The Telegatti are back. The award ceremony will take place in Milan in mid October. Tv Sorrisi e Canzoni, the Mondadori Group magazine that is a point of reference for the world of entertainment, made the announcement today during the presentation of a book, published by Sorrisi, entitled Il Telegatto. Storia del premio più amato dalle star (Telegatto, the prize most loved by stars), that took place as part of Tempo di Libri, the international book fair in Milan.

The presentation, which featured Michelle Hunziker, Pippo Baudo and Gerry Scotti, along with Rosanna Mani, editor of the book, and Aldo Vitali, the editor of Tv Sorrisi e Canzoni, was the occasion to share with the public anecdotes and curiosities form the past of a prize that has been much sought after by the stars of television.

“We are delighted and very excited to be bringing the Telegatti back after ten years,” declared Aldo Vitali, the editor of Tv Sorrisi e Canzoni. “Our readers wanted it, the stars wanted it and so we can finally reveal that the much-loved event will be back this autumn in Milan with a host of big names. Many things in TV have changed in the last ten years, in our habits and in the audience, which is now much expanded thanks to the web and social media. Naturally, the 25^th edition of the Telegatti will also take account of this. Over the coming months we will reveal more details about the prize and we invite all our fans to follow us in the forthcoming preparations.”

First launched in 1971, the Telegatti have been an essential part of the history of Italian entertainment. It main characteristic has always been that it is a prize awarded by a public jury, made up of readers of Tv Sorrisi e Canzoni, Italy’s most widely-read weekly. And it is precisely this uniqueness that distinguishes the Telegatti from all of the other prizes, that are awarded by professionals and experts, and which have made it one of the most sought after prizes by artists from television, music and the cinema.

But while we excitedly await the award ceremony of the Telegatti, Tv Sorrisi e Canzoni has published a book entitled Il Telegatto. Storia del premio più amato delle star, edited by Rosanna Mani. A book of 280 pages full of photographs featuring the most popular personalities and many of the most significant moments in the history of entertainment. From the multi-award winning Mike Bongiorno, Pippo Baudo and Corrado, to the unforgettable Michael Jackson and Luciano Pavarotti and former President of the Italian Republic such as Sandro Pertini. From Hollywood stars of the calibre of Paul Newman, Robert De Niro and Sean Connery, as well as national idols like Fiorello and Vasco Rossi, Laura Pausini and Raffaella Carrà, Gerry Scotti, Roberto Baggio and Valentino Rossi, all of whom proudly have one of the prestigious Italian Made in Italy statues in their home.

The book has been edited by Rosanna Mani, who has been with Tv Sorrisi e Canzoni since 1968 and was the weekly’s co-editor for twenty-five years, as well as being the real prime mover behind the Telegatti and the producer of the shows  La notte dei Telegatti and Vota la Voce. The introduction is by Antonio Dipollina and the book is written by Daniele Soragni.

Il Telegatto. Storia del premio più amato dalle star is available in bookshops from this week at the price of € 29.

For the Telegatti 2018 Tv Sorrisi e Canzoni will work with the Armando Testa agency, that will run the communications campaign and crossmedia operations, and Radio 105, the official radio station for the event. The charity partner for the event is Lega del Filo d’Oro, the association that provides assistance and rehabilitation to people with sensory impairments.

Grazia and Salvatore Ferragamo Parfums have developed a special project to mark the magazine’s 80^th anniversary and the launch of the new fragrance Amo Ferragamo.

Travel, fashion, self-awareness and independence are the passions of contemporary women that Grazia and Salvatore Ferragamo Parfums jointly celebrate by talking about what women love. Because the Mondadori Group brand describes the contemporary world and fashion, talks to women and shares their greatest passions, the same passions to which Ferragamo has dedicated Amo Ferragamo.

The face of the new fragrance and featuring on the cover of this week’s edition of Grazia is Suki Waterhouse, the British model who symbolises the mil­lennials generation. In addition, to enhance this event, Grazia has involved four international influencers – Tatjana Catic, the London-based German fashion, fitness and beauty icon; Kristina Bazan, influencer and artist with over two million followers; Xenia Van Der Woodsen, who travels the world and lives between  Hamburg and Paris; and Marta Lozano, the Spanish socialite and fashion enthusiast, who is also enormously successful on YouTube – who will interpret on social media and other platforms the themes of the Amo Ferragamo campaign.

For this occasion, Grazia and Salvatore Ferragamo Parfums have also organised a special event involving the editor of Grazia Silvia Grilli, the chief executive of Ferragamo Parfums Luciano Bertinelli, the influencers  who are part of the project, as well as a number of personalities from the world of entertainment, including Fabio Volo and Johanna Maggy Hauksdottir, Filippa Lagerback and Daniele Bossari, Camilla Raznovich, and the actresess Giulia Bevilacqua and Benedetta Porcaroli.

For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.

Donna Moderna, the Mondadori Group magazine edited by Annalisa Monfreda, on the occasion of its 30^th anniversary, is launching with L’Oréal Paris a female empowerment project: Donne come noi (#donnecomenoi).
Empowerment means giving both power and responsibility to someone. And in this case, it means encouraging women to think big. Donna Moderna aims to do this with an inspiring book, a moving theatrical show and a training programme that provides specific skills.
L’Oréal Paris is accompanying Donna Moderna in this project, much as it is always at women’s sides, by offering the show and training programme for free to Italian women in order to help them to learn to believe in themselves.

The book
Donne come noi (Women Like US) is the title of a book that the editorial team of Donna Moderna has written for Sperling & Kupfer (in bookshops from tomorrow, 6 March, and presented at the Tempo di Libri event at FieraMilanoCity on Thursday 8 March at 5.30 pm).
34 journalists tell 100 stories about contemporary Italian women who, thanks to their determination, skills and courage, have achieved something important. From the boxer Irma Testa to the physicist Fabiola Gianotti, the restorer of The Last Supper Pinin Brambilla Barcilon to the manager of rappers Paola Zukar.  Strong and engaging stories that through struggles and success can inspire women to continue to their evolution in the family, at work and in society in general..
For 10 weeks, from 8 March, some of these stories will be broadcast on R101 in the Isabella Eleodori slot, on Thursdays at 10.30 am.
“Today, there is more than ever a need for stories about women’s conquests and successes; of a gallery of inspirational models. Telling stories has never been more important. And this is the sense behind the book that the editorial team of Donna Moderna have put together to celebrate the magazine’s 30^th anniversary, a magazine that has accompanied the battles and celebrated the progress made by women. As the first edition is published, we are already at work on the second, as we collect stories from our readers, who can send them to us by email at this address: storie.donnecomenoi@mondadori.it», declared the editor, Annalisa Monfreda.

The theatre show
To continue with inspiring stories, Donne come noi is also the name of a theatrical show produced by Donna Moderna, in collaboration with Teatro Franco Parenti, and that will tour Italy from 17 April. From the stage, five actors will play some of the protagonists from the book, as well as the journalists who met them, sisters, friends, teachers. A piano, a cello and an accordion weave through the stories and, in the background, a wall changes colour and is animated by key words. The theatre stimulates the emotions and after an hour and a half, the audience feels a pervasive sense of possibility and the perception that the only limit holds us back from achieving great objectives is the imagination.

The training programme
Team work, time management, reconfiguring your career, thinking outside the box, learning to present yourself: these are just some of the skills that the course, designed and developed by Donna Moderna will provide and that is offered free of charge in a number of Italian towns and cities.

Over the last thirty years, women have conquered professional roles form which they were previously excluded and have redrawn the balance inside the family towards greater equality. But still, in Italy only 48.8% of women work, compared with 66.8% of men. The worst figure in Europe, with the sole exception of Greece.
The aim of this training programme is to contribute to improving this situation by providing participants with the so-called soft skills that are now more important than ever in the selection of candidates. A team of trainers will be supported by a number of corporate professionals who will share their experience and offer guidance.

L’Oréal Paris is our partner in the “Donne Come Noi” project and, in line with the claim “Because you’re worth it”, supports the self confidence of women of all ages, around the world, as there is no single model of beauty.
Every woman has her own idea of being beautiful, an authentic way of  affirming and expressing herself and her values. L’Oréal Paris supports women around the world by encouraging them to see themselves as unlimited, in their realisation of their value and potential and for years has been at the forefront of female empowerment and always focused on gender discrimination and equal opportunities.

To support the initiative, a campaign has been developed across a range of media: print, web and social channels.

“Donne come noi” has been organised in collaboration with Mondadori Store, that will host the training courses and book presentations inside its Bookstores. Here is a list of dates: Genoa 13 March, Turin 14 March, Bologna 22 March, Florence 23 March, Tolentino 24 March, Parma 26 March, Velletri 12 May, Bisceglie 19 May, Salerno 26 May. The addresses and times of the presentations are available at: eventi.mondadoristore.it.

For full details about Donne come noi and to book your place, please go to: www.donnamoderna.com/donne-come-noi (limited availability).

This year, for the first time, the Milan Fashion Week will see the women’s weekly Grazia – an international point of reference for fashion – partnering with Jean Paul Gaultier in an exclusive event: Scandal Party, an eccentric and elegant evening inspired by Scandal, the fragrance launched by the enfant prodige of French fashion, to which Jean Paul Gaultier will dedicate a day of celebration on the occasion of the Milan Fashion Week.

“We are very proud to host and celebrate Jean Paul Gaultier, a designer who is a leading figure in the history of fashion,” declared Grazia editor, Silvia Grilli.

L’eau de parfum by Jean Paul Gaultier is an enfolding perfume for women that is full of character that challenges the wearer to liberate the scandalous side of her nature. And it is on the basis of this philosophy that Scandal Party has been created and developed by the French couturier together with the Mondadori Group magazine edited by Silvia Grilli.

The event will take place this evening at Palazzina Appiani in Milan, with the exceptional presence of Jean Paul Gaultier, the editor of Grazia, Silvia Grilli, along with leading representatives from the worlds of fashion and entertainment.

The guests expected to attend include Michelle Hunziker, Elisabetta Canalis, Martina Colombari, Barbara D’Urso, the actors Margareth Madè, Giulia Michelini, Claudia Potenza, Luca Calvani, Michele Morrone, chef Andrea Berton, model Linda Morselli, the influencers Linda Tol and Kathrin Poulain and the socialites Ginevra Rossini and Lucrezia Buti Missoni. The event will be animated by a surprise show, with an exuberant performance by La boum.

The day dedicate to the fragrance Scandal will also be a unique opportunity for five lucky Grazia readers who will have the chance to meet the French designer at the Limoni perfumery in Corso Buenos Aires 36 in Milan.

Scandal Party is part of a rich calendar of events with which Grazia – interpreter of Italian fashion and style – is celebrating its 80^th anniversary, an to which the slogan #graziayoungsince1938 is dedicated. First launched in 1938, the magazine today is the leading fashion 100% Made in Italy brand, able to reach more than 3.3 million contacts per month, over 5 million people on Facebook and Instagram (Source: sales company data based on Audiweb tda figures for November 2017 and Audipress 2017-2; Facebook and Instagram Insights January 2018) and an average weekly print circulation of more than 163,000 copies in 2017, an increase of 7.7% compared with al 2016 (Source: Ads print + digital).
For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.

The digital offer of the Mondadori Group continues to grow with the addition of Oroscopo.it, Italy’s leading astrology website, which is now part of the Group’s portfolio of brands. This operation signals the continuation of the strategy for the consolidation of the magazine and digital area of ​​Italy’s leading publisher in the digital area, that began with the acquisition of Banzai Media.

With a total audience of around 17 million unique users per month (Source: Audiweb, December 2017), with Oroscopo.it Mondadori will expand the range of its offer and strengthen its leadership in women’s verticals through a successful and complementary site that offers a number of synergies with the Group’s existing titles: a service much appreciated by women, able to respond to the interests and enthusiasms of an ever-increasing audience and  offering advice and suggestions every day.

Oroscopo.it was founded in 1999 as the first portal entirely dedicated to astrology and the world of the stars. Thanks to a team of passionate astrologers, working to continuously improve the content and features, the site now totals some 2.7 million sessions a month (Source: Google Analytics January 2018). A clear and light tone characterises a site that every day satisfies the curiosity of many people with services such as the horoscope of the day – among the most visited sections -, romantic affinity, the horoscope of mothers and much more. From tradition to technology, Oroscopo.it lest users calculate their ascendant and birth chart for free, consult the Tarot and the iChing, find useful information on the cards and the responses. Moreover, every year Oroscopo.it gives to users an e-book with annual astrological forecasts, a detailed vademecum on their future with advice on love, work and health, as well as other insights.

Focus Junior Star, the collectors’ special edition of Focus Junior entirely dedicated to the most popular personalities from the world of entertainment, including YouTubers, singers, stars of the cinema, rappers and bloggers, from tomorrow will be a monthly.

Focus Junior Star is a spin-off of Focus Junior and shares the same mission: to entertain young readers and to stimulate their curiosity through their idols in music, on television and social networks, that we will attempt to present through stories and anecdotes from their lives. We also want to bring the personalities as close as possible to our readers to show that they are almost always just normal kids, with the same problems and doubts, but have been able to transform their fragility into points of strength. In addition, we will exploit the seemingly ‘light’ topics in Focus Junior Star to explain the scientific, historical or news issues featured in the songs. There will also be detailed background on the evolution of music, artistic workshops and lessons on how to become a YouTuber. 

This new magazine will enhance the communication system that revolves around Focus Junior, the Mondadori Group brand designed to satisfy the curiosity of children and teenagers, from 8 to 13. Focus Junior is available as a printed magazine, in digital and augmented reality, through the dedicated app that is also active of the web site focusjunior.it, on social networks and the spin-off XGioko.

The brand has also created “Play Lab”, a new games format in line with the philosophy of Focus Junior.

The first issue of the monthly Focus Junior Star, on newsstands from 7 February, will feature a host of content on the stars of the moment, including the rapper Coez – who talks in an interview about his real passion – and an entire feature article on the Maneskin, the rock group of the moment, and the revelation of the latest edition of X-Factor. And much more: the latest trends from the world of YouTube, the challenge between the YouTuber from Naples, Vegas, who has made his passion for videogames and authentic business, and Capo Plaza, the rapper from Salerno, class of ’98.

With the augmented reality app, the young audience for Focus Junior Star can also listen to songs, video dedications by their idols and a wealth of other related images; plus a range of  background info, games and curiosities about the stars and sixteen gift posters.
Focus Junior Star will be on sale at newsstands with a cover price of €3.50. In support of the launch a advertising campaign has been organised in Mondadori Group Magazines and support through large-scale retail outlets.

Design D’Autore, the leading international social system for design is to become part of the portfolio of digital brands of the Mondadori Group, the biggest and most varied in Italy with an overall monthly audience of  around 16 million unique users.

Founded by architect and designer Ornella Sessa – who will continue to oversee the content with a careful search for and selection of international excellence in interior design, architecture, art, technology and innovation –Design D’Autore is made up of a team of designers and experts with a storytelling ability. The signature style is based on the highest aesthetic values, on emotional design and its many faceted aspects: innovative ideas and projects, stories of entrepreneurial excellence, market trends, new talents and much more.

Followed by more than 3.8 million fans on Facebook and 130,000 on Instagram, Design D’Autore reaches some 10 million people around the world and generates 2 million interactions and 5.4 million video views every month.

This operation is further confirmation of the growth path that Mondadori has chosen in the digital market. In fact, the acquisition of Design d’Autore will consolidate the Group’s positioning in the design and interiors sector, in which it is already the leader thanks to a hub featuring a number of authoritative and successful brands, including Icon Design and Interni, and will markedly expand the audience on social media with effective synergies between the upscale brands.

Moreover, with the inclusion of Design D’Autore in the Mondadori Group’s portfolio of brands, the advertising sales company Mediamond, is launching a new native advertising offer for design that will integrate the social system with editorial products, providing partners with new opportunities to increase the effectiveness of their communication and reaching also an international target of professionals and others.

GialloZafferano, Italy’s most popular cooking web site is celebrating the success of “Le ricette degli Chef” (“Recipes of the Chefs), the section of the site devoted to award-winning Italian chefs, pastry chefs, bread-makers and pizzaioli.

For the first time the biggest names in high-level Italian cooking have joined together in the publishing project of a cooking web site with the aim of sending out a message: the value of traditional Italian food and simplicity.

The chefs take users by the hand and – in video tutorials shot in the GialloZafferano kitchen – guide them through the preparation of a classic dish of Italian cooking, while recounting the stories, emotions, origins and tricks that only a great chef knows, to transform a simple recipe into a gourmet  dish.

Simplicity is fundamental, but it demands technique, study and professionalism, all things that are identified with the GialloZafferano style. A style that is fully reflected  in the “Ricette degli Chef”: dishes that are easy to prepare at home, with simple and easy to find ingredients, that enable everyone to cook with joy and pleasure.

The section “Le ricette degli Chef” already has a number if important contributors:

– Davide Oldani, 1* Michelin from the D’O restaurant in Cornaredo, with his Zafferano e Riso alla Milanese D’O, a lighter and gourmet reinterpretation of the classic risotto alla milanese;
– Iginio Massari, one of the world’s leading pastry chefs and TV personality, with his irresistible Tiramisù;
– Davide Scabin, 1* Michelin form the Combal.Zero restaurant, with a classic mayonnaise and old-style vitello tonnato;
– Alessandro Negrini, 2* Michelin and the creative soul of the renowned Milan restaurant “Il luogo di Aimo e Nadia” with pizzoccheri valtellinesi, a memory from his birthplace;
– Ernst Knam, the “King of Chocolate”, with his Sacher Tort and Red Velvet;
– Cristina Bowerman 1* Michelin, with her recipes for an American-style breakfast, omelette and omelette with vegetables;
– Sal de Riso, Master Pastry Chef, TV personality and the  “ambassador” of all that’s best from the Amalfi Coast, with his torta caprese, delizie al limone and torta paradiso;
– Franco Pepe, crowned as the world’s best pizzaiolo by the prestigious international guide “Where to eat Pizza” with pizzelle fritte and the pizza di scarola;
– The Master Pastry Chef, Alfonso Pepe, with his panettone, a national multi-award winner, a fascinating recipe that is also rather complex;
– Gabriele Bonci, one of Italy’s leading bakers with his secrets on how to create solid and liquid yeasts;
– Paolo Sacchetti, the Master Pastry Chef from the “Nuovo Mondo” in Prato, with mouth watering recipes for savoiardi and zabaione,
– Cesare Battisti, the chef of Ratanà in Milan, with roast pork loin and English roast beef;
– Fabio Abbattista, the successor of Gualtiero Marchesi s the head of the Albereta Relais & Chateaux in Erbusco with orecchiette alle cime di rapa, risotto ai funghi and fiori di zucca in pastella;
– directly from Paris, Denny Imbroisi, for many years the sous-chef of Alain Ducasse and now the owner of the Ida and Epoca restaurants, among the finalists of the TV programme for professionals Top Chef France with profiterol and tarte tatin;
– The chef Claudio Sadler, 1* Michelin for the Sadler restaurant, one of the leading interpreters of Italian cuisine, with the great classic costoletta alla milanese.

Given the positive response of users and the attention of the starred chefs for the GialloZafferano audience, the project will be enriched with more big names from the world of upscale Italian cooking to increasingly enhance the culinary assets of our great tradition.

According to the recent “Food media brands” survey, carried out by Human Highway, GialloZafferano,  the Mondadori Group’s food brand, is considered the “Top Of Mind” brand for 21% of Italians online and held by 39% to be “never again without” in the kitchen and the most used site for cooking.

The site has a monthly audience of 6.3 million unique users (Source: Audiweb Total Digital Audience, November 2017), a community of over one thousand blogs and 9 million fans on Facebook. A new version of the app with a range of new functions was released in December and is available from the iTunes and Google Play Stores, where it has recorded over 6 million downloads and 110,000 active daily users (Source: iTunes – Google Play Store – Google Analytics).

Every month it is also on newsstands with the magazine GialloZafferano.

In Italy around 3% of children and teenagers are dyslexic. Dyslexia is considered as a Specific Learning Disorder and has been recognised by Italian law (n. 170 of 8 October 2010) which defines the condition, protects the right to study of sufferers and provides guidelines for schools on teaching methods. After years of research, much progress has been made, but after school-age how is inclusion guaranteed in the working world? Are companies prepared to deal with the issue?

In order to create a space to discuss the problem, on Wednesday 17 January, at 4.30 pm, at the Smart Arena in the prestigious Samsung District in Milan, a conference has been arranged with the title “Strategies and technologies for inclusion”, with the patronage of AID (Associazione Italiana Dislessia), FID (Fondazione Italiana Dislessia) and the City of Milan. Donna Moderna, the Mondadori Group women’s weekly, edited by Annalisa Monfreda, is the media partner of the initiative.

The aim is to create an opportunity to promote and spread a culture of inclusion.. Sergio Messina, specialist in child neuropsychiatry and Chairman of the Italian Dyslexia Association (AID) declared: “There is still a great deal of work to do to encourage the educational and social inclusion of dyslexics, but the Association has already done a great deal and, in the last 20 years, achieved important results, including the approval of legislation , the first to recognise and protect the right to study, also through the use of compensatory tools.”

The focus of the conference will be on consolidated experience in education and the workplace in Italy, with a panorama of the international scenario and specific reference to the situation in the English-speaking world.

Examples of virtuous inclusion, in which technology plays a leading role. “The aim of Samsung is to improve the experience and lives of people thought cutting-edge solutions able to inspire the world: our priorities include making all of our technological know-how available to society in order to meet the widest range of needs. We are aware how much technology can be a powerful tool for emancipation and social inclusion, and we have direct experience through many projects that we have developed in recent years, such as our Schools in Hospitals activities,” commented Antonio Bosio, Product & Solutions Director at Samsung Electronics Italy.

But technology alone is not enough. It is “a  tool” to help dyslexics to overcome their difficulties, but the real driver of change is the right information.

This is why  Donna Moderna, a  magazine that has always been sensitive to social issues, covers the dyslexia issue with ad hoc projects (like the longform piece on its website www.donnamoderna.com/news produced in collaboration with Lancôme and AID) and its support for the idea behind the conference. “Dyslexia affects some 2 million people and 350,000 families of school-age children in Italy. The families are often faced with conflicting diagnoses, teachers that often do not have adequate tools to support dyslexic children and the children themselves who suffer also from authentic crises of self-esteem by being misunderstood, not being involved in projects to promote inclusion and not being appreciated,” said  the editor of Donna Moderna, Annalisa Monfreda.

The conference is the result of an idea by Gabriella Schiavone, curator of the “around dyslexia” section of the literary competition “Una Città Che Scrive” (A City that Writes), conceived by Giovanni Nappi. In its 2018 edition, the competition, which was born in Casalnuovo di Napoli, has a special section for specific learning disorders. “The power of writing emerges in all of the stages of our competition. In “Una Città Che Scrive”, writing becomes an opportunity for individual and social  redemption; a form of cultural inclusiveness. With its Special Section for Dyslexia, and separate efforts for our autistic friends and a painting competition reserved only for them, we are attempting to respect the noblest principles of social inclusion, “declared Giovanni Nappi.

Speakers include, Pierfrancesco Majorino, Head of Social Policy, Health and Rights of the City of Milan, IBM Italia and Axia, among the first companies in Italy to have adopted a “Dyslexia Friendly” label. The conference speakers also include the creators and supporters of the EasyReading font that ensures readability for all, including dyslexics. Consequently, all of the material distributed during the conference on Wednesday 17 January will use this highly accessible font.

There will also be contributions from teachers and researchers, as well as direct testimonials from brilliant young students who have entered the world of work.

A limited number of places for a robotics laboratory using augmented communication methods will also be available for children.

Although the event is free, there are a limited number of places. To register please sign up at: https://milano.aiditalia.org

A year full of special initiatives, news and events. 2017, for CasaFacile 2017 marked its 20^th year, and it is preparing to welcome 2018 with much that is new.

Never more than this year has the Mondadori Group’s interiors monthly, dedicated to those who love their home and want to experience it every day with style and originality, met the challenge of accompanying readers on a discovery of a world that is simple, accessible and aspirational, all at the same time, while also making the dream of an ideal home both real and possible.

An exciting and trendy soul, with a touch of anti-conformity, has made the magazine, edited by Giusi Silighini, a winning product, made up of creative ideas and original suggestions that have always ranged from decoration to DIY, with a growing attention to style, design and innovative furnishing solutions.

“I asked my team to focus on the approach to features, above all when the subject might seem banal or unexciting,” the editor Giusi Silighini explained. “The ‘standard’ guide to choosing a matrass now starts from the highly personal style of sleep of each of us, before looking at the opinions of experts, the ‘classic’ layout of a child’s bedroom becomes an opportunity to apply the pedagogical principles of Maria Montessori. In this way, every page is ‘animated’ and the information becomes more layered in order to enrich all kinds of content, a bit like with HTML 4.0!”.

Among the many surprises that have marked the year . from the dream house to the CasaFacile Design Lab, as well as  workshops, supplements and the “Facciamo Casa” box set, produced with Mondadori Store – CasaFacile now brings to newsstands a special issue on the magic atmosphere of Christmas, with a scintillating cover and three whole homes, specially decorated and photographed by the magazine0s team.

The new Casafacile.it and the CF Style community

Also the CasaFacile “casa-sul-web” (home-on-the-web) is completely new: even more beautiful, with more images and videos and easier to use. The changes include: broader content, tutorials, DIY, shopping suggestions among crafts and  design, as well as the new panoramic format and the homepage slider with high-impact photos that make it easier to catch the mood and style details. On casafacile.it there are also 20 videos dedicated to design icons, selected and presented by the journalist and TV presenter Giorgio Tartaro and the directories for CF style architects and Interior designers (all selected by the editorial team) ready to reply to readers queries ranging from to the simple restyling of a room. The redesign of the site has contributed to a growth in the traffic of casa facile.it, which is currently stable at around 300,000 unique visitors/month (Source: Audiweb View – Total Audience Digital– Average in the last 3 months).

CasaFacile is now much more than a magazine: in 7 years of active presence on social media it has created a team of 24 creative bloggers that share the style and actively participate in the title’s initiatives, but, above all, cultivate a dynamic and enthusiastic community of some 287,000 fans on Facebook and 103,000 followers on Instagram.

But the CasaFacile team will get even better: in January 2018 we will run a new casting to enlarge the team of bloggers and identify new ambassadors of the CF style. Details about how to take part and apply will appear soon on both the site and in the magazine.

The figures of an advertising success

The new editorial approach of CasaFacile has also been rewarded by the advertising clients. In fact, 2017 has confirmed the importance of CasaFacile as a strategic advertising vehicle. The brand continues to grow, both in terms of the number of clients (more than 160 this year, also form outside the sector), and in terms of advertising revenues. Indeed, the positive trend has led to an increase for the CasaFacile system of +23% in revenues, compared with 2016, a result achieved though both display advertising and  thanks to the numerous special projects and events organised exclusively for partner clients.