2018 has been a year full of initiatives and events for the digital brands of the Mondadori Group, which confirms its position as Italy’s leading publisher on the web with an audience of 26.5 million unique users every month and 4.2 million daily users (Source: Audiweb Total Audience – September 2018).

From Giallo Zafferano to Studenti.it, Donna Moderna to Starbene Grazia and Nostrofiglio, Mondadori’s digital portfolio offers the country’s richest and most varied range. A model based on innovation and continuous expansion that leverages engagement and emotional communication with readers, with the aim of transforming traditional magazines and web sites into multimedia brands.

As the leader in the highest value sectors of the market, including women, food, health and parenting, Mondadori’s 30 digital brands are a point of reference for the passions of online Italians and are able to respond to the needs and interests of users – who are increasingly the protagonists of content – and advertisers, and now well-established as synonyms of authoritativeness also in the context of B2B.

This is also demonstrated by the new multi-subject communication campaign, which celebrates with visuals and emotional headlines the particular strengths of Giallo Zafferano, Donna Moderna and Grazia. These three brands each communicate appeal, beauty and style, offering advertisers the opportunity of reaching millions of users and readers thanks to the visibility of their channels, where they stand out with monthly audiences of, respectively, 14 million, 13 million and 3 million unique users (Source: Audiweb Total Audience – September 2018).

The campaign, conceived and developed by the agency Casiraghi Greco&, has been planned across sector-focused print and digital media and foresees out-of-home advertising activities in strategic areas of the city of Milan and digital out-of-home advertising at Linate airport and key points in the metropolitan area using the 11 plants of the iDD Magazine circuit: from Piazza Gae Aulenti to Via Tortona, Piazza San Babila and CityLife.

The Mondadori Group confirms its role as the primary interlocutor for the digital world also at the leading B2B events. The Group was present at the latest edition of the IAB Forum with a stand dominated by a large central carousel, thematic activities and two workshops in which Giallo Zafferano and Grazia Factory were able to present their respective business models to leading players in the sector: a “merry-go-round of emotions” which, in line with the communicative mindset of the Group’s digital properties, generated over 1,500 contacts in the two days of the fair.

Giallo Zafferano, recognised by the ComScore report “The Food Sector in Italy 2018” as the brand in the Food Lifestyle category with the highest reach compared with the top European sites, and was also the special partner of the second edition of Netcomm Focus Food, a key event for the digital evolution of the Food & Grocery sector

The very recent Giallo Zafferano–branded ApeCar has also made a tour of the most important media centres in Milan, offering breakfast ot some 1,200 advertising professionals

On 17 December the brands of the Mondadori Group will facilitate exchange between emerging digital talents during the StartupItalia! Open Summit 2018, the event that  promotes the sharing of ideas and new collaborations between the founders and developers of start-ups, companies and investors.

The stage is set for the Donna Moderna Negev Adventure, the project developed by Donna Moderna, the Mondadori Group brand leader in the women’s segment, along with Israel’s National Tourist Board and aimed at women who want to exceed their limits in running.

Donna Moderna has selected five runners, from more than 320 candidates, who at the end of October will fly to Israel to take part in an exciting 80 km run and discover the desert Negev Desret and some of the country’s wonders, along with the magazine’s editor Annalisa Monfreda and some of the journalistic team.
The runners chosen are: Elisa Adorni, Arianna Bianchini, Eleonora Suizzo, Francesca Valassi and Federica Verdoya.

“We aim to encourage women to exceed their limits and I am very happy to be able to test myself in this adventure and to discover the beautiful country that will host us,” commented the editor of Donna Moderna Annalisa Monfreda.

The run is in four stages, drawn up by Gianni Maccagni, race director at AdvTime, along with Federico Bertone, trail running instructor: from the north to the south of the Negev, a desert unspoiled for almost two million years and characterised by a very particular terrain of craters and erosion, with valleys and canyons that appear as if from nowhere.
The run will be interspersed with moment for relaxation and the discovery of some of the country’s tourist and cultural highlights.

“The desert will be an extraordinary and unexpected discovery for our runners; amazing, moving and fascinating them, and, above all, leaving a unforgettable memory of the colours of the landscape that will last a lifetime. We are extremely proud to have collaborated in this highly original project which, in addition to the splendour of the nature of the desert, will also highlight the multiplicity of women’s skills and how Israel is an exceptional place where everyone can take advantage of the many opportunities to realise themselves and their dreams,” declared Avital Kotzer Adari, director of Israel’s National Tourist Board.

The initiative, which was launched in June, has involved both beginners and experienced runners with a training programme promoted by Donna Moderna and based on targets  assisted and advised by motivational coach Max Monaco, trail running instructor Federico Bertone and Lucia Rossi, a pharmacist and nutritionist.
Moreover, the meetings organised around the country – the “Corri con noi” events, put together with the support of Adverteam – involved a total of 1,800 participants in three Italian cities who were able to train in groups under the guidance of qualified trainers.
The ambassadors of the project were Daniel Fontana, triathlon Olympic champion, and the marathon runners Luisa Balsamo and Anna Incerti.

Max Monaco and Federico Bertone will also be protagonists, along with the editor of, Donna Moderna Annalisa Monfreda and the director of Israel’s National Tourist Board Avital Kotzer Adari, of a talk show that will be held every evening at 6.30 pm at the Mondadori Megastore in Piazza Duomo in Milan.

The press, web and social media campaign has been run by Hunbranded.

The projects main partner is the Israeli National Tourist Board, that will allows us to discover the beauty of the Negev Desert and some of the country’s most fascinating locations.
Others partners include Nilit, the Israeli company that has patented the fibre Nylon 6.6 Sensil® Innergy and BV Sport, the French brand of technical sportswear made in Sensil® Innergy.
Gruppo Sodalis with the  brands Beauty&Personal
Care BioNike, Biopoint and Lycia.
Equilibra, a world leader in natural supplements.

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, has evolved from a print magazine into an integrated international communication system  that this month presents, for the third consecutive year, a publishing initiative on Mexico City, World Design Capital 2018; a monographic issue United Mexican Design and the Design Guide Mexico City/Milano, with the aim of exploring the country’s architecture, design and art sectors and facilitating the penetration of international Italian design in the Mexican market.

“With this issue, INTERNI completes a trilogy of monographic specials dedicated to Mexico and specifically to Mexico City, which has been designated as World Design Capital 2018 by the WDO (World Design Organization) and Ciudad Creativa de Diseño by UNESCO,” declared the editor Gilda Bojardi. “We have brought together a range of high level international guests to better understand the complex dynamics of this great metropolis which has decided to bet on design as a driver of urban and social change and we have developed a radical conviction: the theme of the CDMX WDC 2018 is socially responsible design, in terms of products, but also of processes and services. And, in the context of mutual cultural and commercial exchange, Italian know-how has the capacity to drive comparisons and the effective growth of our manufacturing industry in Mexico,” the editor concluded.

Both the monograph and the guide will be distributed in Mexico City, through bookstores, museums, schools, galleries, showrooms and hotels, with an expected special print run of 10,000 copies, which will be added to the 50,000 copies in Italian/English for international distribution. United Mexican Design and the Design Guide Mexico City/Milano will also be officially presented on 8 October at the Italian Embassy in Mexico City in the presence of the editor of INTERNI, Gilda Bojardi, and the institutional representatives – José Ramón Amieva Gálvez, head of the government, Luigi Maccotta, the Italian Ambassador, Emilio Cabrero, the director of Design Week Mexico – and, subsequently, on 11 October, at the Archivo Diseño y Arquitectura where a round table discussion will be moderated by the director of the archive, Mario Ballesteros, and with the participation of, among others, Luisa Bocchietto (President of the  World Design Organization), Emilio Cabrero (Director of the DWM and the CDMX WDC 2018 programme), Giuseppe Manenti (Director of the ICE-ITA in Mexico City), Gabriella Gómez-Mont (Director of the Laboratorio para la Ciudad), the designer Héctor Esrawe and Italian architect Mario Cucinella, to reflect on the topic of virtuous practices in architecture and design. The event will be open to designers from across the world, companies, foundations and public institutions.

INTERNI United Mexican Design and the “Design Guide Mexico City/Milano”

The 264-page monograph INTERNI United Mexican Design will present the most recent work of some of the leading protagonists of Mexican architecture as well as that of designers, graphic-designer and artists. The principal itinerary of the projects: from hospitality locations to public spaces (museums, cultural centres, parks, schools, shops, workshops, social and eco-sustainable initiatives) that make Mexico City the World Design Capital 2018.  Looking at the current situation, there will be a special section dedicated to products, as well as ideas and trends and an encounter the experience and testimony of leading figures. with a focus on Design Building: from multi-brands to single-brand flagship stores, to meet with Italian entrepreneurs operating in Mexico, large-scale Mexican distributors of Italian design; a detailed examination of the market logic, the most appreciated items, strategies and reasons for success.

Also this year, inside the bi-lingual Spanish/English edition of the monograph, there will also be the Design Guide Mexico City Milano (in support of the irreplaceable FuoriSalone guide for Milan in the context of the INTERNI system). The guide is an integral part of this issue of the magazine with 40 pages and a selection of over 350 unmissable locations in Mexico City – art and design galleries, museums, hotels, restaurants, schools. Extensive space is also give to the Flagshipstore section featuring where both single brand and multistore where it is possible to find the best products from the Italian design sector. A great opportunity for international architects, entrepreneurs and designers to meet and promote their products.

Everything is ready for the London Design Festival, which will take place in the British capital from 15 to 23 September 2018. For the third year in a row, INTERNI, along with the Istituto Italiano di Cultura in London, will be present for the launch of an important event: A Reflection on Contemporary Italian Design and Architecture (Progetto e destino. Una riflessione su design e architettura oggi in Italia). Five events featuring some of the most representative exponents of Italian design. The series of events, which will continue until  January 2019, aims to focus on the role that Italian creativity can play at the international level.

“When you don’t design”, is the title of the first conversation with Martino Gamper, designer and Johanna Agerman Ross, design and architecture curator at the V&A Museum, who will discuss the value of contemporary Italian design: its languages, aspirations and ideals. The recovery of a relationship with crafts and the tension with the industrial and technological activities of the discipline, the relationship with both the past and the future and the aesthetic and social value of the object in the century of global culture, but, above all, the sense of Italian identity in the world of contemporary design.

The event will be opened by Marco Delogu, director of the Istituto di Cultura Italiana, and Roberto Luongo, director of the Italian Trade Agency.

The event, which is open to the public, will take place on Tuesday 18 September at 7.15 pm, at the headquarters of L’Istituto Italiano di Cultura in 39 Belgrave Square, London SW1X 8NX, which will be transformed for the occasion into a unique stage. The subsequent two events will take place at the IIC on Thursday 18 October at 6.15 pm with Piero Lissoni, on Lissoni Associati, in conversation with Deyan Sudjic, and Monday 26 November at 7 pm with Alfonso Femia, Atelier(s) Alfonso Femia, in conversation with Matteo Vercelloni.

With thanks for collaboration to: Ristorante Granaio, Baglioni Hotels, CitizenM Hotels.

For more information: www.internimagazine.it

Spy is celebrating its first anniversary with a range of new features, aiming to satisfy its readers even more with an increasingly useful, rich and complete product.

Starting with the issue on newsstands this week, the Mondadori Group magazine dedicated to the secrets of the star system is expanding its content with new features and columns by some of the most popular faces on television, together with a redesign of the title’s layout.

“One year from its newsstand launch of, Spy is giving itself a new look and new format: in fact, in addition to gossip, readers will discover news articles and lifestyle features, as well as a number of new columns by well-know TV personalities,” declared Massimo Borgnis, editor of Spy, adding, “Plus a surprise for cooking enthusiasts: recipes curated by GialloZafferano, Italy’s most celebrated cooking web site.”

From this week there will be a multiplication of the regular appointments in the pages of Spy, with tips on household financial management from Titti and Flavia from Detto Fatto, advice on insurance and pensions form the Tg5 expert Bruno Benelli and medical details from Dr. Pierluigi Spada from the RiaTre programme Tutta Salute. Space will also be given to taking care of plants, with suggestions from Luca and Daniela Sardella, the presenters of Parola di pollice verde on Rete 4 and a new cooking section with recipes from GialloZafferano, the most popular cooking web site in Italy.

Every week the heart of Spy will remain the stories, scoops and behind the scenes coverage of celebrities and personalities form the world of TV radio and show business that excite and enthuse Italians, reported in the unmistakeable and well-informed style that characterises the magazine. The look of the title has also been upgraded to improve readability and clarity. And finally, there will of course also be sections dedicated to television programmes, fashion and beauty.

The launch of the new Spy is being supported by an articulated communication plan across a range of media: from a TV commercial (on air on the Mediaset channels, Discovery, Fox) and radio spot (on R101, Radio Italia, R105, RMC and Radio Subasio), print media, the Group’s web sites, as well as sales points and large-scale retail outlets.
The connecting thread of the advertising campaign will be the claim “Peccato non leggerlo!” (It would be a sin not to read it!), that has distinguished the magazine since its launch.

Spy is on newsstands at the special price of €0.50.

From Monday 9 July, Annalisa Monfreda, editor of the weeklies Donna Moderna and Starbene, will take on also the role of editor of Tustyle.

At the same time, Paola Salvatore, the current deputy editor of Tustyle, will expand her responsibilities following her appointment as fashion editor of Donna Moderna and Starbene.

This new organisational structure will give Tustyle, Donna Moderna and Starbene an innovative, cross-over position: on the one hand thanks to specific editorial skills, the fashion content offer for readers of the three weeklies will be enriched, while, on the other, it will be easier to enhance the relationship with interlocutors in the mass market advertising sector.

Donna Moderna, the magazine edited by Annalisa Monfreda, presents a project called Atlete: stories of female sports professionals who – despite many sporting successes – are relegated by Italian regulations to amateur roles with a marginal image, also among the general public. From winter to team sports, and from swimming to disciplines generally considered more male, such as football, car racing and boxing, their stories stand out for their strength and determination and a capacity to enter the collective imagination and bring honour and acclaim to the country.

“In the great chorus with which in 2018 we are giving voice to “Donne come noi” (Women Like Us), which looks at women who are making headway gaining space in society, we felt that athletes deserved a special mention,” explained Annalisa Monfreda, editor of Donna Moderna. “They are the pioneers of female empowerment, as they continuously challenge the limits of their bodies and the society in which they live. And yet, despite this, they still face disparity with the other half of the sky, a disparity that is even written into the rules!”

Atlete (www.donnamoderna.com/atlete/) is an online long-form response in 25 chapters, that will be published weekly, each of which – with video, photos and text – will tell the story of an outstanding sportswoman or group of sportswomen – that are representative of a universe, a specificity or a particular battle. Some examples: Eleonora Piacezzi, 23, is one of the brightest hopes of Italian women’s football. She plays for the national team and the Cuneo women’s team but she is still obliged to work part-time in her family’s greenhouse business in Liguria, and to train twice a week on her own and another twice a week in the evenings, after driving many kilometres by car to join her team-mates. Or Nataliya Shudruk and her team-mates of the Lobsters Pescara (a female American football team, a sport that in Italy has fewer then 100 participants) who in order to find the resources they need to participate in the championship had to organise a crowdfunding initiative and a self-produced calendar.

Atlete is also a series of 6 reportage article, published once a month in print, with outstanding photographs by Ugo Zamborlini and written by Gianluca Ferraris and Barbara Rachetti. And, from 15 June, an 8-part podcast, produced by Piano P, each of which telling a story in the voices of journalists, the protagonist and background sounds, along with audio extracts from the competitions.

The story continues also on social channels, using the hashtag #Atlete to share the project with the entire community of the Donna Moderna brand: the video interviews of Atlete will be available on YouTube and posted natively on Facebook and Instagram.

“HOUSE IN MOTION” is the title of the much anticipated exhibition-event conceived by the monthly magazine INTERNI, and that with this edition celebrates its first 20 years (1998-2018).
With the patronage of the City of Milan, “HOUSE IN MOTION” will run during the FuoriSalone, from 16 to 28 April, the courts of the University of Milan, at the Orto Botanico in Brera and at the Audi City Lab in Corso Venezia 11 (formerly the Seminario Arcivescovile), where INTERNI has extended the reach of its urban animation initiatives.

The Mondadori Group magazine edited by Gilda Bojardi has called on leading protagonists from the world of Italian design and designers and architects of international standing to examine the theme of the “House in Motion”, in collaboration with companies, multinationals, start-ups and institutions. The result is an extraordinary collection of over 32 exhibits, from installations (18) and design islands (14), to micro-architecture and macro-objects, all site-specific, that combine to create a mosaic of forward-looking styles and visions.

The designs interpret issues related to living and mobility which, increasingly intersect and contaminate each other to generate new lifestyles. The home becomes a place that responds to the needs of those who inhabit it and adapts to their evolution; at the same time, places of transition, stopovers and work, such as means of transport,  adopt the friendly and informal spirit of homes, in which technology has an increasingly decisive. It is an exchange that generates new behavioural models and unseen design solutions.

Massimo Iosa Ghini, with Italcer Group, has translated these ideas into a linear and open house  of ceramic panels, set in the beautiful Cortile della Farmacia, equipped with special software that transforms it into a space for social interaction and sharing (Home Co-Thinking). The Peter Pichler Architecture studio, meanwhile, has given form to an almost spacy structure made entirely of wood (Future Space) in the centre of the Cortile d’Onore, a sort of six-pointed star of organic and dynamic form. Lorenzo Damiani along with Ikea Italia Retail has designed a ‘transportable’ house, with mysterious interiors to be explored, which demonstrates the ability of the Swedish company to accompany change (Searching for Infinity). Diego Grandi, celebrates the 80^th anniversary of the magazine Grazia, an international point of reference in the world of fashion, with an installation inspired by the succession of arches along the portico of Largo Richini, that will host activities and events, an open, fun and emotional space, with free entry and liked to the outside, that reflects the spirit of the magazine (Infinity Hub, a wandering place).

Among the most significant international participants is the British studio Stanton Williams Architects that with Focchi Group presents ‘Baldacchino’, a luminous pavilion in metal and plexiglass pavilion which becomes a space for a dance performance, and, from Turkey, Tabanlioglu Architects that with Nurus are proposing housEmotion an archetypal structure with vibrating borders that represents the place of origin; from which we leave in pursuit of new experiences.

Among other things, designs will be on show by Dario Curatolo with Regione Puglia, Aba-Paolo Belardi and Daniela Gerini with Regione Umbria, Davide Rampello with Jiuquitang Co., Lissoni Associati with Elisabetta Illy and Stefano Guindani, Filippo Taidelli with Universal Selecta and Casalgrande Padana, Labics with Elica, Alexander Bellman with Samsung Electronics Italia and 14 other design islands.

“INTERNI HOUSE IN MOTION” also has two co-producers: Audi, the premium brand of the Volkswagen Group, and Eni Gas e Luce, a new company of  Eni SpA for the retail sale of gas, electricity and energy solutions. Each of the main sponsors are presenting a high-impact installation, designed by internationally renowned architects and in dedicated locations: Mad Architects with Audi at the Audi City Lab, the former Seminario Arcivescovile in Corso Venezia 11, while Eni gas e luce with students from the SOS-School of Sustainability and Mario Cucinella Architects at the Orto Botanico in Brera.

Ma Yangsong from the Mad Architects Studio has designed for Audi an evocative ring of light (Fifth Ring) that hangs over and animates the courtyard of the palace in Corso Venezia 11, a mix of fog and reflections, a metaphor for the conjunction of innovation and the future, represented by on of the car manufacturer’s most surprising prototypes.

SOS-School of Sustainability and Mario Cucinella Architects meanwhile, brings the intangible beauty of energy behind the nature of the Orto Botanico in Brera, transforming the area into a smart city in which history lives alongside the most advanced urban models. Seven hundred small, well-lit and smart living units are the protagonists of an interactive space.

The music of R101, the official radio of “HOUSE IN MOTION”, will animate the evening of Friday 20 April with the music show R101 DUAL DIGITAL DJ SET featuring Aggness and Gerry Pulci while on Sunday 22, at the end of the first week of the exhibition and the FuoriSalone, an exclusive concert by the jazz pianist Danilo Rea.

The INTERNI system

In April the INTERNI integrated communication system is multiplied by six, underlining its role as the main source of information for the world of design. In fact, thanks to 4 print publications (INTERNI, INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone), a big event (“INTERNI HOUSE IN MOTION”) and INTERNI online (web site, app and social), the system offers tools that make it possible to be up to date in real time about trends, what’s new and previews related to the design world, making it an authentic vademecum for everyone who wants to find out about and find their way around an event that is unique in the world, the FuoriSalone.

The INTERNI system in numbers

With an appointment that gives to Milan a unique and exceptional level of visibility, the INTERNI system confirms its absolute leadership in the professional living segment with an 8.5% rise in advertising  revenues, as well as in the communication of the design system, transforming itself from a sector-based publication to a mass media platform. The brand’s strength derives from the figures that the entire INTERNI ecosystem can boast on this occasion: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the Guida FuoriSalone, a total print run over 625,000 copies, with more than 4,000,000 readers and around 1,200 pages.

Further proof can also be seen on the territory: in fact, an important street advertising campaign is foreseen for “HOUSE IN MOTION” that includes banners in 15 locations in the centre of Milan, 1,000 flags for around 500 events, 10 shuttle bus retros, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), windows and led walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich panorama of appointments planned for the Milan Design Week, a must-have is the Guida FuoriSalone® – which is also available as a free app for iPad, iPhone and Android devices (tablets and smartphones) – which provides a reasoned summary of over 400 events and a day by day list of appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in the digital version) with a selection of new itineraries and fashionable locations around the city: from design to shopping, and from department stores to restaurants and hotels.

For  more information: http://houseinmotion.internimagazine.it/

Donne come noi is the name of the show produced by Donna Moderna, in collaboration with the Teatro Franco Parenti, that will open in Milano on 17 April 2018 before going on to tour Italy.

Based on the book of the same name, written by 34 journalists on the editorial team of the magazine, and published by Sperling & Kupfer. Donne come noi is a collection of 100 stories of contemporary Italian women who on the strength of their tenacity, competence and courage have achieved something important.

They include: Fabiola Gianotti director general of CERN, Pinin Brambilla Barcilon restorer of the Last Supper, Elena Cattaneo pharmacologist, biologist and life senator, well know for her research in stem cells and Huntington’s disease, Chiara Vigo weaver and the world’s last great expert of fine linen, Paola Zukar the lady of rap and manager of artists such as Fabri Fibra and Marracash, Roberta Buzzolani Chief Prosecutor of Sciacca, Francesca Bosco one of Italy’s best-known criminologists, Bebe Vio fencer and paralympic champion, Sofia Goggia one of the world’s leading skiers and winner of the downhil gold medal at the recent Winter Olympic Games.

The show by Giulia Minoli and Emanuela Giordano, brings to the stage 5 actors who interpret some of the protagonists of the book, accompanied by piano, cello and accordion. The leading part is played by actor and singer Tosca with Giovanna Famulari, Maria Chiara Augenti, Eleonora De Luca, Rita Ferraro and Fabia Salvucci who together will tell the stories of women who have changed ytheir lives and those of others, that are a hope for the future, who can be taken as models and examples.

Donne come noi is a project dedicated to female empowerment. Empowerment means giving both power and responsibility to someone. In this case it means encouraging women to think big. Donna Moderna, the Mondadori Group weekly edited by Annalisa Monfreda, wants to achieve this with an inspiring book, a show that is meaningful and moving and with training courses that develop concrete skills.
Teamwork, time management, career reconfiguration, thinking outside the box, learning to tell your story: these are just some of the skills that the training course, offered for free in many Italian towns and cities, aims to develop.
The objective of the training course is to provide participants with the so-called soft skills, that today count so much in the selection of candidates. The team of trainers will be supported by a number of professionals from companies who will bring their knowledge and experience.

L’Oréal Paris is supporting Donna Moderna in this project, just as it is always on the side of women, in terms of beauty but also in terms of self-esteem, as is expressed by the company’s famous claim “Because I’m worth it”. L’Oréal supports women by encouraging them to see themselves as “unlimited” with regard to realising their potential.
L’Oréal Paris offers the show and the training courses for free to Italian women so that everyone can learn to believe in their own worth.

For more information, please visit: www.donnamoderna.com/donne-come-noi.

Panorama d’Italia, now in its fifth year, presents a completely new edition following the record achieved in 2017. The live & media experience of Panorama, that looks at and talks about Italy in streets and squares around the country through initiatives and events open to the public, returns with its celebration of the protagonists of the best of Italian business, economy, culture, science and food and wine, in 6 stages, running between April and September. The Mondadori Group’s newsmagazine, edited by Raffaele Leone, will cover the country, from north to south, involving examples of local excellence and prestigious guests, moderated by some of the magazine’s leading journalists and contributors. For four days each of the cities on the tour will host a rich calendar of event in the most lively and representative locations and in close contact with the protagonists.

Staring in Florence (11-14 April) and continuing to Bergamo (9-12 May), Reggio Emilia and Piacenza (23-26 May), Naples (13-16 June), Palermo (12-15 September), Roma (26-29 September). To which should be added, in June, This is Italy, a special stage in New York (28 June-2 July) that last year saw an exciting 3 days of event and workshops dedicated to Italian companies and excellence that have managed to take root in the United States.

“We’re back! Not just for a new tour around Italy, as in the past four years, but with initiatives, new faces and the benefits of accumulated experience,” declared Panorama editor Raffaele Leone. “Talking about Italy in Panorama and then having the opportunity to meet it in the various towns and cites gives us a great sense of satisfaction and lots of ideas. The magazine thus becomes an event, and opportunity for exchange and direct contact with the country. Our aim has been to enhance our relationship with people  and we have achieved this, and we don’t want to stop,” Leone added.

An authentic consecration of a tried and tested formula that includes talk shows, debates with leading figures from national politics, conferences and entertainment: in the last four years more than 20 million people have been reached by the tour, with over 500,000 taking direct part in the events in 45 towns and cities, with more than 1600 guests and speakers (including government ministers, Regional Presidents and mayors), and almost 1000 events free and open to the public. This year the format will be expanded to include a new editorial team to cover a complete range of themes and issues of current interest:: alongside the editor Raffaele Leone and the editorial director of the tour Sergio Luciano, will be Nicola Porro, protagonist of talk shows on territorial growth and development; Oscar Giannino, who will oversee meetings with businesses on the economy and innovation; Vittorio Sgarbi, the unrivalled animator of lessons about art and the discovery of Italian treasures; the editor of Focus Jacopo Loredan who will moderate meetings looking at science and technology; Marco Ventura for encounters with local and national politics; Roberto Giacobbo literally “leading” city bike tours; the editor of Icon Michele Lupi who will run the meetings with leading figures from the world of fashion and Made in Italy; Fiammetta Fadda will talk to some of the best chefs in Italy, the editor of Ciak Piera Detassis will meet with stars from the cinema, Gianni Poglio with stars from the world of music and Antonio Carnevale with writers and authors.

A Panorama d’Italia info-point will be manned continuously in the heart of each city for the duration of the event and in other areas a number of institutional and entertainment events will be organised. Key figures from the local and national economy will discuss together examples of territorial excellence and development prospects, in collaboration with local Chambers of Commerce and universities. At each city on the tour, the Mondadori Group company Inthera will conduct research on the territory of each location to understand opinions and the level of satisfaction of local citizens. And, during the talk show “Presidente mi spieghi” (President Please Explain), the regional governor will respond live to questions from citizens.

Once again the tour will also feature the meetings organised by Focus and dedicated to the environment, in collaboration with the Italian Research Council and Air Force, and to astronomy with Umberto Guidoni who will take everyone on a “Journey into Space” with scientists and astronauts from the European Space Agency (ESA).

Also this year a central focus will be on young people, training and employment, including the return of  the project for children “100 libri per 1 scuola” (100 books for 1 school), that rewards the city’s high schools and best students, based on a competitve essay on their favourite book. In fact, thanks to the support of Mondadori Books, Panorama has been able to donate over 8,000 during previous tours to the winning schools. Moreover, also the 2018 edition of Panorama d’Italia will offer the possibility for high-school students, undergraduates and recent graduates to take part in round table discussions and individual orientation meetings organised in collaboration with HRCommunity Academy Italia, with the heads of human resources from leading companies in the area.

Finally, and also with the aim of promoting local business excellence, Panorama and IBM will take up a new challenge: to offer concrete answers to local entrepreneurs and companies who wish to raise a particular business problem. This is IBM Cloud Garage, an initiative that, in the space of two weeks, aims to find solutions which are presented at a specially dedicated event.

Panorama d’Italia on TV
Once again this year, the Mondadori weekly’s live & media event will also appear officially on the Mediaset TV channels. The late slot on Rete 4 will see the return of “Grand Tour d’Italia”, a programme that will provide coverage of and details about each stage of the tour.

Panorama d’Italia online
The main events will also be available live on Panoramaditalia.it, as well as the Panorama.tv channel and on Facebook. Over the last years some 900 hours of events have been broadcast in  live streaming, in addition to real-time updates. Also this year, users will be able to find an area with recordings of the events on the tour’s dedicated web site, that also guarantees a free three-month subscription to the digital edition of Panorama.

Impressions and experiences of the events of Panorama d’Italia can be shared on the leading social networks using the hashtag #panoramaditalia. The Twitter account @panoramaditalia will offer real-time comment on all of the most significant moments involving the protagonists of the meetings.

The partners
Panorama d’Italia can count on the support of high level partners that share a commitment to enhancing the value of Italian territorial excellence. They include: ab medica, ACEA, Autostrade per l’Italia, Cobat, Enel, Grimaldi Lines, IBM, Intesa San Paolo, Lottomatica, McDonald’s, Menarini, Università Telematica Pegaso. Our charity partnership with Lega del Filo d’oro will also be present on every stage of the tour and, in addition, stage by stage media partnerships will be activated with the leading local newspapers, TV and radio stations. Panorama d’Italia is produced in collaboration with Fluendo srl for executive production and logistics; the enrolment platform is managed by The Rocks, while digital strategy is developed and curated by FpS Media.

For more information about Panorama d’Italia 2018 please go to: http://bit.ly/Panoramaditalia2018