Italian magazines

New courses begin at the Sale&Pepe School of Cooking

From classes with nutritionists and experts to the first pastry course with World Champion Chocolatier Davide Comaschi

The Sale&Pepe School of Cooking, created on the experience of the magazine edited by Laura Maragliano, returns after the summer break in its new headquarters in the centre of Milan with a full calendar of courses and initiatives and numerous new features for adults, children and young people who want to try out their #talentoincucina (talent in the kitchen) in and innovative and technological location.

Wellbeing at the table

A cycle of 5 events will start on 28 September dedicated to health: dietician and nutritional scientist Carla Lertola, alongside chefs from the Sale&Pepe school, will demonstrate how to combine taste and healthy with balanced menus suitable for every occasion, from “Sunday lunch with the in-laws” to a “Sex & the City evening dinner party with friends”, with an eye on the nutritional value of ingredients and without overlooking the pleasures of the table.

Designer chocolate

Those with a sweet tooth can’t miss the classes, starting on 1 October, ABC Pastries: getting your hands in the flour like never before. A course in 5 step-by-step lessons to learn the basics of pastry cooking with an exceptional instructor: Davide Comaschi, Master Pastry Chef and World Champion Chocolatier at the World Chocolate Master. Perfect puff pastry, ultra-soft sponges, delicate bignè and the most delicious creams, concluding with the speciality of Davide Comaschi: food of the Gods, chocolate. Enthusiasm, sleeves rolled up, energy and attention to the advice of Davide Comaschi are all you need to learn to take your first steps in the world of pastry cooking and win over the sweetest tooth among you friends and family.

For a complete calendar of the events in the programme and full details about enrolment, please visit: www.scuoladicucina.it.

Sale&Pepe Scool of Cooking

at Ca’puccino, lower ground floor, Piazza Armando Diaz 5, 20123 Milano (M1/M3 Duomo)

tel: 02 75 42 33 00 – info.scuoladicucina@mondadori.it

#talentoincucina

Shiseido and Grazia together to describe the Venice Film Festival

In a new, innovative television show to be aired on IRIS every day from the 2nd to the 12th September

A cosmetics brand, Shiseido, and an international women’s magazine, Grazia, are collaborating for the first time in a daily TV show to comment on all the red carpet events, the looks and outfits of the foreign and Italian celebrities participating in the event, as well as all the gossip and behind-the-scenes goings-on.

“Venice Today” will be aired daily from 2nd September at 7pm on IRIS, Channel 22, the Mediaset digital channel dedicated to high quality cinema. The PROGRAMME will be hosted by a sparkling Tamara Donà ready to welcome and interview opinion leaders, actors and special guests. The show will be recorded in the “Shiseido & Grazia Privé” lounge, set up in Angelo Quarti’s and Andrea Rossi’s Venice Movie Star Lounge where the casts of the most important films will be in attendance for their junkets.

The location is Villa Laguna with its wonderful view over Venice and spectacular sunsets that will win over the Italian and foreign stars. Guests include Alberto Noè, President of Shiseido Italia whose strong vision is behind the innovative format. “It is a highly ambitious experiment in cross-mediality which we have created in collaboration with high quality names such as Publitalia, Grazia and the Venice Festival,” Noè says. “We want to talk about lifestyle and the world of film, but using a brand new language of beauty and fashion while involving television, the press, internet and special events contemporarily. In fact, we are sponsoring all the movie brunches offered to the delegations of the various films that will be stopping by at the Venice Movie Star Lounge».

Some of the films hosted by the Venice Movie Star Lounge

Spotlight by Thomas Mc Carthy, The childhood of a Leader by Brady Corbet A bigger splash by Luca Guadagnino, Anomalisa by Charlie Kaufman, Remember by Ato, Egoyan, Taj-Mahal by Nicholas Saada.

Among the other guests confirmed as well as Alberto Noè: Grazia’s director Silvia Grilli, Shiseido make up artist Pablo Ardizzone, stylist Ildo Damiano, not to mention many other surprise actors to be discovered daily when you tune into Iris Channel 22 on digital to follow “Venice Today”.

The new Grazia.it: preview presentation to top client

Grazia’s new site will be online at the end of july

#ENTERgraziait and #anditwasallYELLOW are the hashtags launched today to accompany, in a countdown, the new Grazia.it web site that will be online in late July.

A site that will feature a number of innovations while maintaining a sense of continuity, relying on the strength of a brand that started in Italy, and today is present around the world with a network of 24 international editions and a multi-channel system.

“A reference point for the world of fashion and an authoritative observatory able to anticipate and interpret trends, also through an exclusive network of influencers and bloggers, Grazia.it has enjoyed steady growth over the past two years, both in terms of advertising, with an increase in revenues of over 70%, and in terms of audience, with a 67% increase in the number of unique users,” said Davide Mondo, chief executive of the advertising sales company Mediamond.

A success confirmed by the entire Grazia system and Grazia Italy which, with an average circulation of 158,000 copies and has recorded continuous growth in newsstand sales: +8% in the first five months of the year (source: ADS).

On the strength of these results, Grazia.it decided to further enhance its strengths, focusing on the essential, freshness and elegance to re-innovate its looks and design strategy.

These are just some of the new features presented this morning to the advertising world during a breakfast meeting held at the Bamboo Bar at the Armani Hotel in Milan; an exclusive opportunity for top clients to get a preview of the features of the new site of the Mondadori magazine.

From the end of July Grazia.it users will seethe enhancement of the layout: the adoption of the colour yellow, a distinctive element of the Grazia system of internationally and, to ensure greater readability and lightness, an interplay with the colour white, as well as images, always of the highest quality. The choice of an exclusive and very distinctive font will further enhance the brand identity.

More space will also devoted to the site’s trend setters, the IT Bloggers and IT Girls, that will give expression to emerging trends with the continuous involvement of the users.

Grazia.it wants to be a step ahead also in terms of navigation: the site will interpret the new demands of users with a mobile first approach, to optimize both the use and the user experience, thanks to a new flow for reading and sharing, also private, content, in order to further strengthen the relationship with readers.

The character of influencer of Grazia.it will also emphasised with a content to commerce approach to make the brand’s offer more complete.

On the advertising side, Grazia.it will be presented to clients with an enhanced use of native advertising: specific formats are ready to welcome clients’ special initiatives and branded content. Visibility for advertisers will also be guaranteed by advertising space that will accompany users step by step while browsing.

‘CHI’ celebrates its 20th anniversary and invites readers

A big summer party for Chi, the Mondadori weekly edited by Alfonso Signorini, to mark its 20th anniversary. The setting, on 22 July, will be that of Twiga at Forte dei Marmi.

After the exclusive party in Milano at the Palazzo Serbelloni in March, Italy’s most widely read ‘people’ magazine, will also blow out the candles at the most modish beach club in Versilia.

From 9 am until 6 pm, guests at the beach club will be able to visit the exhibition featuring 20 covers that have marked the history of the weekly, which has been set up inside Twiga and also pick up a free copy of the magazine which for the occasion carries a special inside feature dedicated to its first 20 summers: 20 years of great stories and personalities as seen through the attentive, ironic and inimitable style of the magazine.
For those who would like to enter into the world of glamour of the magazine, from 6 pm visitors can meet with the editor Alfonso Signorini: an occasion not to be missed to toast the magazine’s 20 years of life together.

There will, of course, also be a number of promotional activities and entertainment for guests organised by the sponsors of the event: Shiseido, Rebecca and Ipanema.

The hashtag to follow the event on social networks is #Chi20estate.

Tv Sorrisi e Canzoni awards great Italian and international artists at the Ischia Global Film & Music Fest 2015

A special Telegatto goes to Christian De Sica for cinema, Gabriel Garko for television, Andrea Bocelli for music
And awarded alongside of them, three big international names Lee Daniels, Clive Davis and Jimmy Kimmel

Tv Sorrisi e Canzoni is a protagonist of the Ischia Global Film & Music Fest, the much-anticipated summer event for the world of cinema and music that will be held from 12 to 19 July. An exclusive event during which big manes from Italian and international cinema and show business will be awarded with a special Telegatto.

“The Ischia Global Film & Music Fest is a wonderful occasion where art, entertainment and beauty combine perfectly with some of the islands most enchanting spots, as well as being an opportunity to meet many of the best friends of Sorrisi,” said Aldo Vitali, editor of the Mondadori weekly. “We will award with a special platinum Telegatto six examples of Italian and international excellence, personalities who are much-loved because they represent an ideal combination of the quality of their work and popularity and affection of large audiences. Which are, of course, the ingredients with which, every week, we put together for our magazine, Italy’s biggest-selling weekly,” Vitali concluded.

Tv Sorrisi e Canzoni will award a special Telegatto to Christian De Sica for his career in the cinema, Andrea Bocelli for his outstanding artistic talent and Gabriel Garko for his successes on television. But also three great international artists will also be celebrated; producer, film director and screenwriter Lee Daniels, anchorman Jimmy Kimmel and record producer Clive Davis.

The weekly will cover the entire event and the protagonists of the Festival also online with news, updates and curiosities in real time on Sorrisi.com.

But the presence of Tv Sorrisi e Canzoni at the Ischia Global Film & Music Fest doesn’t end here: in fact, especially for the occasion, a photographic exhibition has been organised at Ischia’s historic Palazzo Pezzillo with some of the most outstanding images drawn from over 60 years of Tv Sorrisi e Canzoni, which will enable visitors to relive some of the most significant and suggestive moments of the history of show business.

As always Tv Sorrisi e Canzoni decided to share this experience with its readers and, with the competition “Stella fra le stelle” (Star Among the Stars) two lucky winners will be able to enjoy a fantastic weekend in Ischia during the festival, staying in a suite with a panoramic view of the sea in the famous Albergo Regina Isabella, and a gala dinner in the company of personalities from the world of entertainment.

The new Sale&Pepe Cookery School

An innovative space in the heart of Milan to put your #TalentoInCucina (talent in the kitchen) to the test

On Monday 11 May a free open day for the public from 10.30 am to 4.30 pm

The new Sale&Pepe Cookery School has opened in the heart of Milan and will be a point of reference for those who love food and looking for refined and authoritative gastronomic ideas. Sale&Pepe offers a unique experience, able to reach an increasingly large and varied audience of cooking enthusiasts through the magazine, with themed special issues, the Salepepe.it food portal, events, on mobile, an app, on social networks, and, from today, a range of new courses for those who want to try out their talent in the kitchen (#talentoincucina).

Courses and other initiatives will start this month in Milan dedicates to the art of cooking and created by the Sale&Pepe cookery school inside the exclusive location of Ca’puccino in Piazza Diaz 5.

“The Sale&Pepe Cookery School is the result of the experience gained by the magazine in almost 30 years, and expanding the offer available in the channels where the brand is already present,” declared Laura Maragliano, the editor of Sale&Pepe. “The new school will be a place where our advice can be put into practice: a meeting place, with loads of ideas aimed also at an international audience, to give expression to you passion,” Maragliano concluded.

On Monday 11 May, from 10.30 am to 4.30 pm, the Cookery School has organised an open day with free show-cooking open to the public, and to get to know the chefs and visit the new school: a place where tastes meet, talents can express themselves and a passion for cooking take shape.

The Cookery School courses

Thanks to a wide range of courses for adults and children, with menus for all occasions, also suitable for vegetarians and intolerances, it will be possible to learn new recipes and try to create dishes under the guidance of professional chefs.

Courses for adults, single-issue or over a series of lessons, offer lessons dedicated to the tastiest culinary themes, an all-round exploration of the recipes, techniques and tricks of real chefs, from “Street food at home” to “Around the World in the kitchen”. Among this year’s innovations are lessons in English aimed at foreign tourists visiting Milan who want to get to know and prepare the dishes that have made Italian cuisine famous around the world in all its culinary excellence, from pasta to pizza.

Each lesson foresees a final tasting of the dishes along with with a selection of Italian wines, and a free kit that includes an apron, recipe book and the school diary.

Courses for children are designed to encourage children to express their creativity through the tasting and handling of ingredients, stimulating their imagination with real games of taste. For adults who want to work with their children, the school offers duo courses, such as “Our picnic” and “Time for a snack”. And for children aged between 12 to 17 there are also lessons dedicated to the foods most popular with teenagers, from tortillas to pancakes.

For full information about courses and enrolment go to www.scuoladicucina.it.

Location

A short walk from the Duomo, in a technological space with sophisticated design, and equipped with workstations for the active involvement of each participant, the Sale & Pepe Cookery School is an ideal location not only to organise activities connected with the world of cooking but also for private or corporate events.

Partners

Ca’puccino was opened in 2006 and based on an idea by Giacomo Moncalvo: to combine the best of Italian cuisine in a welcoming, comfortable and refinedenvironment, reflecting the quality and taste of Italian design. Today Ca’puccino has 11 locations in Italy and 6 in London, including the unique location inside Harrods department store and the new Terminal 2 at Heathrow. Ca’puccino Piazza Diaz, opening in late May, will be the second location in Milan.

Arclinea is a partner of the Sale&Pepe Cookery School for the kitchen furniture and Neff for large kitchen appliances. The official sponsors are: Philips, Saeco, Consorzio latterie Virgilio, Emilia Zaini, AD Chini, Ortoromi con Insal’arte, Sambonet.

The Sale&Pepe Cookery School
c/o Ca’puccino, lower ground floor
Piazza Armando Diaz 5, 20123 Milano (M1/M3 Duomo)
Open Monday-Friday: 10-12 / 4-6
Tel: 02 75 42 33 00
@: info.scuoladicucina@mondadori.it
web: www.scuoladicucina.it

The new CasaFacile.it makes its debut at the Milan Design Week

From this week you can enter the new CasaFacile “house-on-the-web”, even more practical, joyous and full of ideas with a shopping guide, DIYsuggestions and much more

The Milano Design Week will see the debut of the new CasaFacile.it. From this week you can enter the new CasaFacile “house-on-the-web”, which is now richer, even more practical and full of ideas, complete with a with a shopping guide, DIY suggestions and much more.

“It is a site that perfectly reflects our values, with features that we have published over the years, more detailed and extended treatment, all available at a click,” declared Giusi Silighini, editor of CasaFacile. “But there’s more: CasaFacile.it is a natural complement between print and the web. It is a house where you could find yourself at any time, a new home for the community, almost an extended family, like the one that has built up in recent years on Facebook,” Silighini concluded.

Casafacile.it will publish news and anticipations for all those who love interiors and daily living their home, helping users and readers to create their own style in a practical, smart and amusing way. And there are many new features, starting from the editor’s blog where Giusi Silighini will sniff out new trends and discover cool objects for the CasaFacile community. And our 24 bloggers will create all manner of things: from origami to washi tape, and from creative recycling to relooking spaces; our do-it-yourself and before & after video tutorials will become new online style schools; meanwhile the Shopping Guide section is an authentic personal shopper that will assist users to select household appliances and furniture that combine style and value; and, finally, it will also be possible to make online contact with CasaFacile architects for advice and suggestions.

The new and completely responsive site, which is consequently easy to use also in mobile, is available for all leading devices. The editorial approach has also been designed to facilitate special cross-media initiatives bale to actively engage users and readers. The brand CasaFacile also confirms its success on the advertising front with a performance that from January to March recorded an increase of +4% compared with the same period of last year, a result obtained also thanks to the important special initiatives developed in collaboration with the clients.

The Panorama system continues to grow and announces what’s new in 2015

Icon and Flair, the upscale bi-monthlies of the Panorama system become magazines also with standalone newsstand distribution

Panorama, the newsmagazine edited by Giorgio Mulè, is preparing a 2015 full of new features, confirming the success of the “system” that has surrounded the brand with a combination of activities and editorial initiatives in print, online and across the country.

The first big news, in terms of timing, concerns Icon and Flair, the bimonthly upscale supplements to the Mondadori weekly, published six times per year and edited by Michele Lupi. Starting from the first issues of 2015, on 26 February for Flair and 5 March for Icon, the two titles will also be sold separately from Panorama at the price of €3.50, and then offered together with the weekly in the last week of the month.

This will reinforce the personality of the two magazines and enhance its positioning. With its new look, overseen by art director Davies Costacurta, Icon, in particular, will increasingly present itself as a point of reference for the contemporary man: a magazine that reflects beauty through fashion and style, offering iconic personalities and objects to be inspired by, through an increasingly sophisticated selection of content, images and original stories. But Icon is also a guide that guides the reader around the great passions of men (cars, sport, travel, books, and more), and is able to bring together a “club” of high-level readers, thanks to the web site Icon.panorama.it, increasingly rich in content, and the social pages around which a highly characterised community in terms of identity has grown up

Flair will also be on newsstands as a standalone magazine, confirming the success of its editorial formula: a magazine of style, art and culture, dedicated to women who love fashion in all its forms, a creative hub capable of bringing together the most relevant international talent and the new generations in photography, art, fashion and writing.

What the two magazines have in common is the international scope of the editorial offer: Icon is already available in Spain, launched in 2013, as a supplement to El Pais; and, in 2015, Flair will expand its distribution, with the texts in English attached, to major newsstands in Paris, London, Berlin, New York, Los Angeles and Seoul, as well as the luxury edition in the world’s most prestigious boutiques.

The success of the two magazines is only the first of the phenomena of the entire “Panorama system”, which this year will confirm its extensive nationwide coverage with the Panorama of Italy tour. After the success of last year, the magazine once again sets out to discover the excellence of the Italian provinces, with 10 new stages and a series of new initiatives on the calendar, featuring events and high-level guests.

The Panorama experience of contact with Italian industry has also inspired Panorama Academy, which, in collaboration with the IT university Pegaso, aims to train new professionals in line with the new demands of the labour market, through with master’s course with prestigious teachers and innovative teaching methods.

Along with the editorial activities and the activities around the country, the Panorama system is continuing to develop the online activities of all the areas related to the brand. Beginning with Panorama.it that in September 2014 introduced in a whole new philosophy, focused on an richer editorial offer and above all a way of conceiving advertising formats oriented to native advertising. Choices that in January 2015 saw Panorama.it record its best ever results in terms of unique users (4.9 million, +12% compared with January 2014) and page views (25.2 million, +51% on January 2014 ), according to certified data by Shinystat.

Meanwhile, pending the imminent launch of the web TV channel, PanoramaTV, also Panoramauto.it, continues to grow as a reference point for motoring enthusiasts. Also here, January 2015 was a record month, with more than 1.2 million unique users, up 19% on January 2014 (certified data by Shinystat).

Strengthening the online personality, there is also the strong presence on social platforms, with the Panorama profiles and all those related to the brand of the entire system, guaranteeing an essential gateway to online content and participation in the various activities.

Sale&Pepe and the Cooking School present “Tastes & Aromas from Around the World”

From Monday 9 February to Monday 27 April, a cycle of encounters with special guests that preview the Clusters of Expo Milano 2015 at Un Posto a Milano, the restaurant inside the Cascina Cuccagna

Sale&Pepe, Italy’s leading cooking monthly leader, presents a series of initiatives, free encounters, show-cooking events and editorial specials for a closer look – just a few months ahead of the biggest international event of the year – at the countries participating in the Clusters of Expo Milano 2015 and their culinary assets.

For the first time in the history of the Universal Exposition, during Expo Milano 2015 the countries participating in the event without their own pavilion will be grouped in 9 Clusters along 6 specific food lines and in three thematic groupings.

The country and the food, the origins and the uniqueness of raw materials and products, with traditional recipes, will be previewed by Sale&Pepe and its Cooking School with Tastes & Aromas From Around the World, a cycle of free events that will take place between 9 February and 27 April at the Un Posto a Milano restaurant in the Cascina Cuccagna. On each occasion one of the Clusters of Expo Milano 2015 will be presented, with special guests, cooking performances and guided tastings to discover the specialities of the exhibiting countries, also with the support of the Sale&Pepe chefs.

The Clusters of Expo Milano 2015 will be featured on the pages of Sale&Pepe with four specials in four consecutive issues, starting with the February issue. While salepepe.it will showcase an online thematic channel with background detail related to the specials with video recipes from around the world, interviews with the protagonists and photo-galleries from the events.

Tastes & Aromas From Around the World – the encounters

Monday 9 February: Bio-Mediterraneum: Health, Beauty and Harmony

Monday 16 February: Islands, Sea and Food

Monday 2 March: Agriculture and Nutrition in the Arid Zones

Monday 9 March: Cereals and Tubers – Old and New Crops

Monday 16 March: Rice – Abundance and Security

Monday 23 March: Fruits and Legumes

Monday 30 March: Spices – The World of Spices

Monday 20 April: Coffee – The Engine of Ideas

Monday 27 April: Cocoa and Chocolate – The food of Gods

The complete programme is available on www.salepe.it/expo-2015 e www.expo2015.org.

Follow the initiative also on social media: #saporieprofumi #Expo2015.

Expo 2015 SpA is the company that is organising and will mange the Universal Exposition to be held in Milan from 1 May to 31 October 2015. The company is engaged in the preparation and construction of the site of the Expo and the technological work involved. Over 140 countries from around the world have confirmed their presence at the event. For more information and updates on the theme of “Feeding the Planet. Energy for Life” and the activities of Expo 2015 SpA please go to www.expo2015.org.

Sale&Pepe is Italy’s leading upscale food and cooking monthly, and a point of reference for all those who love eating and are curious about exclusive and refined gastronomic delights, presented every month with an attention to detail and high quality photographs. In 2011, the experience of Sale&Pepe saw the creation of it Scuola di Cucina (a cookery school) with courses where young and old can learn to choose the ingredients and test their skills in the kitchen, guided by the magazine’s chefs and qualified teachers. The world of Sale&Pepe also includes the food portal Salepepe.it with Salepepe.tv, which features video recipes; the thematic specials Sale&Pepe Wedding, Sale&Pepe Veg, Il meglio di Sale&Pepe, and a series of illustrated books Sale&Pepe Collection.

Vittorio Castellani is also know as Chef Kumalè. Journalist, writer and scholar, he is a “gastro-nomad” sans frontiére: he has travelled the world and tasted and observed the preparation of food from all corners of the earth. He defines himself as a storyteller, and it is precisely for his ability to tell a story that evokes far away lands and aromas that Sale&Pepe has chosen him as a special guide to the Clusters of Expo2015. www.ilgastronomade.com

Cascina Cuccagna is one of the oldest farmhouses in Milan. After being abandoned for many years, a careful and extensive recovery plan, entirely financed by the Associazione Consorzio Cantiere Cuccagna, it once again opened its doors to the city in 2012. It has since become a much-loved meeting place that is the site for a range of different events and activities related to food, culture and the land. A place that re-examines the relationship between the countryside and the city and a centre for the promotion and enhancement of sustainable lifestyles. www.cuccagna.org

Un Posto a Milano – food, bar & accommodation at Cascina Cuccagna The menu and dishes are based on the traceability of the best possible seasonal resources from the countryside. Bread, pasta and desserts are all made on the premises. Many dishes are vegetarian and gluten-free. And the chef is Nicola Cavallaro. The rooms look out onto the courtyard of the farmhouse, and there are 16 beds in small and large rooms where people have been sleeping well since 1695. A welcome and food experience managed by esterni. The restaurant a nd bar are open from Tuesday to Sunday, from 10 am to 1 am. Closed on Monday. www.unpostoamilano.it

Mondadori launches the new Starbene: the magazine goes weekly from tomorrow

The magazine goes weekly from tomorrow
The Starbene system is being reinforced on the web and across the country with new initiatives dedicated to wellbeing

From tomorrow Starbene, leader in the wellbeing sector in terms of both circulation and readership, will be relaunched with a number of important new features: the magazine edited by Cristina Merlino is going weekly and reinforcing its system with a new approach in digital and a series of initiatives across the country.

“We have decided to concentrate our offer under the Starbene brand by rationalising the other titles in the portfolio in order to maximise the potential of a brand that is already a leader in the sector,” declared Carlo Mandelli, general manager of the Mondadori Group’s Magazines Italy area. “By going weekly we can enormously increase content production, and, as a result, accelerate and strengthen the digital offer, exactly as we have done in cooking and interiors. In fact, over the last year we have reorganised our entire portfolio, concentrating exclusively on the leading brands in the market with high multimedia potential. Only the wellbeing area, one of the fastest growing and most dynamic sectors in the market and one where Mondadori has always had a significant presence, was left out. Consequently, we have reviewed, reconfigured and relaunched all of our products in the area,” Mandelli concluded.

On the strength of an annual average circulation of 194,743 copies per month and 1.3 million readers, the new weekly Starbene will reinforce its role as a practical guide to healthy and dynamic living, with advice about health, beauty, fitness and ecology, as well as tests on products and therapies in order to be even closer to women and their families, in line with the new claim “The habit of wellbeing” (La tua abitudine al benessere).

“Given the great success of Starbene on newsstands it seemed worth increasing our engagement with wellbeing,” claimed Cristina Merlino, the magazine’s editor, “in order to provide the very latest news, as well as offering a faster and more practical selection of what’s new in health, beauty, ecology and be a useful weekly guide for Italian women and families. In addition, we will continue the established practice of Starbene of testing products, therapies and treatments by our experts and the editorial team to check their effectiveness and seriousness. Something that is highly appreciated by our readers to whom we want to offer even more with the new weekly edition,” Cristina Merlino concluded.

The magazine, which also has a new layout, will be even richer in terms of content, more attentive to news and providing useful advice, without renouncing the authoritative scientific detail that has always characterised the title. Starbene has the benefit of a pool of consultants made up of more than 100 experts and contributors from internationally renowned institutions, including the IEO (Istituto Europeo di Oncologia), available to interact with readers every day, also by telephone and on Starbene.it.

Diet, beauty, health, ecology

Health is given extensive coverage in the weekly, from prevention to soft therapies, beauty treatments and psychology, as well as sport, ecology and diet.

Every week Starbene will take a look at what’s happening in the world of research with a column dedicated to recognised clinics, recommended for the quality of treatment and cost, city by city. It will also promote general wellbeing and beauty with practical tutorials, products “tested for you” and replies to readers’ questions from dermatologists, cosmeticians and beauticians. As well as promoting a lifestyle based on a healthy diet, that doesn’t overlook the pleasures of the Mediterranean tradition and vegetarian cooking.

But the new Starbene is not only about physical wellbeing, but rather the overall wellbeing of the individual and her surroundings. Alongside the latest trends in fitness, space is also given to the sort of travel and fashion that makes us feel good and respects our bodies, while paying attention to the most comfortable fabrics and the colours that also have a positive impact on our mood.

Plus, there will also be discount coupons for wellbeing travel and beauty treatments, with different special offers every week.

Starbene.it

Also the Starbene.it web site is full of new features with an updated layout, up-to-date news and a space for dialogue with readers: every day on Starbene.it wellbeing is within reach thanks to a forum offering live contact with our experts; a special channel dedicated to the Exfat diet, that offers a personalised weight-loss programme supervised by Dr Carla Lertola; videos to learn the latest fitness exercises and a range of other appointments to help you feel fit.

#StoBeneSe is the Starbene initiative on Twitter and Facebook designed to build together with users a map of wellbeing. The first to reply to the question “What makes you feel well?” is the editor Cristina Merlino: “#StoBeneSe Hugging my children every evening before they go to bed”.

Starbene across the country

Starbene will also enhance its presence across the country as part of important events related to wellbeing, starting with Rimini Wellness: from 30 May to 2 June Starbene will offer visitors to the fair an exclusive brand experience at the “Starbene bistrot”, an area where you can regenerate yourself with healthy and natural food, find out ore about wellbeing and take a break in the relaxation zone.

The launch of the new Starbene will be supported by a campaign developed by Hi! Comunicazione on print, radio, TV, web, major retail outlets and outdoor. The first four issues of the weekly will be on newsstands at the launch price of €1.