents one of the values that guide the Grazia brand, forming a collection of unique digital works, created with NFT technology, in which images blend with the exciting notes by the brilliant composer Giovanni Allevi. The collection is inspired by a desire to defend a freer and more inclusive world, more respectful of the planet and of people, where the uniqueness of everyone is the strength to pursue their talents and realise their dreams.

“This project with Grazia has allowed me to explore parallel realities and worlds with the dreamlike and surreal aesthetic that represents me,” said Bianca Cedrone. “Being able to explore such important values through my vision and imagination is an enormous satisfaction. And I believe it is important to convey profound messages through beauty and imagination and I hope that my work can serve as an example,” the artist concluded.

“A work of art must move consciences and focus attention on urgent issues. When the innovative Grazia project was presented to me, I immediately realised the important synergy that could be created for and in support of women,” said Giovanni Allevi. “The musical heart of Grazia NFT is represented in 3 themes in the different emotional approaches – rhythmic, poignant and dreamy – of my solo piano piece” “Woman Warrior”, a tribute to all the women warriors who in this historical period are carrying the weight of the tragic and difficult events we are seeing, thanks to their combative spirit, their courage and an unconditional love for life. I am thrilled to think that music, such an ethereal and impalpable art, can make a contribution to the creation of concrete change in our time,” concluded Allevi.

The collection of NFT digital works, which includes all ten covers, can be purchased on the manifesto.grazia.it platform, developed by Smartxchange Ltd. With this platform, for the first time ever, Grazia has made the world of NFT inclusive, simplifying the purchasing processes in a few clicks. The proceeds will go to support the ‘Emergenza Ucraina’ project for children and women of the Fondazione Francesca Rava N.P.H. Italia Onlus (#GraziaNFTforUcraina).

“I am deeply grateful to the editor Silvia Grilli who, with this wonderful initiative launched by the magazine Grazia, decided to support the Fondazione Francesca Rava, which is always at the forefront of helping children and families in difficulty, and is now also involved in the Ukraine emergency,” said Mariavittoria Rava, President of the Fondazione Francesca Rava NPH Italia Onlus. “A few hours after the Russian invasion of Ukraine, the foundation took immediate action to respond to the most urgent needs of hospitals through Prof. Oleg Bodnar, head of the Pediatric Hospital at the Bukovnian State Medical University in Chernivtsi and a volunteer of the Foundation also in Haiti. We took prompt action on two fronts: sending convoys with drugs, medical, surgical and operating theatre equipment via Siret-Romania and warmly welcoming Ukrainian mothers and children arriving in Italy making enormous sacrifices. We need everyone’s help in order to save as many lives as we can and this wonderful project is of great help to us. I therefore launch an appeal to all readers of Grazia, for their support for the work of the Francesca Rava Foundation in this emergency.”

The special issue
This special issue of Grazia, on newsstands from tomorrow, is dedicated to the 10 values for which the brand is a spokesperson: PEACE, in the defence of a free world; ACTIVISM for freedom of opinion; INCLUSION, for the enhancement of diversity; BEAUTY, to embrace all types of bodies, sizes, and skin colour; FEMINISM, enhanced with new shades and power, for a sexy woman full of energy and free to love whoever she wants; VOICE, for reliable information, shared with a community of readers; INTERNATIONAL, because news travels very fast and comes from every source and part of the world; VISION of the challenges to be faced, the causes to fight for but also the discoveries, the achievements, including SAFEGUARDING THE PLANET; FASHION, for a style that intercepts and interprets the most contemporary trends.

Buongiorno Grazia is the first special issue of 2022 and has met with a lot of interest in the advertising market which continues to recognise the commitment and values that have always characterised Grazia. In fact, many clients have included the magazine’s initiative in their planning, leading to a total of over 100 advertising pages.

Coinciding with the Milan Fashion Week, Grazia, the 100% Italian fashion brand edited by Silvia Grilli, has launched Grazia Gazette Milano Fashion Week: a special online resource (gazette.grazia.it), available also on Instagram, full of news and stories.

Through the brand’s contributors, it will cover the fashion shows, backstage scenes and events, with a careful look at the present and with a focus on the spread of an inclusive culture. A reference point for fashion enthusiasts, Grazia will be a witness of the behind the scenes of the fashion shows, meeting the protagonists and professionals of the runway shows, unveiling new trends and opening the doors of the fashion venues.
Along with articles and insights, videos in the reels format will have pride of place and can be shared in real time by followers and the fanbase of the brands. Five days of full immersion that will bring fashion back to the centre of the conversation, underlining the role of the city of Milan as an ambassador of emerging talent and outstanding personalities.

Grazia Gazette MFW is just the first in a series of projects – also developed in partnership with brand sponsors – that will appear in 2022, a year of recovery, redemption and rebirth during which Grazia will be a leading protagonist with interviews, surveys, insights and special issues.

Among the many activities of Grazia this year, there is much anticipation for the release of the Manifesto issue (on newsstands from 16 March) which will highlight the ten values that guide the brand. In this special initiative with a focus on culture, the young artist Bianca Cedrone will create ten covers, each inspired by one of the values of the manifesto. The artist will also create a collection of NFT artworks that will summarise the ten values of Grazia and which will be sold in series to finance a female empowerment project for new generations by the Francesca Rava N.P.H. Italy Onlus Foundation.
The Grazia Manifesto NFT collection Grazia will be available on a technological platform developed by Smartxchange Ltd. Full information about the project and on how to purchase the works will be available on the manifesto.grazia.it website.

With 21 international editions, Grazia confirms the capacity as a brand able to continuously evolve brand that has made it a point of reference for 3 million users and readers (Source: Nielsen Media Impact Data Fusion, June 2021) and over 1.6 million fans (Source: Shareablee plus Tik Tok and Pinterest Insight, January 2022).

Grazia USA, the American edition of Grazia created under a licensing agreement signed by the Mondadori Group with Pantheon Media Group LLC, has been named “Best New Magazine Launch” of 2021.

Grazia USA was chosen for the honour out of more than 120 new publications launched in America during the past year thanks to its ability to combine quality content with cutting-edge images in the magazine’s inimitable refined style. The honour was awarded as a result of the ranking drawn up by Samir Husni, founder and director of the Magazine Innovation Center at the School of Journalism and New Media of the University of Mississippi.

The acknowledgement crowns the success of the first 100% Italian fashion brand on one of the world’s biggest and most important markets for fashion and luxury goods.

Present on the American market through the global digital first platform graziamagazine.com, Grazia USA launched its first quarterly print issue on 23 September 2021 under the title “Evolution”. The 356-page special edition celebrated three women who have risen to success on the American cultural and social scene, featured on three exclusive covers: nine-time Olympic medal winner Allyson Felix, British supermodel and designer Alek Wek, and Canadian singer, actor and activist Jordan Alexander

The début of Grazia USA marks a turning point for American fashion magazines in a year when the United States saw twice as many new print magazines launched as in 2020.

The brand has been a success with American readers right from the start for its unique cosmopolitan blend of fashion, art, culture and beauty, as well as design, travel and entertainment, putting new generations in contact with the most influential, renowned names in the fashion industry thanks to distribution through the world’s most exclusive retailers.

“We’re proud of this acknowledgement obtained by Grazia USA and very happy with the results achieved by our partner Pantheon Media Group in the United States. Our brand’s business model based on a global multi-channel approach has great potential for development on other markets too, combining authoritative content with strategic use of data for positioning that really makes us stand out,” emphasised Daniela Sola, International Business Managing Director for Mondadori Media.

“It’s a great honour to receive this award. I’m very proud of the work the editorial staff of Grazia USA has done, leading to creation of an outstanding product that meets the requirements of both readers and advertisers. We’re lucky to have our partners’ support conveying quality content about fashion, luxury, entertainment and much more to over 400,000 certified readers and millions of site visitors every month,” said Brendan Monaghan, Chief Global Brands Officer and Executive Vice-President of the Pantheon Media Group.

Grazia is the first 100% Italian fashion magazine to have exported its successful formula all over the world, from Italy to the United States. The Mondadori Group brand, which now has a total of 21 editions in 23 countries, reaches a global audience of 15 million readers and 45 million unique visitors, with more than 30 million followers on social media.