International magazines

Casaviva, the Mondadori monthly which for the last 36 years has been covering the evolution of Italian interior design and homes is now published in Bulgaria as well.

This new launch is part of a process to export the Mondadori brand to the main foreign markets, in particular in Balkan Europe and the Far East, thanks to the successful mix which has always characterised the parent magazine, interpreter of Italian style and quality in furnishing and décor and headed in Italy by Marina Carrara.

For all lovers of interior design, Casaviva Bulgaria will be a unique tool to find exclusive solutions and creative ideas to create the décor of their dreams and stay in touch with all that is fashion.

The result of a licensing agreement with Attica Media Bulgaria Ltd, Casaviva Bulgaria joins the Thai edition of the magazine launched in March 2006 and the Greek edition which appeared in February 2008 as a Sunday supplement to Eleftherotipia, one of the leading Greek national dailies.

Sale&Pepe, the leading Italian top-of-the-range cookery monthly, makes its entry into the Romanian magazine market, becoming the country’s first Italian magazine dedicated to food.

Sale&Pepe Romania, which joins the Serbian edition launched in 2007, will be published under licence by the Monden Media Group.

The monthly is aimed at predominantly female readers who love cookery and are looking for inspiration from the world’s most famous cooking. Cristina Verona, former editor of Elle and Reader’s Digest in Romania and now in charge of the new edition of the Mondadori magazine, explains: “By launching Sale&Pepe, we are bringing a little of Italy into the homes of the Romanians, always lovers of Italian food and wine

The first issue of Sale&Pepe Romania, on sale with 100 pages including 14 pages of advertising, will have a print run of 50,000 copies and a target of 100,000 readers.

This new launch brings the number of international editions of Mondadori magazines to 16, from Grazia to Casaviva, Interni and Sale&Pepe, names of top editorial quality which in just a few years have gained an international reputation as interpreters of Italian style in fashion, design and, ever more, cookery.

The debut of Grazia Australia, on newsstands from Monday 21 July, brings the number of international editions of the Mondadori title to 10.

Grazia Australia, published by ACP Magazines in a joint venture with Hearst under licence to Mondadori, will be a weekly and will go on sale with a cover price of A$5 (€3.05).

The magazine is edited by Alison Veness-McGourty, who announced: “Grazia fuses style with substance, reality and reflection with the speed of a weekly, but the depth of a monthly. The magazine will absolutely make and break the news, but in a way that’s honest, witty, emotive and fun. Never predictable or formulaic, will excite Australian readers.”

The launch will be supported by a A$7 million (around €4m) marketing campaign. “There is a buzz and anticipation about Grazia Australia that bodes well for its success. It’s new, it’s different and it has highly creative and experienced editorial and advertising teams whose passion will be reflected in the pages” claims Pat Ingram, ACP Magazines’ Group Publisher Women’s Lifestyle. “The response from advertisers has been remarkable and we are confident the same will be true from readers. This is an absorbing, exciting and eminently readable magazine that features an unrivalled mix of fashion, entertainment, news, trends and beauty.”

Launch advertisers range from fashion and cosmetics, to cars and technology and include: Louis Vuitton, Prada, Peugeot, Sony, Elizabeth Arden and L’Oréal.

“Australian consumers are well known around the world for their passion for magazines, fashion and celebrities,” commented Roberto Briglia, head of the Mondadori Group’s Magazine Division. “And ACP Magazines,” he continued, “has an extraordinary reputation in the fashion and celebrity sector, a long history of successful launches and, in terms of philosophy, approach and product quality, shares our vision, making Grazia a truly special offer for both readers and advertisers in Australia. With Grazia Australia we continue the development of our International Network for this Mondadori title leader in fashion which has a formula that has become an icon of style and elegance across the world: in just over three years we have exported Grazia to ten of the countries with the highest potential for growth in the magazine business.”

In addition to Italy, the Mondadori title is now published in Bulgaria, United Kingdom, Greece, the United Arab Emirates, Croatia, Serbia, Russia, Holland and India.

Scott Lorson, Chief Executive Officer, ACP Magazines, said: “The Australian edition of Grazia is a collaboration between three of the world’s leading publishers, ACP Magazines, Hearst and Mondadori, and Grazia reflects the calibre of this publishing partnership at every level. The magazine will enjoy support from PBL Media companies, of which ACP is part. Grazia’s integrity, intelligence and glamour will also be powerfully represented online at grazia.com.au, a testament to a highly collaborative partnership between the creative teams from ACP Magazines and ninemsn”, the group company that develops the online activities, concluded Lorson.

Nick Spooner, ninemsn COO, said: “Grazia provides an outstanding opportunity for ninemsn and ACP Magazines to develop a truly unique online experience for our audience and for advertisers. We are delighted with the site and have received an overwhelmingly positive response from advertisers both to the site design and to the new online advertising formats offered.”

About ACP Magazines

ACP Magazines is Australia’s leading magazine publisher. The company is the magazine arm of leading Australian media and entertainment company, PBL Media. ACP Magazines publishes over 85 titles in Australia which sell nearly 114 million individual copies each year. The company has an international portfolio of more than 70 titles in nine countries (New Zealand and Asia) including Cosmopolitan, Dolly, Harper’s Bazaar, The Australian Women’s Weekly, Woman’s Day, NW, TV Week, Cleo, FHM, Madison, Wheels, Ralph and The Bulletin.

A new international edition of Grazia is launched. On 5 April the Mondadori title will be launched in India.

Grazia India is the result of a licensing agreement between Mondadori and World Wide Media, the country’s leading English-language magazines publisher, created in a joint venture between BBC Worldwide and The Times of India.

The main titles published by WWM include, the celebrity newsmagazine Hello!, the women’s fortnightly Femina, as well as the monthlies Film Fare and Top Gear.

The first issue of Grazia India will be on the newsstands with a print run of 150,000 copies, the biggest in the magazine publishing market in the country.

This new operation is a significant step forward in Mondadori’s foreign expansion strategy, which is based on the publication in international markets of the company’s most authoritative titles; brands recognised around the world as interpreters of style and quality in Italian fashion, luxury goods and lifestyle, as well as in design and cooking.

“Our arrival in India allows Mondadori to further extend the Grazia International Network”, claimed Roberto Briglia, head of the Mondadori Group’s Magazine Division. “In just over three years we have launched nine editions of Grazia in countries with high growth potential for magazines and the formula has made the Mondadori title an icon of elegance and style in the world,” Briglia continued.

According to analysts’ forecasts, of the next five years India will be the fastest growing magazine market in the world, with annual growth estimated at more than 13% and an increase in trade advertising of more than 10% (PricewaterhouseCoopers, Global Entertainment and Media Outlook: 2007-2011).

“For Italy’s leading fashion and luxury brands and for the designers, India is one of the most interesting markets,” added Roberto Briglia, “also thanks to the growing appreciation, by a new band of readers, for western trends and tastes. In this context, Grazia, which now has a consolidated position not only in Italy but also internationally, following the outstanding success of the title in the United Kingdom, launches in the Indian market as the most authoritative and qualified magazine for the Indian fashion system and for Indian women,” Briglia concluded.

Grazia India, a new English-language glossy magazine, will put a strong emphasis on international trends and news, without overlooking the needs and the real lives of the readers. The magazine’s formula will combine all of the musts of fashion and lifestyle with the latest news and information about beauty, travel, food; exclusive stories about international celebrities and the most significant personalities from Indian life, mixing international trends with local styles and preferences. In particular, fashion coverage will be markedly international, able to satisfy the needs of Grazia readers to be kept up to date with style and trends.

The first international edition of the up-market Mondadori women’s monthly Flair will be launched tomorrow under a licensing agreement in Austria. The country’s first international fashion magazine, Flair Austria is the result of the cooperation between Mondadori and Ahead Media, one of the leading operators in the up-market magazine sector. Other titles published by the company include, IQ style, H.O.M.E. and anyway.

In addition to Austria, Ahead Media also has a relevant presence in a number of Eastern European markets, including Hungary, Czech Republic, Slovenia and Slovakia.

The first international edition of Flair is part of the now consolidated foreign expansion strategy of Mondadori, which in recent years has seen the Italian group make a decisive entry into the world of international publishing.
“With Flair Austria Mondadori takes its first step into the German-language market,” said Fabrizio D’Angelo, Mondadori’s Head of international activities, “with a magazine that has the capacity to compete at the highest international level in terms of editorial quality and the uniqueness of the product.”

“In particular,” he continued, “on the advertising front, Austria is a market of potential growth for up-scale Italian style. This is why Mondadori and Ahead Media have decided to proceed – allocating the investment of significant resources – with the launch of the first international fashion magazine aimed specifically at the Austrian market.”