Interni

On the occasion of the big international boat shows in September 2019, INTERNI, the Mondadori Group magazine of interiors and contemporary design, presents a special OnBOARD edition entirely dedicated to boats and yachts.

“Thanks to research, technological innovation and the evolution of boat-builders tastes, elements of residential living space are migrating to the world of yachting,” declared Gilda Bojardi, editor of INTERNI. “as a result, yachts are increasingly similar to floating villas, furnished with style and products taken from home design. And this before considering that some of the best known names from the architectural world and residential design have migrated on-board, and collaboration between boat-builders and Italian design brands have become evermore frequent.”

The INTERNI OnBOARD special looks at both the incredible history of Italian boat-building and the stories of the designers of their amazing yachts; their latest designs and the results achieved in terms of stylistic forms, comfort, material and technological solutions, as well, of course, as performance. Special attention will focus on on-board design: the use in yachts of super-light and innovative materials, domestically produced indoor and outdoor furnishings, automation options, chef kitchens, fully equipped gyms and office space  show the increasingly close link between nautical and residential design.

In September INTERNI recorded double-digit growth in advertising revenues compared with the same period of the previous year and confirmed its absolute leadership in the professional living segment.

INTERNI OnBoard will be available on newsstands along with the September issue of the magazine and will be distributed at Maison&Objet in Paris(6-10 September), the Cannes Yachting Festival (10-15 September), the Genoa Boat Show (19-24 September), the Monaco Yacht Show (25-28 September) and at selected showrooms of Italian design companies in New York, London and Miami.

The Mondadori Group continues to pursue digital innovation. The leading publisher for the passions and interests of Italians currently attracts 26.5 million unique users per month (Source: Audiweb, November 2018) and a competitive positioning that makes it a leaders also in social media, with a total of 26.3 million fans through130 profiles.

Every second 300 new users visit a Mondadori Group site 14 people interact on the brands’ social network pages.

OUR STRONG POINTS

• Video factory: an annual production of 10.000 videos 4 different formats, generating over 200 million views per month.

• People: an internal team of 180 talents, including content editor, videomakers, cooks, product designers and data scientists.

• Innovation is in our DNA: from proprietary semantic search engines to Altervista, Italy’s leading blogging platform prima. Mondadori is also among the first Italian publishers to test and adopt innovating conversational interfaces, such as chatbots, intelligent speakers and connected devices.

CONTINUING TO EVOLVE OUR PRODUCTS

The development of languages and engagement systems for users, from the use of video to the valorisation of new web-based talents such as influencers and YouTubers, to the control of all of the touchpoints: our business models makes it possible to respond to new challenges and development opportunities, while constantly focusing on the real needs of users.

Today, our brands are authentic multimedia systems ranged across print, the web, social media, apps, smart speakers, TV and events.

In 2019 the evolution of our products will affect some of the iconic brands in the high-value vertical markets: food, women, beauty, health and wellbeing, design, male lifestyle.

FOOD

Giallozafferano:

• From April, a new look for the web site and a new Giallozafferano Benessere channel, with over 4,000 recipes, enhanced with information about nutritional values and calories.
• The first vocal site with integrated Google Assistant.
• The first on vocal devices: Google Home, Amazon Alexa’s Echo Show, Samsung’s Bixby.

WOMEN AND BEAUTY

Donna Moderna:

• Donna Moderna Beauty: a new social magazine will be launched after the summer dedicated to the world of beauty and conceived by millennials for millennials, with the special participation of Beauty Influencers.

HEALTH AND WELLBEING

Mypersonaltrainer:

• a complete overhaul of the site affecting all of its touchpoints from September.
• A new series of videos involving Fitness Influencers.

MALE LIFESTYLE

Icon:

• A new format for the site from March: ideas, inspirations and and models, with the style and shopping guides that today’s man needs.
• Icon Wheels: the creation of a new channel dedicated to luxury and exclusive car.
• Fashion, beauty, grooming, how-to-spend with videos, tutorials and a selection of the best products.

DESIGN

Icon Design and Interni:

• A restyling of the sites to coincide with Milan’s Design Week 2019.

INTERNI, the Mondadori Group interiors and contemporary design magazine, will be present, for the fifth year running, at HOMI (25-28 January 2019), the lifestyle exhibition at the Fiera Milano dedicated to the world of living and personal accessories, with a special space conceived for relaxation, conversation and encounters.

The new INTERNI Café, open to all in Pavilion 7, will be immediately identifiable by the distinctive graphic symbol designed by the well-known advertising creative Lorenzo Marini, who has designed the covers of  the January issue of INTERNI  and the DESIGN INDEX 2019 guide (which will distributed during the entire event).

The space has been furnished by VESPER stools (design Christoph Jenni), TA tables (designer Jeremiah Ferrarese) and STATO (design Christoph Jenni) by COLOS, and VICTORIA GHOST chairs (design Philippe Starck) by KARTELL. For all visitors, the INTERNI Café will propose a bio offer, including fruit salads, and mixed salads, all prepared to order and in line with the philosophy of the space.

Participation at HOMI is just the first of many Italian exhibition events and fairs where INTERNI will be present, confirming its coverage of the sector, not merely as a point of reference for the design community, but also as an important promoter of events both in Italy and abroad. Following events held in Mexico City, Shanghai and Miami, has just ended in London the series of meetings entitled “Project and Destiny: refelections on design and architecture in Italy today”. Organised by INTERNI, together with the Italian Cultural Institute in London and ITA London, these conversations, which have proved immensely popular with the public, have involved some of Italy’s most representative figures from the world of design including, Martino Gamper, Piero Lissoni, Alfonso Femia, Giovanna Castiglioni, who have attempted to shine a light on the role that Italian creativity can play at the international level.

For more information, please go to: www.internimagazine.com

Icon Architects is the fourth in the Serie Oro of INTERNI that is an ideal continuation of the account of Italian design begun in 2014 with the commemorative volume marking the 60^th anniversary of the magazine. The year the focus shifts to Italian and international architects who, in addition to having created prestigious buildings and interiors, have been involved in some of our country’s most representative products. Their experience takes us to the origins of the phenomenon, the result of work by designers who wanted to design all-round, day-to-day spaces in their entirety: from architecture to objects of furniture.

We asked 100 Italian and international architects how, in the context of changes in the scale of their projects, their design approach changes. It is a topic of perennial interest that offers a picture of how they work within the Italian International Design system and contribute to the transformation of creative thinking into iconic products.

Following the preview at the Salone del Mobile.Milano Shanghai, Icon Architects will be presented also in Miami. INTERNI, together with the Istituto Marangoni Miami and the Italian Consulate General, has organised a design talk ICON ARCHITECTS – 100 International stories and visions, a debate on the role of the designer and the architect in contemporary society, the current relationship between the two disciplines and the new perspectives to which the culture of design seems to have shifted.

Following opening remarks from Cristiano Musillo (Italian Consul General), Hakan Baykam (President and CEO of the Istituto Marangoni Miami) and Gilda Bojardi (editor of INTERNI), the participants in the discussion will be Nasir Kassamali (CEO Luminaire), Giulio Cappellini (Art director and Designer), Piero Lissoni (architect), Massimo Perotti (president and managing director of Cantieri Sanlorenzo), Mauro Porcini (Senior Vice President and Chief Design Officer of PepsiCo) and Allan Shulman (architect).

The event will take place on Tuesday 4 December at 10.30 am at the Miami School of the Istituto Marangoni (Building 3700 NE 2nd Avenue, FL 33137), in the heart of the Design District, one of the most dynamic areas of the city which, in recent decades, has become famous around the world as a key Art, Design and Fashion destination.

The volume, for which an additional print run of 10.000 copies (in Italian and English), has been planned, will be distributed in the main design showrooms in Miami, New York, London and Milan.

Icon Architects has been supported by over 200 of the best and most representative brands from the world of international design, contributing to the excellent results of the INTERNI system which, in December alone, has recorded an increase in revenues of over 3% compared with 2017.

With 208 pages, Icon Architects will be available from this week from newsstands as a supplement top the new issue of the magazine at €10 (magazine included).

For more information, please go to:  www.internimagazine.it

On the occasion of the Salone del Mobile.Milano Shanghai  (22 – 24 November 2018) the brand INTERNI will present the design talk ICON ARCHITECTS – 100 International Stories and Visions.

The event, organised by INTERNI China and INTERNI,  will propose the perspectives of a number of leading Italian and international architects who, as well as designing prestigious buildings around the world, have applied their approach to objects and created some of the most representative of Italian design products.

Icon Architects, the fourth volume in the Serie Oro of INTERNI, dedicated to 100 Italian and international architects, will be presented for the first time in Shanghai and will ideally extend the account of Italian design begun 2014 with the volume celebrating the magazine’s first 60 years, followed in 2016 with the collectors’ edition 500 Italian Design Icons Still in Production and in 2017 by Icon Makers.

The protagonists of the conversation Icon Architects – 100 International Stories and Visions, which will take place on Friday 23 November at 2.00 pm at the Shanghai Exhibition Centre (Dome Hall – Piazza Italiana), will beYang Dongjiang (editor-in-chief INTERNI China and professor at the Academy Art and Design of Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Carola Bestetti (Head of Marketing and Communications at Living Divani), Aldo Cibic (architect and founder of Cibic Workshop), Aric Chen (Curator-at-large of M+ – Museum for visual culture in Hong Kong) and Carlotta de Bevilacqua (Vice President and CEO of the Artemide Group).

 The international guests, representing the worlds of business, publishing and education, will take part in a debate on the role of designers and architects in contemporary society, on the current relationship between the two disciplines and on the new perspectives on the ways in which the culture of design seems to have shifted.

For full details please go towww.internimagazine.it

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, has evolved from a print magazine into an integrated international communication system  that this month presents, for the third consecutive year, a publishing initiative on Mexico City, World Design Capital 2018; a monographic issue United Mexican Design and the Design Guide Mexico City/Milano, with the aim of exploring the country’s architecture, design and art sectors and facilitating the penetration of international Italian design in the Mexican market.

“With this issue, INTERNI completes a trilogy of monographic specials dedicated to Mexico and specifically to Mexico City, which has been designated as World Design Capital 2018 by the WDO (World Design Organization) and Ciudad Creativa de Diseño by UNESCO,” declared the editor Gilda Bojardi. “We have brought together a range of high level international guests to better understand the complex dynamics of this great metropolis which has decided to bet on design as a driver of urban and social change and we have developed a radical conviction: the theme of the CDMX WDC 2018 is socially responsible design, in terms of products, but also of processes and services. And, in the context of mutual cultural and commercial exchange, Italian know-how has the capacity to drive comparisons and the effective growth of our manufacturing industry in Mexico,” the editor concluded.

Both the monograph and the guide will be distributed in Mexico City, through bookstores, museums, schools, galleries, showrooms and hotels, with an expected special print run of 10,000 copies, which will be added to the 50,000 copies in Italian/English for international distribution. United Mexican Design and the Design Guide Mexico City/Milano will also be officially presented on 8 October at the Italian Embassy in Mexico City in the presence of the editor of INTERNI, Gilda Bojardi, and the institutional representatives – José Ramón Amieva Gálvez, head of the government, Luigi Maccotta, the Italian Ambassador, Emilio Cabrero, the director of Design Week Mexico – and, subsequently, on 11 October, at the Archivo Diseño y Arquitectura where a round table discussion will be moderated by the director of the archive, Mario Ballesteros, and with the participation of, among others, Luisa Bocchietto (President of the  World Design Organization), Emilio Cabrero (Director of the DWM and the CDMX WDC 2018 programme), Giuseppe Manenti (Director of the ICE-ITA in Mexico City), Gabriella Gómez-Mont (Director of the Laboratorio para la Ciudad), the designer Héctor Esrawe and Italian architect Mario Cucinella, to reflect on the topic of virtuous practices in architecture and design. The event will be open to designers from across the world, companies, foundations and public institutions.

INTERNI United Mexican Design and the “Design Guide Mexico City/Milano”

The 264-page monograph INTERNI United Mexican Design will present the most recent work of some of the leading protagonists of Mexican architecture as well as that of designers, graphic-designer and artists. The principal itinerary of the projects: from hospitality locations to public spaces (museums, cultural centres, parks, schools, shops, workshops, social and eco-sustainable initiatives) that make Mexico City the World Design Capital 2018.  Looking at the current situation, there will be a special section dedicated to products, as well as ideas and trends and an encounter the experience and testimony of leading figures. with a focus on Design Building: from multi-brands to single-brand flagship stores, to meet with Italian entrepreneurs operating in Mexico, large-scale Mexican distributors of Italian design; a detailed examination of the market logic, the most appreciated items, strategies and reasons for success.

Also this year, inside the bi-lingual Spanish/English edition of the monograph, there will also be the Design Guide Mexico City Milano (in support of the irreplaceable FuoriSalone guide for Milan in the context of the INTERNI system). The guide is an integral part of this issue of the magazine with 40 pages and a selection of over 350 unmissable locations in Mexico City – art and design galleries, museums, hotels, restaurants, schools. Extensive space is also give to the Flagshipstore section featuring where both single brand and multistore where it is possible to find the best products from the Italian design sector. A great opportunity for international architects, entrepreneurs and designers to meet and promote their products.

INTERNI will take part in the third edition of Café della stampa organised as part of the Cersaie 2018 in Bologna (24-28 September), the international fair for architectural and bathroom ceramics. On this occasion the interiors & contemporary design magazine edited by Gilda Bojardi has organised an event to discuss an issue of pressing importance: sustainability.

In fact, the title of the event is La ceramica nel progetto sostenibile (Ceramics in sustainable design), a conversation featuring Mario Cucinella, architect and founder of Mario Cucinella Architects, the architect Massimo Imparato and students from the SOS School of Sustainability. Mario Cucinella will invite us to reflect on the importance of adopting design methods able to promote a balance between culture, nature and technology, making the latter a discreet instrument at the service of spaces for people. He will be joined in the discussion by Massimo Imparato, director of the SOS – School of Sustainability, which trains new professional profiles in the field of sustainability, with young designers trained at the school by managing projects of different scales and who contributed to the setting up of the Pollution 2018 project presented during the Cersaie in Piazza Santo Stefano in Bologna, which focused specifically on these issues.

La ceramica nel progetto sostenibile (Ceramics in sustainable design) will take place on Wednesday 26 September from 12 midday at the Café della stampa (Centro Servizi, Agorà dei Media).

For more information, please visit www.internimagazine.it

Everything is ready for the London Design Festival, which will take place in the British capital from 15 to 23 September 2018. For the third year in a row, INTERNI, along with the Istituto Italiano di Cultura in London, will be present for the launch of an important event: A Reflection on Contemporary Italian Design and Architecture (Progetto e destino. Una riflessione su design e architettura oggi in Italia). Five events featuring some of the most representative exponents of Italian design. The series of events, which will continue until  January 2019, aims to focus on the role that Italian creativity can play at the international level.

“When you don’t design”, is the title of the first conversation with Martino Gamper, designer and Johanna Agerman Ross, design and architecture curator at the V&A Museum, who will discuss the value of contemporary Italian design: its languages, aspirations and ideals. The recovery of a relationship with crafts and the tension with the industrial and technological activities of the discipline, the relationship with both the past and the future and the aesthetic and social value of the object in the century of global culture, but, above all, the sense of Italian identity in the world of contemporary design.

The event will be opened by Marco Delogu, director of the Istituto di Cultura Italiana, and Roberto Luongo, director of the Italian Trade Agency.

The event, which is open to the public, will take place on Tuesday 18 September at 7.15 pm, at the headquarters of L’Istituto Italiano di Cultura in 39 Belgrave Square, London SW1X 8NX, which will be transformed for the occasion into a unique stage. The subsequent two events will take place at the IIC on Thursday 18 October at 6.15 pm with Piero Lissoni, on Lissoni Associati, in conversation with Deyan Sudjic, and Monday 26 November at 7 pm with Alfonso Femia, Atelier(s) Alfonso Femia, in conversation with Matteo Vercelloni.

With thanks for collaboration to: Ristorante Granaio, Baglioni Hotels, CitizenM Hotels.

For more information: www.internimagazine.it

“HOUSE IN MOTION” is the title of the much anticipated exhibition-event conceived by the monthly magazine INTERNI, and that with this edition celebrates its first 20 years (1998-2018).
With the patronage of the City of Milan, “HOUSE IN MOTION” will run during the FuoriSalone, from 16 to 28 April, the courts of the University of Milan, at the Orto Botanico in Brera and at the Audi City Lab in Corso Venezia 11 (formerly the Seminario Arcivescovile), where INTERNI has extended the reach of its urban animation initiatives.

The Mondadori Group magazine edited by Gilda Bojardi has called on leading protagonists from the world of Italian design and designers and architects of international standing to examine the theme of the “House in Motion”, in collaboration with companies, multinationals, start-ups and institutions. The result is an extraordinary collection of over 32 exhibits, from installations (18) and design islands (14), to micro-architecture and macro-objects, all site-specific, that combine to create a mosaic of forward-looking styles and visions.

The designs interpret issues related to living and mobility which, increasingly intersect and contaminate each other to generate new lifestyles. The home becomes a place that responds to the needs of those who inhabit it and adapts to their evolution; at the same time, places of transition, stopovers and work, such as means of transport,  adopt the friendly and informal spirit of homes, in which technology has an increasingly decisive. It is an exchange that generates new behavioural models and unseen design solutions.

Massimo Iosa Ghini, with Italcer Group, has translated these ideas into a linear and open house  of ceramic panels, set in the beautiful Cortile della Farmacia, equipped with special software that transforms it into a space for social interaction and sharing (Home Co-Thinking). The Peter Pichler Architecture studio, meanwhile, has given form to an almost spacy structure made entirely of wood (Future Space) in the centre of the Cortile d’Onore, a sort of six-pointed star of organic and dynamic form. Lorenzo Damiani along with Ikea Italia Retail has designed a ‘transportable’ house, with mysterious interiors to be explored, which demonstrates the ability of the Swedish company to accompany change (Searching for Infinity). Diego Grandi, celebrates the 80^th anniversary of the magazine Grazia, an international point of reference in the world of fashion, with an installation inspired by the succession of arches along the portico of Largo Richini, that will host activities and events, an open, fun and emotional space, with free entry and liked to the outside, that reflects the spirit of the magazine (Infinity Hub, a wandering place).

Among the most significant international participants is the British studio Stanton Williams Architects that with Focchi Group presents ‘Baldacchino’, a luminous pavilion in metal and plexiglass pavilion which becomes a space for a dance performance, and, from Turkey, Tabanlioglu Architects that with Nurus are proposing housEmotion an archetypal structure with vibrating borders that represents the place of origin; from which we leave in pursuit of new experiences.

Among other things, designs will be on show by Dario Curatolo with Regione Puglia, Aba-Paolo Belardi and Daniela Gerini with Regione Umbria, Davide Rampello with Jiuquitang Co., Lissoni Associati with Elisabetta Illy and Stefano Guindani, Filippo Taidelli with Universal Selecta and Casalgrande Padana, Labics with Elica, Alexander Bellman with Samsung Electronics Italia and 14 other design islands.

“INTERNI HOUSE IN MOTION” also has two co-producers: Audi, the premium brand of the Volkswagen Group, and Eni Gas e Luce, a new company of  Eni SpA for the retail sale of gas, electricity and energy solutions. Each of the main sponsors are presenting a high-impact installation, designed by internationally renowned architects and in dedicated locations: Mad Architects with Audi at the Audi City Lab, the former Seminario Arcivescovile in Corso Venezia 11, while Eni gas e luce with students from the SOS-School of Sustainability and Mario Cucinella Architects at the Orto Botanico in Brera.

Ma Yangsong from the Mad Architects Studio has designed for Audi an evocative ring of light (Fifth Ring) that hangs over and animates the courtyard of the palace in Corso Venezia 11, a mix of fog and reflections, a metaphor for the conjunction of innovation and the future, represented by on of the car manufacturer’s most surprising prototypes.

SOS-School of Sustainability and Mario Cucinella Architects meanwhile, brings the intangible beauty of energy behind the nature of the Orto Botanico in Brera, transforming the area into a smart city in which history lives alongside the most advanced urban models. Seven hundred small, well-lit and smart living units are the protagonists of an interactive space.

The music of R101, the official radio of “HOUSE IN MOTION”, will animate the evening of Friday 20 April with the music show R101 DUAL DIGITAL DJ SET featuring Aggness and Gerry Pulci while on Sunday 22, at the end of the first week of the exhibition and the FuoriSalone, an exclusive concert by the jazz pianist Danilo Rea.

The INTERNI system

In April the INTERNI integrated communication system is multiplied by six, underlining its role as the main source of information for the world of design. In fact, thanks to 4 print publications (INTERNI, INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone), a big event (“INTERNI HOUSE IN MOTION”) and INTERNI online (web site, app and social), the system offers tools that make it possible to be up to date in real time about trends, what’s new and previews related to the design world, making it an authentic vademecum for everyone who wants to find out about and find their way around an event that is unique in the world, the FuoriSalone.

The INTERNI system in numbers

With an appointment that gives to Milan a unique and exceptional level of visibility, the INTERNI system confirms its absolute leadership in the professional living segment with an 8.5% rise in advertising  revenues, as well as in the communication of the design system, transforming itself from a sector-based publication to a mass media platform. The brand’s strength derives from the figures that the entire INTERNI ecosystem can boast on this occasion: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the Guida FuoriSalone, a total print run over 625,000 copies, with more than 4,000,000 readers and around 1,200 pages.

Further proof can also be seen on the territory: in fact, an important street advertising campaign is foreseen for “HOUSE IN MOTION” that includes banners in 15 locations in the centre of Milan, 1,000 flags for around 500 events, 10 shuttle bus retros, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), windows and led walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich panorama of appointments planned for the Milan Design Week, a must-have is the Guida FuoriSalone® – which is also available as a free app for iPad, iPhone and Android devices (tablets and smartphones) – which provides a reasoned summary of over 400 events and a day by day list of appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in the digital version) with a selection of new itineraries and fashionable locations around the city: from design to shopping, and from department stores to restaurants and hotels.

For  more information: http://houseinmotion.internimagazine.it/

What is it that makes so many of the protagonists of Italian design authentic Icon Makers? It’s difficult to say. The recipe is based on a happy mix, the binding substance of which is the country’s long manufacturing history and a vital productive texture that is driven by a wide range of professional figures. and it is precisely to 100 protagonists from ‘behind the scenes’ of design – chosen among entrepreneurs, photographers, graphic designers and communicators, along with their iconic creations – that Icon Makers, a special issue in the INTERNI Serie Oro is dedicated, a continuation of the overview of Italian design begun in 2014 with the celebratory volume marking the magazine’s 60^th anniversary.

The introductory notes are by well-know international critics, such as Domitilla Dardi, Deyan Sudjic and Leonardo Sonnoli, who discuss the roots and peculiar characteristics of contemporary design. Meanwhile, the contribution of Cristina Morozzi and Christoph Radl focuses on the work of photographers and art directors, with the view to assessing the evolution of the role and skills of involved.

Following previews at the Salone del Mobile.Milano Shanghai, Icon Makers will also be presented in Miami at a special location: the Miami Ironside, the lively urban centre created by Ofer Mizrahi. On this occasion there will be a conversation between Gilda Bojardi, editor of INTERNI, Ofer Mizrahi (Miami Ironside Founder), Giulio Cappellini (Art Director at Cappellini and talent scout), Piero Lissoni (Lissoni Associati), Rene Gonzalez (Rene Gonzalez Architects), Carola Hinojosa (Hinojosa Design Studio) and Nasir Kassamali (CEO of Luminaire).

The book, for which an extra print run of 10,000 copies (in Italian and English) has been planned, will also be distributed at the leading  design showrooms in Miami and Milan.

Icon Makers has been supported by 56 of the best and most representative design brands, contributing to the excellent results of the INTERNI system which, in December alone, saw an increase in advertising revenues of over 50% compared with 2016.

With 216 pages, Icon Makers will be available from 5 December at all good newsstands as a supplement to the new issue of the magazine for just €10 (including the magazine).