Italian magazines

This year Tv Sorrisi e Canzoni sends out its Christmas greetings to readers in a very special way and involving many of the best loved names from TV, music and the cinema with a big charity initiative on behalf of the AMS Onlus, a charity that supports the search for cures of blood diseases.

“Auguri d’artista” is the result of the special relationship between Sorrisi and the world of entertainment, and is a project that has produced 26 exclusive Christmas cards, from 26 personalities of the calibre of Giovanni Allevi, Alessandra Amoroso, Biagio Antonacci, Manuela Arcuri, Paolo Bonolis, Carlo Conti, Antonella Clerici, Tiziano Ferro, Fabri Fibra, Fiorello, Gabriel Garko, Giorgia, Michelle Hunziker, Alessia Marcuzzi, Emma Marrone, Marco Mengoni, Giovanna Mezzogiorno, Moreno, Massimiliano Morra, Giorgio Panariello, Gino Paoli, Paola Perego, Leonardo Pieraccioni, Vasco Rossi, as well as Geronimo Stilton and the Telegatto.

Each of them has brought their personal view of Christmas and produced a design, a greeting, a cartoon, a collage or other original contributions in the form of a Christmas card that readers will find as a gift in every copy of Tv Sorrisi e Canzoni, on newsstands from tomorrow, Tuesday 10 December.

Among the snowmen, guiding stars and other typically Christmassy subjects, there are some stand out contributions, including the drawing skills of Manuela Arcuri, Gabriel Garko and Tiziano Ferro, but also the collages made by Fiorello and Giovanni Allevi, word games by Carlo Conti and the greetings by Leonardo Pieraccioni and Gino Paoli; meanwhile Antonella Clerici and Alessia Marcuzzi got their children to design their cards.

The most enthusiastic fans have the possibility of winning the original designs by taking part in the charity auction, that will run until 16 December on www.charitystars.com/tvsorrisicanzoni, on the platform that supports non-profit organisations to collect funds for charitable use with the help of celebrities.

The complete collection of 26 Christmas cards is on sale at www.shopforyou.it, while individual cards can be bought at 3,000 newsstands around the country and from Mondadori stores in Italy’s main cities and towns.

All of the proceeds will go to the AMS – Associazione Malattie del Sangue Onlus, that works alongside the doctors and researchers at the Haematology Unit of the Niguarda Ca’ Granda hospital in Milan for the development of the most advanced treatment of blood disease. In particular, the money raised will go to the “Sorrisi in corsia” (Smiles on the Ward) project, that supports nursing staff.

From this week Mondadori will strengthen its presence in video distribution thanks to agreements signed with RTI Interactive and Italiaonline.

More than 2,000 video clips produced by Donnamoderna.tv and Panoramauto.tv, with professional content conceived specifically for the web, will also be distributed by Videomediaset, the platform run by RTI Interactive.

At the same time Mondadori will make the content available also on the properties of Italiaonline: Virgilio.it , Libero.it and the women’s site Dilei.it.

With this operation, the video content of Donnamoderna.tv and Panoramauto.tv will be available to the entire audience of the digital properties of Mediaset, Mondadori and Italiaonline, reaching a total pool of over 23 million unique users per month, the equivalent of a 75% market reach (Source: Audiweb-View January-September 2013 unduplicated).

By exploiting complementary targets of interest, the new platforms will enable Mondadori to maximise the presence of its brands multimedia content, engaging new high traffic audiences and, in the case of Videomediaset.it, coming mainly from television.

The video content of Donnamoderna.tv and Panoramauto.tv will enrich the daily schedules of the RTI Interactive and Italiaonline sites with special sections and thematic channels and, with over 150 new original videos each month, production will mainly concentrate on areas of interest for women, the distinctive characteristic of Donnamoderna.tv, and the passions of a male audience, with a focus on cars, thanks to the contribution of Panoramauto tv.

In particular, Videomediaset.it and Dilei.it will also feature the tutorials produced by Donnamoderna.tv and dedicated to the world of cooking, with well-known chefs and food blogger; beauty, with professional make up artists, hair stylists and nail artists; and backstage coverage and videos from the fashion shows around the world, in addition to the production of 18 exclusive web series, a genre that is attracting more and more success in terms of audience and viral spread, and involves professional actors, web talents and experts.

On Videomediaset.it car enthusiasts can enjoy the videos of Panoramauto.tv, featuring all that’s new from the car shows, interviews with leading players from the automotive sector and detailed road tests of dream cars.

The Mondadori digital offer Mondadori will also include the tutorials of TuStyle.it that will oversee the production of videos focusing on shopping and targeted at women interested in style.

The agreement with RTI Interactive also foresees the possibility of watching on Donnamoderna.com a selection of on-demand video clips from the programmes broadcast by the Mediaset channels, enabling, on the one hand, users to watch or catch up with episodes of programmes broadcast the day before and, on the other, offering RTI an opportunity to expand and reach a complementary audience. A selection of Videomediaset.it videos will also be available on other Mondadori Group sites, including Panorama.it, Grazia.it, Tustyle.it e Panoramauto.it, further enhancing the publishing Group’s multimedia offer.

TuStyle, the fashion, shopping and news weekly edited by Marina Bigi, will be one of the protagonists of “Fashion Style”, Italy’s first fashion-based talent show to be broadcast on La5 from 11 November.

The Mondadori magazine, among the most popular and widely read by women looking for cool style suggestions and ideas, having been involved in the casting of the programme, has also created one of the challenges that the contestants will have to face: the TuStyle Test, in which the participants have to re-interpret, under the supervision of fashion editor Carlotta Marioni, one of the title’s fashion services.

TuStyle will assist the challengers with comments and detailed suggestions, also in the day-time phase, in which the teams of “Fashion Style” will be involved in fashion and beauty tutorials.

The talent show will conclude with the victory of one of the four teams. For the grand finale TuStyle will also provide one of the prizes: a service produced by the weekly’s fashion department together with the winners (a designer, a hair stylist, a make-up artist and a model) that will be published in the magazine and be seen and appreciated by its many readers.

Saturday 21 September, in the middle of the Milan Fashion week, sees the start of Food Experience Mondadori, which, now in its third edition, highlights the stylistic links between good food and fashion, following the April edition that was entirely dedicated to food&design.

Until Monday 23 September, within the confines of “White” – the international window on contemporary fashion – the Mondadori festival-show on gastronomic culture brings to Milan, at the NHOW in Via Tortona 35, an exciting programme of events, in collaboration with Sale&Pepe, Grazia and Grazia.it.

Each day, from 09.30, there will be a mix of showcooking and detailed analysis with some of the leading protagonists of food&fashion who will give a first time account of the ways in which these two worlds meet. In particular, during the afternoon aperitifs organised by Grazia and Grazia.it, fashion taster Anna Marconi from Tasteofrunway.com will prepare unique dishes to combine with particular clothes or outfits, as the result of the same creative inspiration. This is how the creations of the designers CO/TE, Charline De Luca, Benedetta Bruzziches and Giorgiana di San Bonifacio Zappieri di Normaluisa become gourmet dishes that recall the look and feel.

In addition, great international chefs, invited by Sale&Pepe, will take part in cookery demonstrations with techniques and secrets from the most exotic cuisines. Including from Sri Lanka Wicky Prian, on Sunday 22 at 1 pm, a master of oriental cooking strongly based on a multi-sensory approach, and, on Monday 23 at 1 pm, the chefs Julien Chiudinelli and Jerker Kellermann with Marco Bonvicini from the Bjork Swedish Brasserie, for a show dedicated to the cuisine of Northern Europe. Among the guests on Saturday 21 at 1p, will be chef Alessio Algherini, one of the coaches from the new TV talent show “The Chef” which has just begun on La5, for a look at cooking on TV.

On Saturday and Sunday at 5.30 pm, meanwhile, is the time for the “White-Sale&Pepe Cocktail”, with barmen Carmen Clemente and Jor Dossena preparing and mixing ad hoc drinks for the event.

The Food Experience is also online. A team of food and fashion bloggers will provide live coverage of all the activities with photos, videos, live blogging and tweeting with the hashtag #FashionFood.

Meanwile, on www.grazia.it/fashionfood and www.facebook.com/saleepepemagazine you can find all the information and updates on the events in the programme

Tuesday 17 September, on La5, at 9 pm sees the start of a new TV show The Chef – Scelgo e Creo in cucina, created in collaboration by Mondadori and Mediaset.

A prime time challenge – for 11 weeks – featuring 14 contestants aiming for the title of “The Chef” under the guidance of chefs Davide Oldani and Filippo La Mantia, and with the help of two coaches: the food blogger Chiara Maci and the chef Alessio Algherini.

The selection of the contestants was made in June and July on the web site www.thechef.mediaset.it, that will trace the entire programme up to the final. In order to take part, the aspiring chefs submitted their candidacies with a video-recipe in which the displayed their skills in the kitchen with quality original dishes.

The production team and the two chef presenters made a selection from the contributions received of the best 50 candidates who in the pre-selection phase will be tested by the two coaches. From the first challenge they can proceed to the second episode 14 challengers, the real protagonists of
“The Chef”.

In fact they will take part in the advanced stages of the programme in teams, arriving at 6 semi-finalists and 4 in the final showdown. But only one will be pronounced the winner of the title “The Chef” and the opportunity of joining the staff of Filippo La Mantia’s new restaurant.

The coaches will have the task of training the black and white teams to enliven the theme of the challenge, more precisely, the “review” of a recipe from the monthly Sale&Pepe. The coaches will also be responsible for the shopping with a designated budget where they can use their imagination in finding new ingredients to use in the recipes.

Having analysed and commented on the shopping, the chefs will sound the starting bell for the “cooking time” and the contestants will have to prepare dishes both in the studio and outside. The tests will cover all kinds of food, from appetisers to desserts and the selection of the most appropriate wines to match the recipes.

The two presenter chefs will not only judge the results but also provide useful tips and suggestions and , each episode, will elect a winning team who will receive a prize of extra money to spend in their weekly budget. The best (who might not be in the winning team) and the two worst (one from each team) will run the risk of elimination. They will face a second challenge starting from a video-recipe sent in. the author of which will be a guest in the studio. The one who produces the worst dish will be eliminated from the programme.

The Chef is the first cooking talent show to be developed mainly on the web. Starting from the sharing of video-recipes and the selection through the site (which will be continuously updated with news and videos during the programme) each step of the competition will also be covered on social networks with dedicated fan pages on Facebook (The Chef), a Twitter profile (@The Chef_La5) and the hashtag #TheChef.

From today fashion aficionados have a new point of reference: the Tu Style “personal shopper” is now available also online at TuStyle.it, the web site for those who want to be constantly connected with the world of fashion, beauty and celebrities.

TuStyle.it opens a window rich in news and content, about everything that is trending, from the catwalks to social networks. There are a number of sections that are particularly highlighted, Moda (Fashion) for the truly fashion-addicted, Copia le sfilate (Copying the catwalks) an interactive shopping guide at affordable prices, Tu-torial, a video channel with advice from stylists to personalise your look, Bellezza (Beauty) where you can find out about what’s new in cosmetics, the most glamorous cuts and trends in make-up, Vip Watching, an observatory of the world of entertainment, with a daily focus on celebrities. Plus Hot topic that at every moment of the day will signal the hottest topics on Twitter and Instagram, and offer the possibility to comment by sending your own tweet directly form the home page of the site.

To mark the launch, TuStyle.it has organised a special initiative “Diventa Tu Stylist” (Become a Tu Stylist), for those who love to play with style. To take part all you have to do is sign up on the site (http://diventatustylist.tustyle.it/) and compose your own outfits with the clothes, shoes and accessories offered by the interactive toolbox. The outfits created will be displayed in a gallery and can be voted on and shared up to 31 July. The most original will be selected by a jury of members of the magazine’s editorial staff, who will dedicate an article on the site and in the magazine to the winning look.

Tu Style is also on Facebook, Twitter, YouTube and Instagram.

Donna Moderna celebrates this year’s World Environment Day with the “Free the turtles” initiative. This week, the magazine’s readers can buy with the title a bracelet with a pendant in the form of a turtle, hand-made using recycled material, in a range of colours, at the price of €3.90 (excluding the cost of the magazine). Part of the proceeds will be used to finance the development of four Marine Turtle Recovery Centres run by the CTS (Centro turistico studentesco e giovanile) in Sicily, Calabria and Sardinia to protect the species.

On the occasion of the World Environment Day, a marine turtle named Rughetta by children who took part in the “Io salvo la tartaruga”” (I save turtles) campaign promoted by Donna Moderna, has been released into the sea. The campaign is run in cooperation with Earth Day Italia, an organisation that works to promote environmental training and awareness. Rughetta was found injured on a beach on the Tyrrhenian coast and thanks to the care of the operators of the CTS Marine Turtle Recovery Centre at Brancaleone it has been put back into the sea in the presence of the children who participated in the initiative.

Grazia.it is media partner of the upcoming edition of Fashion Camp, an event entirely dedicated to fashion and new technology that brings together fashion bloggers, professionals from the sector and digital influencers for two days of meetings, workshops and events that are also open to the public (on 7-8 June, at the Cattedrale della Fabbrica del Vapore in Milan).

Innovation and experimentation for an open vision of fashion will be at the centre of this fourth edition of Fashion Camp, that will feature both old and new protagonists from the sector: including, Grazia.it – a reference point for fashion lovers – selected as the media partner for the event.

On the occasion of Fashion Camp 2013, Grazia.it has launched a special initiative for readers who would like to become an IT blogger.

From all those who have submitted their applications to the web site by 30 May, the five bloggers who have best interpreted the season’s trends will have the opportunity to enjoy the experience of Fashion Camp alongside Grazia.it where they can put their creative talents to the test with posts on emerging brands that will put to an online vote: the most appreciated blogger will then become a member of the network of IT bloggers.

#BloggerWeWantYou and #fashioncamp2013 are the hashtags to follow live on Twitter the entire event as it happens.

Grazia.it will be at Fashion Camp with a corner to greet readers and enthusiasts. The complete Fashion Camp 2013 programme is available from: http://www.fashioncamp.it/programma.

With an unprecedented initiative in the Italian consumer magazine market, Mondadori is significantly updating its offer in the women’s sector with the launch, over just three days, of three completely redesigned weeklies: Grazia, Donna Moderna and TuStyle.

The three titles, each with a distinct positioning in three different segments of the market – upscale/Grazia, service/Donna Moderna and consumer/TuStyle – reach a weekly total of over 3.6 million readers, with an expected circulation in the launch phase of an average of more than 750,000 copies in 7 days.

Grazia, Donna Moderna and TuStyle – in print, on tablets and online – leverage a digital system with more than 5.3 million unique users per month and over 62.7 million page views on Donnamoderna.com and Grazia.it, to which TuStyle.it will added before the summer.

The increasing integration with the online iteration is also conducted on social networks: the official Facebook pages of the three magazines combined exceed 345,000 likes, the Twitter accounts have a total of about 200,000 followers, as well as a growing presence also other leading social platforms.

“We are particularly proud to have completed plan involving three of our women’s titles, a segment in which we are already the leader with a market share of well over 50%”, said Ernesto Mauri, chief executive of Mondadori.

“Mondadori’s extraordinary capacity for innovation, that has always put product quality first, now involves a multimedia logic that embraces print and digital, and constitutes an integrated system based on the centrality and strength of the brand”, Mauri added. “In just a few months, thanks to the impeccable work done by the staff and the three new editors of the titles – Silvia Grilli, Annalisa Monfreda and Marina Bigi – we have developed three products that we are sure will find favour with the public and the market, enabling Mondadori not only to consolidate, but to further increase its leadership”, Mauri concluded.

The first issues of the three new weeklies will feature a total of 284 advertising pages, an increase of 29% over the same period last year, bucking the trend in the market.

For the relaunch of the three women’s weeklies Mondadori has put together a massive communication plan that includes a campaign for each weekly, divided across different media – TV, radio, web, social networks, press, large-scale retail, retail outlets, airports, train stations – with an overall gross investment of more than € 15.6 million.

MONDADORI’S THREE NEW WOMEN’S WEEKLIES
While remaining true to the characteristics that have made them successful over the years, Mondadori’s three new women’s titles come with a range of new features: starting today, Wednesday 8 May, with TuStyle. The “personal shopper weekly” edited by Marina Bigi, in addition to numerous new design features, will be even more lively, timely and engaging, with more space for must-have fashion, more attention to low budget options and comparisons with the world of celebrities, for shopping at affordable prices.

It will then be the turn of Donna Moderna, Italy’s most widely read women’s magazine, edited by Annalisa Monfreda, that from tomorrow, Thursday 9 May, can be browsed in a completely new version and format. Thanks to the title’s usual practicality and its vocation of providing a service to its readers, the new Donna Moderna offers always new and original advice and information to meet everyday challenges, both big and small, in a creative and unusual way. All with a new look that combines the authority of a historic brand with the typical irony of women. There will be even more space for femininity and beauty, not to mention issues related to work, current events and all other aspects of being a woman at 360 degrees.

From Friday 10 May Grazia will appear with a new face to reaffirm its position as the fashion weekly where fashion meets news: the magazine edited by Silvia Grilli will be more contemporary, glam and chic, with the same international feel of the network that has taken the brand to 22 countries around the world. For women interested in current events, to fashion and trends in beauty, Grazia will offer its readers many new features: an even bigger format and a more energetic and rich cover, while retaining the unmistakable DNA that made the magazine a reference point for style among women’s magazines.

THE COMMUNICATION CAMPAIGN
Each campaign has a different creative aim, in line with the mission of the title: that of TuStyle “I want and I can”, developed by the agency Stylum, highlights and emphasises the positioning of the magazine in an original and sparkling way, in tune with the attitudes to life of the target audience, young women who love fashion, shopping and new looks at affordable prices.

The Donna Moderna campaign “I want to be me” – conceived by Stylum for TV and HI! Communication for print, radio and web – expresses authenticity, practicality and irony, characteristics of the personality of the magazine and its readers.

For the communication of Grazia “Look for news”, created by Daniel Cobianchi and Alessandro Sabini for Pocko, speaks to a female audience interested in the latest fashion trends, shopping and beauty, but that does not ignore current events, news, in order to fully live its contemporary dimension.

“HYBRID ARCHITECTURE & DESIGN” is the name of the great exhibition-event created by the monthly magazine INTERNI, sponsored by the City of Milan and Expo2015, and co-produced by the BE OPEN Foundation and iGuzzini, which will take place in the courtyards of University of Milan, between now and April 21st, for the Milan Design Week.

“HYBRID ARCHITECTURE & DESIGN is dedicated to the theme of métissage in architecture and design projects,” said Gilda Bojardi, director of INTERNI. “The concept of hybridization is interpreted as an encounter between cultures and technologies capable of generating answers to the uncertainties and problems of the contemporary world. Métissage, then, within this project, provides a credible alternative to the concept of the melting pot, the uncritical sum of cultures and traditions, and the leveling of languages, design and culture originated by globalization,” Bojardi concluded.

With this exhibition-event, which endows Milan with a unique and exceptional visibility, the magazine is confirmed as the absolute leader in the communication of the design system. It is proved by the data which the system INTERNI – INTERNI/Panorama, INTERNI Annual, INTERNI International Kingsize, Design Index and Guide Itinerari- can boast in April 2013: a total circulation of 770,000 copies, with a total foliation of 1,100 pages.

HYBRID ARCHITECTURE & DESIGN also triggers a stimulating dialogue between designers and companies, which takes the form of site-specific works, designed as new forms of intercultural communication.

Numerous are the names of designers, architects and companies who have created “HYBRID ARCHITECTURE & DESIGN” with their projects: Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums, Christophe Pillet, in collaboration with Studio Azzurro videomaker for BE OPEN , Akihisa Hirata with Panasonic, Archizero with Franchiumbertomarmi, Mario Cucinella with Marazzi, Michele De Lucchi with Safilo, Daniel Libeskind with Cosentino Group, Simone Micheli with Aqua Industrial Group, GLIP and Zambogroup, Luca Scacchetti with Wolf Haus, Speech & Tchoban Kuznetsov and Mark Bravura with Arch-Skin, Dean Skira with iGuzzini, GLIP, Zambogroup, Autoban with Deborah Milano Group and Wells, Martí Guixé with Levi’s, Federica Marangoni with FART, the exposure of the prototypes of the competition Decò Ter supported by Regione Lombardia, Przemyslaw “Mac “Stopa with Samsung Chemical Europe.

INTERNI has also reserved a number of proposals for fans of the web: the applications of FuoriSalone@ Guide and the Guide ZeeMilano are available free for iPad and Android operating systems on tablets and smartphones as well as iPhone.