Interni

Great success for INTERNI Design Re-Generation at the 2022 FuoriSalone. From 6 to 13 June, the event created and coordinated by the Mondadori Group magazine edited by Gilda Bojardi attracted a total of approximately 300,000 visitors in the three institutional locations: Milan “Università degli Studi”, the Brera Botanical Garden and the Audi House of Progress, for the first time at Palazzo Medelan in Piazza Cordusio.

“This year once again, Milan succeeded in involving an international public in a spectacular across-the-board happening people are determined not to miss,” said INTERNI editor Gilda Bojardi. “Revealing its most secret places and buildings, it turned into a city-wide museum featuring projects and design initiatives whose cultural and experimental dynamism pushed the boundaries of the trade show.”

This edition of the exhibition looked at the regeneration of thought and design, with experimental installations on such important questions as: the new sustainability aesthetic, nature in the city, artificial intelligence for innovative design and a new future through greater design awareness.

With the contribution of the 3 co-producers (Audi, Eni-Plenitude and Whirpool) and in collaboration with companies and institutions, INTERNI called over 50 great Italian and international -designers and architects. Over 40 installations, micro-architectures and macroobjects have been created for the exhibition, all site-specific which – together with conferences, talks and live performances – have created a variegated mosaic of styles and visions, but also moments of confrontation, attracting thousands of people. Visitors included large numbers of Italian and international journalists, who provided excellent coverage for INTERNI Design Re-Generation in the daily papers, on radio and TV, in the trade press and in popular magazines, and ensured a continuous presence for the exhibition on the main social channels and the web.

The INTERNI exhibition confirms its place as the iconic  event of the FuoriSalone, created as an initiative of the magazine’s editor, Gilda Bojardi. The foundation of its success is the outstanding design and cultural content of the installations, the internationally famous brands involved, flanked by smaller operations who also offered exhibits of great interest.

The exceptional response from both the public and the media reflects the absolute leadership of INTERNI in the professional living segment and in design system communication.

Thanks go to the co-producers Audi, Eni-Plenitude with CRA Carlo Ratti Associati and Italo Rota, Whirlpool with AMDL CIRCLE and Michele de Lucchi, and all the companies, designers and architects who took part: Citco with Ron Arad and Associates, AlphaTauri with Hannes Boeker and Daniel Kainz, Roca with Cobalto Studio, Rubner Haus with Giacomo Garziano- GG-loop, Mathera by Saib with Diego Grandi, Tecno with Zaha Hadid Architects, Deutsche Telekom Design & Customer Experience in collaboration with Layer, Sanlorenzo with Piero Lissoni, Focchi Group, Mitsubishi Electric with Progetto CMR, De Castelli with Antonio Marras, Guglielmi Rubinetterie with Elena Salmistraro, Portobello, Casone Group, Mapei, Pietra Serena Group with Isay Weinfeld, Amazon with Lissoni Associati, Beton Eisack with Jacopo Foggini, Nardi with Raffaello Galiotto, AHEC with Benedetta Tagliabue – EMBT and Fundació Enric Miralles, iGuzzini illuminazione with Scandurra, ApexBrasil with the curator Bruno Simões, Fujifilm Italia with FTA | Filippo Taidelli Architetto, Porro with Andrea Branzi, K3 with K3 Creative Team, Ledvance with Eurostands together with CastagnaRavelli, Hitachi Cooling & Heating with LuccheseDesign, C&C Milano with Nicolò Castellini Baldissera, Mirage with Andrea Boschetti – Metrogramma, G.T.Design with Deanna Comellini, Accademia IUAD with the Three-Year Course in Interior Design and Architecture, Lladró with Lladró creative team, Cerasarda with ovre.design, LibriBianchi of Lorenzo and Simona Perrone, the Italian Embassy in Madrid with Gianluca Pugliese-Lowpoly Design Studio, Milano Makers with Franco Raggi, Maria Christina Hamel and Cesare Castelli, Michieli Floricoltura with Roberta Studio and Paolo Michieli, Ever in Art with Marco Nereo Rotelli, Higold Group with Pininfarina Architecture, Missoni with Alberto Caliri, Forbo Flooring Systems with Mac Stopa and Massive Design, FIND – Design Fair Asia, and Giulio Cappellini for the design of the Cappellini@IBM Studios Milano Exhibition.

Design Re-Generation is the title of the long-awaited exhibition event conceived by INTERNI, the Mondadori Group’s Interiors and Contemporary Design magazine, which will run from  6 to 13 June in the quads of the Università degli Studi di Milano, at the Orto Botanico di Brera and, for the first time, in Piazza Cordusio at the Audi House of Progress. In addition to these three institutional locations, this year there is also the Cappellini Exhibition @IBM Studios in Piazza Gae Aulenti, 10.

In collaboration with the City of Milan, INTERNI Design Re-Generation is one of the main initiatives of the Milan Design Week and FuoriSalone 2022, created in 1990 on the initiative of Gilda Bojardi, editor of the magazine, and universally recognised as an event of reference for international design and architecture.

“Design Re-Generation aims to stimulate new design proposals, both material and functional, in which sustainability is the key value for a new quality of life,” explained Gilda Bojardi, editor of INTERNI. “In other words, regeneration understood as redevelopment, recovery, rebirth. But also, as the formation of a new design awareness that sees design as a tool to encourage a harmonious merger between space and nature. Our exhibition wants to stimulate a collective reflection on design, in the sense of an approach to improve both our present and future. All this through creative, visionary but also concrete proposals, which foreshadow a future in which those who design, do business, invent and experiment are animated by a profound and responsible awareness of the things of the world, by a greater sensitivity, an attention and ‘concern’ for realities and natural resources, for the common good and the benefit of individual well-being.”

INTERNI Design Re-Generation was conceived with a view to activating and multiplying connections and relationships: a virtuous system between the leaders in creativity, and of companies and distribution networks that have an essential need to connect people and ideas from different places and cultures. In collaboration with companies, multinationals, start-ups and institutions, over 50 designers have created more than 40 creative proposals (installations, exhibitions, design islands, micro-architecture and macro-objects, all site-specific) to interpret the themes of this edition of the exhibition which are: the new aesthetics of sustainability, nature in the city, artificial intelligence for innovative design and a new future through conscious design.

Installations and designers

Among the proposals that come to life in the spaces of the Milan University, located inside the Cortile d’Onore, will be a series of impressive installations. Starting from Fabbrica, a work designed by Piero Lissoni and built by Sanlorenzo, which stands in the centre of the lawn and recalls the industrial nature of the boatbuilder’s yard, and the structures used for the construction of the boats. It is a large structure made of tubular scaffolding that recreates the experience of getting on a yacht: a path of ramps leads visitors to a nautical wooden platform that evokes, in terms of shape and materials, the deck of a ship.

Love Song, conceived by Studio Ron Arad and Associates, meanwhile, is a sculpture in white Carrara marble created by Citco. This installation highlights Ron Arad’s constant experimentation with materials and is a sort of visual palindrome: the word Love has been extruded and distorted so that on one side it reads ‘love’ and on the other ‘song’.

A metaphysical landscape of oversized minerals enclosed in large showcases in a sort of museum itinerary: this is the concept of New Mineralia by Diego Grandi. The project reflects on the importance of sustainability through the use of a new generation material that is totally recycled and recyclable: Mathera by SAIB, designed by Grandi himself for a company that has made regeneration its manifesto.

Chromosaturation is the title of the installation by Daniel Kainz and Hannes Boeker for the fashion brand AlphaTauri which exploits the physical phenomenon of chrome saturation for a visual and physical experience that involves the viewer and transmits sensations of hot/cold, without the need to use any media.

Water, change and interaction are the key words of La voce di Idra, the futuristic fountain imagined by Elena Salmistraro for Guglielmi Rubinetterie.

With The Giants, Antonio Marras transforms the entrance columns of the University into an army of mythological characters inspired by the history and culture of Sardinia, dressed in metals produced by De Castelli.

In the Hall of the Aula Magna, the exhibition The dancing furniture of the house of Enric Miralles & Benedetta Tagliabue. For the first time, 9 unique pieces are presented in Italy, reproduced thanks to the support of the American Hardwood Export Council (AHEC), in a selection of sustainable American hardwoods.

Spread across the Cortile della Farmacia, The A-maze Garden, a maze of curved walls of four different heights, celebrates the values ​​of environmental commitment sanctioned by Amazon with the Climate Pledge, in the interpretation of Lissoni Associati curated by Francesco Canesi Lissoni. A maze that reinterprets the compositions of Piet Mondrian’s trees and traditional Italian gardens to reflect on the idea of ​​a conscious regeneration of the environment.

In the Cortile dei Bagni, the past, present and future come together in a temple that alludes to antiquity but proposes an innovative construction principle. Phoenix, is the name of the creation by Jacopo Foggini and Beton Eisack which explores the theme of sustainability in aesthetic terms, combining two materials of different nature but both coming from a recycling process: PC/PET-G and Eurobeton concrete.

In the Cortile del Settecento there is the Labyrinth Garden by Raffaello Galiotto with Nardi, maze an outdoor multi-disciplinary maze comprising an articulated pathway, developed over some 625 square metres of lawn. An experiential structure that is also a metaphor for the sense of loss we are all experiencing, characterised by issues such as the environment, health and peace.

Participants include Gabriel Escámez – Cobalto Studio (with Roca), Giacomo Garziano – GG-loop (with Rubner Haus), Benjamin Hubert (with Deutsche Telekom), Michele Pasca di Magliano – Zaha Hadid Architects (with Tecno), Alessandro Scandurra (with iGuzzini Illuminazione), Bruno Simões (ApexBrasil), Filippo Taidelli (with Fujifilm Italia), and Isay Weinfeld (with Portobello, Mapei, Casone).

The design islands are by: Andrea Boschetti (with Mirage), Andrea Branzi (with Porro), Alberto Caliri (with Missoni), Nicolò Castellini Baldissera (with C&C Milano), Deanna Comellini (with G.T.Design), Giulia Delpiano e Corrado Conti – ovre.design (with Cerasarda), Roberta Filippini and Paolo Michieli (with Michieli Floricoltura), Nieves Contreras (with Lladró), Kenzo K3 Team, Francesco Lucchese (with Hitachi Cooling and Heating), Giovanni de Niederhäusern – Pininfarina (with Higold Group), Lorenzo and Simona Perrone (with Libribianchi), Gianluca Pugliese – Lowpoly Design Studio (the Italian embassy in Madrid), Catello Raffaele and Giovanni Maione (IUAD – Accademia della Moda), Franco Raggi and Maria Christina Hamel (Milano Makers), Gianni Ravelli and Paolo Castagna (Ledvance with Eurostands), Marco Nereo Rotelli (with Ever in Art), Massimo Roj – Progetto CMR (Focchi Group with Mitsubishi Electric), and Mac Stopa (with Forbo Flooring Systems).

The main sponsors: AUDI, Plenitude and Whirpool

There are 3 co-producers of INTERNI Design Re-Generation: Audi, the premium brand with a 360° commitment as an aware mobility provider with innovation and progress in its DNA, Plenitude, the new identity of Eni gas and electricity, on the market with a unique business model that integrates production from renewables, the sale of gas and electricity, energy services and an extensive network of charging points for electric vehicles, and Whirpool, one of the world’s leading brands in the domestic appliances sector, thanks to advanced solutions characterised by cutting-edge design and conceived to improve life in the home. Each of the main sponsors will present a high-impact installation giving its own interpretation of the theme of the exhibition.

Design and innovation are the protagonists of Audi’s usual appointment during Milan Design Week, as always organised in an unprecedented location for the FuoriSalone. This year the company has chosen The Medelan, in Piazza Cordusio: an historic building currently undergoing a conversion in line with the highest sustainability standards that will make it a futuristic centre for business, shopping and hospitality. With Audi House of Progress, the brand will open the doors to a place where a vision of tomorrow is already a reality and, starting from the evolution of the concept of sustainability in the broadest paradigm of Re-generation, will share with the city of Milan its own reinterpretation of the planet, of society and the individual through visual suggestions, panels, talks and exclusive premieres starting from 6 June.

Meanwhile at the Orto Botanico di Brera, an evocative green oasis squeezed between the buildings in the centre of Milan, will be Feeling the Energy, a project conceived for Plenitude by CRA – Carlo Ratti Associati – which is taking part in the third consecutive edition of the INTERNI exhibition – and by Italo Rota. Feeling the Energy interprets the Design Re-Generation theme with an interactive installation dedicated to multiple forms of energy, thanks to which visitors can discover and experience, in game dynamics, the phenomena of solar and wind energy and evaporative cooling. But re-generation also concerns ways of being together in safety: and, in fact, the entire path is made of antibacterial copper, to which the multinational producer KME contributed, and which, at the end of the exhibition, will be reused in a circular design perspective.

In the Cortile d’Onore of the University of Milan, will be Sidereal Station, the installation by Whirlpool, created in collaboration with Alucobond, which continues a project started in 2021 with the architect Michele De Lucchi and AMDL CIRCLE. It is a sort of “telescope” that points towards the sky and at the same time targets an objective: that of finding harmony to feel good with oneself and with others, while preserving the physical environment in which we all live. An incentive to think about a future of well-being for the individual and the environment. In fact, inside Sidereal Station it is possible to enjoy an immersive experience, explore emotional spaces, discover the beauties of our planet, be amazed and continue to dream of a better future. In an increasingly complex world, which constantly challenges people’s inner balance, it is important to find the time and ways to reconnect with yourself and your needs every day.

Cappellini @IBM Studios Milan

A new feature of this edition of the INTERNI event exhibition is the extension of its range of action to include another location in the heart of the city: the IBM Studios Milano Pavilion in Piazza Gae Aulenti, 10. In the spaces of the IBM Studios Milan, Cappellini gives voice to new concepts of living today and tomorrow and stages two exhibitions:

• Looking to the future, presents a vision of the contemporary product thanks to readings offered by a number of international creatives such as Bjarke Ingels, Patricia Urquiola, Jasper Morrison and some young people in their first design experience;
• The Slowdown Refuge, investigates the theme of living through an environment where design and technology merge; in which historical pieces find an aesthetic counterpoint in the most innovative products, poised between the material and immaterial, technology and memory.

The project was conceived by Giulio Cappellini, with the support of the international students of the Marangoni Design Campus Master. There will also be some virtual installations that give a new interpretation of the Metaverse by redefining the future home in space.

The INTERNI system

INTERNI’s integrated communication system is expanding and reaffirming its role as the leading source of news and information about the world of design. In fact, thanks to 3 printed publications (INTERNI, Annual Cucina 2022 and the FuoriSalone Guide) and two digital publications (INTERNI King Size and the legendary FuoriSalone Guide), a big event (INTERNI Design Re-Generation), INTERNI online (website and social media) and Interni Design Journal with insights and videos that will be conveyed through a system of newsletters, provides the tools that allow you to keep up to date in real time with trends, news and previews on design.

An authentic vademecum for all those who want to know and find their way around the increasingly rich panorama of Milan Design Week events, the print and digital versions of the FuoriSalone Guide (also available for tablets and smartphones and available online from today) are a must, offering a reasoned overview of some 350 events involving the companies, designers and architects participating in the FuoriSalone, organised both day by day and in alphabetical order.

The brand’s strength can also be clearly seen on the ground: an important street advertising campaign has been planned for Design Re-Generation which includes 15 banners positioned at the main entrances to Milan and in the historic centre, 1,000 flags at the locations of the events present in the FuoriSalone Guide, over 60 digital systems selected in the busiest areas, 10 retro shuttle buses, customised newsstands in the city centre, shop windows and led walls (Megastore Mondadori in Piazza del Duomo and Rizzoli Store in the Galleria Vittorio Emanuele).

With this appointment, which gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment, but also in the communication of the design system, transforming itself from a specialised publication into a mass medium.

For full information: www.internimagazine.it

INTERNI, the Mondadori Group’s interiors and contemporary design magazine edited by Gilda Bojardi, presents XXX-Y 30 YEARS OF THE FUORISALONE, a book published by Electa that celebrates the most memorable designs, personalities and events that have characterised the creation and development of an event that is a symbol of the city of Milan. The story begins with the origins as the “Milano Designer’s Week” created in 1990 by Gilda Bojardi and INTERNI, which evolved and adopted the name FuoriSalone (also invented by the magazine’s editor) which then led to the explosion of temporary districts and its position as an authentic urban festival.

In 512 pages, 1000 images and the designs of over 2500 protagonists, the book covers the history of the most important event in the world of international design.

“It’s not enough to use the equation Design = Milano to understand the success of an event as unique as the FuoriSalone,” declared Gilda Bojardi, editor of INTERNI. “As the book explains, created 30 years after the first event which, on our initiative, structurally involved many of Milan’s key design locations, the FuoriSalone is a choral effort with a great number of protagonists involving a range of historical factors, geographic, productive and cultural. It is, in fact, the expression of a system that only in Italy, and only in Milan, could find such fertile ground. From 1990 to the present, the event has continued to grow, overcoming, both in terms of cultural vivacity and experimentation, the limits of an exhibition-market to become an exceptional urban festival that visitors, regardless of their professional interests, experience as an important spectacular and unmissable cross-cultural happening. The knock-on economic impact is such as to make it the most important week of the year for the city and, together with the Salone del Mobile – to which it is complementary – makes Milan the ideal place for the diffusion of a culture that places design at the heart of debates regarding innovation and the progress of society,” concluded the editor.

The book brings to life the various stages of its development and the most emblematic events that has marked the history of the FuoriSalone – a spectacular cultural and market model, copied around the world, based on a successful mix of performance, installations, and experimental exhibitions and expressions – and enabled Milan to become the recognised capital of international design.

The story is told chronologically and divided by decades (1990-1999, 2000-2009, 2010-2019), introduced by a chapter on the 1980s, and specifically the events that led to the creation of the FuoriSalone. Written by four leading design critics (Beppe Finessi, Deyan Sudjic, Paolo Ferrarini and Li Edelkoort) the book offers a general and personal account of the phenomenon, its evolution and significance. The decades, meanwhile, benefit from a historical and sociological introduction by university professor and scholar Andrea Davide Cuman, who tells the story of the event in relation to the evolution of taste and the transformations of the city.

The range of images – drawn from the INTERNI archives – is accompanied by contributions from around  50 personalities who with their first-hand accounts, memories and anecdotes, describe ‘their’ FuoriSalone: from the inventors of the big events that formed the basis for the FuoriSalone – such as Giulio Cappellini, Paolo Pallucco, Patrizia Moroso – to designers that created unforgettable installations – including Ron Arad, Andrea Branzi, Michele De Lucchi, Jacopo Foggini, Barnaba Fornasetti, Massimo Iosa Ghini, Antonio Marras, Fabio Novembre, William Sawaya and Paolo Moroni, Emiliano Salci – as well as the gallerists and curators whose spaces and initiatives have marked the evolution of this urban phenomenon – including Gisella Borioli, Rossana Orlandi, Antonia Jannone and Carla Sozzani.

XXX-Y 30 OF THE FUORISALONE will be presented in preview on Tuesday 21 December 2021 at the Triennale in Milan with the participation of: Stefano Boeri, Giulio Cappellini, Antonio Citterio, Stefano Giovannoni, Ferruccio Laviani, Piero Lissoni, Rosita Missoni, Paola Navone, Maria Porro and Patricia Urquiola.

XXX-Y 30 ANNI DI FUORISALONE will be in bookstores from 18 January.

INTERNI is grateful for the collaboration of: Videomobile, Moretti and Acqua Chiarella.

Huge success for the INTERNI Creative Connections exhibition at the FuoriSalone 2021. From 4 to 19 September, the event recorded a total of over 180,000 visitors at the three main locations: the quads of the University of Milan, the Orto Botanico di Brera and – until 27 September – the Audi City Lab, for the first time in Via della Spiga 26.

The Mondadori Group magazine, edited by Gilda Bojardi invited leading Italian players from the design world, along with international architects and designers to translate into experimental installations the concepts of care, sustainability and mobility. With the contributions of 2 co-producers (Audi and Eni) and in collaboration with companies and institutions almost thirty site-specific installations, micro-architecture and macro-objects were produced which – along with conferences and talks – created a varied mosaic of styles and visions, as well as moments of exchange that attracted thousands of people. These included a great many Italian and international journalists who gave INTERNI Creative Connections outstanding media coverage – from national newspapers to radio and television, the specialised press, and mass-market publications – as well as ensuring continuous presence on the main social media and web channels.

The Internimagazine.it website saw a +50% increase in unique users compared with the previous period and the reinforcement of the range of social media activities – with the generation of over 650 posts, each with an average of 70,000 profiled followers – led to a doubling of the total reach compared with previous figures.

The INTERNI exhibition was consequently confirmed as the symbolic event of the FuoriSalone – which this year marked its 30th anniversary – created in 1990 on the initiative of Gilda Bojardi, the magazine’s editor. Underlying this success is the high level cultural and design element of the installations, the prestigious Italian and international brands involved, as well as the many smaller players who have equally contributed to the creation of content of value.

The exceptional feedback, both from the public and in terms of media visibility, testifies to INTERNI’s absolute leadership in the professional living segment and design system communication, and, as Gilda Bojardi underlined, “It was also a strong signal for Milan and for a vibrant sector – that of design – which proposes and produces, and which has never given up. Indeed, thanks to the events, presentations, conferences, live and virtual debates, new proposals and collections and the displays in the showrooms, new spaces and museums set up for the occasion, this FuoriSalone was truly a unique and unforgettable occasion.”

Our thanks to all of the companies and partners who took part in the exhibition: Audi/Marcel Wanders studio, Eni/Carlo Ratti Associati, Italo Rota, Alessio Fini; Artemide/MC A – Mario Cucinella Architects; GLO/ Marco Nereo Rotelli; OPPO/Kengo Kuma, London Design Festival, Clare Farrow and Musicity/Midori Komachi; Fondazione Renzo Piano with Lia Piano/Anna Merci with Puricelli; Whirlpool/AMDL Circle and Michele De Lucchi; Sal Cord and Oneeightyone/Italo Rota and Francesca Grassi; EXPO 2020 Dubai – Padiglione Italia; Eurostands and Ledvance/MAD Architects; Corepla e Guzzini/Stroop Design with Jeffrey Beers International; Staininger Group-Six Senses Kitzbühel Alps/Peter Pichler Architecture; Guglielmi/Alessandro Zambelli; Qeeboo/Stefano Giovannoni; NABA Nuova Accademia di Belle Arti/Claudio Larcher and Sara Ricciardi; EWO/NOA* Network of Architecture; LAD onlus/Emilio Randazzo; the Italian Embassy in Madrid, COAM, di_mad, ADI-FAD/Davide Valoppi– Noarc; JCP Universe/CTRLZAK for Homage to Nanda Vigo; Fondazione Bisazza for Homage to Alessandro Mendini; PerDormire/Fabio Novembre Studio; Associazione per il Policlinico Onlus/CastagnaRavelli; APEX-Brasil with Abimóvel/José Roberto Moreira do Valle; Mapei/Cino Zucchi Architetti and Chiara Zucchi; TMK Projekt, Wolf Group, Forbo, Hushoffice, Muraspec/Mac Stopa and Massive Design; Missoni Home/Rosita Missoni; Nardi/Raffaello Galiotto; Magis; Netflix and, finally, Axor-Hansgrohe, Caricami, Danese, Ferrarelle, illy, Kartell.

INTERNI Creative Connections is the title of the much-anticipated exhibition event, conceived by the Mondadori Group interiors and contemporary design brand, that is taking place from 4 to 19 September in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, at Via della Spiga, 26.

With the patronage of the City of Milan, INTERNI Creative Connections will also be an occasion to celebrate the 30^th anniversary of the FuoriSalone, first launched in 1990 – on the initiative of Gilda Bojardi, editor of the magazine – and widely recognised as the event of reference for international architecture and design.

“The real vocation of the FuoriSalone is to propose a cultural, spectacular and market-based model, which is translated on the ground as performance, installations, exhibitions and, in an entirely natural way, in experimental expressions which over the years have become part of a spontaneous process of design education and training,” explained Gilda Bojardi, editor of INTERNI. “The results of the recent FuoriSalone events make it possible to see it historically as a collaborative effort in which INTERNI is one of the leading protagonists. A phenomenon that is wholly complementary to the historic Salone del Mobile, for which the city is the location for the spread of a culture in which design offers an opportunity for reflection, development and encounter. A model much imitated around the world but still unrivalled that this year celebrates its thirtieth edition. And, to mark this milestone, also Palazzo Niemeyer, the headquarters of Mondadori, will be illuminated in red, green and yellow, the colours of our exhibition.”

INTERNI Creative Connections was created with the intention of activating and multiplying connections and relationships: a virtuous system among the protagonists of creativity, designers, companies, distribution networks that have a fundamental need to connect people, ideas and projects from different places and cultures. In collaboration with companies, multinationals, start-ups and institutions, almost thirty site-specific installations, design islands, micro-architectures and macro-objects have been created, which develop three important themes: ‘Care’, in design, in production processes, in the use of materials and in the subsequent application of the circular economy, ‘Sustainability’ in the sense of being conscious and as an indication of method, a creative and productive attitude that is fundamental for those who design, do business, invent and experiment; and finally ‘Mobility/ Speed’, in both a real and metaphorical sense, and referred to peoples, thought, space, means of transport and technology

Installations and designers

Among the installations on show in the spaces of the University of Milan are, in the Cortile della Farmacia, an installation designed by Mario Cucinella which accompanies visitors through a visual narration dedicated to the world of Ernesto Gismondi, the brilliant entrepreneur and founder of the world-famous Milanese company Artemide, who passed away in 2020. Meanwhile, connecting natural and technological materials with sounds is the focus of Bamboo ring: Weaving a Symphony of Lightness and Form by Japanese architect Kengo Kuma, created by Oppo in partnership with the London Design Festival.

Sharing-Connection-Conviviality is the title of the micro-architecture tower – which anticipates the large installation by Whirlpool for the FuoriSalone in April 2022 – which consists of a symbol that looks to the future and invites us to question ourselves about the meaning of human existence in the world of tomorrow. The designer Michele De Lucchi with AMDL CIRCLE has created a metaphorical tower in the Cortile d’Onore that encourages the eye to look up and at the same time the mind to reflect on who we are and who we will be. In the Cortile dell Settecento we’ll find Falso autentico, a project for Glo by Marco Nereo Rotelli who defines it as “the house of the languages we have lost”: you enter an architecture made of raw earth using an ancient African technique and go out into the future, a digital and immersive space.

Two impressive installations are placed inside the Cortile d’Onore. The first one is called Freedom – designed by MAD Architects with the support of the Rome-based European office of the Chinese studio: it represents a seagull with its head turned upwards looking at the sky, as if it were about to take flight for distant lands. The metaphor is clear and is naturally connected to the post-pandemic world that is shaping our current situation, but which wants to represent a tangible symbol of optimism, a desire for rebirth and renewal that is both social and private at the same time. The lawn meanwhile hosts Survival, a project by Stefano Giovannoni, designer and owner of the Qeeboo brand. The idea comes from the desire to represent this epochal moment through the biblical story of the rescue of mankind and animal species on an ark, represented here by a 10×6 metre platform which brings together, using mechanical elevators of about 7 metres, about forty animals, some of them life-sized.

In the Aula Magna (the Great Hall of the University) the Folded line installation, for the exhibition L’archivio si racconta – I libri della Fondazione Renzo Piano (The archive speaks – The books of the Renzo Piano Foundation) with the eleven volumes published by the Renzo Piano Foundation, each dedicated to a single project. In the Loggiato Ovest there are installations in homage to Nanda Vigo and Alessandro Mendini, as well as the installation by the Fabio Novembre Studio for Perdormire

The main sponsors: AUDI and Eni

There are two co-producers of INTERNI Creative Connections: Audi, a premium brand that is wholly committed to becoming a conscious mobility provider with the widest range of electric cars in the world, and Eni, an integrated energy company with over 30,000 employees in 68 countries around the world. Each of the main sponsors presents a high impact installation conceived by architects of international standing: the Marcel Wanders Studio for Audi at the Audi City Lab in Via della Spiga 26, and Eni with Carlo Ratti Associati with the contribution of Italo Rota (Creative Lead) and the scientific research of Alessio Fini, from the Department Agricultural and Environmental Sciences at the University of Milan at the Orto Botanico di Brera.

The Audi City Lab is dedicated to research and experimentation in the field of mobility, a hub that will host stories and personalities that embody the idea of Audi’s progress to celebrate new perspectives and ideas about the future. To transform the unfinished space of Via della Spiga 26, the Marcel Wanders Studio, as part of the INTERNI Creative Connections exhibition-event, with the installation Enlightening the future which offers an emotional representation of the new frontiers of Audi research thanks to an immersive experience based on light as a means of connection and narration of its innovation projects. The exhibition focuses on the presentation of two new cars from the company, the Audi RS e-tron GT and the Audi A6 e-tron concept, and, as the basis for inspiration, the various expressive and design forms with which the German brand develops the issue of lighting. Through different lighting scenarios, the visitor is guided through an experiential path that begins with a ‘sensorial’ tunnel, where the walls, covered with a soft fabric, emanate a diffused light that encourages visitors to touch and interact with the space. The corridor leads to the exhibition space for the two new models, where the light ‘explodes’ in a dynamic game of reflections and refractions, and takes on the architectural function of an immaterial wall that protects the cars, like a glass case protects works of art in a museum, but which the visitor is invited to pass through. To examine how innovation and evolution intersect, the Audi Inspired by progress talk will take place on 6 September, during which ideas and interpretations that anticipate the future will take shape generating unprecedented connections.

Moving to the Orto Botanico di Brera, a suggestive oasis of greenery squeezed between the buildings in the centre of Milan, Natural Capital, the installation, designed by Studio Carlo Ratti Associati for Eni, aims to increase visitors’ awareness of the role of forests in the fight against climate change. Natural Capital, which extends over 500 square metres, shows the CO₂ captured and accumulated by the different species present in the Orto Botanico di Brera and the risks deriving from deforestation, among the main causes of the increase in CO₂ in the atmosphere. Visitors will be able to admire the installation immersed in the garden of the Orto Botanico di Brera and experience a different point of view of the fight against climate change thanks to design, a universal language capable of stimulating collective reflection on the issue of decarbonisation. The theme of forest conservation fits perfectly into the context of the INTERNI Creative Connections exhibition, as it speaks, through design, about the connections between human beings and nature and the use of various forms of creativity to identify effective solutions to important new needs, such as global warming.

The INTERNI system

INTERNI’s integrated communication system continues to expand and reaffirm its role as the main source of information for the world of design. In fact, thanks to two print titles (INTERNI and the FuoriSalone Guide) and two digital publications (INTERNI King Size and the FuoriSalone Guide), a major event (INTERNI Creative Connections), INTERNI online (website and social networks) and Interni Design Journal with background and videos conveyed through a system of newsletters, providing the tools to allow user to keep up to date in real time on trends, news and previews in design.

An authentic vademecum for all those who want to find out about and find their way around the increasingly rich range of Milan Design Week events, the print and digital versions of the FuoriSalone Guide (also accessible on tablets and smartphones) are a must, with a day by day agenda of events involving the companies, designers and architects taking part in the FuoriSalone.

The brand’s strength is also clearly visible on the ground: a big street advertising campaign is planned for Creative Connections which includes 15 banners positioned in the main entrances of Milan and in the historic centre, 1,000 flags at the locations of the events in the Fuorisalone Guide, as well as 60 digital systems in the busiest areas, 10 retro shuttle buses, customised newsstands in the city centre, shop windows and LED walls (the Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

With an event that gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment, but also in the communication of the design system, transforming from specialist to a mass media publication.

For full information, please go to: www.internimagazine.it

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, starts the year with an international issue dedicated to Phygital Design that combines physical and digital experiences. And there is a range of initiatives planned for the year: two events in Milan in April and September, and a media partnership with the Italian Pavilion at Expo 2020 Dubai.

INTERNI Phygital Design and the Index Design Guide

Completely in English, with translations of the text in Italian at the back of the magazine, this issue of the magazine develops the theme of communication in the chain of creativity.

“Communicate. Never before has this word taken on such a rich variety of a meaning,” declared Gilda Bojardi, editor of INTERNI. “The pandemic and physical distancing has obliged us to reinvent how we share ideas and plans and forced us to experiment with the possibilities offered by digital media in support of the physical. But we have also realised how important direct contact is in transmitting the immense combination of values from which the products of Italian design take shape. We therefore find ourselves at an important turning point in which we have to rethink the very essence of the act of communication, or rather the content of such communication, which, when we’re talking about design, must move, but also tell a story about identity, culture and values.”

To produce this new issue, INTERNI asked companies how the digital-real mix has changed the way in which they present themselves. We also carried out a survey among communication professionals to ask them about how they see the transformation that is underway. The picture that emerges is both dense and stimulating: year zero of the ‘phygital’ era it will lead to experimentation, to a breaking free of the consolidated approach to design communication, and the creation of new ways of talking about historical Italian know-how

As a supplement the new issue of INTERNI, Design Index Guide is a unique directory with over 8000 Italian design addresses: the producers and the products, where and what to buy, the designers, the photographers, the publicists, the publishers, the trainers, the organisers, the exhibitors.

Also available in a digital version and online on all mobile devices (smartphones and tablets) and on desktops at: https://www.internimagazine.it/designindex/

Events and special initiaitives

INTERNI, is a point of reference in design which, thanks to its creative strengths, has developed a system of parallel publications that have transformed it from a monthly magazine to a brand capable of creating events and initiatives, also abroad. In fact, during the year many initiatives aimed at reigniting the creative spirit of Milan and beyond.

Following the great success of the 1st edition of INTERNI Designer’s Week 2020 – which recorded a reach of 18 million users on the brand’s digital and social media channels and physical visits by over 60,000 people from Italy and abroad – from 12 to 23 April the magazine will launch the 2nd edition in Milan of this urban event dedicated to industrial and furniture design, with a focus on aspects of sustainability, the circular economy and mobility. With print and digital guide, on and off-line visibility will be given to the presentations of new product collections by the most important Italian and foreign companies will present at their respective flagship stores, showrooms and special locations.

From 4 al 19 September, for the FuoriSalone 2021, INTERNI will has planned an event-exhibition called Creative Connections. Staged in the courtyards of the University of Milan and inside the amazing Orto Botanico of Brera, the exhibition aims to establish a link between creativity, ideas and people from different cultures and countries.

And finally, to enhance with cultural and publishing activities and events, the project for the participation of Italy at the upcoming Universal Exposition, INTERNI will be the media partner of the Italian Pavilion at Expo 2020 Dubai. A collaboration that will include events and publishing initiatives during the six-month long exhibition and the period leading up to Expo 2020 Dubai, which will begin on 1 October 2021.

INTERNI January-February will be on newsstands from Wednesday 20 January 2021.

For more information, please go to: www.internimagazine.it

Milan, 3 June 2020 – From this month INTERNI will enhance and complete its communication system with a new daily digital format, INTERNI Design Journal, that will address current issues, analysed from a design perspective. But this is not the only thing that’s new in June: there will also be a special print edition dedicated to all of the new products that we could have discovered both inside and outside the Salone Del Mobile, an issue that underlines the great enthusiasm and close attention that the magazine edited by  Gilda Bojardi gives not only to design but also to the creative energies of companies and designers.

“INTERNI believes in the strength of the entire value chain of design and this rich programme of editorial initiatives is the proof,” declared the editor Gilda Bojardi. “we like to think that the rebirth of the great tradition of Italian design will start also from here, from a unique plurality of expression to which we will always attempt to give voice and reflect its rich heterogeneity.”

INTERNI Design Journal

Online from this week will be Interni Design Journal, an innovative digital format in Italian and English, which can be accessed from the home page of the web site internimagazine.it conveyed through a system of newsletters. Each day, a key word and an issue of particular interest will be presented, examined by taking the opinion of an authoritative name and a journalistic survey, as well as a design analysis of five new products along with multimedia background with interviews with designers and entrepreneurs. The content of Interni Design Journal is curated by Laura Traldi, a professional journalist and a long-time collaborator of the magazine.

INTERNI June

The June issue of INTERNI offers a 70-page feature which presents what’s new in 2020 from the home, furnishing, kitchen, bathroom and lighting sectors. In addition to the 200 products – all published in preview – there are the contributions of 102 entrepreneurs and 70 designers who, in exclusively for the magazine, express their views on a series of important arguments: the strategies required for the recovery of the furniture industry, the values we need to pursue to protect and consolidate the leadership of Made in Italy, the big issue on which our future will depend. Enhancing this important selection of direct testimony, are critical texts by cultural operator Davide Rampello, the economist Stefano Micelli, and the sociologist Aldo Bonomi. Three different points of view that share a single strong conviction: that in order to ensure a virtuous reconstruction, the Italian System must focus on its intrinsic values, on a “made-to-measure” model, able to combine digital innovation with the great analogue-artisan tradition of Made in Italy.

These initiatives will be supported by a communication campaign across a range of media:  newspapers, magazine e web.

The June issue of INTERNI will be available on newsstands from 5 June.

For more information, please go to: www.internimagazine.it

During the Salone del Mobile.Milano Shanghai  (20 – 22 November 2019), INTERNI will present the design talk The new frontiers of entrepreneurship.

The event, organised together with INTERNI China, will examine the strategic and productive directions of Italian design and the ways in which it is perceived in Asian markets, especially in China which is now the seventh biggest market for Italian furniture exports (Source: Assarredo). The protagonists of the conversation, which will take place on Thursday 21 November at 3.3 pm at the Shanghai Exhibition Center (Dome Hall – Piazza Italiana), will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Academy Art and Design Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Renato Minotti (Co-CEO, Minotti), Giulia Molteni (Head of Marketing and Communication, Molteni&C|Dada), Antony Margiasso (Head of Industrial Design, Pininfarina Shanghai), Maria Porro (Head of Marketing and Communication, Porro), Eleonore Cavalli (Visionnaire Art Director), Sammy Ren and Cathy Zhang (Founders, Domus Tiandi).

Italian Design Factories, the fifth volume in the INTERNI Serie Oro, dedicated to Italian companies,  will receive its first presentation in Shanghai. The book ideally develops the narrative begun in 2014 with the celebratory volume marking the magazine’s 60^th anniversary, followed, in 2016, by a collectors’ edition 500 Italian Design Icons Still in Production, and in 2017 by Icon Makers and in 2018 by Icon Architects.

“In a certain sense, this volume summarises and constitutes a global overview of the themes examined earlier,” explained Gilda Bojardi, editor-in-chief of INTERNI. “In fact, it is in the factories that we find the skills and the main players of the design system. And it is in the factories, in the sense of the locations of technical and cultural production, that the magic takes place that leads to ideas taking shape and being transformed into an object that has the power to move. Our focus is on all those situations in which the great tradition of Italian craftsmanship is renewed focus in a way that can be integrated into today’s most advanced industrial processes and seize the opportunities offered by digital technologies,” Bojardi concluded.

A total of 57 companies are presented by Italian Design Factories: each of them described through their specific distinctive characteristics, linked to history, architecture technological know-how, artisanal content and research. The volume will be completed in 2020, with the presentation of a selection of design excellence which, added to the first, will take us to 100 Italian Design Factories, in other words, the best of our furniture production, as well as accessories,  coverings and materials for the domestic space. In 2021, by combining the two volumes, a final volume will be published, dedicated to the most representative companies from the world of Made in Italy, a book for collectors that aims to be a valuable resource for information for Italian and foreign operators who want to know all about the world’s best manufacturing industry. For this reason, a number of international presentations have been planned to talk about Italian know-how and its ability to continuously renew itself. After Shanghai the volume will also be presented in Miami – during Design Miami for which INTERNI is a media partner – on Wednesday 4 December at the Wolsfsonian Museum whit the collaboration of Italian Consulate General, and then in Dubai during Expo 2020.

Italian Design Factories, for which an extra print has been planned, will be available in three editions (Italian/English, English/Italian and Chinese/English) and will be distributed through major design showrooms in Miami, New York, London and Milan.

With 282 pages,  Italian Design Factories will be available from 28 November on newsstands together with the December issue of the magazine at the price of €10 (including the magazine).

For more information, please go to: www.internimagazine.it

Milano, 20 September 2019 – INTERNI will take part in the fourth edition of Café della stampa organised as part of Cersaie 2019, the international ceramics fair for architecture and bathroom design, which will take place in Bologna  from 23 to 27 September. For the occasion the interiors e contemporary design magazine of the Mondadori Group has organised an event to discuss the synergic relationship between the surface of a new building and the environmental context in which it is placed.

Ceramic identity. Surfaces and architectural design is the title of a lecture to be given by the Milanese architect Cino Zucchi, founder of the studio CZA Cino Zucchi Architetti. Zucchi – who has already used ceramics and brickwork in many designs, both for their aesthetic qualities and sustainability – says that contemporary architecture often operates in a historically stratified context, in which buildings are constructed for contexts that were very different from current ones. The role of contemporary architecture is to interpret today’s needs while respecting the multiplicity of styles with which it has to interact.

 Ceramic identity. Surfaces and architectural design will take place on 25 September from 12 o’clock at the Café della stampa (Centro Servizi, Agorà dei Media) and the event will be introduced by Gilda Bojardi, editor-in-chief of INTERNI.

For full details: www.internimagazine.it

Milano, 16 September 2019 – INTERNI will take part in the London Design Festival 2019 with two events featuring some of the most representative protagonists from the world of design culture. The common theme linking the work of the speakers will be a conceptual approach to design and a constant search fro new ways to modulate everyday spaces. Architects and designers who bring together art, design, architecture and urban planning to create new scenarios that are appropriate for contemporary urban locations.

Urban Regeneration: new city, new habitat, new technology, is the title of the first talk organised in collaboration with the Italian Cultural Institute in London, during which the destiny of the contemporary metropolis will be examined. In a discussion moderated by David Turnbull, director of Atopia Research, the speakers will be Alessandro Melis (Studio Heliopolis 21 Architetti Associati and curator of the Italian Pavilion at the 2020 Architecture Biennale in Venice) and Andrew Waugh (Waugh Thistleton Architects), two protagonists of international standing in the world of architecture, and engaged in the issue of environmental quality, who will exchange ideas about new city design, and comparing the Italian background and know-how with Anglo-Saxon design culture. The event, which is open to the public, will take place on Tuesday 17 September at 6.30 pm, at the Italian cultural Institute in London (39 Belgrave Square, London SW1X 8NX) which will be transformed into a unique stage for the occasion.

A subsequent event will take place on Friday 20 September at 6 pm at the Saatchi Gallery (Duke of York’s HQ King’s Rd London SW3 4RY – Conference Room) with an encounter, organised in collaboration with I-Made, an event for which INTERNI is a media partner, and which, under the artistic leadership of Giulio Cappellini, celebrates the excellence of Made in Italy and the exclusive skills of Italian artisans and manufacturers.

The Renewed Quality of Made in Italy Design is the topic that will be discussed by Aldo Cibic, an author who combines the iconic nature of Italian product design with  urban planning, from the Italian studio Lazzarini Pickering Architetti, designers with a tailor-made attitude to projects of varying scale, and Richard Woods, the British artist whose work covers painting, sculpture and installations. The event will be moderated by Deyan Sudjic, director of The Design Museum in London.

The events have been organised in collaboration with di: Inhabits hotels, Cappellini an Cantina Zuani.

For more information, please go to: www.internimagazine.it