Grazia, the Mondadori Group magazine edited by Silvia Grilli, and interpreter of Italian fashion and style around the world, is expanding its editorial system with the launch on newsstands, on Thursday 23 March, of  Grazia Beauty, an upscale special that interprets the trends in beauty.

Grazia Beauty offers its readers high quality content to keep them up to date, to provide inspiration and customise their look in the form of a beauty book to use and keep for six months, created by the editorial staff of the weekly, with the same characteristics used to produce Grazia itself: style, class and elegance.

“Our readers look to us for a vision on beauty trends and insights about innovations in skin care,” said Silvia Grilli. “This new twice-yearly supplement to Grazia responds to such needs with outstanding visual content so that reading it is also a memorable sensory pleasure,” Grilli added.

This first issue of Grazia Beauty is focused on the theme the ’80s, in terms of image and look: from full mono-colour eye shadow to red highlights, and from a review of the perfumes that were the protagonists of those years, to thick and wavy hairstyles as well as self-tanners and aerobic exercises for a sculpted physique.

The star of the features is the actress Sveva Alviti who embodies and encapsulates the idea of ​​women and contemporary beauty: confident, beautiful, elegant, international.

The graphic design of Grazia Beauty combines the approach linked to the news aspect of the magazine with the enhancement of the visual content. The photos are highlighted and treated with the maximum respect by the great photographer Florian Sommet.

Grazia is the leader in the beauty segment, with a 31% volume market share and an increase of 4% in terms of pages compared with 2015.

“Beauty is one of the sectors that most appreciates print media for its capacity to position clients and its ability to engage readers with images and narrative texts,” said Davide Mondo, chief executive of Mediamond. “Moreover, the possibility of being a qualified sampling vehicle for a profiled audience is often a key element for the entire sector,” Mondo continued. “From our Mediamond observatory, thanks also to the leadership achieved on digital by the Mondadori Group – which in this area is now Italy’s leading publisher – we are seeing a remarkable growth in web investments. The most requested and appreciated area by beauty clients is linked to special events and projects, relatively new strands for this industry. To give just one figure, in 2016, with Grazia alone we created as many as 60 projects for companies in the beauty sector,” Mondo concluded.

The new word on the subject of beauty is “mix”: that is, mixing formulas and textures to customise your beauty routine. With the special feature Make your mix readers can use the advice offered for the best personalised results based on the characteristics of their skin type. From Back of vitamin C to the Guru of fitness on the web, Grazia Beauty is also related to current events and 360° fitness. And, thanks to the Coolest gyms, also be up to date on these temples of fitness.

Grazia Beauty will be on newsstands on Thursday 23 March banded with Grazia at the price of €1.50.
The initiative will be supported by a range of different activities: point of sale posters, targeted distribution at hotels, airports and shopping malls and communication on Grazia’s social networks.

Grazia Australia is expanding its publishing system with the launch of two print editions in 2017.

The name given to the new special publication, The Next Generation Issue, has two main aims: to reach out to a new audience, but also to act as a social agenda on the issues that matter most to readers.

The Next Generation Issue is the result of the success of the digital platform (https://grazia.com.au/) with which, since last year, Grazia has been present on the Australian market and established itself as one of the most dynamic fashion and lifestyle brands.

Of particular note is the distribution model which revolutionises the approach and contact points with the public using a new concept printed product.

With a print run of 110,000 copies, Grazia Australia will be Australia’s first luxury magazine to experiment with an innovative distribution method: not only using the usual channels, i.e. newsstands and retail outlets, but also directly through selected retailers who will make the magazine available at key locations for the world of fashion, capturing the interest of a selected and dynamic group of readers.

The Next Generation Issue has two different covers and aims to celebrate, in an unconventional manner, the many different channels of the fashion industry, the influence of social media – especially among millennials – and the combination of elegance and easy chic style that characterises Grazia all over the world.

With this initiative the Grazia brand once again confirms its role as an international point of reference for fashion and style.

Grazia International Network (www.graziainternational.com), the network created by the Mondadori Group to develop Grazia around the world, has built a global multi-channel system around the brand that, with its various publications and web sites, reaches an overall community of 17 million readers and a monthly circulation of 10 million copies.

Grazia, the magazine edited by Silvia Grilli, and The Blonde Salad, the web site created by digital icon Chiara Ferragni, with the support of the City of Milan, present at the Triennale in Milan YOU  – THE DIGITAL FASHION REVOLUTION.

The exhibition, which is free and open to the public from 7 to 13 October, will for the first time illustrate the revolution that the leading players in digital and web influencers have brought about in the world of media, fashion, luxury and photography.

An authentic digital fashion revolution that Grazia, the magazine edited by Silvia Grilli, and interpreter of fashion and Italian style around the world with a global multi-channel system magazine-web-social network-TV, and The Blonde Salad by Chiara Ferragni, catalyser of followers on digital platforms, have decided to examine in collaboration with Tiffany&Co, the renowned New York jewellery brand.

From the birth of street style photography at the end of the twentieth century up to the consecration of digital influencers (who interpret styles and trends, spreading tastes and modifying the language) YOU illustrates what has changed and what will change in virtual worlds that have become more real than reality.

The real protagonist at the centre of the exhibition is TU: all of us who act and react on the web and also become a part of the content of the exhibition.

The location of the event is the Museo della Triennale in Milan, in the majestic Salone d’Onore where visitors will be immersed in the phenomenon that has revolutionised the media.

The exhibition YOU will also engage visitors with activities and workshops, making them an active part of the show. In addition to images and words, easy to follow and captivating interactive paths accompany the public on a virtual journey. Free workshops will also allow visitors to learn the secrets of the trade that enable certain personalities to become influencers. At the end of the exhibition, visitors come to a Mirror Box, an environment with counter posing mirrors and lights that represent the great stage that is the web.

The exhibition YOU – THE DIGITAL FASHION REVOLUTION by Grazia and The Blonde Salad is organised in collaboration with Tiffany & Co. For the occasion, the renowned New York jewellery brand will have a dedicated space with a photowall with a thematic  background.

The other partners of the exhibition are: American Express, Maserati and the Mandarin Oriental Hotel. Cocktail dînatorie prepared by chef Andrea Berton.

The exhibition catalogue YOU – THE DIGITAL FASHION REVOLUTION was conceived produced and published by Electa and is on sale at the Triennale and all good bookshops.

The Mondadori Group is accelerating the development of the “Grazia International Network“, which entered the e-commerce fashion market through the acquisition of London-Boutiques.com. The London-based marketplace offers readers and users the possibility of selecting from a wide range of clothing and accessories of some of the British capital’s best boutiques.

“This operation is part of a project for the launch of a global e-commerce platform for the Grazia brand,” declared Ernesto Mauri, chief executive of the Mondadori Group. “A leader among international fashion-oriented magazines for its rapid development and innovative formula, Grazia is now taking a decisive step into digital: this acquisition is the first step towards a development plan that starts from London, the biggest European market for e-commerce fashion, and that will soon also include many of the most important trend-setting boutiques in the main cities of Italy and France. The aim is to expand also to the other countries where Grazia is published and beyond,” Mauri concluded.

In fact, after the summer an integrated “Grazia International Network” platform for e-commerce fashion – graziashop.com – will be online, a portal that will enable the Grazia community around the world, some 17 million readers and 14 million unique users per month, and all female fashion fans, to purchase items in perfect Grazia style from the trendiest international boutiques.

From 6 December Silvia Grilli will be the new editor of Grazia.

Grilli, who has a degree in modern languages from the Cà Foscari University in Venice, began her professional career at La Notte, L’Indipendente and il Giornale, before being appointed news editor of Anna in 1998 and managing editor of Cosmopolitan in 2000. She has also been a contributor to Il Foglio, Epoca and a number of foreign titles, including The Guardian, The New York Observer and The New York Sun. In 2001 she was a special correspondent for Panorama and co-editor of Grazia in 2005, becoming editor in chief the following year. At the beginning of 2007 she moved to the United States as “editor at large” for all of the Mondadori titles. In November of the same year she was appointed deputy editor of Panorama.

Mondadori wishes to thank Vera Montanari for the constant commitment and passion shown in her time with the company; thanks to her professionalism and experience Grazia has both strengthened its position as a women’s fashion and news magazine of excellence and note and become a point of reference for elegance and style, not only in Italy, but also internationally, where the brand is now present with a network of 21 editions.